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Latest Episodes:

The Different Agency Models You Can Choose From | Ep. #1308 Mar 01, 2020

Show notes

In episode #1308, we discuss the different agency models that you can choose from. Whether you pitch you work at a high level or aim for smaller, local business, the way you choose to promote yourself and capture customers will have a huge effect on your results. Tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Different Agency Models You Can Choose From.
[00:33] The low-end model services small business and charging low amounts.
[00:58] The affiliate or pay for performance model; rewards for good results.
[01:59] A project and hourly basis model with less consistent income.
[02:40] Increasing charges versus high churn rates and numbers of clients.
[03:28] Going after big enterprise companies and where to find them.
[04:20] An easy way to grow your agency today!
[04:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Land Big Marketing Agency Clients When You’re Just Starting Out | Ep. #1307 Feb 28, 2020

Show notes

In episode #1307, we explain how to land big agency clients when you are just starting out! From over-delivery and over-communication to posting regularly and valuably on the right platforms, there are bunch of simple ways you can land some big fish when you are still a small fry! Tune in get the inside scoop.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Land Big Agency Clients When You are Just Starting Out.
[00:42] Eric's first professional gig in Philadelphia and how he overdelivered.
[01:45] Providing value in online spaces where your audience is present.
[02:33] A simple model for landing clients; break down recently funded companies.
[04:28] Sending specific emails to companies in order to get responses from CEO's.
[06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306 Feb 27, 2020

Show notes

In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Spotify Acquired The Ringer.
[00:42] The solid financial results for Spotify in Q4 of 2019.
[00:56] How Spotify recognized exponential growth in podcast hours streamed.
[01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.
[01:53] The impressive retention rates of the Marketing School podcast.
[02:09] Why Spotify’s decision makes a lot of sense.
[02:39] Keep in mind that all good channels eventually become crowded.
[03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple.
[03:48] The number of downloads The Ringer podcast is getting.
[04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast.
[04:50] How our podcasts and Eric’s own podcast are performing.
[05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million.
[06:25] That’s it for today!
[06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305 Feb 26, 2020

Show notes

In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising.
[00:41] Why you want to choose live webinars rather than evergreen ones.
[01:07] Up the traction to your recorded webinar by making it appear live.
[01:31] Different ways you can follow up with prospective customers after a webinar.
[02:37] Offering a free trial when all the other hooks have failed to work on a customer.
[03:36] Drive your audience to a video which they can access immediately.
[04:24] Why you might strongly consider dropping the price of your info product.
[05:43] Learn how to scale a campaign from Alex Becker or others in your field.
[06:36] Why having as many products as possible is key to making it with info products.
[07:58] That’s it for today!
[08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 E-commerce Trends for 2020 | Ep. #1304 Feb 25, 2020

Show notes

In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven E-Commerce Trends for 2020.
[00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.
[01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.
[01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.
[02:58] Leverage the data that you have to personalize the customer experience.
[03:31] Use push notifications to send people back to your e-commerce site.
[04:21] Create seamless experiences in-store and offline.
[05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.
[05:44] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below.

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The 7 Best Marketing Conferences 2020 | Ep. #1303 Feb 24, 2020

Show notes

In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020.
[00:33] Hear where to learn from the best content marketers in the world.
[00:51] The different locations where the Traffic & Conversion Summit will be held.
[01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies.
[01:55] Check out one of the many global Affiliate World conferences.
[02:39] Learn about new marketing technologies at the Gartner Marketing Symposium.
[02:54] The unique Marketing School event hosted by Eric and Neil!
[03:51] Attend the Adobe SUMMIT for everything digital marketing and more.
[04:15] That’s it for today!
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

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Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302 Feb 23, 2020

Show notes

In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government!
[00:39] Section 508 of the Department of Justice and how this relates to you.
[01:15] The common occurrence of these types of fines.
[01:38] Free and paid tools for making your website more accessible.
[03:12] That's all for today!
[03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

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Do Podcast Ads Actually Work? | Ep. #1301 Feb 22, 2020

Show notes

In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Podcast Ads Actually Work?
[00:34] What podcast ads are and why most do not work.
[01:23] The key to podcast ads: relevant content to the platform.
[02:01] Some examples of top brands who advertise on podcasts.
[03:20] Consider creating your own podcast as a means of advertising!
[03:42] Different spots to monetize and making these relatable.
[04:12] That's it!
[04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below.

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Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300 Feb 21, 2020

Show notes

In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work. Buffett and Berkshire Hathaway have been making some shrewd moves in order to set themselves up for the future. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Warren Buffett Sold All of His Newspaper Businesses for $140 Million.
[00:58] The news media landscape currently and what online platforms have done.
[02:01] How Berkshire Hathaway lent money to Lee Enterprises.
[02:46] The potential or lack thereof for newspapers and Lee's extreme measures.
[03:11] New media and making use of out of journalists for your empire.
[04:01] Other options that Berkshire Hathaway might have in mind.
[04:43] That's it for today!
[04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

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Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299 Feb 20, 2020

Show notes

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019.
[00:44] The Guardian article that sparked today’s episode.
[01:45] Long-term implications of these kinds of tactics with the growth of AI.
[02:27] How data is being used to change people's perceptions.
[03:48] Manipulation is ever-present in media and marketing; what can you learn?
[05:04] Awareness and positivity in the advertising space.
[05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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