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Latest Episodes:

2020 Has Begun. Don't Forget These Oldies But Goodies To Grow | Ep. #1248 Dec 31, 2019

Show notes

In episode #1248, we are going to go over some oldies but goodies to help you grow your business in the new year. Often times we focus so much on all the new tools, but today we want to talk about the old, tried and true strategies that still work really well. We dive into key strategies such as webinars, updating and repurposing old content, connecting with customers through text message, and more! Stay tuned to find out how to revive these old marketing goldmines to effectively grow your business.

TIME-STAMPED SHOW NOTES:

[00:40] Today’s topic: Oldies but Goodies to Help You Grow.
[01:06] The power of using webinars to build trust at scale and grow your business.
[01:36] Our recommended webinar tool: Livestorm.
[01:48] Updating your old content to revamp your business in the new year.
[02:36] How to use text messages to connect with your customers directly.
[03:52] Top texting platforms and leveraging push notifications to draw traffic to your business.
[04:17] Why email should still be a core marketing channel in your business.
[05:09] How to leverage and white label tools as the “new” content marketing.
[06:26] That’s it for today!
[06:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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Should You Sign Up For TikTok in 2020? | Ep. #1247 Dec 30, 2019

Show notes

In episode #1247, we discuss whether or not you should sign up for TikTok in 2020. TikTok is the newest social network, mainly used for much younger people, allowing users to create short lip-sync, comedy, and talent videos. Listen in to hear more about why now is great time for your business to get in on the TikTok platform, how to take advantage of initial organic growth, and when to look out for opportunities to monetize.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Sign Up for TikTok in 2020?.
[00:31] What is TikTok and how do you use it?
[01:32] Vine success stories: Logan Paul and Jake Paul.
[02:40] The two schools of thought for how to use TikTok for your brand.
[03:56] How to repurpose your content from other social media platforms for TikTok.
[04:58] Why now is the best opportunity for organic growth on TikTok.
[05:36] Focusing on LinkedIn for organic growth on the B2B side.
[06:00] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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A $3000 Story. Was it Really Worth It? | Ep. #1246 Dec 29, 2019

Show notes

In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: A $3,000 Story: Was it Worth it or Not?
[00:47] When it is better to opt for the book: better value for money.
[01:09] Why Eric decided to build an external story for his brand.
[01:43] What convinced Eric to attend the conference?
[02:23] The story Eric created for ClickFlow: what do they do?
[03:40] The process you go through at the conference: creating your brand script.
[04:44] Brand script for ClickFlow: what does a brand script entail?
[05:38] How to access a brand script template for your business.
[06:14] Three biggest tips Eric learned from the conference.
[07:50] Understanding where to implement or use your story in your marketing.
[08:31] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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The Best Marketers Are The Most Entrepreneurial | Ep. #1245 Dec 28, 2019

Show notes

In episode #1245, we discuss why the best marketers out there are usually more entrepreneurial! Looking at our own experiences coming up in marketing and in particular the example of our friend Syed Balkhi, we can see the links between creativity, innovation, and success. Tune in to get some inspiration for how you can turn your marketing skills into a business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why the Best Marketers are the Most Entrepreneurial.
[00:34] Eric's practices around learning when he started out in the marketing game.
[01:29] Why Neil values creativity over all else in marketing.
[02:01] The example of Syed Balkhi and his career path in marketing.
[03:31] Frugality and creativity; a winning combination.
[04:44] Taking your marketing skills and applying them to a business of your own.
[05:38] That's it.
[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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How This Ad Lost One Company a Billion Dollars | Ep. #1244 Dec 27, 2019

Show notes

In episode #1244, we talk about how Peloton lost a billion dollars in company valuation the day a new advert for their bike came out! The ad caused a big stir with claims of sexism and elitism and the share drop was very immediate. Tune in to hear our thoughts on what the real cost of this was and if it really hurt Peloton that badly!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How One Ad Lost a Company a Billion Dollars.
[00:34] A little about Peloton, what the company produces and its reputation.
[01:15] The content of the ad in question and the story behind it.
[02:12] The backlash against the ad and the resulting drop in value for Peloton.
[02:40] Neil's own experiences buying his wife a Peloton!
[03:40] Did this saga actually hurt the company and how badly?
[04:26] Good press, bad press and neutral promotion.
[06:08] Coming back from a negative press cycle and using it to your advantage.
[06:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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What You Can Learn From The Popeye's Chicken Sandwich | Ep. #1243 Dec 27, 2019

