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Latest Episodes:

Marketing Geniuses to Pay Attention to in 2020 | Ep. #1318 Mar 11, 2020

Show notes

In episode #1318, we are going to talk about the top marketing geniuses to watch in the 2020. In marketing it is key to surround yourself with those are thinking outside the box, trying out novel ideas, and taking on the most creative approaches to the everyday marketing tasks. Stay tuned to hear our list of who we are following and why they are worth your time.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Marketing Geniuses That You Need to Pay Attention to in 2020.
[00:33] Eric Siu: avid reader with a lot of information to offer.
[01:09] Neil Patel: always tries new, unconventional things - choose non-consensus and right.
[02:13] Ryan Bonnici: strategies on where marketing is going, the long-term view.
[02:59] Syed Balkhi: entrenched in the WordPress ecosystem.
[03:50] Brian Dean: tactical approach, testing new ways to grow without producing a lot of concent.
[04:21] Yaniv Masjedi: building a good marketing team, and treating them like family.
[05:02] Grant Cardone and Gary Vanerhuck: keeping a pulse on the social web.
[05:35] Matthew Barby & Kevin Indig: understanding SEO and newsletters.
[06:16] Russell Brunson & Ryan Deiss: implementing sales funnels and monetizing email lists.
[06:56] Patrick Campbell: creative approach to content creation and customer response.
[07:52] Erik Rivera: thinks outside the box with novel ideas.
[08:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The #1 Way to Get Noticed (and Promoted) as an In-House Marketer | Ep. #1317 Mar 10, 2020

Show notes

In episode #1317, we discuss the number one way to get noticed and promoted as a marketer within your company. Most high-level marketers are so good at what they do that they often break out and start their own companies. However, if you are looking to get promoted in-house, stay tuned to find out why it is crucial to show your worth and understand what it means to be an A-player on your team.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number One Way to Get Noticed and Promoted as an In-House Marketer.
[00:31] Understanding the three levels or three types of marketers.
[00:57] Learning to notice problems, create solutions, and own it.
[01:25] Importance of always having a reason behind why you deserve a raise.
[01:58] Why the easiest way to get a promotion is by making your boss more money.
[02:15] Adopting the mental model of being worthy of being paid more.
[03:14] Getting noticed by saving your company more money.
[03:29] How to be an A-Player in your company: proactive, solution-oriented, execution.
[04:18] Why the best marketers are often found running their own companies.
[05:02] Choosing to be a long-term investor rather than a short-term investor.
[05:44] That’s it for today!
[05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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5 Overlooked SEO Tweaks That’ll Grow Your Organic Traffic Fast | Ep. #1316 Mar 09, 2020

Show notes

In episode #1316, we talk about the five overlooked SEO tweaks that will ultimately help you grow your organic traffic faster. A lot of times we tend to forget about the organic growth we can gain by consistently repurposing and linking old content on our own blogs. Tune in as we go over these five simple tweaks you can apply today to grow your organic traffic in no time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Overlooked SEO Tweaks That Will Grow Your Organic Traffic Fast.
[00:31] Tweak #1: Look for Google pages that have a high impression count to tweak your title.
[01:05] Tweak #2: Find three old blog posts relevant to your new piece and link to the new one.
[01:42] Tweak #3: When updated older pieces of content, add new keywords.
[02:12] Tweak #4: Make sure you have a sidebar on your blog - add in pillar pages.
[03:21] Tweak #5: Make a power page - consolidate your existing content.
[04:26] That’s it for today!
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Which Industries Have the Most Opportunity for Digital Marketing? | Ep. #1315 Mar 08, 2020

Show notes

In episode #1315, we discuss which industries provide the most opportunities for digital marketing. Often times, it’s not about picking a specific industry, but rather knowing which trends to look out for as digital marketers. Stay tuned to this episode to hear more about what your core focus should be and why industry disruption is key.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s topic: Which Industries Have the Most Opportunities for Digital Marketing.
[00:45] Why you should go after a disruptive trend rather than one specific industry.
[01:52] Understanding why Health is an industry that is right for disruption.
[02:02] The three waves of the Internet and how it relates to industry disruption.
[03:21] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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7 Simple Hacks That’ll Increase Your Mobile Conversion Rate | Ep. #1314 Mar 07, 2020

Show notes

In episode #1314, we share seven simple hacks that can increase your mobile conversion rates! From pages and apps to avoid, to boosting user experience and compatibility, we cover it all. Tune to hear how you can get your mobile site making you more money, today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Hacks that Will Increase Your Mobile Conversion Rate.
[00:32] Speed up your mobile website! User experience is important!
[00:46] Why to avoid using AMP pages on your mobile site.
[01:11] Using OptInMonster's TrustPulse to gauge whether people are buying.
[01:25] Including an attractive offer in a bottom bar for mobile.
[01:51] Creating a seamless experience from start to finish for your customers.
[02:29] Aligning mobile and desktop experiences for high conversions.
[03:09] Bonus hack! Tools for personalization for better user experience.
[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to Scale Your Branded Search Traffic (without Spending a Fortune) | Ep. #1313 Mar 06, 2020

