Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

How to Leverage Facebook's Library | Ep. #1238 Dec 21, 2019

Show notes

In episode #1238, we discuss how you can leverage Facebook Ad Library. Seeing what similar size brands are doing to double down on their ad campaigns is a great way for you to stay in touch with the latest trends in advertising. Tune in to hear which industries have the most creative affiliate marketers to watch!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Facebook Ad Library.
[00:32] All the information about ads that Facebook’s library provides.
[01:00] An example of how this tool can show you everything about a brand’s ad activity.
[01:41] The biggest mistake people make – copying what the big brands are doing.
[02:08] Remembering that conversion rates for big brands are always going to be higher.
[02:31] Taking your cues from smaller, similar size companies and ads with lots of engagement.
[03:38] The industries in which you can see super creative affiliate marketers.
[04:37] Paying attention to those adds that are up for a long time.
[05:03] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Use Instagram Hashtags The Right Way | Ep. #1237 Dec 20, 2019

Show notes

In episode #1237, we discuss how you can use Instagram hashtags optimally. If you wondered whether hashtags are still a thing – they are! Choosing a good mix of trending and specific hashtags will gain you more followers and extend the reach of your posts. Tune in to hear all about the awesome tool that can help you generate first-class hashtags!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Use Instagram Hashtags the Right Way.
[00:37] Why using hashtags on Instagram is still relevant and important.
[01:19] Checking your post insights on a business account to see the reach of your post.
[02:08] Using a mix rather than only the biggest or trendiest hashtags.
[02:32] How to use a tool like Ingramer to generate a good mix of hashtags.
[03:13] The negative consequences of using hashtags that are too generic.
[04:09] Getting a higher conversion of new followers when using specific hashtags.
[05:10] The useful copying capability on Ingramer and saving the best hashtags.
[05:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Unconventional Ways to Fund Your Marketing | Ep. #1236 Dec 19, 2019

Show notes

In episode #1236, we share seven unconventional ways to raise money for marketing. Crowdfunding, revenue-based financing, trading services and getting a Small Business Administration loan are only a few of the innovative ways you can get your hands on the cash you need. Tune in to hear how monetizing your content can serve this purpose!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Unconventional Ways to Fund Your Marketing.
[00:52] How you can go about crowdfunding your business following the Jobs Act of 2016.
[01:33] Leverage your community to help you market through blogging and guest posting.
[03:29] Funding through revenue-based financing using a service like Clearbanc.
[03:57] Considering your strengths and trading those for marketing services.
[05:09] The best thing about using the BizX platform to trade services.
[05:54] The benefits of getting your hands on a Small Business Administration loan in the US.
[06:39] Examples of funding your marketing through business development.
[07:53] Monetizing your content to raise money.
[09:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Alternative Ways to Monetize Your Content | Ep. #1235 Dec 18, 2019

Show notes

In episode #1235, we talk about seven different ways to monetize your content! From subscriptions and affiliate marketing to native advertising and speaking gigs, there are so many ways that you can use what you are already doing to get paid. Tune in hear how to leverage your work and get your balance moving upwards!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Alternative Ways to Monetize Your Content.
[00:55] Subscriptions and the smart model Chinese teachers are using.
[02:53] Paid services; using blog and podcast content as a lead-in to income.
[03:55] Affiliate marketing and making use of collaboration.
[04:46] Native advertising and the idea of premium sponsored creation.
[05:51] SEO-ranked content for rent; offering pages to other businesses.
[06:47] Speaking gigs and ways to get booked for paid appearances.
[07:43] Bundling content into different packages for everyone's benefit.
[08:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What You Can Learn From The Tesla Cybertruck | Ep. #1234 Dec 17, 2019

Show notes

In episode #1234, we talk about the lessons you can learn from the Tesla Cybertruck! Recently unveiled by Elon Musk and Tesla, the Cybertruck has been a huge talking point, with its unique design and grand claims, in our conversation we unpack the marketing lessons that are illustrated by the unveiling and preorder process. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from the Tesla Cybertruck.
[00:33] What is a Cybertruck?
[01:39] The unveiling of the Cyberturck and the question of its windows.
[02:40] Tesla's marketing strategy and the competition they set up.
[04:12] Perception is everything, choose what you portray carefully!
[05:25] The image of the Cybertruck and the impact that something that distinct makes.
[06:00] Knowing your audience and pitching to them directly.
[07:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Weaponize Your Data | Ep. #1233 Dec 16, 2019