Show notes

In episode #1243, we talk about what you can learn from Popeyes’ chicken sandwich feeding frenzy. As marketers we often forget how effective it can be to test your strategies before doubling down on the right one. Tune in today to hear more about the power of getting back to the basics with minimal viable products, how to use social as a marketing advantage, and why a little competition can create still positive press.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from Popeyes’ Chicken Sandwich.
[00:45] The story of Popeyes’ chicken sandwich: the feeding frenzy.
[01:11] Capacity limit creates a shortage and increasing demand.
[01:24] Recognizing the power of social media when it is used correctly.
[01:54] Understanding when a “subtle” marketing approach is more effective.
[02:15] Getting back to the basics of marketing: minimal viable product.
[03:06] Importance of testing marketing strategies before doubling down on them.
[03:43] The incredible revenue generating from the chicken sandwich wars.
[04:25] Chick-fil-A vs Popeyes: the positive press creating from the sandwich wars.
[05:02] Learn how to test your marketing strategies on the Marketing School Live website.
[05:43] That’s it for today!
[06:04] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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The Big Mistake You Are Making on Social Media | Ep. #1242 Dec 25, 2019

Show notes

In episode #1242, we share the biggest mistake you’re making on social media. While repurposing content can be effective, it’s imperative to consider whether the content is appropriate for each new channel you publish to. Tune in to hear all about Gary Vaynerchuk’s awesome free resource that outlines everything you need to know regarding social media posts!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Big Mistake You’re Making on Social Media.
[00:47] Examples of how we repurpose content efficiently.
[01:19] Making the mistake of republishing content on an inappropriate channel.
[02:00] Always keeping the norms of the channel (e.g. length of posts) in mind.
[02:20] Advice for publishing natively on Twitter and recent example of a successful Tweet.
[03:08] Putting thought into your posts rather than publishing the same across all platforms.
[04:02] Study the strategies of those who do well on various platforms.
[04:27] Keep in mind that some channels work in both directions while others don’t.
[05:20] Building a culture of experimentation to find out what works.
[05:55] The free resource that outlines key principles of posting on social media.
[06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How to go Omnichannel With Your Content in Under 30 Minutes | Ep. #1241 Dec 24, 2019

Show notes

In episode #1241, we discuss how you can share to various channels in less than 30 minutes! Sprouting your content means that you make new pieces from an existing “seed” piece, therefore saving a great deal of time and money. Tune in to hear which tool we use to quickly publish your content on various platforms!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Go Omnichannel With Your Content in Under 30 Minutes.
[00:32] What we mean by “omnichannel” and the different types of content and platforms.
[01:17] The misconception around Google penalizing for duplicate content.
[02:00] Keeping in mind that people’s attention spans are very short nowadays.
[02:29] The simple process we follow to spout our content from a “seed” piece.
[03:32] How one piece of content can become 70 pieces of content.
[04:19] Using a tool like IFTTT to connect your content to various platforms.
[05:14] Making your content native so that it is appropriate for the specific channel.
[06:35] Sometimes basic posts work the best.
[06:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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How to Market Like Apple in 2020 | Ep. #1240 Dec 23, 2019

Show notes

In episode #1240, we share the strategies for marketing like Apple in 2020. By creating more products that are integrated, Apple keeps customers reliant on them, and people keep coming back to buy the latest devices. Tune in to hear how Apple is diversifying into other markets to remain at the top of their game!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Market Like Apple in 2020.
[00:45] What Apple’s marketing approach used to be.
[01:09] Launching their products to influencers and letting them do the marketing.
[01:36] How utilizing influencers saves on costs.
[01:51] How integrating all their products get people to keep buying from them.
[02:23] Integrate with other partners to pull customers and make them reliant on you.
[02:54] The positive change of Apple listening to feedback now.
[04:00] Apple’s easy-to-navigate website and all the benefits of simplicity.
[04:55] Integrating your other products and services at the checkout point on your website.
[05:32] Why you have to pay attention to your surroundings and diversify.
[06:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How Storytelling Helps Increase Conversion Rates | Ep. #1239 Dec 22, 2019

Show notes

In episode #1239, we discuss the benefits of creating a story around your business. Before people will invest in your product or service, especially with higher-priced items, they want to relate to you, and stories are a great way of making yourself more relatable. Tune in to hear what brands have made major successes with their storytelling!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Storytelling in Business.
[00:36] Examples of companies who have made stories part of their brand.
[01:01] Why storytelling is such a powerful strategy in business.
[01:22] Thinking of stories as rollercoasters and highlighting the ups and downs.
[01:55] The biggest benefit to being more relatable as a brand.
[02:28] Realizing that your story is about you being a guide for your customers.
[03:08] Picking the right time and place to share your story.
[03:35] How stories also help to sell higher-priced items.
[04:44] The importance of stating what your plan is for guiding people.
[05:17] Encouraging and challenging customers to take action.
[05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.