Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

How to Plan For Black Friday and Cyber Monday This Year | Ep. #1188 Nov 01, 2019

Show notes

In episode #1188, we talk about how to plan for Black Friday and Cyber Monday this year! We all know about the sales frenzy that happens every year over the weekend in question, but how can you make the most of it? Tune in to hear our strategies and ideas to get your shop in order to rake in some cash!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Plan for Black Friday and Cyber Monday this Year.
[00:58] Getting set with retargeting pixels and consistency across platforms.
[01:19] Making sure to leverage caching and CDM to avoid any stoppages.
[02:14] Utilizing an omnichannel approach to capture the most sales.
[02:48] Offering really good deals on a couple of your products to drive traffic.
[03:38] The great boost that gift guides can give your sales.
[04:21] The pros and cons of personalization for Black Friday.
[05:42] That is it for today!
[05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Eric Learned Talking With Gary Vee’s Social Team | Ep. #1187 Oct 31, 2019

Show notes

In episode #1187, we talk about the conversation we had with Gary Vaynerchuk's social team! As one of the leading content marketing personalities in the world, Gary Vee and his large content team has wisdom from which we could all benefit! Tune in hear the tips and ideas they gave us for LinkedIn, YouTube, Instagram, and Facebook!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Learned from Talking with Gary Vaynerchuk's Social Team.
[00:45] Some of the reasons Gary does so well on social media!
[01:03] The conversation and audit that Gary's team offered us.
[01:45] Why to use carousels and how to make multiple impressions on visitors.
[02:00] Tips for LinkedIn and how things have changed recently.
[02:34] How long to make your videos on the YouTube.
[04:01] Posting natively on Facebook and adapting it to the audience.
[04:35] Why Gary Vee handles his own Twitter account.
[04:47] The hours of Gary's content team and why they differ from his agency.
[06:06] That is it for today!
[03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Gary Vaynerchuk

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Even Use Twitter in 2020 | Ep. #1186 Oct 30, 2019

Show notes

In episode #1186, we answer the question of whether or not you should be using Twitter in 2020. With a committed but stagnant user base, it can be hard to know if Twitter is even still worth your energy. Tune in to hear our thoughts on using Twitter for marketing and what strategies might still be useful to you and your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Even Use Twitter in 2020?
[00:31] Twitter user numbers, growth and our own usage of the platform.
[01:10] Is Twitter still worth using from a marketing perspective?
[01:41] Examples of successful strategies on Twitter.
[02:25] The downsides of traffic rates from Twitter and your tweets.
[03:50] How you can use Twitter effectively in 2020.
[04:10] Why LinkedIn and YouTube are mostly better options to pursue.
[04:56] Some of the benefits you can still accrue from Twitter.
[05:28] That’s it for today!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Biggest Mistake We’re Making In Social Media | Ep. #1185 Oct 29, 2019

Show notes

In episode #1185, we dive into the aspects of social media that we get wrong. Being lazy or in a hurry often causes us to simply broadcast information rather than being thoughtful about the content we put up on these platforms. Tune in to hear whether you are posting too little or too much!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Mistake We’re Making in Social Media.
[00:35] Neil’s thoughts on why social media isn’t working so well for Eric.
[01:04] Why we reduced the number of YouTube videos and blogs we post per week.
[01:28] Two problems with the way Eric uses social media.
[01:46] Writing natively on social media platforms versus broadcasting all the time.
[02:02] What it means to post natively: creating content that the platform seeks.
[02:48] Common mistakes: Not posting enough and having old, disengaged followers.
[03:16] That’s it for today!
[03:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Evergreen Books Guaranteed to Help You Grow | Ep. #1184 Oct 28, 2019

Show notes

In episode #1184, we share with you our hit-list of 7 must-read books for leveling up in your business! The books we recommend will help anyone who is interested in learning more about startups, team management, simplicity, and making it happen in an engineering organization. Tune in to hear which outstanding authors and business moguls have made our ranking!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Evergreen Books Guaranteed to Help You Grow.
[00:32] Suffering through startup world and the woes of being a founder in Ben Horowitz’s book.
[01:16] More great advice about startups and how to win in Peter Thiel’s Zero to One.
[02:56] Why The Ideal Team Player should be required reading!
[03:22] Learn the value of being simplistic with Steve Krug’s Don’t Make Me Think.
[04:22] The Phoenix Project: a resource for effectively managing an engineering organization.
[05:05] How multibillionaire Ray Dalio’s book Principles will help you grow in business.
[06:35] Multipliers as a must-read for anyone who is about to start working with other people.
[07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

