Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

How to Beat BERT, Google's Latest Algorithm Update | Ep. #1208 Nov 21, 2019

Show notes

In episode #1208, we discuss how BERT helps to refine Google searches and queries. It is estimated that one in ten searches will be affected by this update and this portion is likely to be increasing even more. Tune in to hear practical examples of how BERT will help to produce relevant search results.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Beat BERT, Google’s Latest Algorithm Update.
[00:52] What BERT stands for and what its implication is for users.
[01:23] How this update helps with search queries and a practical example.
[02:10] Considering each search word to produce more specific context search results.
[02:26] The portion of searches that will be affected by this change.
[03:16] Google’s mission to understand what people are looking for.
[03:27] Why the number of searches BERT impacts will likely increase.
[03:43] The sites that are getting traffic from the BERT algorithm update.
[04:16] That’s it for today!
[04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

More about Google BERT

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A Simple Marketing Lesson You Can Learn From The Henokiens | Ep. #1207 Nov 20, 2019

Show notes

In episode #1207, we share the secret to what has made the Henokiens so successful for over two centuries. Focusing on the big picture rather than on short-term goals is guaranteed to make your business more sustainable in the long run. Tune in to hear why you should pay closer attention to your stakeholders than your shareholders!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Simple Marketing Lesson from the Henokiens.
[00:46] Who the Henokiens are and what sets them apart from many others.
[01:04] The problem with the short-term perspective of most companies today.
[01:47] How certain companies manage to stand the test of time.
[03:30] Why you have to think long-term rather than focusing only on short-term solutions.
[04:25] Shifting the focus from shareholders to stakeholders and what it involves.
[05:03] Accepting that focusing on the long game will take more time.
[05:16] Why this approach is more difficult for us marketers.
[05:47] That’s it for today!
[05:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Which Pieces of Content Should You Update? | Ep. #1206 Nov 19, 2019

Show notes

In episode #1206, we discuss the content that you want to keep updating. Start by identifying those posts that have experienced a drop in traffic and rewrite them to align with current topics and trends. Tune in to hear all about the new Clickflow feature that will help you to track down decaying content!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Which Pieces of Content to Update.
[00:29] The benefits of updating your content.
[01:14] Writing four to five pieces a month and having a team to update three a day!
[01:34] Why writing every day is difficult to sustain.
[02:01] Using Google Search Console to see which of your posts dropped in traffic.
[02:35] Sending poor-performing pieces to be rewritten.
[02:55] The new feature in Clickflow to track decaying content.
[03:34] Why you want to track the efficacy of what you are doing.
[04:10] When to update video or podcast content.
[04:37] Paying attention to the content that is labeled with a year and the most popular ones.
[05:13] That’s it for today!
[05:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Here's What You Can Learn From This 20 Billion Dollar Unknown Company| Ep. #1205 Nov 18, 2019

Show notes

In episode #1205, we share the best things you can learn from Constellation Software. Through strategic acquisitions and looking for markets with a big total addressable market (TAM), they’ve managed to skyrocket to success. Tune in to hear more about the founder Mark Leonard and how they leverage the Berkshire Hathaway model.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from a $20 Billion Company.
[00:32] Constellation Software: where they are based, their market cap, and company size.
[00:56] How they are unique and what they do with other software businesses they buy.
[01:52] Their model of simply maintaining the current revenue.
[02:07] They type of companies they seem to be interested in buying and their criteria.
[02:43] How they’re making money from companies that are under the radar.
[03:13] You don’t have to do something well known to make money.
[03:36] Looking for markets that have a big total addressable market (TAM).
[03:52] The mistake of going after businesses that are in niches.
[04:23] Why you don’t need a lot of press — just look at Mark Leonard.
[04:37] Why Constellation follows the Berkshire Hathaway model.
[05:20] That’s it for today!
[05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Customer Reviews Are Important (Here's How To Get More) | Ep. #1204 Nov 17, 2019

Show notes

In episode #1204, we talk about why customer reviews are important and how you can actually get more. In our online society, reviews play a critical role in helping customers make their purchase decisions. Listen in to discover the tips and strategies for encouraging customers to leave reviews in both B2B and consumer-based markets.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Customer Reviews Are Important.
[00:31] The prominent role that reviews play in purchasing decisions.
[01:13] B2B and consumer-based strategies for getting more customer reviews.
[02:02] Using NPS software to encourage customers to write reviews.
[02:32] Learning to capitalize on previous customer reviews to get more fresh reviews.
[03:46] The positive impact of following up with customers to gain more positive reviews.
[05:01] That’s it for today!
[05:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to Use Intent to Shape Your Content & SEO | Ep. #1203 Nov 16, 2019

