Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

7 SEO Opportunities We’re Excited About for 2020 | Ep. #1218 Dec 01, 2019

Show notes

In episode #1218, we talk about 7 SEO opportunities that we are especially excited about for 2020. We cover content translation, snippets, updating old content, keywords and much more! Tune in to hear how you can get your ranking up in the new year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 SEO Opportunities that We are Excited About for 2020.
[00:32] Content translation and transcribing and exciting new possibilities for this!
[01:20] Using and tracking snippets for optimization.
[02:01] Making the most of old content over only creating new posts.
[02:45] Fact schemas and ranking higher on search result pages.
[03:17] Google algorithm updates and what it means for search results.
[04:20] Assessing your keywords and the tools to do this.
[05:07] New tools with built in SEO capabilities.
[06:04] That’s pretty much it for this episode!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Ad Opportunities We’re Excited About for 2020 | Ep. #1217 Nov 30, 2019

Show notes

In episode #1217, we unpack a list of 7 ad opportunities that we are really excited about for next year. We discuss new things on Google, chatbots, TV spots, LinkedIn and more! Listen in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ad Opportunities We're Excited About for 2020.
[00:34] Google's new search-result forms and their amazing ease of use.
[01:12] Re-marketing and long form videos.
[01:58] Chatbots and new ground in the field of chat marketing.
[03:08] The trend of driving traffic towards content and educational pages.
[03:49] TV and streaming platforms; the evolving and unknown avenue of ads.
[04:59] Push notifications and the conversion rates through this form of marketing.
[05:21] TV spots and the usefulness of getting some of this real estate.
[05:54] The growth of LinkedIn and its organic reach.
[07:08] That is it for today!
[07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Do An Audience Survey To Serve Your Customers Better | Ep. #1216 Nov 29, 2019

Show notes

In episode #1216, we talk about how to do a survey in order to better serve your audience! We use the example of our recent Growth Accelerator event and the survey we did after the fact to gauge what the audience liked the most and their thoughts for improvement. Tune in to hear how you can use a survey to get closer to your people!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do an Audience Survey.
[00:31] Experiences at our recent Growth Accelerator event.
[01:24] Some of the questions we used in our post-event survey.
[02:45] Why certain people do not connect with certain types of content.
[03:39] Maximizing what you already have before more growth.
[04:30] Using open-ended questions and finding the common threads in answers.
[06:40] Allowing space for people to add their own feedback for your benefit.
[07:10] That’s it!
[07:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

If You Want to Grow Fast, You Need to do This | Ep. #1215 Nov 28, 2019

Show notes

In episode #1215, we discuss what you need to do to rapidly increase your growth. Providing your audience with innovative, value-adding freebies is a great way to get people talking about your business. Tune in to hear why you have to be willing to take risks to reap big rewards!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Want to Grow Fast, You Need to do This.
[00:36] Think about what you can give away for free, and we don’t mean an eBook or tool.
[00:57] Examples of the kinds of value-adding freebies you could give people.
[01:10] Why eBooks are no longer a good option.
[01:36] The value of giving something that others would normally charge for.
[02:14] The shift towards machine learning and AI, and staying ahead of the curve.
[03:30] Considering how you can be 10 times better than your competition.
[03:53] Why these free offerings do not have to cost you a fortune.
[04:22] The importance of being willing to take risks.
[05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Crush It When You Speak | Ep. #1214 Nov 27, 2019

Show notes

In episode #1214, we share our top tips for crushing a speaking opportunity. The key is to find out exactly who your audience is so that you can tailor content accordingly. Tune in to hear some great advice for interacting with your audience and getting hold of their contact details!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Crush A Speaking Gig.
[00:49] The importance of developing your own voice and presence.
[01:12] Keeping in mind that your goal is to promote your brand, and get more business.
[01:35] How you can quickly expand your email list and collect leads.
[02:17] Getting connected with an intimate group through a cool LinkedIn feature.
[03:32] The benefits of frequently publishing content on LinkedIn.
[03:38] Knowing what kind of audience you will address and tailoring your message accordingly.
[04:02] Why you need to constantly engage with your audience: talk with, not to them.
[04:20] Ideas for interaction: asking questions, making jokes, etc.
[05:03] Avoid talking about yourself too much and having a long bio.
[05:13] Asking the event organizer for more information on the audience, and avoiding cliches.
[06:07] The advantage of asking people to text you to get the presentation notes.
[06:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213 Nov 26, 2019

Show notes

In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking.
[00:53] What went wrong: not giving the developer a checklist when the site was redesigned.
[01:15] Going ahead with the redesign without having the correct redirects in place.
[01:44] Using Google Search Console to help point out issues with your site.
[01:54] Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider.
[02:20] What happened once 404 issues were fixed.
[02:32] Ensuring that you don’t lose traffic by breaking the URL structure.
[03:49] Increasing the mobile site speed and maintaining the desktop speed.
[05:00] Why you don’t have to be perfect everywhere.
[05:44] Avoid making the same mistake by actively monitoring redirects and hiring appropriately.
[06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing Trends for 2020 | Ep. #1212 Nov 25, 2019

Show notes

In episode #1212, we share the top marketing trends for the coming year. You can expect to see wider use of chatbot software, voice search, and business intelligence (BI) tools. Tune in to hear why companies will continue to develop products only to give them away for free!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Marketing Trend for 2020.
[00:45] The growing popularity of software such as ChatBot and ManyChat.
[01:17] The benefits of combing chatbots with text tools such as Twilio.
[01:45] Some of the biggest companies in the chatbots space and the expanding market.
[02:13] How voice search will start to dominate searches through applications like Alexa.
[02:36] Companies building products and giving them away for free to generate leads.
[03:57] Learning what to optimize by using Pattern89 to run Facebook and YouTube ads.
[04:33] The excess of channels and data sources and the growing need for BI tools.
[05:27] Streamlining all the data sources through customer data platforms such as Hull.
[06:25] The emergence of companies that fill in the gaps.
[08:06] That’s it for today!
[08:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

►Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Templates We Use To Grow Our Businesses Faster | Ep. #1211 Nov 24, 2019

Show notes

In episode #1211, we share all the best templates for accelerating your business growth. Whether to stay organized, test and implement new ideas or find out the projected cash you’ll have left at any given point, there is a formula for each. Tune in to learn more about the three must-read books for growing your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Templates We Use to Grow Our Businesses Faster.
[00:50] When Traction is a great framework to use and how it helps you stay organized.
[01:43] Traction as the first, Scaling Up as the second, and 3HAG WAY as the third step.
[02:53] A growth plan for coming up with, implementing and testing new ideas faster.
[04:37] Using Runway to show you how much cash you will have left at any given point.
[05:30] The ideal amount of cash to have in the bank when you are in startup mode.
[06:02] Accelerating growth by hiring experienced people.
[06:53] The awesome templates available from Point Nine Capital.
[07:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Practical Ways to Make Use of Data to Grow Faster | Ep. #1210 Nov 23, 2019

Show notes

In episode #1210, we share seven practical ways to use data to grow faster. It is all about finding the right tools to help you optimize and automate your operations so that you can get the maximum benefit from your marketing efforts. Tune in to hear why you should use a data scientist and keep a record of everything you do for marketing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Practical Ways to Use Data to Grow Faster.
[00:30] Why data is important – think machine learning and artificial intelligence.
[00:49] Google’s built-in AI that can help you optimize your ads.
[01:10] The tools you can use to make the most of your Facebook ads.
[01:29] How using the search bar inside Google Analytics can assist you.
[02:01] The helpful reports Google Data Studio provides for executives and agencies.
[02:23] Finding automated solutions for SEO such as BrightEdge, ClickFlow, and Distilled.
[03:08] Why you want to work with a data scientist and what you can expect to pay.
[03:54] Putting everything you’ve done in marketing on an Excel spreadsheet.
[05:20] Why you want to make use of APIs.
[06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What You Can Learn from WeWork's Debacle | Ep. #1209 Nov 22, 2019

Show notes

In episode #1209, we discuss the various problems that WeWork recently ran into. It is crucial to remain realistic about what your company is and what it offers rather than thinking it is more than it is. Tune in to hear what venture capitalists will likely look for in time to come!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Can Learn from WeWork’s Debacle.
[00:42] What WeWork is and the information that was recently uncovered about them.
[01:35] Their IPO having to be canceled and SoftBank bailing them out.
[01:52] The crazy payout that the co-founder and former CEO Adam Neumann got.
[02:19] Learning that we as marketers cannot put lipstick on a pig: we need a decent product.
[02:34] How WeWork pitches themselves versus what they actually are.
[03:22] Being realistic about what you are as a company and what you are good at.
[03:52] Learning to negotiate well even if things aren’t working out as you planned.
[04:09] The importance of taking care of your money and your people.
[05:09] What venture capitalists will likely push for in the future.
[06:07] That’s it for today!
[06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.