Show notes

In episode #1233, we share strategies for making the most of your data. Customer data platforms and sales enablement tools can help you to track customer behavior and thus target them in more personalized and effective ways. Tune in to hear what you can do to double down on every site visitor!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Weaponize Your Data.
[00:36] How the collection of data is increasing and becoming almost unmanageable.
[00:53] Using customer data platforms to track customer behavior and target them.
[01:28] How sales enablement tools can help you weaponize your data.
[01:58] How BounceX helps you to get the maximum amount of revenue out of each visitor.
[02:57] The size of company that Bounce X works for and advice for smaller companies.
[03:40] An example of how IP and email addresses can be used for personalized marketing.
[04:57] The benefits of using Supermetrics to connect the data within Google Data Studio.
[05:40] The limitations of Google Analytics and how it differs from Google Data Studio.
[06:35] That’s it for today!
[06:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Smartest Marketing Examples That We've Seen Recently | Ep. #1232 Dec 15, 2019

Show notes

In episode #1232, we share some of the smartest marketing strategies that we have come across lately. You will hear great examples of how people are leveraging design to drive user enthusiasm on their websites, and getting past pesky pay to play algorithms by using platforms such as text. We also share two brilliant secrets for boosting your Instagram following and website traffic. There are some golden pointers in this episode so be sure to catch it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Smartest Marketing Examples We Have Seen Recently.
[00:36] What makes the Tinder Swindler article impossible to stop reading.
[01:25] How to use charity donation options on your website to convert prospective customers.
[02:16] A tip for achieving remarkability: use your own custom illustrations.
[02:46] Two ways to initiate text marketing thus bypassing pay-to-play algorithms.
[03:22] The value of email, community.com, and other channels for controlling reach.
[04:13] A ‘content for close friends only’ strategy that boosts follower count by 40% in a month.
[05:20] That’s it for today!
[05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Ways To Skyrocket Your LinkedIn Engagement | Ep. #1231 Dec 14, 2019

Show notes

In episode #1231, we share seven strategies that you can use to boost engagement on your LinkedIn significantly. We highlight LinkedIn’s great capacity for going live and teach you how to leverage tagging, commenting, opening lines, SRT video files, and your social media ring to get that user engagement popping off! Find out some tips you won’t hear anywhere else right here today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Ways to Skyrocket Your LinkedIn Engagement.
[00:30] The great capacity of LinkedIn for going live due to its organic audience.
[00:52] Boosting virality through getting and replying to comments.
[01:32] How a great opening line can act as a brilliant hook.
[02:10] Using the pencil icon and SRT files when uploading video content.
[02:27] Tag people in your posts, but make sure they are posts that add value.
[02:52] The value of having a social media ring for building post momentum.
[03:15] Some ways to build up a social media ring such as using texts or emails.
[03:50] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What You Can & Can't Outsource with Social Media | Ep. #1230 Dec 13, 2019

Show notes

In episode #1230, we give you some tips about when to pass off social media work to an employee or third party organization, and when to do it yourself. The audience that you have built around your personal brand can tell when the content you post hasn’t been written by you, so we recommend personability as far as tweets, stories, and photographs. Outsourcing can start to happen for things like checking social inboxes, video editing, and all those labor-oriented tasks that don’t require your personal touch. Hit play for the specifics!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Can and Can’t Outsource with Social Media.
[00:50] Why not to outsource the production of content associated with one’s personal brand.
[03:34] Some thoughts on why personal photos get better responses than outsourced ones.
[04:29] The value of storytelling and how Instagram stories tend to spread.
[04:47] When Instagram stories can be outsourced: after you have made their content.
[05:11] Outsource for labor such as video editing and other stuff you’re not good at.
[05:31] How Twitter still stands as a great platform to have conversations on.
[05:45] Using Fiverr to outsource the creation of Instagram carousels.
[06:40] Why it is a huge time saver having somebody to check social inboxes.
[06:59] How helpful platforms like Hootsuite and Sprout Social are for data insights.
[07:40] That’s it for today!
[07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

A Simple Marketing Game Plan For the First 30 Days of 2020 | Ep. #1229 Dec 12, 2019

Show notes

In episode #1229, we give you four marketing strategies that you can use to kick off 2020 in the best way possible. We thought that rather than us telling you what to do for the whole year, we’d start by just breaking down the first month. Make sure you spend your January branching out from your best platform, solving business issues weekly, leveraging online tools to increase web traffic, and getting closer to your audience using the omnichannel approach. Don’t miss out on this one and remember to bookmark it so you can listen to it again just before 2020 starts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A Simple Marketing Game Plan for the First 30 Days of 2020.
[00:46] How to kick off 2020 right by doing one thing each week of January!
[00:57] Leveraging similar platforms to your best one as a way of growing your audience.
[02:06] Solving issues weekly and what that can do to keep your head above water.
[03:05] What offering free tools on your website can do to increase its traffic.
[04:09] Using the omnichannel approach to connect to your audience better.
[05:37] That’s it for today!
[05:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode: