Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

How to Drive More Sales from Instagram | Ep. #1278 Jan 30, 2020

Show notes

In episode #1278, we discuss the top tips for getting more sales from your Instagram following. Going live is the fastest way to generate sales because the engagement level is high and you gain credibility in the eyes of your audience. Tune in to hear how you can apply the concept of guest posting to optimize your Instagram sales!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Drive More Sales from Instagram.
[00:30] What Instagram is good for as a social media platform.
[00:56] Why the blue checkmark on Instagram is not all that.
[01:36] Why going live is the best way to drive more sales from Instagram.
[02:22] Engage first before pitching your product or service.
[02:43] How to apply the guest post concept to Instagram.
[03:46] Get more views by ensuring that videos are long enough to fit on IGTV.
[04:55] How to leverage a tool like Taplink to draw the audience to a specific page.
[06:03] Check out Influence.co to find relevant micro-influencers you can partner with.
[07:48] That’s it for today!
[07:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Stay Consistent With Your Content Output | Ep. #1277 Jan 29, 2020

Show notes

In episode #1277, we talk about how to stay consistent with your content output. With more and more content being created all the time, staying consistent in style and frequency can make all the difference in your marketing success. Tune in to hear about the best ways to get the highest quality content out there as quick as possible!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Stay Consistent with Your Content Output.
[01:02] The reason that is so important to stay consistent as more content is created.
[02:16] Consistency in blogging and working outside writers and guest posts.
[03:23] How social media can engagement can drop with inconsistency.
[04:48] Frequency of blogging and maintaining levels of posting through time-blocking.
[06:08] Cranking out content by outlining the whole post in the beginning.
[06:49] The process for recording and releasing video, podcast and social content.
[08:46] How creating a ton of content can serve you so well and pushing through discomfort.
[10:19] The benefits of a personal touch in your posts and sticking to your strengths.
[11:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Easiest Way to Make Your WordPress Blog SEO Friendly | Ep. #1276 Jan 28, 2020

Show notes

In episode #1276, we talk about the easiest way to make your WordPress Blog SEO-friendly! The episode is focussed on plug-ins that you can quickly use to get those SEO ranking all the way up! Tune to hear about FAQ schema, affiliate links, page speed and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Easiest Way to Make Your WordPress Blog SEO-Friendly.
[00:59] Two great WordPress plugins; YoastSEO and All in One SEO.
[01:28] Looking into the upcoming plugin, RankMath.
[01:57] Plugins you can use for speed; WPRocket and ShortPixel.
[02:08] StructuredContent for FAQ page schema and boosted rankings.
[02:52] Getting more clicks and utilizing ClickFlow for WordPress.
[03:12] The benefit of a tool like Pretty Links for affiliate addresses.
[04:09] Polylang, SSL Insecure Content Fixer for better lookin pages.
[04:49] Getting your writers to follow a checklist with WP BlogPost Checklist.
[05:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Leverage Unfair Advantages in Your Marketing | Ep. #1275 Jan 27, 2020

Show notes

In episode #1275, we unpack how to leverage unfair advantages in your marketing! We all have advantages, some bigger than others and building these and then leveraging them to get your business ahead is a huge part of the marketing game. Tune in hear how you can do it too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Leverage Unfair Advantages in Your Marketing.
[00:33] A few examples of an unfair advantages!
[01:45] Building an audience before a business as a means for leverage.
[02:28] Dominating a specific part of the market by building numbers over time.
[04:05] Look for channels that competitors are not leveraging!
[05:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274 Jan 26, 2020

Show notes

In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies.
[00:58] Driving visitors through your pages quickly and easily with ClickFunnel.
[02:10] Using interactive quizzes to generate leads.
[03:01] In-person interaction; dinners conference and meeting strangers!
[04:09] Multi-channel leverage and a broad range of options for new customers.
[05:22] Interconnected tools for texting and contacting leads.
[06:39] Following up with qualified leads and maximizing your time with Clearbit.
[07:48] MOFU and BOFU; creating content that your customers actually need.
[08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Killer Growth Strategies for SaaS Companies | Ep. #1273 Jan 25, 2020

Show notes

In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies.
[00:59] Automating the sales motions to get the conversation started.
[02:25] Changing up the registration flow for purchases of a SaaS product.
[03:28] Product-led growth and the freemium model.
[04:26] Creating a huge amount of content marketing.
[05:24] Allowing immediate booking of calls for increased numbers.
[06:15] Creating partner pages for driving up enrollment.
[07:51] Setting up product tours and forced onboarding.
[09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Killer Growth Strategies for E-commerce Companies | Ep. #1272 Jan 24, 2020

Show notes

In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies.
[00:44] Adding in up-sells and down-sells to an e-commerce cart.
[01:56] Using a customer data platform to improve the customer journey.
[03:28] Looking for micro-influencers with appropriate audiences.
[04:19] Automation based on specific customer personas through email and beyond.
[05:20] Leveraging different channels; push-notifications, subscriptions and more.
[06:00] Making an enticing subscription offer!
[07:14] Using live chat services to answer all customer questions.
[08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Actionable SEO Tips for 2020 | Ep. #1271 Jan 23, 2020

Show notes

In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Actionable SEO Tips for 2020.
[00:43] Focusing beyond the top of the funnel keywords.
[01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites.
[02:43] Speeding up your site for a better user experience.
[03:21] Adding tools to your website for natural and easy link generation.
[03:52] Optimizing your organic click-through rate.
[04:14] Integrating media into content to increase loyalty and time on-site.
[04:52] Satisfying searcher intent and avoiding high bounce rates.
[05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270 Jan 22, 2020

Show notes

In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World.
[00:36] The rise of the influencer on YouTube, Instagram, and TikTok.
[01:02] How influencers put together collaboration houses such as the Hype House.
[01:50] Leveraging other influencers to get bigger and bigger.
[02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities.
[02:26] Tag other people in stuff you post at conferences and networking events.
[02:38] Figure out how to monetize your brand by building it out.
[03:10] Create videos and video content – it’s booming right now!
[03:54] Keep in mind that videos can reach millions of people.
[04:06] Relate to and bond with your audience by going live.
[04:22] Work through the struggle and remain consistent with what you do.
[05:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269 Jan 21, 2020

Show notes

In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs.
[00:41] What we mean when we say “organic CTRs (click-through rates)”.
[01:06] Why you should aim to maximize your click-through rate.
[01:16] Get more clicks by adding the date in your title tag.
[01:36] Use a tool like Answer the Public to get the permutations of what others search for.
[02:23] Use Google Search Console to see which keywords your page is ranking for.
[04:16] Try out ClickFlow – they monitor everything on your behalf and report back.
[04:45] Consider the Google AdWords quality score when it comes to paid ads.
[05:57] Use a unique title separator or characters like arrows or emojis.
[06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.