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Latest Episodes:

Where is Voice Search Going? | Ep. #1328 Mar 21, 2020

Show notes

In episode #1328, we discuss where voice-search is going! We look at the current market landscape, the big players in the game and imagine what the imminent improvements will mean for user experience and increased traffic. To get to the latest on a big sector of the future market, make sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where is Voice-Search Going?[00:32] The current landscape and where it might be headed soon.[01:22] Questions around how to capitalize on increased traffic.[02:03] Statistics on the current usage and ownership of voice-tech.[03:49] The voice experience, improvements and how it might begin to operate.[04:35] A new way to think about voice tech; looking at the example of mobile.[04:56] That’s it for today![04:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Alexa Apple Home Google Home Jetson

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New Google Search Console Features You Should Pay Attention To | Ep. #1327 Mar 20, 2020

Show notes

In episode #1327, we talk about new features that Google Search Console has recently released! Google Search console is only going to get stronger, so now is a great time to get on it if you aren't already. We talk about how it shows you your overall site speed, the great Discover section, and some other new pieces that relate to mobile usability. Our conversation also covers how it will make your site more searchable and how schema mark up is broken into subsections now. If you have software that leverages Search Console or if you're looking for a quick introduction to the platform, tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Some New Features that Google Search Console has Recently Released.[00:54] The new visibility of overall site speed and tweaking site speed using it.[01:54] AMP pages in relation to site speed and pages which support mobile.[02:10] How great the Discover section is, provided you get a lot of traffic.[02:27] New sections to take a look at: the APM section, mobile usability pages.[02:45] How Google will make your site more searchable to job seekers.[03:06] Other new features: a video section, structured data, site links, FAQ, etc.[03:45] Faster arrival time that search data is shown in and the ability to change the date range.[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Google Search Console Google Discover

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How You Should Measure Your SEO Efforts | Ep. #1326 Mar 19, 2020

Show notes

In episode #1326, we talk about how you should measure your SEO efforts. You can no longer build your company through one channel, whether pay per click, social media, or SEO, and it’s important to understand how to think about these things together as well as separately. We speak to different metrics that can be used to keep track of SEO, which offer varying degrees of accuracy. Our conversation also covers how the relationship between paid marketing and SEO can either work in your favor or not. Lastly, we share some of our favorite tools for interpreting data, so for this and a whole lot more tune in to today’s episode!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Should Measure Your SEO Efforts.[00:38] How modern SEO involves a multichannel approach to converting traffic.[01:18] Gauging SEO by looking at impression count, click count, revenue, and conversions.[01:51] Whether to combine SEO with other marketing or keep it as a separate channel.[02:07] Erroneously measuring SEO by rankings and keyword volume.[03:12] Looking at traffic vs conversions as a good way of measuring SEO.[03:18] Why looking at SEO blended with other metrics is inaccurate.[03:41] Correlations between paid and SEO; when one benefits the other and vice versa.[04:10] Tools for making use of your data: Google Analytics and Google Data Studio.[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Andrew Chen Google Analytics Google Data Studio

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7 Unconventional Ways We Run Our Companies | Ep. #1325 Mar 18, 2020

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In episode #1325, we talk about seven unconventional ways that we run our companies. There are so many different ways to organize and direct a company and we share just seven that have helped us gain some of the success we have experienced. Tune in to hear about remote-friendly offices, direct feedback, lunch and learns, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Unconventional Ways We Run Our Companies.
[00:36] The hybrid-remote model and staying remote-friendly in today's economy.
[01:10] Putting a CEO in place to run the ship and make sure things are working.
[01:48] The usefulness and efficacy of direct feedback with your team.
[02:45] Implementing a profit sharing pool for key members of your company.
[03:41] Encouraging employees to have their own side projects for extra creativity.
[04:12] Using 'lunch and learns' and taking on useful topics for the team.
[05:25] The Jeff Bezos-inspired idea of memos for more thoughtful communication.
[07:00] Getting away from needless meetings and the impact of more time for client work.
[07:58] That’s it for today!
[08:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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The Differences Between A, B and C SEOs | Ep. #1324 Mar 17, 2020

Show notes

In episode #1324, we talk about the difference between 'A', 'B' and 'C' SEO players! We all want the best team we can build and dead weight in your company is not only a waste of money but can also bring down the boat. Tune in hear how to find or become the best player possible!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Differences Between A, B and C Players SEOs.
[00:55] What is a 'C' player and how does it apply to the SEO game.
[02:31] The 'B' player definition and the place they hold in a team.
[03:19] What makes an 'A' player? The priorities of high performers.
[04:29] Testing new waters and changing the game in regards to SEO.
[04:58] How attending conferences and finding community can up your level.
[05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How Pricing Can Be One of Your Biggest Marketing Levers | Ep. #1323 Mar 16, 2020

