Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

5 Easy Ways to Find Keywords That Convert Into Sales | Ep. #1268 Jan 20, 2020

Show notes

In episode #1268, we share five easy ways to discover those keywords that lead to sales. Use comparison-based keywords to capture an audience that is ready to make a purchase. Tune in to hear all about the most effective keyword generating tools!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Easy Ways to Find Keywords that Convert Into Sales.
[00:42] Going after comparison-based keywords using a keyword tool.
[01:24] Why comparison-based keywords are high in conversions.
[01:55] Pay attention to what keywords and ads your competitors are bidding on.
[02:27] Features that show the top keywords your competitors are going after.
[03:07] Look at your add accounts to see what converts.
[03:27] Using a thesaurus to find synonyms for relevant keywords.
[03:59] Everything you can do with a tool like Clickflow.
[04:30] That’s it for today!
[04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Underrated Marketing Lessons | Ep. #1267 Jan 19, 2020

Show notes

In episode #1267, we share seven marketing lessons you may have overlooked. Despite being a fast-moving industry, you want to keep a long-term perspective and avoid cutting corners in your pursuit of success. Tune in to hear what all the best marketers do to stay on top of their game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Underrated Marketing Lessons.
[00:40] Why going longer is better than trying to cut things short.
[01:27] If you aim for impact, the results and money will take care of itself.
[01:43] Grow your revenue by pursuing international markets like India and Brazil.
[02:12] Thinking ahead by building a protective moat around your business.
[03:10] Why going omnichannel is inevitable if you want to keep succeeding.
[04:22] Conversion optimization and creating a premium experience for people.
[05:28] Establish stronger audience engagement through live video.
[07:27] The best marketers know how to put a great team around them.
[08:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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5 Ways to Find And Connect With Other Talented Marketers | Ep. #1266 Jan 18, 2020

Show notes

In episode #1266, we share some strategies for connecting with and learning from other like-minded people. Media platforms such as LinkedIn, Slack, and Facebook are still the most recommended for engaging with fellow marketers online. Tune in to hear how you can use conferences and networking events in your favor!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Ways to Find and Connect with Other Talented Marketers.
[00:34] There so much out there to learn from other people — we don’t know it all!
[01:02] LinkedIn’s strong organic reach makes this a great platform to find other marketers.
[01:33] Attend conferences and networking events to engage those who are a few steps ahead.
[02:07] Continue to connect online with those you met at events.
[02:22] List the people who are going to an event and invite them to a dinner or happy hour.
[03:01] Become the connector between people attending the same event.
[03:26] Join a Slack group for marketers such as Traffic Think Tank.
[03:55] Facebook groups are still a good platform to connect and engage.
[04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Marketing Lessons Learned From Gary Vaynerchuk | Ep. #1265 Jan 17, 2020

Show notes

In episode #1265, we share seven important lessons you can learn from Gary Vaynerchuk. Being aware of your weaknesses, connecting with your ideal customers, experimenting with new things, and showing up as yourself will help you to build an irresistible brand. Tune in to hear how you can double down on your content!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Lessons You Can Learn from Gary Vaynerchuk.
[00:32] Gary’s agency VaynerMedia and how he built out his father’s wine company.
[01:06] Recognize what you’re not good at and get a team to help you.
[01:39] If you’re going to do marketing, find ways to relate to your ideal customer.
[02:24] Be ahead of the game when it comes to testing and trying new things.
[03:00] Know that social media traffic is short-lived, and take control.
[03:42] Be fast to get new things out consistently.
[04:35] Make the most of your content by reusing it in smaller segments.
[05:23] The importance of being yourself and showing up unapologetically.
[06:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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5 Underrated Hacks to Rank a Brand New Website | Ep. #1264 Jan 16, 2020

Show notes

In episode #1264, we share the secrets of boosting the rankings of your new website. Increase your brand queries, submit your site to index, and offer a free tool on your website to up your discoverability. Tune in to hear how you can also reach non-English-speaking regions!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Five Underrated Hacks to Rank A Brand New Website.
[00:35] The more brand queries a site has, the easier and faster it is for them to rank.
[00:51] Combine push notifications, Facebook Messenger and email collection.
[01:14] Submit your website to index in Google Search Console.
[01:32] Find the pages who are in the top 1000 and ask them for a link.
[02:14] Buy a tool or widget on 1Kprojects or CodeCanyon and offer it on your site.
[03:18] Keep in mind that your English website is not competitive in all countries.
[03:33] Transcribe and translate your content to reach other regions.
[03:49] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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The Biggest Marketing Mistake Neil Made When He Started Off | Ep. #1263 Jan 15, 2020

