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Latest Episodes:

How to Get Your First Speaking Gig | Ep. #1167 Oct 11, 2019

Show notes

In episode #1167, we discuss how you can get your first speaking gig and turn it into a paid activity over time. It’s all about applying until you get accepted and being consistent in showing up for these kinds of events. Tune in to hear where you should go to apply and what you should do to ensure successful delivery.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Your First Speaking Gig.
[00:30] Neil and Eric’s earliest speaking events and how they got started.
[01:25] Why you should care about getting a speaking gig.
[01:52] Considering how you can add value rather than the number of customers you can get.
[02:05] How you get asked to speak, doing it for free and when you start getting paid.
[02:45] Realizing that it takes time, gaining experience and increasing your price as you go.
[03:08] Examples of places where you can apply online and volunteer to speak.
[03:40] Preparing good content, inquiring about the audience and asking what they want.
[03:57] Nathan Latka’s refreshing approach to his interview with Ashton Kutcher.
[04:47] The importance of speaking consistently and always asking for feedback.
[05:19] That’s it for today!
[05:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Where Podcasting is Going in 2020 | Ep. #1166 Oct 10, 2019

Show notes

In episode #1166, we discuss the developments you can expect from the podcasting industry in 2020. Podcasting has grown exponentially over the past few years and it will become increasingly competitive, also in terms of its traffic and reach. Tune in to hear some of the innovative tools available to podcasters and all the reasons why you must get onto this platform today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where Podcasting Is Going In 2020!
[00:30] NPR having different sources of revenue and how podcasting eclipsed broadcasting.
[01:07] The growing podcasting industry and the many new services and offerings.
[01:38] How other platforms are supporting podcasting and helping it to grow.
[02:24] Subscriptions and what tools such as Supercast allow you to offer your audience.
[04:01] Why podcasting audiences convert so well despite certain obstacles.
[05:01] Where most podcasts get their traffic from and how it will change in 2020.
[05:43] Some staggering statistics about the evolution and development of podcasting.
[06:32] Great reasons to start a podcast as soon as possible!
[06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Ways to Build Deeper Relationships with Your Customers | Ep. #1165 Oct 09, 2019

Show notes

In episode #1165, we share with you all the effective ways of building and strengthening the relationships with your customers. Connecting in person, giving thoughtful gifts, starting off on a good foot, and being generous are only a few of the ways in which you can make a lasting impression. Tune in to hear more about spotting opportunities and establishing yourself as a problem solver!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Build Deeper Relationships with Your Customers.
[00:41] The value of connecting in person and why dinners are a great connection point.
[01:35] Asking for honest feedback and trying to make their lives easier.
[02:30] Giving quality gifts based on the interests of your customer.
[04:20] The importance of starting off on the right foot and onboarding thoughtfully.
[05:18] Checking in with people and seeing opportunities to make introductions.
[05:55] A specific example of going above and beyond.
[07:18] Maintaining an attitude of generosity, such as providing free trials or services.
[07:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Google's New Link Building Rules | Ep. #1164 Oct 08, 2019

Show notes

In episode #1164, we share the gist of Google’s new link building guidelines. As you will learn today, there are many great reasons why SEO builders would want to comply with these rules. Tune in to hear the nitty-gritty of their requirements and when it will be rolled out.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google’s New Link Building Rules.
[00:30] Google announced the new guidelines around link building.
[01:00] Requirements to start using Rel = “ugc” and Rel = “Sponsored” and its feasibility.
[01:42] What Google is trying to achieve with these new regulations.
[02:02] Should we be concerned about these rules? And why it would be beneficial to comply.
[03:15] The practical applications to consider.
[04:06] How Google is providing a middle ground between link equity and no link equity.
[04:39] When it is being rolled out and when companies will implement it.
[04:52] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Laws of Highly Successful Marketing Campaigns | Ep. #1163 Oct 07, 2019