When to Hire for Experience | Ep. #1183 Oct 27, 2019

Show notes

In episode #1183, we share everything you need to consider when it comes to hiring someone who is still learning versus someone who is experienced. There are advantages and disadvantages to both, so it’s all about looking at the specific role you want them to fulfill. Some positions lend themselves more to one or the other. Tune in to hear more about which candidates to hire for executive, marketing, and SEO functions!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When to Hire for Experience.
[00:29] Hiring someone who is learning versus someone with experience.
[00:54] Experience is invaluable when your business is in the rapid growth stage.
[01:19] Why, when it comes to executives, you should always prioritize experience.
[02:07] Past mistakes: waiting for people who you think have potential to learn on the job.
[02:52] Considering RIO and the employees you want to hire when you are new.
[03:21] The pros and cons of getting younger people on board.
[04:05] Considerations for hiring someone for marketing and SEO.
[05:22] That’s it for today!
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Why Marketers Shouldn’t Buy The Latest Gadgets | Ep. #1182 Oct 26, 2019

Show notes

In episode #1182, we talk about why marketers should not buy the latest gadgets! Just because there are a million amazing looking tools and pieces of technology out there, does not mean you should go and get all of them! Tune in to hear about how keeping it simple and functional can really work in your favor.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Marketers Should Not Buy the Latest Gadgets.
[00:45] It is not realistic for everyone in the world to upgrade all their tech.
[02:01] When should you think about getting the latest tools?
[02:45] Avoiding ADD around the newest shiny objects.
[03:15] Spending money when it really benefits your marketing and business.
[03:40] That is it for today!
[03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Marketing School

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Productivity Hacks We Use to Get More Out of the Day | Ep. #1181 Oct 25, 2019

Show notes

In episode #1181, we share seven productivity hacks to help you make the most of your day! From sleep tools, to better to-do lists and useful literature to peruse, we cover a ton of stuff that will definitely help you! Tune in to learn how to optimize your workflow and minimize time wastage!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Productivity Hacks to Get More Out of the Day.
[00:33] The foundational importance of sleep; tools to help you get it right.
[01:58] Planning the day ahead, the night before.
[02:45] Getting the most important task done during the morning!
[03:18] Clearing out that email inbox every day!
[03:41] Using the Getting Things Done framework.
[04:15] Avoiding time wasting rereading and responding to emails.
[04:54] The utility of Sanebox and scheduling reminders as emails.
[05:23] Bonus tip! How the iPad Pro has improved productivity for both of us!
[06:36] That is it for today!
[06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Most Important Google Analytics Report Other Than Goal Tracking | Ep. #1180 Oct 24, 2019

Show notes

In episode #1180, we are talking about the most important Google Analytics report, other than goal-tracking. Spoiler alert! It's cohort reports! We talk about how useful these can be to your business and the basics of starting to utilize the data they provide. Tune in to give your marketing the edge it deserves!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Most Important Google Analytics Report, Other than Goal-Tracking.
[00:37] Apart from goal-tracking, the cohort analysis is so important!
[00:51] What you can see in these reports by just changing the duration of the period.
[02:02] The different ways that cohort analysis can be used.
[02:15] Learning how to read a cohort chart; the two main ways to read them.
[03:04] The flow of a cohort chart and the basic directions you want the numbers to go!
[03:12] That’s it for today!
[03:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Long it REALLY Takes For a Business to be Successful | Ep. #1179 Oct 23, 2019

Show notes

In episode #1179, we share how long it really takes for a business to become successful! There is always a period of learning and growing that happens with any business and we believe it often takes three years to experience profitability and stability, no matter who you are. Tune in to hear how we have learned this lesson with our different businesses!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Long it Really Takes for a Business to be Successful.
[00:48] Ways to measure success; starting with revenue and profitability.
[01:20] Managing the difficulties and pain of the first two years.
[03:04] All the things that can go wrong in the early stages.
[03:59] The rule of three; waiting out the teething years.
[04:19] That’s it for today!
[04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback: