Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

5 Ways to Combat "Content Decay" and Protect Your SEO Investment | Ep. #1288 Feb 09, 2020

Show notes

In episode #1288, we share five top ways to keep your content fresh and relevant, thereby protecting your SEO investment. Upgrading or adding a few paragraphs to your content is a simple way to boost the traffic to a post. Tune in to hear how you can leverage your best-performing pages to help those that are decaying.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Ways to Combat Content Decay and Protect Your SEO Investment.
[00:34] An explanation of what content decay entails.
[01:18] Upgrade or add to your content to keep it fresh and relevant.
[01:28] Sometimes simply adding a paragraph or two can boost your traffic.
[01:41] When you might want to consider deleting your decaying content.
[02:24] Consolidate by creating a power page that links up all your posts.
[03:13] Use Google Search Console to check which pages dropped the most.
[03:45] Link poor performing pages to ones that are still going strong.
[04:05] Utilize the awesome, free content decay feature inside of Clickflow.
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How You Can Hack PR to Drive a Flood of Free Traffic | Ep. #1287 Feb 08, 2020

Show notes

In episode #1287, we give you tips for getting the most out of your PR campaigns. Instead of hiring expensive PR firms, why not considering doing it yourself? There are at least two good reasons why the leader of a company often does the best job when it comes to PR. Tune in to hear why you should always focus on your product or service rather than simply communicating your successes.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Hack PR to Drive A Flood of Free Traffic.
[00:34] While PR helps with credibility, it won’t always give you the results you are looking for.
[00:54] The key to getting traffic from PR – know how to do it right.
[01:05] An example of a successful PR campaign and how one piece of content escalated.
[02:30] Get PR that is related to pushing your product or service, not based on ego.
[03:13] Ask the question: will this PR piece solve a problem for people?
[04:10] Expensive PR firms often don’t succeed in producing successful campaigns.
[04:44] Why campaigns that you as the leader do generally fare better.
[05:15] Consult experts like Chris Barrett and pay only when you get results.
[05:57] That’s it for today!
[05:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Truth About Ranking for Difficult SEO Head Terms | Ep. #1286 Feb 07, 2020

Show notes

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms.
[00:34] What is an SEO head term?
[01:35] Focussing on ranking for the best head terms to drive conversion.
[01:51] Competitive terms and the rates of return on ranking for generic terms.
[03:35] Looking for more niche terms for better conversion rates.
[03:20] That’s it for today!
[04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Ubersuggest

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How to Run 20 Powerful Growth Experiments per Month | Ep. #1285 Feb 06, 2020

Show notes

In episode #1285, we explain how you can run twenty powerful growth experiments per month! So many of the biggest and most successful companies out there are fast-moving and run tests all the time. Tune in to hear how you can start implementing progressive experiments in your business immediately!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Run 20 Powerful Growth Experiments Per Month.
[00:48] What is a growth experiment?
[02:01] Neil's usual setup for running experiments at his companies.
[03:30] Limiting the amount of experiments for impact and efficacy.
[05:12] Privacy concerns in a modern setting and the importance of authentication.
[06:11] That’s it for today!
[06:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How Eric Grew a Dying Business | Ep. #1284 Feb 05, 2020

Show notes

In episode #1284, we discuss how Eric grew a dying business into a company that earns millions! A few years ago, Eric acquired Single Grain and has since built into a really successful marketing powerhouse! Tune in to hear the strategies and actions he employed to first save the company and then make it so successful.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Grew a Dying Business.
[00:39] Eric's acquisition of Single Grain and how he took over as CEO.
[01:10] The events that led up to Single Grain almost dying!
[01:46] The price the Eric paid for the company, how it was split and the revenue at the time.
[03:00] How Eric managed to turn the company around into a million dollar business.
[04:10] Driving leads and customers with new marketing strategies.
[04:52] Eric's advice to failing businesses; keep at it and focus on culture.
[06:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What Neil Learned Buying a Blog for $500K | Ep. #1283 Feb 04, 2020

Show notes

In episode #1283, we talk about what Neil learned buying a blog for 500k! A while ago, Neil bought his Kissmetrics blog back from the investors as a marketing move for his own website. Listen in to hear about the process, the reasons for the acquisition and the lessons he learned.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Neil Learned Buying a Blog for 500k.
[00:40] The blog that Neil bought and why.
[01:07] Neil's thoughts around buying the blog back from investors after it tanked.
[02:46] The response that the investors had to Neil's offer.
[03:07] The marketing learnings from the acquisition about merging, cleaning and drop-off.
[03:58] Neil's integration period and the process of migration.
[04:49] What the company and investors did after the acquisition.
[05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Kissmetrics

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5 Uncommon Ways to Convert More Blog Traffic into Buyers | Ep. #1282 Feb 03, 2020

Show notes

In episode #1282, we lay out five uncommon ways to convert blog traffic into buyers. From making better use of chatbots, to content upgrades and calls to action, we have you covered! Listen in to hear how you can get more buyers out of your blog traffic!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Uncommon Ways to Convert Blog Traffic into Buyers.
[00:35] The power of chat is still underutilized.
[01:11] The quick way to use Neil's old business to get yourself more buyers!
[01:42] Content upgrades and making the most of your email contacts.
[02:28] Driving traffic with yes or no questions.
[03:14] Super signatures and calls to action at the end of your emails.
[04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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A Good Culture Affects Your Marketing. Here's How You Build A Great One | Ep. #1281 Feb 02, 2020

Show notes

In episode #1281, we talk about how a good company culture affects your marketing and how you can go about building it. It is no coincidence that so many of the most successful leaders in the world of entrepreneurship put the utmost emphasis on culture. Join is to hear about the benchmarks of great culture and what you should focus on!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How a Good Culture Affects Your Marketing.
[00:39] The common denominator in big, very successful companies.
[01:49] The importance of people in building culture and companies.
[02:30] Transparency, similar values, culture-fit and priorities.
[04:00] Culture is about what you do, not what you have.
[04:57] Why the best leaders in the world obsess over company culture.
[05:23] Growth-oriented people will serve you bette than money-oriented people.
[06:24] That is it for today!
[06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Deal with Haters on Social Media | Ep. #1280 Feb 01, 2020

Show notes

In episode #1280, we discuss how to deal with haters on social media. Our main lesson here to is to not waste your time, rather focus on yourself and let people say what they will! Tune in to hear why Gary V and many other successful entrepreneurs also employ this tactic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Deal with Haters on Social Media.
[00:40] Non-believers, naysayers and those that say you cannot succeed.
[01:15] Experimenting, flipping an industry on its head and ignoring the hate.
[02:04] How Gary V deals with online haters.
[03:18] The hopelessness of responding and engaging with negative people online.
[03:39] Gossip and aiming to turn around bad attitudes.
[04:31] Do not waste time thinking about haters, focus on yourself!
[04:48] That’s it for today!
[04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Hitting a Wall With Your SEO? Here's How to Get Through It | Ep. #1279 Jan 31, 2020

Show notes

In episode #1279, we talk about what to do if you are hitting a wall with your SEO! Every now and then we may hit a wall with our SEO strategies and your growth and traffic can stop growing. Do not fear, tune in to hear how you can use social media, surveys and more to get past and over that wall!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Through A Wall with Your SEO.
[00:48] Repetition of the same tactics can lead to hitting a wall.
[01:12] Multilingual content creation and leveraging social media.
[02:04] Product-led growth and zagging when everyone else is zigging.
[03:35] Using surveys and feedback to improve your content and strategies.
[04:38] That is it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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