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Latest Episodes:

Does Live Cannibalize Your Video Audience | Ep. #1117 Aug 22, 2019

Show notes

In episode #1117, we discuss whether going live cannibalized your video audience. Tune in to hear about our experiences with this.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Does Live Cannibalize Your Video Audience?
[01:02] It has not cannibalized our podcast audience.
[01:15] We always get viewers that had previously never heard of us.
[01:30] It might cannibalize your audience in that you will get fewer total views.
[02:25] We find that it boosts our subscribers overall.
[02:50] To help prevent cannibalizing your content, create different content for live and your posted videos.
[02:59] That’s it for today!
[03:03] Go to Marketing School to check out a video that will help you grow your business.

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How Neil and Eric View Business Differently | Ep. #1116 Aug 21, 2019

Show notes

In episode #1116, we discuss our different approaches to business. Tune in to hear where we differ and if it matters.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Our Different Approaches to Business
[00:33] Neil has been in business for 17 years, while Eric has been in business for 5.
[00:55] Eric tends to be more patient.
[01:25] The average person would say to invest your money, but Eric likes to redeploy any money he makes.
[02:38] Neil is big on doing one thing and one thing only.
[03:05] Eric likes to diversify more often.
[05:25] Neil has a hiring philosophy, wherein he likes to hire people with a certain type and amount of experience.
[07:00] At one point, Eric sold his home to float his business.
[08:36] Neither of us is right or wrong, we just have different approaches to running a business.
[09:22] The older we get, the more stuck in our ways we will be.
[09:40] We don’t push each other to conform to each other’s ideals.
[10:08] That’s it for today!
[10:15] Go to Marketing School to check out a video that will help you grow your business.

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Marketing Tactics on Which We Disagree | Ep. #1115 Aug 20, 2019

Show notes

In episode #1115, we discuss marketing tactics on which we disagree. Tune in to hear why we don’t see eye-to-eye on everything.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Marketing Tactics on Which We Disagree
[00:36] Eric didn’t agree with Neil’s method of buying Facebook Likes.
[01:05] It’s a method that worked, until it didn’t.
[01:22] We agree on most things.
[01:30] Eric goes live more than Neil does.
[01:40] Neil has gotten better results when he focuses on big channels and big wins.
[01:55] Eric is better at splitting his focus.
[03:10] In general, Neil is quicker to execute things.
[03:40] We are at different stages of our careers.
[03:50] This is why our methods vary.
[04:51] Different things work for different people.
[05:30] That’s it for today!
[05:33] Go to Marketing School to check out a video that will help you grow your business.

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Is Patreon Worth It? | Ep. #1114 Aug 19, 2019

Show notes

In episode #1114, we discuss whether Patreon is worth using. Tune in to hear if you should be using or ignoring Patreon.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is Patreon Worth It?
[00:33] Patreon is a way to invite people to become monthly patrons and donate money to help you complete your artistic (or other) endeavors.
[00:58] This is mostly a podcast and YouTube phenomenon.
[01:18] Eric doesn’t think you can make a living using Patreon, so it’s not worth it.
[02:22] In general, you can make way more money having a good product or service instead of asking people for money.
[02:40] Think of Patreon money as extra or free money, instead of your main source of income.
[02:49] That’s it for today!
[02:54] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Our Favorite Marketing Channel | Ep. #1113 Aug 18, 2019

Show notes

In episode #1113, we discuss our favorite marketing channels. Tune in to hear which methods we prefer.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Our Favorite Marketing Channels
[00:35] Eric loves streaming right now.
[01:20] Neil’s favorite marketing channel is simply building a good product or service.
[01:45] If you create a good product, it markets itself.
[02:45] Leverage your great product by having good branding.
[03:10] What is right for us, may not be right for you.
[04:12] That’s it for today!
[04:18] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Where Digital Marketing is Headed | Ep. #1112 Aug 17, 2019

Show notes

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: The Future of Digital Marketing
[01:00] The offline and online world are merging.
[01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future.
[01:30] Smart homes are becoming more common.
[01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”.
[02:24] Zero-click searches are continuing to increase in frequency.
[02:45] Optimize your titles and meta-descriptions to help with voice search.
[04:10] If you get ahead of this, you will be ready when it is the dominant search method.
[04:32] That’s it for today!
[04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Is it Too Late to Start a Podcast? | Ep. #1111 Aug 16, 2019

Show notes

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is it too Late to Start a Podcast?
[00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone.
[01:34] When starting a podcast, you have to be patient, because you won’t get traction right away.
[02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time.
[02:55] Don’t expect to make money right away.
[03:05] If you seek to add value, you will do well.
[04:15] The podcast numbers keep going up over time.
[04:27] That’s it for today!
[04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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How to 19x Your Content Output| Ep. #1110 Aug 15, 2019

Show notes

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: How to Increase Your Content Output by 19
[00:40] Eric and Neil took the podcast and spread it across different platforms.
[01:30] They could also turn the episodes into blog posts and repost them in other formats.
[02:17] You can then re-post any blog posts on social media platforms.
[02:40] Going live is another way to promote one piece of content.
[03:20] Twitch streaming is also another new way to promote your content.
[03:45] You need to have an omni-channel approach, because no one channel is the best way.
[04:10] Apply the rule of seven.
[04:18] That’s it for today!
[04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

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Should You Charge on an Hourly, Monthly or Yearly Basis? | Ep. #1109 Aug 14, 2019

Show notes

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Your Pricing Plan
[00:30] Should you charge hourly, monthly, or annually?
[00:35] When you trade hours for dollars, you cannot scale.
[02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill.
[03:05] Monthly is fine, but yearly is ideal.
[03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month.
[03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail.
[04:02] When you’re starting out, take whatever you can get.
[04:10] That’s it for today!
[04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Is AppSumo Worth It? | Ep. #1108 Aug 13, 2019

Show notes

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s Topic: Is AppSumo Worth it?
[00:30] AppSumo is like Groupon, but for applications.
[00:57] They can blast your app to their mailing list and will split the conversions with you.
[02:04] If you need the quick revenue hit, it’s worth it.
[02:30] It could help you keep your business up and running.
[03:18] In general, you will get more return from long-term partnerships than AppSumo.
[03:41] That’s it for today!
[03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply.