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Latest Episodes:

7 Marketing Trends for 2020 | Ep. #1228 Dec 11, 2019

Show notes

In episode #1228, we discuss seven marketing trends that we see happening in 2020! 2019 has been a wild year and some things are falling by the wayside, while others are on the up. Our big predictions are the rise of voice search, tiered monetization, TikTok, business intelligence, AI, new communication strategies, and the only moat that will still exist in marketing! Tune in to sharpen your perspectives about what 2020 could bring you and vice versa.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Trends for 2020.
[00:30] How and why you should become compatible with voice search.
[01:07] Ways that tiered monetization audience/creator arrangements have room to grow.
[02:20] Why to focus on business intelligence and not just front end analytics.
[03:27] The value of utilizing AI in any way possible for business optimization.
[04:15] A drop in the effectiveness of email communication and how to get past it.
[05:14] Why leveraging TikTok is still a great idea.
[05:49] Personal brands are the only way to ward off other companies from copying you exactly.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What Marketing Investments We Are Making For The Next 10 Years | Ep. #1227 Dec 10, 2019

Show notes

In episode #1227, we talk about what marketing investments we will be making for the next ten years. The trends we consider to be worth your capital in the coming years are data leveraging, platform integration, the freemium strategy, personal brand building, and the continuing rise of chat based business models. If you are looking for ways to think about growing a business in the long term be sure catch this one!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Marketing Investments for the Next Ten Years.
[00:33] Find out how to use data to your advantage in an ethical manner.
[01:24] Tap the audiences of other platforms by integrating into them with plugins/extensions.
[02:37] Build great products and use the freemium marketing strategy.
[03:49] The value of stopping focusing on immediate ROI but rather building a brand.
[05:43] Why voice/chat text models are is still on the rise.
[06:40] That’s it for today!
[06:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Lessons Learn From Sam Oven's 36 Million Dollar Business | Ep. #1226 Dec 09, 2019

Show notes

In episode #1226, we share the seven best lessons we learned from Sam Ovens’ presentation at our recent marketing workshop. We talk about money-draining tasks, distracting habits such as networking and cooking, and tips for practicing a healthy diet. We also share his lessons for optimizing your business through testimonials, thinking ahead, and obsessing over minor tweaks. Sam makes $36 million per year using techniques like these, so it would probably be a good idea if you checked out this episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Lessons We Learned From Sam Ovens.
[01:20] How networking can be a distraction from focussing on one’s business.
[02:14] The value of quitting -$100 per hour activities such as drinking alcohol.
[03:04] Get more energy from plant-based, non-processed foods, and fasting intermittently.
[04:30] Using a food delivery service such as Thistle to cut out time spent cooking.
[05:22] The success that comes by fine-tuning whichever of your campaigns is working best.
[06:35] Evolve your business through future-focused thinking and observing great leaders.
[07:40] The 3586 impromptu testimonials Sam has and how they create trust in his business.
[09:33] That’s it for today!
[09:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Hacks for Performing at an Elite Level | Ep. #1225 Dec 08, 2019

Show notes

In episode #1225, we will be sharing seven hacks that you can apply to your life to start performing at a more elite level. Whether you are already super successful but want to optimize even further, or you’re just starting along your path to greatness, these seven hacks will be invaluable! We cover sleep and organizational habits, eradicating time-draining tasks, and also the incredible new Timeshifter app. Become your greatest self by hitting play and learning from the best now!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Hacks to Performing at an Elite Level.
[00:30] Use Timeshifter to beat jet lag and perform optimally.
[01:15] How to optimize life for convenience so that work can be focussed on.
[02:39] Ways to get as much sleep as possible: room temperature, sobriety, etc.
[03:39] Break down tomorrow’s tasks into chunks using a to-do list.
[04:41] What the five through 30 model is and how it can optimize habits and organization.
[05:40] The benefits of waking up at 04:00 and starting work at 05:00: no distractions.
[06:26] Batch days by themes of tasks to guard what you spend time doing.
[07:28] That’s it for today!
[07:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Get 10k Followers a Week On Instagram Organically | Ep. #1224 Dec 07, 2019

Show notes

In episode #1224, we share how you can organically grow your followers on Instagram by 10k, every week! We learned the benefit of Instagram carousels from Chris Do and the way he has used these to grow his following is simply remarkable! For a simple explanation of how you can do the same, listen in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get 10k Followers a Week on Instagram Organically.
[00:34] Where we got this idea from; looking at Chris Do and carousels.
[02:02] The immediate success that Neil experienced with this strategy.
[03:10] Grabbing people's attention with the first image of carousel.
[04:02] Maintaining interest and taking the audience on a journey.
[05:08] Realistic results and what is possible with these tactics.
[05:27] Comparing stats from before and after implementing this.
[05:42] That’s it!
[05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to Actually Translate Your Content (The Biggest Hack For 2020) | Ep. #1223 Dec 06, 2019

