Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

This 8-Year-Old Makes $26M A Year From YouTube - Here's What You Can Learn | Ep. #1258 Jan 10, 2020

Show notes

In episode #1258, we discuss the runaway success of an eight-year-old YouTube star, Ryan Kaji. Together with his parents, he has created the most lucrative YouTube channel on the internet. Tune in to hear all the lessons from his success that are also applicable to you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How An Eight-Year-Old Makes $26 Million A Year From YouTube.
[00:47] More about Ryan and his YouTube channel called Ryan’s World.
[01:08] The Forbes article about the top YouTube influencers and what they’re making.
[01:47] How Ryan’s mother came up with the idea for Ryan’s World.
[02:13] Realizing that anyone can make money and that YouTube is a powerful platform.
[02:46] Recognizing that there is potential in almost all audiences.
[03:17] The importance of being consistent with your publishing schedule.
[03:46] Why diversifying your investments and sources of income is always a good idea.
[04:09] The first and second runner up of the most successful YouTube stars.
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Create A Luxury Experience That Delights | Ep. #1257 Jan 09, 2020

Show notes

In episode #1257, we share all about creating luxury experiences for your customers and clients that do not cost you a fortune. It’s all about going above and beyond and trying your best to deliver on requests. Tune in to hear what sets Emirates and Qatar Airways apart from other airlines, and how you can apply these principles in your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Create A Luxury Experience That Delights.
[00:36] What each of us considers to be luxury experiences.
[00:58] Why flying Emirates first class is the ultimate luxury experience.
[01:45] What Emirate and Qatar Airways offer that is like no other airline.
[02:30] The value of creating a luxury experience in your marketing and business.
[02:47] Focusing on service and why creating the experience doesn’t have to be expensive.
[03:29] Consider hotels’ approach to service and apply it to your business.
[04:42] The key to white-glove service: try not to say “no”.
[05:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Build An Ultra Engaged Audience That Buys From You | Ep. #1256 Jan 08, 2020

Show notes

In episode #1256, we discuss different strategies for increasing your follower engagement. The most important thing to remember is to add value first before trying to pitch a product or service to your audience. Tune in to hear why it is crucial to respond to questions and comments on your social media platforms!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build An Ultra-Engaged Audience That Buys From You.
[00:36] Why you need to have a highly engaged audience.
[01:00] Your number of followers will not determine your success in selling.
[01:12] What you want to achieve by building an email list.
[01:57] The correct ratio between emails that add value and those that pitch a product/service.
[02:16] People follow those who add value, not sell stuff all the time.
[02:29] Engage with your audience if you want them to be engaged.
[03:10] Avoid giving generic advice and personalize responses to your audience.
[03:39] The value of responding to comments and questions on social channels.
[04:24] Why you need to start doing more video-based content.
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Best Podcast Tools for 2020 | Ep. #1255 Jan 07, 2020

Show notes

In episode #1255, we talk about the best tools for podcasting in 2020! With the podcasting market still wide open and the barriers to entry as low as they are, putting some energy into creating platform this year is a great idea! Listen in as we share some of the easy and affordable tools you can use to get started and get growing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Podcast Tools for 2020.
[00:47] Google Drive and call recording over Skype with ecamm.
[01:22] Zoom calls and utilizing the free service for interviewing guests.
[01:56] The great service that Anchor offers for getting started with podcasting.
[02:22] Podcast promotion through email and push notifications for better traction.
[03:00] Transcription, subscriptions and payments through Descript and Supercast.
[04:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Podcast Setup That Helped Us Get to 27M Downloads | Ep. #1254 Jan 06, 2020

Show notes

In episode #1254, we talk about the podcast setup that helped us reach $27 million dollars. Our journey here at Marketing School has been so rewarding and the podcasting market is still a gold rush and definitely something you should consider. Tune in to hear how easy it is to get started and build an audience.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Podcast Setup that Helped Us Get to 27 Million Dollars.
[00:46] The current setup at Marketing School and how far we have come.
[01:55] Sound quality, removing echos and dealing with high ceilings.
[02:51] The bits and pieces that go into making our voices sound better.
[05:02] Getting content out with low costs before upgrading.
[06:12] Neil's home studio and why he is laying on the couch.
[06:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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This Can Bring 10x More Results Than a Super Bowl Ad | Ep. #1253 Jan 05, 2020

Show notes

In episode #1253, we talk about how TEDx can get more results than a Super Bowl ad! With so many useful platforms out there, an expensive Super Bowl ad is not necessarily the way to go to reach the most people. Tune in to hear about some of the innovative ways you can use your ad-budget to build your brand.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Getting TEDx More Results than a Super Bowl Ad.
[00:39] Channels that are being utilized by big companies to promote releases.
[01:47] The expense and scarcity of Super Bowl adverts.
[02:15] Using the Esports and Twitch platforms on a realistic and smaller scale.
[02:47] The example of Ninja and the changes he made to his streaming schedule.
[03:51] The gaming market and how many young people are playing.
[04:27] Branding and the affordable ways of building yours through advertising.
[05:11] That is it for today!
[05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Why Luminary Is Failing | Ep. #1252 Jan 04, 2020

Show notes

In episode #1252, we discuss our reasons why we think Luminary is failing as a business. Luminary is a podcast production studio that raised well over $100 million to try to build the Netflix for podcasts. If you’re going to launch a business, you have to look at consumer behavior and truly understand what your industry demands. Tune in as we go over all the points why we think Luminary’s roll out failed and how you can prevent that from happening in your own business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why We Think Luminary is Failing.
[00:30] Who is Luminary, what is their business model, and why did their launch fail?
[01:34] The importance of understanding consumer behavior before starting a business.
[02:06] Why knowing your industry is key for launching a new business.
[03:29] Structure of podcasts: why listeners aren’t interested in paid or B-list podcasts.
[04:23] The pivot that Luminary needs to save their business.
[04:59] Key lesson from this episode: give away everything fro free to build your audience.
[05:51] That’s it for today!
[06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How Success Gaps Can Guide Your Content Marketing | Ep. #1251 Jan 03, 2020

Show notes

In episode #1251, we look at how you can use success gaps to steer your content marketing strategy. So what exactly is a success gap and what does success look like for your customers? The key is that it is not always about selling! If you can educate and help people with all their problems, you are more likely to succeed in the long run. Tune in today to learn more about how to build brand trustworthiness and help your potential customers find success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Success Gaps Can Guide Your Content Marketing.
[00:33] Success gap: what your customers need to become successful.
[01:45] Importance of helping your customers solve their problems and be more successful.
[02:18] Building brand awareness and trust to leverage word-of-mouth marketing.
[02:40] Why content marketing is essentially another way to help your potential customers.
[03:34] A tool to determine to best way to help your customers: Ubersuggest.
[04:08] That’s it for today!
[04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Latest Business Trends That Will Guide Your Marketing | Ep. #1250 Jan 02, 2020

Show notes

In episode #1250, we go over all the latest business trends to guide your marketing in the new year. There are a lot of things going on in the business world that we do want to call out because these trends will certainly affect how you do your marketing. We cover important trends such as understanding the pitfalls of raising capital, why a strong brand is so effective for your business, the concept of purchasing web properties, and which marketing strategies to use as everything starts getting more expensive.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Latest Business Trends That Will Guide Your Marketing.
[00:48] Understanding the good and bad of raising capital for your business.
[02:11] Building a strong brand: leveraging influencers and the omnichannel approach.
[03:41] Capitalizing on under-utilized web properties, arbitraging your way to better results.
[04:52] How to stay competitive as marketing prices skyrocket: AB testing and conversation optimization.
[05:51] That’s it for today!
[06:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Social Media Tools for 2020 & Beyond | Ep. #1249 Jan 01, 2020

Show notes

In episode #1249, we are going over 7 social media tools for 2020 to help you manage and organize all that is happening in the space. We start off with social media management and reporting, why now is a great time to build your messenger list, how to better manage your social media channels, and why it is important to leverage the right tools for your success. For a jam-packed episode of all the best tools, stay tuned!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Social Media Tools for 2020 and Beyond.
[00:39] Using SproutSocial to keep accountability within your team.
[01:32] Gaining a competitive edge by building up your messenger list as quickly as possible.
[02:10] The importance of using the right hashtags on Instagram: Ingramer.
[02:45] How to easily create simple, professional content for Instagram with Canva.
[03:16] Top tool for managing your YouTube channel: TubeBuddy.
[03:42] Using vidIQ to maximize and optimize your YouTube traffic.
[04:11] Using Spotify to get guiding insights on your podcast statistics.
[05:53] That’s it for today!
[04:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.