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Latest Episodes:

7 SaaS Trends for 2020 | Ep. #1298 Feb 19, 2020

Show notes

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 SaaS Trends for 2020.
[00:35] Product-led growth, free tools and indoctrinating users into your ecosystem.
[01:07] Allowing a computer to do the work for you with the rise of AI and ML.
[01:47] Improving customer experience and going above and beyond for retention.
[02:45] The move towards platforms with multiple features and tools.
[03:35] Branding and becoming a thought leader in your space.
[04:41] Ways to make up for advertising costs!
[05:40] Using an API for partnerships and more.
[06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What Works Better For Affiliates? Niche Or General News? | Ep. #1297 Feb 18, 2020

Show notes

In episode #1297, we ask what works better for affiliates, niche content or general news? There are a number of different routes you can take with your affiliate marketing, from very general to very niche. We recommend erring more on the side of niche, for SEO and customer retention. Tune in hear the benefits of specialization and becoming an authority!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Works Better for Affiliates? Niche or General News.
[00:35] Some examples of affiliate sites and what they do.
[01:34] The conversion impact of niche websites and becoming an authority.
[02:52] People like specialists; do not try to be everything to everyone.
[04:02] Broader is not better, specific sites do better on search engines.
[04:29] Building a brand in order to generate revenue.
[05:02] That is it for today!
[05:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How to Drive More Paid Signups In Your Funnel | Ep. #1296 Feb 17, 2020

Show notes

In episode #1296, we talk about how to drive more paid sign-ups in your sale funnel. Funnels are the all-important part of your sales system and you need to optimize yours in order to get maximum customers and sales! Tune in to hear about using video, on-boarding and pricing to up your game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Drive More Paid Sign-ups in Your Funnel.
[00:33] Explaining the role of a funnel in sales.
[01:11] Driving traffic to your homepage through your blog and a re-marketing pixel.
[01:43] Simplifying on-boarding and focussing on the customer experience.
[03:22] Using a re-marketing video with emotion and logic to capture customers.
[04:44] Introductory pricing and creative ways to open the door for users.
[05:58] That is it for today!
[06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Course Tools to Help Spread Your Message | Ep. #1295 Feb 16, 2020

Show notes

In episode #1295, we run through our list of highly recommended tools to help you get your brand and message out there. From email service providers to the best text message tools on the market, we share it all. Tune in to hear which of these tools are also great for integrating with your existing tool stack!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Course Tools to Help Spread Your Message.
[00:58] Make landing pages quickly by using Leadpages and Unbounce.
[01:24] Kajabi: an all-in-one course tool to help create and market courses.
[02:08] The benefits of doing webinars and EverWebinar’s evergreen offering.
[02:36] PicSnippets connects with email tools and allows personalization.
[03:12] Choose ManyChat as your chat, SMS, and email service provider.
[03:45] Use PlusThis that connects with your webinar automation and email tools.
[04:28] How you can use text messages and create a shared inbox for your team.
[05:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Swipe Neil's Course Funnel That Generated $381,722 Per Month Here | Ep. #1294 Feb 15, 2020

Show notes

In episode #1294, we give you the inside scoop on Neil’s course funnel so that you can apply it to your business. Using an email to drive your audience to a webinar and following up with a week-long email sequence with an expiry date is a sure way to capture a large portion of your target market. Tune in to hear how to round off the funnel with text messages and all the tools Neil uses in his stack.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Swipe Neil’s Course Funnel that Generates 380k/Month.
[00:46] Selling info products that teach you how to do marketing.
[00:56] Driving the audience from emails to webinars and then making a pitch.
[01:09] Following up with a week-long email sequence with a countdown timer at the end.
[01:27] Sending text messages to everyone who watched the webinar but didn’t end up buying.
[01:58] Offering a free trial to those you didn’t capture before.
[02:50] The percentages that bought from each of the funnel points.
[03:21] The majority of sales came from the day 1 webinar or the day 7 closing off email.
[03:46] The tools in Neil’s stack: Keap, Kajabi, Stripe, PlusThis, and PicSnippets.
[04:31] What good course creators do – use Google Sheet to track things.
[05:05] Reasons for including a payment plan and what it looked like.
[05:25] Where you can find all the free resources Neil uses.
[06:10] Running ads and looking at what you are paying per sale, not per lead.
[06:52] Why Neil decided to quit the info business.
[07:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Get Shit Done With A Small Team | Ep. #1293 Feb 14, 2020