Show notes

In episode #1223, we unpack how to translate your content to make the most of it! In 2019 there is an over-saturation of US-centric, english-language content but a lack in many other regions and languages. This means that by merely transcribing and translating your existing content you can enter into, and dominate, new markets with little effort and cost. Tune in to hear the basics of this easy process!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Actually Translate Your Content.
[00:45] How Neil started with the strategy a few years ago.
[01:04] The amazing results that Neil has experienced since implementing.
[01:38] Some of the lessons that Neil learned about transcribing content.
[02:40] The dangers of working with people who are not local and embedded in a culture.
[03:50] Where to find people to do this transcription and translation work.
[04:04] Building brands locally and back-linking from different regions.
[04:48] Brand clarity and becoming known on social media and at conferences.
[05:41] Taking advantage of the white space that is currently available.
[06:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
[06:53] That’s it for today!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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7 Things Small Businesses Can Do To Grow Faster in 2020 | Ep. #1222 Dec 05, 2019

Show notes

In episode #1222, we talk about the seven things that can help your business grow faster next year! From the usefulness of webinars and text messaging to the best ways to boost your YouTube rankings, we cover it all. Tune in to hear how you can get you business bubbling in 2020!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Things that Small Businesses Can Do to Grow Faster in 2020.
[00:33] Looking back to old effective tactics such as webinars.
[01:20] Translating and transcribing existing content for other regions.
[02:10] Text messages and SMS marketing within the bounds of the law!
[02:58] Maximizing YouTube views in the first 24 hours.
[04:15] The trend towards texting and instant messenger marketing.
[05:06] Updating old content instead of writing new posts all the time.
[05:33] Using gifts to make marketing impressions on customers.
[07:05] That is it for today!
[07:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

7 Lessons Learned From a Mastermind | Ep. #1221 Dec 04, 2019

Show notes

In episode #1221, we talk about the seven lessons we learned hosting our own mastermind! We had such a blast hosting this event, meeting all the attendees, and listening to the great speakers, so we thought we would share the seven biggest takeaways we got from the experience. Tune in to hear about raising capital, hosting dinners, growing a following and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Lessons We Learned from a Mastermind.
[00:33] The mastermind we hosted recently and the great time we had!
[01:28] Attendees and the amazing quality of people who were there.
[02:05] The democratization of capital and the different ways to raise funds.
[03:08] Benefits of purchasing sites from non-profits.
[04:12] Getting out there and doing in-person, active events.
[05:16] A simple way to grow your Instagram following today!
[06:14] Using dinners for mingling and networking of participants.
[07:01] Staying open to taking and giving help in the business world.
[09:16] Optimize yourself for best performance!
[10:32] That is it for today!
[10:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

Marketing Checklist for 2020 | Ep. #1220 Dec 03, 2019

Show notes

In episode #1220, we share our marketing checklist for the coming year. Monetizing voice-based traffic, using a customer data platform, and readjusting your SEO strategy are only a few of the tips we offer to help you stay relevant in 2020. Tune in to hear why you should sell on live, sprout your content, and add a checkout bump to your site!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Marketing Checklist for 2020.
[00:37] Listen to the last episode we did about the opportunities for 2020.
[01:02] The tools you can use to monetize voice-based traffic.
[01:20] What customer data platforms allow you to do and the increasing value of data.
[02:03] How to readjust your SEO strategy for 2020, including updating and translating content.
[02:54] Survey your audience before the end of the year.
[03:38] Go live to sell on social media once a week.
[04:05] The importance of sprouting your content and leveraging the omnichannel.
[05:10] Examples of how you can grow by offering a free product.
[06:09] Focusing on your brand and creating content.
[06:52] Why you must add a checkout bump to your site.
[07:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Social Media Opportunities We’re Excited About for 2020 | Ep. #1219 Dec 02, 2019

Show notes

In episode #1219, we share the expected social media trends for 2020. From TikTok and advertising on live to connecting with people through ephemeral content, we give you everything you need to stay ahead of the game in the coming year. Tune in to hear why posting natively is most effective!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Social Media Opportunities We’re Excited About For 2020.
[00:35] TikTok’s likely growth projection for the coming year.
[01:07] Why you should sell through live and examples of people who use it this way.
[01:39] Advertising and connecting with people through ephemeral content like stories.
[02:21] The benefits of re-using content by turning it into smaller bits.
[03:18] What posting “natively” means and why you should implement it.
[04:36] What to do when customers visit your checkout or lead page but don’t buy.
[05:22] The continuing growth of chat and its various platforms.
[06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode: