Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

This Can Make or Break Your SEO | Ep. #1198 Nov 11, 2019

Show notes

In episode #1198, we discuss the main thing that is preventing you from achieving SEO success. Your leads won’t convert to sales if you haven’t spent time on customer development. Tune in to hear what you can do to better understand your customers’ pain points!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The One Thing That Can Make or Break Your SEO.
[00:32] How customer development is related to SEO.
[01:06] Constantly trying new ways to get traffic in the early days of business.
[02:11] Why traffic and ranking for everything shouldn’t be your goal.
[02:50] The importance of figuring out what your customers’ specific pain points are.
[03:16] What happens when you focus too heavily on keywords and not the people.
[03:42] Two highly recommended books on learning to understand your customer.
[04:49] Examples of things you can do to promote customer development.
[05:30] Realizing that customer development is an ongoing process.
[06:03] Keeping in mind that search patterns change as people become more educated.
[06:17] The type of companies that venture capitalists are looking for.
[06:47] That’s it for today!
[06:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Practical Content Marketing Tips | Ep. #1197 Nov 10, 2019

Show notes

In episode #1197, we share our top seven content marketing tips. One of the most effective and economical ways of keeping your content current is to update old material regularly rather than creating new content all the time. Tune in to hear what you need to do to boost your content in 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Practical Content Marketing Tips.
[00:36] Avoid reusing the same information and relying only on the Skyscraper Technique.
[01:29] Be sure to sprout your content and make the most of the omnichannel strategy.
[02:12] How to leverage the land and expand strategy to optimize existing content.
[03:10] Testing the performance of titles and meta descriptions and tweaking when necessary.
[03:46] Translating and transcribing your content to increase your traffic.
[04:42] Don’t forget about emails – it’s the one channel you can control!
[05:18] Spend a lot of time revising old content rather than creating new material.
[06:44] That’s it for today!
[06:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How You Can Learn Digital Marketing Faster | Ep. #1196 Nov 09, 2019

Show notes

In episode #1196, we share the quickest ways to get skilled at digital marketing. Keeping up to date with industry news, checking out what competitors are up to, and attending conferences are a few of the ways you can get a handle on marketing. Tune in to hear which app will help you work through articles much faster!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Learn Digital Marketing Faster.
[00:55] Why you must keep up with all the marketing sites and news in the industry.
[01:29] Using the examples that people post to learn from.
[01:45] Saving marketing-related posts and articles in the Pocket app and its cool audio feature.
[02:37] Studying everything that your competitors are busy with.
[03:15] A good example of learning from the competition – listen to their podcasts.
[03:51] Listen to Nathan Latka’s podcast where you get all the numbers!
[04:28] Why attending events are the most effective way to learn.
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Alternative Ways to Fund Your Business | Ep. #1195 Nov 08, 2019

Show notes

In episode #1195, we share several alternative (yet effective!) ways of funding your business. We give you all the details on crowdfunding, revenue-based financing, and the more traditional routes involving bank loans. Tune in to hear what you need to do to attract investors!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Alternative Ways to Fund Your Business.
[00:37] Why people should consider funding and the problem with bootstrapping.
[01:02] The need for funding even if you are Elon Musk or Jeff Bezos.
[01:47] Thoughts on crowdfunding and the various platforms you can use.
[02:22] A list of the main crowdfunding platforms and how much you can raise per year.
[03:03] The importance of having traction before attempting to raise money.
[03:27] How you can raise money through revenue-based financing.
[04:15] The models that companies like Lighter Capital use.
[05:05] Getting a traditional bank or SBA loan in the US and their interest rates.
[05:22] What the credit card company Brex is offering in terms of credit.
[06:01] The importance of having a formula that is already working.
[06:24] That’s it for today!
[07:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Biggest Marketing Blunder Eric Made in 2019 (and What You Can Learn From It) | Ep. #1194 Nov 07, 2019

Show notes

In episode #1194, we discuss Eric’s biggest marketing blunder of the year. Rebuilding a website can be tricky and there is a range of factors to keep in mind before you can roll out the revised version. Tune in to hear what is on our checklist that will help you to avoid making the same mistake!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Marketing Blunder of 2019.
[00:34] Trusting the developer instead of following the checklist when doing a website rebuild.
[01:21] Don’t assume anything about what a new developer might/might not know.
[01:35] Communication is key: establishing the tracking, lead flow, redirections, etc.
[02:36] Why Neil never does website redesigns and how he approaches changes.
[03:39] The checklist for making sure that you rebuild correctly.
[04:23] Doing big changes to a website during a slow period, such as over the weekend.
[04:50] Benchmarking with your old data and ensuring that internal links are right.
[05:17] An example of how you would keep internal links effective.
[06:10] Make sure you have a backup!
[06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Survive a Google Core Update | Ep. #1193 Nov 06, 2019

Show notes

In episode #1193, we discuss the best strategies for overcoming the traffic drop that often results from updates. Creating a product such as a simple game, tool, or widget is an effective means of getting your traffic numbers climbing again. Tune in to hear what percentage your visitor numbers might be reduced and some of the novel ways to combat the problem!

TIME-STAMPED SHOW NOTES:

[00:28] Today’s topic: How to Survive a Google Core Update.
[00:34] Our recent experience with dropped visitor numbers.
[01:05] An observation about the quality and the number of traffic for certain sites.
[01:14] How Core updates affect the traffic to a site and when it recovers.
[02:00] Why it is not always possible to avoid hits when Google makes algorithm changes.
[02:20] The trend that started in 2018 and not relying on search and social media.
[02:48] Thinking outside the box by generating your own traffic.
[03:35] Gaining traffic by building your own unique product, such as a game or a tool!
[04:27] Taking matters into your own hands as far as leads are concerned.
[05:48] Another great example of a product you can create to get more traffic.
[07:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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7 Free SEO Tools That You Have to Checkout | Ep. #1192 Nov 05, 2019

Show notes

In episode #1192, we share with you the best free SEO tools that we’ve come across. Whether you need to track snippets, check the vitality of your content, get rid of spam or create the most effective tags, there is the perfect tool for it. Tune in to hear how to master SEO with these free applications!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Free SEO Tools to Check Out!
[00:47] SEO Ninja and their unique way of tracking snippets.
[01:06] All the great things Animalz Revive can tell you about your content.
[01:28] Coming up with new content ideas using AnswerThePublic.
[01:39] The browser extension that gives you a list of keywords from any web page.
[02:08] What you can do with the Reddit keyword research tool called Keyworddit.
[02:20] Why the Google Analytics Referrer Spam Killer is the best!
[02:45] CanIRank allows you to see if you can show up as number one for a keyword search.
[02:58] The tools that can tell you if your own or another person’s URL is penalized.
[03:36] BROWSEO: See what your website appears like to a search engine.
[03:48] Create the right tags with Aleyda Solis’s tag generator tool.
[04:21] That’s it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How Neil Grew His Instagram To 60k Followers In No Time | Ep. #1191 Nov 04, 2019

Show notes

In episode #1191, we share how Neil grew his Instagram to 60k followers! With social media status being what is and all the theories floating around for how to grow your following on Instagram and other platforms, we thought we would weigh in on how Neil has experienced such rapid growth in his follower-ship! Join us to hear about leveraging your audience, grinding it out, and why partnering up might be your best tool for growth!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil Grew His Instagram to 60k Followers in No Time.
[00:41] Posting content, videos and organic growth by leveraging brand equity.
[01:42] Applying this lesson to other platforms aside from Instagram.
[02:03] Looking at the example of Gary Vaynerchuk!
[03:35] Using podcasting and collaboration as a means of brand marketing.
[05:01] Leverage what you already have and make the most of your associations.
[06:24] Go find someone to partner with!
[08:50] There is a time for grinding and a time for leveraging.
[09:47] Offering value to more established people and companies early on.
[10:45] There you have it!
[10:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Is Your Traffic Flat? Do This | Ep. #1190 Nov 03, 2019

Show notes

In episode #1190, we discuss what you can do if your traffic is flat! Whichever platform you are wishing to promote, our number one piece of advice is to go find someone who is an expert at that field; there are so many resources and people out there to help you out! Tune in to hear our thoughts on boosting your traffic and knowledge about bringing people on board.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What to Do if Your Traffic is Flat.
[00:35] Hire experts or coaches if you have hit a wall!
[01:20] There is always more to learn and someone who can help you.
[02:38] Recurring costs versus one-time expenses and weighing them up.
[04:32] The challenges of finding quality, outsourced labor.
[05:02] Ideas for screening possible candidates from UpWork.
[06:01] Learning from others' experience and building more expertise.
[06:56] That is it for today!
[06:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How to Plan Your 2020 Marketing Goals | Ep. #1189 Nov 02, 2019

Show notes

In episode #1189, we share how you can plan your 2020 marketing goals! From ways to think about goals, KPI’s, and the ability to pivot at the right time, we cover everything you need to know going into the new year. Tune in to get inspired and equipped to make 2020 your best year yet!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Plan Your 2020 Marketing Goals.
[00:35] Thinking of goals as a realistic percentage and the laws of slowing growth rates.
[01:18] The Entrepreneur's Operating System and weekly meetings around KPI's.
[02:02] Shifting strategies when necessary to maintain goals and growth rates.
[02:23] Keeping it simple; taking stock of the past and present and mapping out the future.
[04:03] Ways to improve your overall approach and grow your marketing in 2020.
[04:55] The power of simplifying and getting away from overwhelm.
[05:46] Breaking down your goals by quarter, month, week and day.
[06:35] End of year reviews and how they tie into new year planning.
[07:12] That’s it for today!
[07:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.