Show notes

In episode #1293, we talk about how you can actually get sh*t done with a small team! We discuss the ideal team size, how to set out your to-do lists, hiring, communication and more! Listen in to hear how you can start getting more done with less.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get Shit Done with a Small Team!
[00:33] How many people are on a small team?
[01:12] Eric's current team and how they crank out loads of video content.
[02:33] Daily breakdowns, easy to-do lists and getting them done!
[04:40] Minimum amounts of meetings and wasting no time on unnecessary communication.
[05:11] Hiring the right people by setting smart tasks.
[06:07] That’s it for today!
[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Asana
Trello

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Should You Be Doing Events? | Ep. #1292 Feb 13, 2020

Show notes

In episode #1292, we ask whether you should be doing events! Although events can feel like a slog and take up a lot of time and energy, they definitely do have their uses, as we have learned from hosting some of our own. Tune in to hear how you can start small and generate great leads and learn at the same time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Be Doing Events?
[00:39] Before we start, remember to check out our upcoming event!
[01:01] Why events are tough; organizing, food, location and all the moving parts.
[01:44] How our minds changed about doing events when we tried them out!
[02:10] Don't do events to make money — they are great for learning and leads.
[03:13] Smaller events for cheaper, more accomplishable goals.
[04:40] Steps to take before hosting your own roundtable dinner.
[06:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Traffic and Conversion Summit

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What You Can Learn From Adobe to Help You Grow Faster | Ep. #1291 Feb 12, 2020

Show notes

In episode #1291, we talk about what you can learn from Adobe to help your company grow faster! We discuss how Adobe reduce churn, put out consistent and compelling product design, acquire smartly and more! Listen in to hear how you can make similar moves for your benefit!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Adobe to Help You Grow Faster.
[00:32] A quick introduction to Adobe to those unfamiliar.
[01:15] The difficulty of cancelling with Adobe and amount of pages in the process.
[02:10] The new trend for companies to become platforms to capture many segments.
[03:31] Smart acquisitions and increasing traffic through a good catalogue.
[04:10] The links between great branding a successful service or product.
[05:07] Strong consistent design; Adobe's intentional work and visual language.
[06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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7 Nifty Marketing Tactics to Deploy Now | Ep. #1290 Feb 11, 2020

Show notes

In episode #1290, we share seven nifty marketing tactics to deploy right now! From social media posting to tools on your website, push notifications and messaging, we give you a whole bunch of ways to get more traffic, more reach and more sales today. Tune in get the low down!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Nifty Marketing Tactics to Deploy Now.
[00:31] Making use of Instagram Carousels and Guest Carousels.
[01:20] Driving traffic and backlinks on your website through tools for your industry.
[01:58] Transferring content from Instagram to LinkedIn to increase reach.
[02:46] Unique ways to use push notifications for more traffic.
[03:34] Finding content to advertise on with tools like TubeSift.
[04:02] The efficacy of charts and data in posts; increased backlinks and reach.
[04:45] The secret power of text messages for connecting and closing.
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Did you enjoy this episode? If so, please leave a short review.

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Is Copying a Shameless Tactic? | Ep. #1289 Feb 10, 2020

Show notes

In episode #1289, we ask whether copying is a shameless tactic in marketing. Copying is part and parcel of the marketing game, we can see so many examples of companies copying each other wherever we look. From the biggest to the smallest names out there, they all do it. That does not mean there are not better and worse ways to copy! Tune in to hear our take on how you can keep up without selling out.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Copying A Shameless Tactic?
[00:39] Marketing is all about competition, so what are the rules?
[00:59] The feature on ClickFlow that sparked these questions around copying.
[02:07] The logic behind Eric's decisions to add this feature to ClickFlow.
[03:29] Someone will copy you, it is only a matter of time.
[05:24] Elevating the customer experience; looking at the example of Amazon.
[06:02] Accepting the nature of marketing and working to retain customers.
[06:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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