Show notes

In episode #1263, we share the biggest mistakes Neil made early in his career. Having a long-term perspective on success and doing the brand work yourself rather than handing it to someone else are two of the most significant lessons he has learned. Tune in to hear why you need to partner with people who have experience in the field before investing in anything.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Mistake Neil Made When He First Started.
[00:34] Neil’s age when he started his career and how long he has been at it.
[00:54] Paying other people to help with marketing and getting ripped off.
[01:19] Learning that it takes at least three years to do well.
[01:37] Do not keep changing businesses and constantly shift your focus.
[01:50] Ensure that your business idea has a big TAM (total addressable market).
[02:09] Cultivate a long-term perspective rather than focusing on the day-to-day.
[02:45] How Neil lost over $1 million by trying to start a hosting company.
[03:29] The need to partner with people who know the industry/field you are getting into.
[04:06] What went wrong when he tried to sell products in the education space.
[04:32] Build your brand yourself — don’t leave it up to someone else — and be all in.
[05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What should we talk about next? Please let us know in the comments below

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The Biggest Marketing Mistake Eric Made When He Started Off | Ep. #1262 Jan 14, 2020

Show notes

In episode #1262, we disclose the biggest mistake Eric made in his early days in marketing. Opting for quality and impact is always going to be more sustainable and rewarding than trying to make quick money at the lowest cost. Tune in to how the why behind your ventures is so crucial to your success!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Biggest Marketing Mistake Eric Made When He Started.
[00:52] Eric’s Biggest mistake: always trying to go for the quick wins.
[00:58] Building affiliate sites and buying cheap articles and links.
[01:47] Often mistakes stem from wanting to make a lot of money quickly.
[01:55] Focus on making an impact and choosing quality content.
[02:13] The mistake of trying to make money in a niche you’re not interested in.
[02:28] The importance of understanding the why behind what you do.
[03:31] Learning that you can translate your skills to help real businesses.
[04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to Build Multiple Income Streams at Once | Ep. #1261 Jan 13, 2020

Show notes

In episode #1261, we discuss why and how you should go about building different income streams within your business. It’s not about having multiple businesses, but about knowing how to monetize the various aspects within your sphere. Tune in to hear how you can optimize the low hanging fruit in your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build Multiple Income Streams At Once.
[00:37] Why you should attempt to build multiple income streams, and examples of what we do.
[01:13] Developing a course that consistently makes you money.
[01:39] Think of creative ways to monetize what you are already doing.
[01:55] Taking one asset and putting multiple income streams around it.
[02:20] Avoid starting too many things and keep streams related to one another.
[02:47] The importance of having laser focus and when to expand.
[03:40] Be careful of shiny object syndrome and jumping from one thing to the next.
[04:30] Looking for low hanging fruit in areas that you have already invested in.
[05:11] Establish your product and audience before trying to generate income from it.
[05:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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7 Ways SEO Will Change in The Next Decade | Ep. #1260 Jan 12, 2020

Show notes

In episode #1260, we share our take on how SEO will change in the next ten years. Imagine being able to search by simply thinking about it – this is the direction Neuralink seems to be taking consumer experience in the next decade. Tune in to hear why we believe partnerships between different countries and tech companies will become increasingly important.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Ways SEO Will Change in the Next Decade.
[01:19] Why SEO is not going anywhere as long as humans and robots exist.
[01:50] How Neuralink is changing the playing field on the human-computer connection.
[02:29] How search options and devices will expand in the next decade.
[03:11] Smart home devices like Alexa becoming even smarter and more developed.
[03:48] Search is going to become a remarketing game.
[05:02] The opportunity to boost SEO by translating content into other languages.
[05:46] Keeping in mind that while the US is the superpower today, it might change.
[06:02] Why video is going to be the future of content.
[07:14] The countries that will become more powerful and why partnerships will increase.
[07:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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The Best Ways to Build Wealth as a Digital Marketer | Ep. #1259 Jan 11, 2020

Show notes

In episode #1259, we share the most effective ways of building your wealth as a new digital marketer. Doing tons of freelance work and making sure that your pitches are concise and well-researched will make you stand out from the crowd. Tune in to hear why having a long-term perspective is most rewarding!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Best Ways to Build Wealth As A Digital Marketer.
[00:48] Doing freelance work as the best way to make money when you’re starting.
[01:00] Land gigs by getting on platforms like Fiverr and Upwork.
[01:23] Be succinct and show insight when reaching out to potential clients.
[02:08] Set yourself apart by researching the company you are pitching to.
[02:55] The value of putting yourself out there and being proactive.
[04:30] Keeping a long-term perspective rather than seeking out easy avenues only.
[04:36] Test out other people’s products first and learn where you can get traffic sources from.
[05:03] What to do once you see that your affiliate work proves successful.
[05:46] Also start building up your speaking career, and offer it free at first.
[05:56] That’s it for today!
[06:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.