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Will Publishing a Book Help You With Marketing? | Ep. #1087 Jul 23, 2019

Show notes

In episode #1087, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss whether SEO is different across the globe, if books are good marketing tools, and so much more!

TIME-STAMPED SHOW NOTES:

[00:52] Today’s Topic: Marketing School Live Q & A Part III
[01:03] Are SEO techniques different in different countries?
[01:10] Sometimes Google will make changes in major markets first, but eventually it’s all the same everywhere.
[01:50] Are books good marketing and branding tools?
[02:00] The economics of publishing weren’t great for Neil.
[03:00] Neil felt his publisher was unecessarily pushy.
[04:02] Eric had a different goal than Neil did, when publishing his book.
[04:25] Being able to leverage an audience is a powerful outcome.
[05:20] The site Muscle for Life does well, because the site’s creator published kindle books and only pays for advertising on Amazon.
[07:05] Why do Eric and Neil like Intercom best?
[07:20] Intercom has greater functionality than MobileMonkey and ManyChat.
[08:25] The biggest threat to the agency model is automation.
[09:15] Incentive models are misaligned.
[09:30] When they pay for performance, the incentives are much more aligned.
[10:29] That’s it for today!
[10:37] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Should You Start a Mastermind Group? | Ep. #1086 Jul 22, 2019

Show notes

In episode #1086, we bring you another portion of the Q & A from our Marketing School Live event in June.

Tune in to hear us discuss the use and creation of Mastermind groups.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: Marketing School Live Q & A Part II
[01:50] What are good tips for putting together a Mastermind group?
[02:10] What is your motivation for putting together a group in the first place?
[03:15] Eric’s group meets every six months.
[03:30] Before that, he had monthly dinners, but he didn’t curate the attendees as well as he should have.
[03:54] Look at this template for Mastermind groups: Mastermind Talks.
[04:25] You want to facilitate a bond between members.
[04:55] You can always join a Mastermind, but creating your own can prove useful if you have your own business thesis.
[05:25] Try to create a group where you surround yourself with people you would want to see all the time.
[05:58] Neil found this was better, because meetings weren’t as conducive as frequent check-in’s were.
[06:40] Hanging out with like-minded people will help you achieve your goals.
[07:45] A lot of Neil’s friends aren’t in his industry, but they are similarly driven.
[08:40] That’s it for today!
[08:55] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How Do You Grow a Podcast Audience? | Ep. #1085 Jul 21, 2019

Show notes

In episode #1085, we present a segment of the Q & A from our Marketing School Live event.

Tune in to hear some insightful questions from the conference attendees.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: Marketing School Live Q & A
[01:40] What worked for us was doing a daily podcast.
[02:00] John Lee Dumas agrees that publishing daily increases your reach and potential ad revenue.
[02:38] Create a mobile exit pop-up to convince people to subscribe.
[02:54] Pay bloggers with a similar audience to write a post about your show.
[03:07] As people to rate, review, and subscribe.
[04:25] We got our start after we finally had a face-to-face meeting at a Taco Bell.
[07:00] The idea for workshops came from Mastermind groups of which we have been a part.
[09:45] Reaching out to influencers for back links can be effective, but it’s not a sure thing.
[10:10] That’s it for today!
[10:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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The Future of Digital Marketing According to Neil Patel | Ep. #1084 Jul 20, 2019

Show notes

Episode #1084 is another special edition installment, recorded at our Marketing School Live event in LA.

Tune in to hear Neil discuss the future of digital marketing and what you can do to stay on top.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: The Future of Digital Marketing According to Neil Patel
[01:30] When you work with companies of all sizes, you notice trends and patterns in the industry.
[02:40] I see every single side of marketing.
[03:20] There are at least a billion blogs on the Internet.
[03:30] Do we honestly need this many blogs?
[04:15] All companies are leveraging digital marketing.
[06:22] We are all worried about another recession.
[06:32] However, during the last recession, Google’s revenue went up.
[07:32] Marketing is going omni-channel.
[07:47] Google has the majority of the revenue, with Facebook a close second.
[10:06] In general, social shares are declining.
[10:25] Google doesn’t penalize for duplicate content.
[12:25] If you don’t keep updating your content, you won’t maintain your rankings.
[14:11] Conversion rate optimization is not sexy, but it’s effective.
[14:35] It’s the smallest investment with the biggest ROI.
[17:09] There are so many tools to use to compare your competitors stats with your own.
[19:45] Growing traffic used to be a manual process, but can easily be automated using Clickflow.
[24:05] Uber and Dropbox came in with so much hype, but when they went public, their stocks didn’t do as well.
[24:40] For visibility and omni-channel marketing, always use the Rule of Seven.
[27:01] Email and push notifications are still a great way to market.
[30:00] The more you focus on conversions, the better off you will be.
[30:14] Conventional CRO tactics won’t work anymore.
[32:55] Personalized messaging is a great tactic.
[33:12] Chat is responsible for 28% of Neil’s sales.
[36:15] Anything you do in marketing and business should be researched and tested.
[37:12] That’s it for today!
[37:26] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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7 Proven Marketing Hacks That Work Really Well | Ep. #1083 Jul 19, 2019