Show notes

In episode #1163, we give you the 7 laws of highly successful marketing campaigns! We go through testing, omni-channel approaches, influencers, advertising and more! Tune in to hear about how you can make your campaigns that much more successful.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Laws of Highly Successful Marketing Campaigns.
[00:58] The importance of change and evolution in successful marketing campaigns.
[02:49] Testing all the elements of your campaign across platforms.
[03:29] The omni-channel approach and leveraging everything you can.
[04:52] Channel partnerships and testing different collaborations.
[06:17] The success of relevant influencers is very dependable!
[07:45] Data-driven marketing and the formulas for success.
[08:35] The amounts to spend on advertising; optimizing on front and backend.
[10:04] That's pretty much it for this episode!
[10:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The High Converting Landing Page Formula | Ep. #1162 Oct 06, 2019

Show notes

In episode #1162, we unpack the formula for high-converting landing pages! From the centrality of your headline, to types of content, we give you the low-down. Tune in to get your landing page conversion rates booming!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The High-Converting Landing Page Formula.
[00:33] The importance of headlines; getting and maintaining attention .
[02:02] Considering your audience and the types of content they might connect with.
[03:06] Use that data and run some A-B tests to optimize!
[03:40] Creating appropriate pages for each scenario.
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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7 LinkedIn Marketing Tips to Help You For 2020 | Ep. #1161 Oct 05, 2019

Show notes

In episode #1161, we share 7 tips for LinkedIn marketing as you prepare for 2020. These tips can get your content and engagement all the way up, shared and gaining traction as you build your profile and business. Tune in to hear about tagging, channel partners, LinkedIn Live and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 LinkedIn Marketing Tips to Help You in 2020.
[00:31] LinkedIn Live just launched!
[02:35] Publish content on LinkedIn; videos, articles and other kinds of text-based content.
[02:39] Tag usage when posting content.
[03:03] Building channel partners and finding similar businesses and people.
[04:12] Involving friends, associates and influencers in order to drum up engagement.
[05:12] Reaching out to contacts to share you content on their profile.
[06:58] Using LinkedIn Recruiter for starting conversations.
[07:32] That is it for today!
[07:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Aaron Aegis

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How to Build a Company Your Customers Want to Be a Part of | Ep. #1160 Oct 04, 2019

Show notes

In episode #1160, we discuss building a company that customers want to be a part of! The number one factor for creating this kind of brand or business is the customer and employee experience and their are a few simple and inexpensive ways to do this! Tune in to hear our thoughts on getting your business up there with the best of them.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build a Company Your Customers Want to Be a Part of.
[00:50] Experience, business and company culture; does it translate to revenue?
[02:14] Employer branding, inward and outward facing experiences and recruiting.
[04:10] Creating experiences, events and free swag for customers.
[05:55] Separating yourself from the competition with unique offers and gifts.
[06:41] Expensive does not equal effective; keep things thoughtful and fun.
[07:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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Should You Niche Down Your Agency? | Ep. #1159 Oct 03, 2019

Show notes

In episode #1159, we discuss the benefits of niching down in your agency. We all know that niching down can help you build a stronger and more dedicated customer base but how much does it really help? And how far should you take this process? Tune in as we explore this great tactic for building a company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Niche Down Your Agency?
[00:38] The amount that niching down can help your product or service.
[01:30] Niching down versus serving companies across the board.
[02:25] The one reason you should niche down now, if you are just starting out!
[03:08] Gaining a better understanding through specific case studies.
[04:01] How narrow to go when you niche down.
[04:42] Picking something, getting it right and then expanding.
[05:13] That’s it for today!
[05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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What is Experiential Marketing? | Ep. #1158 Oct 02, 2019

Show notes

In episode #1158, we talk about experiential marketing and what it is! From big campaigns by the likes of Halo and Red Bull to long-running experiential spaces like Disneyland, creating memorable experiences for an audience is a really powerful way to market your brand. Tune in to hear the small ways you can use these ideas in your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What is Experiential Marketing?
[00:41] Some definitions and examples of experiential marketing.
[02:55] Customer support and service as a valid type of experiential marketing.
[04:23] Going above and beyond the status quo; give your audience more!
[05:10] Committing to the delivery of great content is what will make an audience love you.
[05:28] That’s it for today!
[05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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