Show notes

In episode #1313, we share how to scale your branded search traffic and stay within your budget! From Instagram to free tools and calculators, there are a bunch of ways you can get more traffic without spending a lot of your money. Tune in to hear the ways you can boost your visibility today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Scale Your Branded Search Traffic Without Spending a Fortune.
[00:43] Using Instagram as a great way to grow a brand on a budget!
[01:09] How free tools can aid your growth from your website.
[01:46] Other tools and calculators that can boost your ranking and traffic.
[02:02] Using a catchy name to increase searches and add to your profile.
[02:50] Fostering patience for the results of these tactics.
[03:04] Multipurpose brand names that might catch other keyword searches.
[03:46] That is it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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5 Underrated Marketing Conferences You Should Attend in 2020 | Ep. #1312 Mar 05, 2020

Show notes

In episode #1312, we list five underrated marketing conferences that you should attend this year! Getting great marketing inspiration shouldn't be limited to strictly marketing conferences, so we look at five different places to be to get the most for your money and time. Tune in to hear about which five make our list!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Underrated Marketing Conferences That You Should Attend in 2020.
[00:33] Why you should check out Traffic Think Tank Live in Miami in May!
[01:08] Using TechCrunch's approach to disruption as a marketing strategy.
[01:47] Baby Bathwater events and the array of personalities you will find there.
[02:12] The amazing lessons in growth you can get from Affiliate World!
[02:55] Paying the price and attending the TED conference for great perspectives.
[03:58] That’s it for today!
[04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How Neil Would Start All Over from Scratch in 2020 | Ep. #1311 Mar 04, 2020

Show notes

In episode #1311, Neil shares what he would do differently if he had to start all over again in 2020. From his years of experience, he learned that tools tend to generate far better traffic than personal brands do, so it is worth creating or buying a tool to get quick traction. Tune in to hear how you can save time and money by going straight for a good product!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Would Do if Neil Was Starting From Scratch in 2020.
[00:41] Why tools are so much better than content.
[01:05] Don’t worry about building a personal brand – a product is better.
[01:40] Start off with a tool because paid advertising and SEO is expensive.
[01:55] How a free tool ends up generating more traffic without having to market it.
[02:28] Free products market themselves and are easier to do.
[02:39] Go to CodeCanyon and buy a semi-decent tool in B2B or B2C.
[03:13] How Neil is now spending far more time and energy on tools.
[03:50] ClickFlow is proof that tools get more attention that personal brands.
[04:09] That’s it for today!
[04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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How Eric Would Start All Over from Scratch in 2020 | Ep. #1310 Mar 03, 2020

Show notes

In episode #1310, we give you some insight into what we would do if Eric had to start his whole business from scratch. Doing consulting work is a quick way to make cash and starting a podcast the best means of rebuilding your network. Tune in to hear how creating a course can be your ticket to success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Would Do if Eric Was Starting From Scratch in 2020.
[01:06] Do consulting work to get some cash coming in to cover living expenses.
[01:22] Start a podcast first before you think about blogging and build your network this way.
[01:46] Build a team around the consulting work and find a partner who will help you scale.
[02:08] The goal would be to build an info or software product.
[02:19] Create and sell a high-ticket course and run some ads to market it.
[03:02] An example of how a course can help you generate income.
[03:35] You can also start by working for someone first while building your knowledge.
[03:59] Go watch a Simon Sinek video and find out why you are doing what you do!
[04:46] What you can do if you want to start with software.
[05:09] That’s it for today!
[05:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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3 Ways to Double Your Organic Traffic with International SEO | Ep. #1309 Mar 02, 2020

Show notes

In episode #1309, we share three ways to increase your traffic with international SEO. Even if you have high domain authority, it is still necessary to go out there and build localized links in these regions. Tune in to hear whether using a subfolder, a top-level domain (TLD), or a subdirectory is best!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Three Ways to Double Your Organic Traffic with International SEO.
[00:46] Why international SEO is important and what kind of results you can expect.
[01:06] A list of top five countries Neil gets SEO traffic from, including India and Brazil.
[01:44] Reaching Mexico, Spain, Argentina, Chile, Columbia, etc. by doing SEO in Spanish.
[02:10] Go out there and build links in these local regions and translate the content manually.
[02:30] Even if you have high domain authority, you still need localized links.
[02:45] Why it is easy to build links in non-English-speaking markets.
[03:04] Choosing between using a subfolder, a top-level domain, or a subdirectory.
[04:23] Increase your rankings by getting brand queries in these localized regions.
[04:54] That’s it for today!
[04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.