Show notes

Episode #1083 is another special, extra-long installment of Marketing School. Eric discusses proven marketing hacks that work really well. Tune in to hear this free segment from the Marketing School Live event in LA.

TIME-STAMPED SHOW NOTES:

[00:54] Today’s Topic: 7 Proven Marketing Hacks That Work Really Well
[02:00] People get on the paid ads hamster wheel too often.
[02:15] People also get stuck paying people for bad content.
[02:55] Content MVP’s.
[03:45] Top-performing content is often around 2000 words.
[04:28] People forget about links.
[06:07] Problogger is a great place to hire good writers.
[07:30] HubSpot hires people just to update content.
[09:33] Zero-click searches.
[10:16] Eric and Neil do content sprouting.
[10:30] Spin content out into different formats.
[13:15] Improving metadata is important.
[16:20] If you are a penny-pincher, you can use 1KProjects to find abandoned projects in which to invest.
[18:32] Customer data platforms.
[18:45] These are fairly new.
[19:06] The hot thing right now is personalization and Hole.io allows you to do this.
[22:41] Doing the right things at the right time is important in terms of sales.
[25:15] Chatbots.
[27:22] Intercom helps combine chat and email to make your marketing stronger.
[28:20] AI for ads.
[28:28] Pattern89 is AI for digital ads.
[30:00] As long as you make time to do all of these things, you will succeed.
[30:15] Consistency is key.
[31:17] That’s it for today!
[31:33] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How To Design Your Thinking For Unstoppable Growth | Ep. #1082 Jul 18, 2019

Show notes

In episode #1082, we give you the opportunity to hear Eric’s conversation with Syed Balkhi from the Marketing School Live event to talk about how to design your thinking for unstoppable growth. Tune in to hear all about what Syed does and how he runs his business.

TIME-STAMPED SHOW NOTES:

[00:55] Today’s Topic: How To Design Your Thinking For Unstoppable Growth
[01:15] Syed’s company creates Wordpress plugins.
[02:34] They have over 9 Million websites using their software.
[04:31] Syed tries to be consistent and do the simple stuff that delivers over time.
[05:15] Syed has personal health goals, because he gained a good deal of weight.
[05:40] He applied a similar principle here and did the simplest things with consistency.
[07:58] An external success gap is the gap between what the product does and what the customers use the product for.
[10:00] An internal success gap is what your product does and what the user thinks it should do.
[10:10] Sometimes, there are things that the product can do, but doesn’t yet, because the company hasn’t anticipated all of the users’ needs.
[10:43] Affiliate marketing is having a commision-only sales team.
[13:05] If someone is ranking for the best article on marketing, you can reach out to them to try out your product.
[17:32] Syed got his first customers through his blog that already had a big following.
[17:41] He also used influencer marketing.
[19:01] Content marketing is still key to success and Syed leverages this to attract more customers.
[21:56] Syed has in-house writers, because he needs people with a certain level of expertise.
[24:45] Publish Press is a great tool for tracking content.
[27:05] Wordpress powers 34% of the web.
[27:30] Syed sees it as the operating system of the web.
[29:15] Hiring the right people has helped Syed, as is having a physical planner and blocking off his Fridays.
[34:56] Syed found that building relationships (strategic partnerships) with other companies has proven successful.
[37:40] Streaks has added a lot of value to Syed’s life; it’s a great accountability tracker.
[38:08] The Content Template feature in SEMRush has proven helpful to his company, as well.
[38:30] One book Syed recommends is Extreme Revenue Growth.
[39:13] That’s it for today!
[40:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond | Ep. #1081 Jul 17, 2019

Show notes

In episode #1081, we offer a free listen to Larry Kim’s presentation from the Marketing School Live event in Los Angeles. Tune in to hear Larry discuss his hacks for Facebook marketing for 2020 and beyond.