Show notes

In episode #1323, we talk about how pricing can be one of your biggest levers. In crowded and competitive markets, you can use your pricing model as a way to get an advantage over your peers and capture the audience that is up for grabs. Tune in to hear some examples of how companies you know are doing this smartly!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Pricing Can Be One of Your Biggest Levers.
[00:39] Examples of big companies using reduced rates to grow.
[01:38] Understanding your market and pitching at the right level.
[03:05] Pricing as a differentiator from competitors in a crowded market.
[03:39] The biggest winners in the online startup game at the moment.
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What You Should Do If Your Traffic Keeps Declining | Ep. #1322 Mar 15, 2020

Show notes

In episode #1322, we share advice for dealing with declining traffic. While the volume of traffic varies from month to month, there are means of ensuring that your traffic increases steadily over time. Tune in to hear how you can learn from your competitors and why you have to compare the performance of your different channels.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do If Your Traffic Keeps Declining.
[00:30] While traffic is not always steady, it should not be declining for months on end.
[00:54] Don’t fret: declining traffic is a common problem.
[01:01] Use Google Analytics or Google Data Studio to see which channels are declining.
[01:21] If your traffic is going down but your revenue is growing, there is no problem.
[01:47] See which of your top posts are losing traffic and take action.
[02:04] Keep your top pages fresh by adding some new content to them.
[02:37] See what your competitors are doing and experiment with new channels.
[03:33] Compare the channels that are performing well with those that are not.
[04:04] Consider hiring an agency that specializes in traffic.
[04:36] Send out a survey to test the popularity of your content.
[05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What To Do If Someone Isn't Leveling Up | Ep. #1321 Mar 14, 2020

Show notes

In episode #1321, we advise you on dealing with team members who are not leveling up as expected. Before simply firing someone, call them in for a few conversations and try to help them rise to their full potential. Tune in to hear how bringing in outside experts can help with the mentoring process!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What To Do If A Team Member Isn’t Leveling Up.
[00:37] On the topic of leveling up, check our Eric’s Leveling Up podcast!
[00:41] When someone is not improving or growing stronger over time.
[00:51] Hiring someone and learning that they are not growing into new roles/responsibilities.
[01:14] It could also be that a person is failing to hit the required numbers.
[01:52] Having a straightforward conversation with an underperforming team member.
[02:06] Calling someone in the second time and when it might be time for them to go.
[02:18] Keep in mind that it takes some people longer to find their groove in a new role.
[02:44] Advice for talking to people during high-stake conversations.
[03:19] Lead with facts first and then say how you feel — no one can argue with emotions.
[03:30] Give people three chances and have the appropriate documentation in place.
[04:15] Check out Robert Glazer’s stuff on Mindful Transitions when letting someone go.
[04:38] Remember the employees have financial obligations and can’t just be cut off.
[05:15] What to do if someone is not leveling up but they have the potential for it.
[06:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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The Difference Between Optimization Vs. Innovation | Ep. #1320 Mar 13, 2020

Show notes

In episode #1320, we discuss the difference between optimization and innovation. While both of these growth strategies are powerful, they have an even greater impact when they are used together! Tune in to hear how Dropbox, Uber, and Salesforce created waves with optimization and innovation.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Optimization and Innovation.
[00:38] A definition of optimization and relevant examples from the marketing world.
[01:30] Innovation: doing things that are outside the box – like Dropbox!
[02:09] Think about innovation as disrupting the industry and messing up people’s plans.
[02:20] A good example of this kind of disruption is what Uber did to the transportation industry.
[02:39] The exponential growth that happens when you combine optimization with innovation.
[03:00] The lack of innovation in the marketing tool and SEO world.
[03:21] How Salesforce changed the landscape of CRM's with innovation.
[04:08] Read the optimization versus innovation article by Andy Johns.
[04:28] That’s it for today!
[04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Does Influencer Marketing Work for B2B Companies? | Ep. #1319 Mar 12, 2020

Show notes

In episode #1319, we discuss whether influencer marketing works for B2B companies. While there are usually higher success rates for B2Cs, there is still an opportunity for B2Bs to benefit from this type of marketing – it’s all about finding the right influencers. Tune in to hear which tools you can use to find up and coming influencers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Does Influencer Marketing Actually Work for B2B Companies?
[00:33] An example of B2B marketing: A marketing agency doing business with Uber.
[00:41] By the way, we are currently doing our Growth Accelerator in San Francisco!
[00:50] How you can make influencer marketing work for B2B.
[01:32] Consider Andreessen Horowitz’s two influencers in the tech world.
[02:12] Many people have sought help from Neil because of his large audience.
[02:35] You need to find the right influencer to optimize this kind of marketing.
[02:52] Use tools like Social Blade to find up and coming influencers.
[03:14] That’s it for today!
[03:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.