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Latest Episodes:

The Essential SEO Todo List For Brand New Sites | Ep. #1137 Sep 11, 2019

Show notes

In episode #1137, we discuss the most important things on your to-do list when launching a new website. That's right, we are breaking down the most fundamental parts of SEO and how to get your site ranked higher and receiving more traffic. Tune in to hear all about the simple steps you can take to get your website off to a flying start.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Essential SEO To-do List for Brand New Websites.
[00:38] First up, clean URL structures from the beginning.
[01:20] Using the most highly reviewed CMS plugins.
[01:56] Regular content creation in order to rank higher.
[02:13] Building relationships with people, guest blogging and offering other value adds.
[03:12] Going beyond text-based content and Google.
[04:00] Local SEO and occupying more real estate on the search page.
[04:24] Getting the basics right; analytics and helpful information provided by Google.
[04:46] That’s it for today!
[04:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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7 Tips on Live Streaming and Podcast at The Same Time | Ep. #1136 Sep 10, 2019

Show notes

In episode #1136, we share several helpful tips for live streaming and podcasting at the same time. Frequently engaging with your audience, promoting your session ahead of time and being consistent in showing up with new content are just some of the ways in which you can optimize this marketing strategy. Tune in to hear what you can do to activate your discoverability.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Tips on Live Streaming and Podcasting at The Same Time.
[00:36] Engage with your community by making time to answer questions.
[01:23] Livestream with the help of all the social channels out there.
[01:42] Promote ahead of time to get people prepared.
[02:09] Try to be consistent with the frequency of your sessions.
[02:34] Don’t forget to add hashtags and to tag the right people.
[03:06] Ask for comments to boost virality.
[03:36] Don’t forget to include a clear call to action.
[04:15] That’s it for today!
[03:24] To stay updated and learn additional ways to get more traffic to your site, go to the Marketing School site for more information.

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Neil and Eric’s Secret Marketing Tools | Ep. #1135 Sep 09, 2019

Show notes

In episode #1135, we share with listeners each of our favorite tools for marketing. There is a range of different data that is invaluable for optimizing your marketing efforts, while the Outreach tool has several great useful features that enable marketers to personalize their approach to clients. Tune in to hear what you must do to get the most out of these strategies and tools.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Eric and Neil’s Secret Marketing Tools.
[00:39] How having a ton of clickstream and click-through data is helpful for marketers.
[01:00] Paying fees for data, the kind of data that could be gathered and using it optimally.
[01:33] Using .io as a data platform and employing it to identify B2B IP addresses.
[01:51] How Clearbit contributes by enriching leads and checking their Alexa scores.
[02:14] What the Outreach tool offers and checking the performance of sequences.
[02:29] Outreach’s feature that allows for a more personalized approach to clients.
[03:04] Keeping in mind that these tools require work and/or resources.
[03:16] That’s it for today!
[03:21] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information.

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What's The Difference Between a Short 10 Minute Podcast Versus 45 Minute One? | Ep. #1134 Sep 08, 2019

Show notes

In episode #1134, we share the key differences between short 10-minute and long 45-minute podcast episodes. While longer episodes are great for running ads, they are much more time-consuming than the shorter episodes that require far less preparation. Tune in to hear the pros and cons of each.

TIME-STAMPED SHOW NOTES:

[00:26] Today’s topic: The Difference Between A Short 10-Minute and Long 45-Minute Podcast.
[00:36] The characteristics of a long and short podcast.
[00:58] The primary factors to consider when choosing between the two.
[01:45] Why longer episodes are best for ads and an example of someone who does it right.
[02:11] Being ready to do much more prep work with 45-minute podcasts.
[02:53] How we get topic ideas for this podcast.
[03:13] Considering your audience and presenting them with a choice between the two.
[03:43] Why you should not change the format of your existing podcast.
[04:05] That’s it for today!
[04:10] To stay updated with events and learn a new way to grow your business, go to the Marketing School site for more information.

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Tumblr sold for $3M - Here’s What You Need to Know as a Marketer | Ep. #1133 Sep 07, 2019

Show notes

In episode #1133, we discuss how the once-great Tumblr sold for a significantly lower price than before. After selling for a whopping $1.1 billion to Yahoo in 2013, it was recently acquired by Automattic for a mere $3 million. Tune in to hear all about the new opportunities it might hold for marketers.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Tumblr Sold For 3 Million Bucks.
[00:30] Some context about what Tumblr was initially sold for and its acquisition history.
[00:55] A possible reason why the company might have been sold at such a low price.
[01:17] Why Automattic is the best fit for Tumblr from a business perspective.
[01:37] The amazing new opportunities for Automattic to control the web.
[01:56] WordPress’s venture into e-commerce and how they might do the same with Tumblr.
[02:15] The many benefits of WordPress for marketers and entrepreneurs.
[02:56] Why you should start engaging on Tumblr right now.
[03:12] That’s it for today!
[03:17] For a new way to grow your business, go to the Marketing School site for more information.

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How to Set Up Effective Channel Partnerships | Ep. #1132 Sep 06, 2019

Show notes

In episode #1132, we talk about setting up effective channel partnerships and the benefit that can be garnered from this. We look at different types of partnerships, how to reach out, and the patience it takes to allow them to grow naturally. Listen in to get the best advice on building the most beneficial partnerships for your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Set Up Effective Channel Partnerships.
[00:40] What is the definition of a 'channel partnership'.
[01:12] Different ways to make use of this idea.
[01:49] Reaching out, offering value and starting a relationship on the right foot.
[02:50] The best kind of partnerships are based on mutual value adds.
[03:25] Most of the best channel partnerships are cheap and effective!
[04:19] Partnership generation; conferences and reaching out through email.
[04:37] Patience through the slow building nature of relationships.
[05:01] Partnerships do not rely on algorithms and are a great source of diversification.
[05:37] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Get More Search From Google’s New Algorithm | Ep. #1131 Sep 05, 2019

Show notes

In episode #1131, we discuss how to get more search hits from Google’s new algorithm. Tune in to hear how you can increase your rankings and visibility.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Get More “Search” From Google’s New Algorithm
[00:32] Google now transcribes podcast audio.
[00:40] They will then rank you organically.
[00:56] All you have to do is submit your podcast to Google Play.
[01:15] You don’t have to create text-based content to do well.
[01:40] Google is trying to make it easier for different types of content to rank.
[02:04] Spotify is also transcribing content, as well.
[02:17] Google zero-click searches are growing.
[02:31] That’s it for today!
[02:40] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

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The Most Successful Marketers Are... | Ep. #1130 Sep 04, 2019

Show notes

In episode #1130, we discuss what makes a successful marketer. Tune in to hear the traits of the most successful marketers in the business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: What Makes a Successful Marketer
[00:30] Eric thinks the most successful marketers are entrepreneurial.
[00:39] They get things done and figure out things on their own.
[00:49] Neil thinks the most successful marketers for large corporations tend to be very data-oriented.
[00:58] The best marketers for smaller companies tend to be creative and scrappy, because they have fewer resources.
[01:54] Neil looks for go-getter’s with good ideas.
[02:17] Eric also wants someone who can figure things out on their own.
[02:55] The more successful people take on more and create less work for others.
[03:41] It’s important to have someone who creates great processes.
[04:10] David Kim from HubSpot started out as an intern and was a quick learner.
[04:46] That’s it for today!
[04:51] Go to Marketing School to check out a video that will help you grow your business and to sign up for our live Mastermind.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Advanced SEO Hack That Gets Results in Less Than 30 Minutes | Ep. #1129 Sep 03, 2019

Show notes

In episode #1129, we discuss an advanced SEO hack that gets you results in less than 30 minutes. Tune in to hear the SEO hacks you should be implementing now.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: An SEO hack that gets results in under 30 minutes.
[00:31] The hack is the Frequently Asked Questions page schema.
[00:38] When you do a Google search, you’ll see suggestions of ‘People also search for’ topics.
[00:54] If you create an SEO schema on your website’s Frequently Asked Questions page, you’ll take up more real estate on the Google search results page and you will see an increase in click-throughs.
[01:12] When Neil did it, his click-through rate doubled, which is the average increase people see with this trick.
[01:25] Rand Fishkin talked about how zero-click searches have surpassed organic clicks, so you have to try to win clicks once users reach the search results page.
[01:53] Neil argues that you don’t want to manipulate Google results because that will hurt you in the long run.
[02:00] Think long-term and think about what’s best for the user.
[02:05] As more sites do this, Google will choose the best content to put on its search results, so it won’t benefit you to simply self-promote.
[02:23] Matthew Woodward did this on his site and his click-through rate increased from 3% to 8%.
[02:43] He has a video on how to do this along with the code he used.
[02:50] Once you add the code, you have to go to Google Search Console and submit to index, and you’ll start seeing changes in the search results within minutes.
[3:03] That’s it for today!
[3:15] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Is TikTok The Next Big Thing? | Ep. #1128 Sep 02, 2019

Show notes

In episode #1128, we discuss whether TikTok is the next big thing. Tune in to hear if you should be investing in this social platform.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic is whether TikTok is the next big thing.
[00:30] TikTok is a social network that’s very popular in Asia and is climbing in the rankings on App Annie, which does metrics on revenue and other stats.
[00:50] TikTok is on its way to making over $100 million and their valuation is in the billions of dollars.
[01:00] The app does short videos, and people are creating funny content including music videos.
[01:20] Their typical user drops off after 30 days, which is a problem.
[01:34] One of the biggest Chinese tech conglomerates owns it and has put over $1 billion into it.
[01:49] Platforms that aren’t sticky and aren’t retaining users tend to end up as fads.
[01:56] Neil points out that marketers are always wondering if they should adopt the newest social media platform for their business.
[02:05] It’s probably only worth the time and effort if a platform has continued to prove its popularity.
[02:25] Even if your business isn’t using Instagram yet, it’s not too late because you don’t have to be the first to adopt a social media platform.
[02:40] You should wait to leverage a platform until it hits the mainstream and you know it will work for you, and TikTok is not at that level yet.
[02:56] Their user count is growing but they don’t have the reach that Facebook has.
[03:03] With poor user retention, TikTok’s user count will probably stagnate and then start to drop.
[03:30] Neil and Eric don’t think TikTok is the next big thing, but maybe it could be bigger one day.
[03:38] A great social media network to leverage right now is WhatsApp.
[03:49] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.