Show notes

In episode #1203, we share how you can use intent to shape your content and SEO. The buckets of intent are the best way to gauge where in the sales process your potential customer is, drive them toward the point of purchase and engage them most appropriately. Tune in to hear how to organize your content within the funnel system and what percentage of content should belong to each funnel.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use Intent to Shape Your Content and SEO.
[00:35] The three main buckets of intent: top, middle and bottom of the funnel.
[00:45] What top of funnel typically involves: information and education.
[01:32] How the middle of the funnel is different and refines searches by comparison.
[02:13] The bottom of the funnel: when someone is ready to buy and the keywords they’ll use.
[02:38] The importance of understanding how customers buy and how your content performs.
[03:07] Map out the percentage of content that will be top, middle and bottom of the funnel.
[03:20] Examples of how to drive your customer from the top to the bottom funnel.
[03:53] Using Gliffy and other flow chart software to organize and communicate your ideas.
[04:10] Thinking carefully about the call to actions in converting people into customers.
[05:57] Targeting people based on the funnel category of the article they downloaded.
[06:29] Ensuring that you have the right email service provider.
[06:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How to Come Up With Unlimited Content Topics | Ep. #1202 Nov 15, 2019

Show notes

In episode #1202, we share how we constantly find fresh content topics. There are plenty of tools available that can help you track down the titles and topics that are hot at the moment. Tune in to hear how brainstorming activities can get you ten viable topics on the table in less than five minutes!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Come Up with Unlimited Content Topics.
[00:58] Using the Ubersuggest and Answer the Public tools to find relevant topics.
[01:20] Pick topics that resonate with you and not just for the sake of popularity.
[01:46] Doing a site colon command of competitors and what it shows you.
[02:39] Why Ahrefs’ content explorer and BuzzSumo are such helpful tools.
[03:15] How to leverage popular titles from other industries.
[04:15] Getting a group of industry friends together to brainstorm ideas.
[05:05] Looking on social media and on the web at what works for other popular people.
[05:33] How we come up with topics for this podcast.
[06:05] That’s it for today!
[06:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Ubersuggest
Answer the Public
HubSpot
Ahrefs
BuzzSumo

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How Eric Siu Gets Ahead of His Competitors | Ep. #1201 Nov 14, 2019

Show notes

In episode #1201, we talk about how Eric Siu gets ahead of his competitors! From attending events and going to bed early, Eric has a bunch of helpful tips and possible jumpstarts for you and your business. Tune in to hear what he does and find some new things for yourself!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Siu Gets Ahead of His Competitors.
[00:46] Scanning the media landscape for numbers from founders and startups.
[01:15] What Eric does with this information and the things he pays attention to.
[01:56] Holiday work and putting in the time to get ahead.
[03:02] Looking at numbers and comparing these with competitors.
[03:20] Blocking off time for peaceful strategizing.
[04:19] Competing with bigger and more well-resourced competitors.
[06:17] Getting up early in the morning, a focus on sleep and attending events.
[07:59] That’s it for today!
[08:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How Neil Patel Gets Ahead of His Competitors | Ep. #1200 Nov 13, 2019

Show notes

In episode #1200, we talk about how Neil Patel gets ahead of his competitors! From working in the holidays, allowing small amounts of downtime, and mapping out partnerships, Neil has some great strategies to share with everyone! Tune in to hear some inspiring ways to get ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Neil Patel Gets Ahead of His Competitors.
[00:43] Putting in the extra work and the difference input time can make.
[01:40] Vacation time and what happens during those periods.
[02:31] The integration of work and life; benefits of bringing these together.
[03:35] Unusual call times and putting in the effort in order to win.
[04:21] How Neil calendarises his partnerships and reaches out to people.
[05:42] That’s it for today!
[05:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Business Books That Will Help You Grow in 2020 | Ep. #1199 Nov 12, 2019

Show notes

In episode #1199, we talk about a few books that can help you and your brand in 2020! We share some choices that deal with customers, coaching, ambition and more, while also considering the benefits of less reading and more action. Tune in to find the right content that help you grow in the best way in the new year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Books That Will Help You Grow in 2020.
[00:41] Why a book is a such a great value proposition.
[01:05] The Mom Test and figuring out what to build for your customers.
[01:39] The benefits of reading no books at all in 2020!
[02:20] Taking action instead of stockpiling knowledge that leads to nothing.
[03:40] Allowing time for perspective every day.
[04:15] Trillion Dollar Coach, Play Bigger and Traction.
[05:55] That’s it for today!
[06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.