Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Are You Leveraging This New Form of Marketing? | Ep. #1178 Oct 22, 2019

Show notes

In episode #1178, we ask whether you are leveraging a great new form of marketing. Mobile text messaging as a marketing tool is becoming more and more attractive and companies are seeing great results from the creative ways that it can be used. Tune in to hear how you can apply it to your strategy!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are You Leveraging This New Form of Marketing?
[00:40] The use of emojis in text message advertising.
[01:37] The surprising amount of sales from mobile text messaging.
[02:20] Privacy rules and the US' own version of GDPR.
[03:04] E-commerce marketing through text messaging and its efficacy.
[03:23] Some useful tools that we use for this task.
[04:08] Using text-based marketing for reminders for scheduled calls.
[04:35] That is it for today!
[04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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7 Evergreen Marketing Tools to Keep In Your Toolkit | Ep. #1177 Oct 21, 2019

Show notes

In episode #1177, we share seven evergreen marketing tools that should be in your toolkit! We go through Ahrefs Content Explorer, Ubersuggest, IFTTT, and more. Tune in to hear about the best things to be adding to your marketing stack!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Evergreen Marketing Tools to Keep in Your Toolkit.
[00:33] The simplicity and effectiveness of Supermetrics.
[01:03] Why you should check out Ahrefs Content Explorer.
[01:25] Making use of Google's Search Console and Google Analytics.
[01:58] The amazing time saving tool called IFTTT.
[02:35] Go get Ubersuggest! It's free and pretty much unbeatable.
[03:01] Getting a great mobile chat application that works for you.
[04:05] Using SimilarWeb to get an idea of your competitors.
[04:25] That’s it for today!
[04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.
Links Mentioned in Today’s Episode:
Supermetrics
Ahrefs
Google Search Console
Google Analytics
WordPress
Zapier
IFTTT
Ubersuggest
SEMrush
MobileMonkey
Manychat
SimilarWeb

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Creative Ways to Boost Your Site Speed | Ep. #1176 Oct 20, 2019

Show notes

In episode #1176, we share some creative ways to boost your site speed! From online tools to little trade secrets, there are a ton of ways you can get your website loading that much faster and we dive into all the reasons for doing this! Tune in to hear how you can get up and running at the best speed possible!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Creative Ways to Boost your Site Speed.
[00:29] How site speed can improve your search engine ranking.
[01:03] The tools to measure and help you increase your site speed.
[01:38] Creative and uncommon ways to increase speed!
[02:28] Using WP Beginner to challenge yourself to even faster speeds.
[03:30] All the different ways and small things you can do to speed up.
[04:05] Finding a developer on UpWork to do all of this for you.
[04:58] Reasons why people go after these improvements in the first place.
[05:22] That is it for today!
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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Why MoviePass Failed As A Business | Ep. #1175 Oct 19, 2019

Show notes

In episode #1175, we talk about why MoviePass failed. Most of us remember MoviePass from a while back, a service that promised something that seemed too good to be true. Well, it turns out that it was a bit too good to be true and we unpack what contributed to its demise. So tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why MoviePass Failed as a Business.
[00:30] What was MoviePass? Do you remember it?
[01:08] What we can learn from their business model.
[02:41] Going for sustainability over initially undercutting competition.
[03:01] The example of WeWork and high costs against income .
[04:01] Reliable operators as the foundation of successful business.
[04:40] That’s it for today!
[04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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How Eric & Neil Handle Their Marketing To Do List | Ep. #1174 Oct 18, 2019

Show notes

In episode #1174, we talk about how we handle our to-do lists and get our marketing things done! From prioritizing and cutting excess to methods and frameworks, we cover a ton of great ways to get things moving in the right direction. Tune in to hear how you can get the most of your goals and build as fast as possible.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We Handle Our Marketing To-do List.
[00:34] Approaching the lowest hanging fruit first, to move the needle.
[01:12] Good resources for planning out your list of priorities.
[02:20] Avoiding a laundry list of things to do.
[03:05] Breaking things down to small accomplishable chunks.
[04:12] Things to start doing, stop doing and keep doing.
[05:01] Scaling out what is already working instead of new ideas.
[05:26] That’s it for today!
[05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Email Newsletters and Podcasting is Trending Towards This | Ep. #1173 Oct 17, 2019

Show notes

In episode #1173, we talk about the trend that email newsletters and podcasting is currently moving towards. We are seeing more paid subscription services for content creators, whereby subscribers can pay a small fee to get a direct content feed. Tune in to hear how this can be used to boost your income and whether it will replace other methods of income generation!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Current Email Newsletter and Podcasting Trend.
[00:33] Paid newsletter subscriptions and giving more power to the content creators.
[01:32] The amount of money you can make from these small subscriptions.
[02:12] Comparing this model with advertising or Patreon.
[03:22] Significant revenue requires a large amount of subscribers.
[04:01] As influencer marketing grows steadily this trend will follow.
[04:46] That’s it!
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Do a Blazing Fast SEO Audit of a Website | Ep. #1172 Oct 16, 2019

Show notes

In episode #1172, we discuss the best ways to do a blazing fast audit of a website! There are a ton of tools that make this process easy, cheap, and effective. Today we unpack which ones we use and why. So tune in get your website up to scratch!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Do a Blazing Fast SEO Audit of a Website.
[00:35] The two tools that can help you with the auditing process.
[01:12] Using Google Data Studio for daily reports on traffic, ads and more.
[02:21] Making changes when things start to take a turn downwards.
[03:40] Checking the calendar; sometimes a problem is just a holiday!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Deal with All the New Marketing Updates | Ep. #1171 Oct 15, 2019

Show notes

In episode #1171, we talk about how to deal with the new marketing updates that happen all the time! Across search engines and social platforms, algorithms are constantly evolving and this can heavily influence your traffic and engagement. Tune in hear how you can avoid the pitfalls and make the most of the way things transform!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Deal with All the New Marketing Updates.
[00:30] Google's core update announcement and rollout.
[01:25] Relying on organic traffic and what updates can do to this.
[02:10] Lack of focus and going after all the different tools.
[03:01] Utilizing an omni-channel approach to safeguard against damaging updates.
[04:14] Managing changes in the algorithms through monitoring other successes.
[04:35] Prioritizing and delegating the work of staying abreast of changes.
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Get People to Respond to Your Emails | Ep. #1170 Oct 14, 2019

Show notes

In episode #1170, we unpack how to get people to respond to your emails! From using questions and personal touches to the length and tone of your emails, we cover it all. Tune in to learn how to get your response rate all the way up!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Get People to Respond to Your Emails.
[00:35] The main reasons it is important to get responses.
[01:12] Using questions in emails as a way to boost engagement and delivery.
[02:03] Personalized elements to add the human touch to communication.
[03:08] Keeping things brief and to the point.
[04:24] That’s it for today!
[04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

SalesLoft

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What should we talk about next? Please let us know in the comments below

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How Peloton Beat Soul Cycle | Ep. #1169 Oct 13, 2019

Show notes

In episode #1169, we share with you all the reasons why we think Peloton beats SoulCycle. In terms of the user, Peloton has the advantage of home convenience, it works out cheaper, and it offers a competitive, gamified experience. Tune in to hear why exactly Peloton is such a compelling exercise tool!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Peloton Beat SoulCycle.
[00:32] What Peloton and SoulCycle are respectively and their different business models.
[01:13] What SoulCycle sold to Equinox for and Peloton’s $8 billion evaluation.
[01:31] Why we say Peloton is winning: home convenience, cheaper and product experience.
[02:06] Competing with friends from all over as one of the best things about Peloton.
[02:43] How Peloton’s gamified approach gets your competitive juices going.
[03:17] The usefulness of the dashboard on which you can measure your performance.
[04:06] How Peloton compels you to pay your monthly subscription and why they’re sticky.
[05:24] That’s it for today!
[05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.