TIME-STAMPED SHOW NOTES:

[00:55] Today’s Topic: Larry Kim’s Top 5 Favorite Facebook Marketing Hacks for 2020 and Beyond
[02:15] Larry is from Winnipeg and he’s obsessed with unicorns.
[02:47] Larry started WordStream in 2008 out of a bakery he frequented.
[03:00] Now the company employs over 300 people managing over $1 Billion in ad spend.
[03:20] He sold the business one year ago.
[04:22] Facebook is getting in trouble for questionable live streams and censorship.
[04:55] The future of Facebook is private groups and messaging.
[06:22] Live chats are a core growth marketing area on which to focus.
[08:40] Anything you can do with email marketing, you can do with messaging.
[11:35] Use a chatbot builder like MobileMonkey.
[12:45] Surveys are a great way to get user feedback and you can do them using chatbots, so they are more conversational.
[15:10] This helps improve conversions.
[17:25] In order to improve experiences, you would want to create content around questions people have.
[19:11] By making a person confirm that he is doing well in a conversation, you can use that to piggy-back upon and move onto the topic at hand.
[19:47] No matter what you’re selling, try to take people on a conversational journey.
[22:30] It’s never been easier to grow your email subscriber list.
[23:20] Don’t wait for people to message, you have to be more proactive in getting leads.
[23:40] A Comment Guard is a strategy for baiting users into messaging your company.
[25:05] Another way to engage your audience is to ask an enticing question and offer the actual answer and further information.
[28:12] Larry has changed the way he does Facebook ads, so that it sends people into his messenger funnels instead of a landing page.
[30:44] After someone becomes a Messenger contact, you can input their info into a Drip campaign and attempt to use upsells.
[31:15] You can also remarket people based on conversational criteria.
[33:14] There are more daily active users on messaging platforms than on social media, yet less than 1% of companies have the ability to market to those users.
[33:27] Engagements rates are 100x better than email marketing.
[34:45] That’s it for today!
[34:48] Please go to Marketing School for a free copy of Larry’s slides.

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Should You Charge For A Conference? Neil & Eric Debate | Ep. #1080 Jul 16, 2019

Show notes

In episode #1080, we debate whether you should charge for a conference. Tune in to hear where each of us stands on this issue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Charge For A Conference? Neil & Eric Debate
[00:51] As the day proceeded, Eric realized they could have charged for the event.
[01:10] When your content is already free for the most part, it would have been more than fair to charge for the conference.
[01:30] Also, charging would have guaranteed a higher attendance rate with higher quality attendees.
[02:52] Neil disagrees with Eric’s assessment.
[03:10] Neil prefers to give away information for free.
[03:35] Luckily, Intercom and others served as sponsors, which helped offset the costs.
[03:51] Neil doesn’t want to make money off of people who are just seeking knowledge.
[04:22] Eric thinks it put way too much stress on him and his team and another free event wouldn’t be worth it.
[04:45] We are providing value and those surveyed said they would pay for another event.
[05:30] Neil feels he didn’t work as much for this event, so he understands Eric’s perspective.
[05:50] Tweet at Eric to give us your thoughts!
[06:50] That’s it for today!
[07:00] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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7 Mistakes We Made From Our First Conference | Ep. #1079 Jul 15, 2019

Show notes

In episode #1079, we discuss the mistakes we made while putting on our first conference. Tune in to hear what went wrong and how we dealt with it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Mistakes We Made From Our First Conference
[00:35] Check out the Marketing School Live videos we posted online!
[00:50] We had a couple of last-minute hiccups, because there was a lot of miscommunication.
[01:30] Another mistake was that the food was amazing, but there were no vegetarian options.
[01:57] We didn’t have an emcee.
[02:45] Not charging for tickets hurt us a little bit.
[03:00] There wasn’t an easy way to digest and download all the information we shared.
[04:22] Eric underestimated the amount of work it would take to get butts in seats.
[04:38] Neil thinks that even though people say they are going to come, not everyone actually shows up.
[04:54] Last minute, they had a bunch of open seats that they needed to fill.
[05:21] That’s it for today!
[05:28] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

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How to Throw A Successful Live Event | Ep. #1078 Jul 14, 2019

Show notes

In episode #1078, we discuss how to throw a successful live event. Tune in to hear how we did it!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Throw A Successful Live Event
[01:07] For our first event, it went well.
[02:17] Everything was laid out for us at the venue.
[02:27] Eric gave the LA office a day off, because he needed them to come in on Saturday to help with the event.
[03:00] We had speakers come in from all over the States.
[04:30] Eric bartered with his friend to bring a food truck to the live event in exchange for two months of free services.
[05:10] We prepared for about six months to put on this live event.
[06:08] That’s it for today!
[06:17] We are going to take applications for live intensive sessions. Just go to the Marketing School site for more information and to apply.

Leave some feedback: