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Latest Episodes:

7 Examples of World Class Content That Stand Out From The Rest | Ep. #1067 Jul 03, 2019

Show notes

In episode #1067, we discuss 7 examples of world class content that stands out of the rest. Tune in to hear what makes this content stand out.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Examples Of World Class Content That Stand Out From The Rest
[00:51] 1: Mary Meeker’s Internet Trends Report.
[01:20] She covers things we wouldn’t have thought of.
[01:45] 2: Animagraffs.
[01:55] They create great infographics.
[02:05] 3: HotPod News.
[02:55] 4: Backlinko.
[03:30] If you have too many images, it makes it hard to update your content. Backlinko helped us figure this out.
[03:51] 5: A16Z Podcast.
[04:11] Their job is to identify trends.
[04:20] 6: Gary Vaynerchuck.
[05:08] 7: AngelList.
[05:25] The creator of AngelList has a great podcast and is also a great guest.
[06:02] That’s it for today!
[06:12] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

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How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066 Jul 02, 2019

Show notes

In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer
[01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.
[01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.
[02:10] Check out Redpoint to read more about this.
[02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.
[03:00] Find out what made people pay for the service.
[04:00] 37% of people do 30 day free trials.
[04:08] 13% of people do the 7 day free trials.
[04:12] 3% of people do the 21 day free trials.
[04:25] At Clickflow, they are considering basing the free trial on usage instead of time.
[05:20] Companies like Slack have higher rates for their free trials. It really varies.
[05:40] Run tests and figure out what works for your company.
[05:44] That’s it for today!
[05:51] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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Is Google Taking All of The Search Traffic? | Ep. #1065 Jul 01, 2019

Show notes

In episode #1065, we discuss whether Google is taking all of the search traffic for itself. Tune in to hear if this is the case.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Google Taking All of The Search Traffic?
[00:45] 48.96% of Google queries were solved this year.
[01:40] Google is taking away clicks to websites, by putting the answer on the results page.
[02:10] THey’re not evil, just doing what is in their best interest.
[03:35] You Have to leverage all the channels available to you.
[04:15] Optimizing search results is the future.
[05:00] Check out jumpshot.
[05:03] That’s all for today!
[05:14] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Relying On SEO Alone Is Dangerous. Here's What To Do Next | Ep. #1064 Jun 30, 2019

Show notes

In episode #1064, we discuss why relying on SEO alone is dangerous. Tune in to hear what you can do.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Relying On SEO Alone Is Dangerous. Here's What To Do Next
[00:40] SEO is a great traffic source.
[01:05] You can’t rely on it, because of algorithm updates.
[02:10] If you don’t use the omni-channel approach, you could lose 50% of your traffic after three years.
[03:45] Try Rev to transcribe podcasts and videos.
[05:00] Nowadays, you can’t just rely on SEO for one channel.
[05:12] That’s it for today!
[05:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

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Video Reach is Dying- Here’s What You Need to Do | Ep. #1063 Jun 29, 2019

Show notes

In episode #1063, we discuss why video reach is dying. Tune in to hear what you need to do to avoid this!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Video Reach is Dying- Here’s What You Need to Do
[00:45] It’s getting harder and harder to get reach with video.
[01:35] You can’t just ask for comments anymore.
[02:35] It’s important to collaborate with someone who can get you more reach.
[03:50] Try simulcasting your videos.
[04:03] That’s it for today!
[04:20] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Get Away From The Paid Advertising Crack Pipe | Ep. #1062 Jun 28, 2019

Show notes

In episode #1062, we discuss how to get away from paid ads. Tune in to hear how you can do it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Away From The Paid Advertising Crack Pipe
[00:40] Paid ads are something many people do.
[01:33] The costs per click continue to increase.
[01:45] Eventually, it won’t be worth the cost.
[03:15] Consider taking data from Facebook ads.
[04:00] Find ways to collaborate with people who have similar audiences.
[04:22] The omni-channel approach is important.
[05:06] Overstock does a lot of paid ads.
[05:22] You can make money by getting customers to re-purchase products.
[05:26] That’s it for today!
[05:38] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Freemium VS Free Trial Which One Should You Offer? | Ep. #1061 Jun 27, 2019

Show notes

In episode 1061, we discuss freemium vs. free trial services. Tune in to hear which one you should offer.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Freemium VS Free Trial Which One Should You Offer?
[00:45] Freemium allows you to use the product for free with locked features.
[01:30] Hubspot switched from a free trial to freemium.
[02:00] Typically, trials give you access to all features, but for a limited time.
[03:00] Spotify is a good example of freemium.
[03:20] It comes with ads, but if you love it, you can pay for more features and no ads.
[04:45] Freemium is a good way to generate more traffic.
[06:18] Only 2-3% of freemium users convert.
[06:34] That’s it for today!
[06:45] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Tim Ferriss podcast goes ad free: Our thoughts. | Ep. #1060 Jun 26, 2019

Show notes

In episode #1060, we discuss Tim Ferriss’ podcast going ad free. Tune in to hear our thoughts on this new tactic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Tim Ferriss podcast goes ad free: Our thoughts.
[01:15] He may get 3 Million downloads a month.
[01:25] If he charges $100 CPM, he can make $3.6 Million per year.
[01:45] As an experiment, he has asked people to donate for a subscription to his free podcast, because he has stopped running ads.
[02:25]] Neil thinks Tim isn’t concerned with money anymore, so it doesn’t matter.
[04:15] Tim is experimenting with this method.
[04:30] This is just another monetization model that he is trying out.
[05:15] At six months, if it is going well, this may be a method to copy.
[05:35] Let people who can afford to experiment, do so in your place.
[06:29] That’s it for today!
[06:35] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Create a B2B Marketing Funnel | Ep. #1059 Jun 25, 2019

Show notes

In episode #1059, we discuss how to create a B2B marketing funnel. Tune in to hear how we do it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Create a B2B Marketing Funnel
[01:02] B2B funnels are different.
[01:40] At Single Grain, they have a B2B funnel: they do it through content.
[02:15] After listening to the podcast, people may become interested in Single Grain.
[02:30] The mid-funnel may be an e-book.
[02:45] Then you want to get them to a live event.
[03:46] Quizzes are great, as well.
[04:00] There are so many steps to a B2B funnel.
[04:25] Once you have a qualified lead, have them book a call.
[05:25] Always drive people to a great landing page that offers something.
[06:00] That’s it for today!
[06:07] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How This Library Will Make Your Facebook Ads Perform Better | Ep. #1058 Jun 24, 2019

Show notes

In episode #1058, we discuss how this library will make your Facebook ads perform better. Tune in to hear how you can improve your Facebook ads.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How This Library Will Make Your Facebook Ads Perform Better
[00:40] Facebook’s ad library is where you can see all the ads running on Facebook.
[01:10] Facebook is trying to be more transparent, which is why they created the ad library.
[01:42] Eric can see what a Trump PAC spend on ads.
[01:57] Make sure to click “See Ad Details”, which will break down the stats for you.
[03:00] If you see an ad that didn’t run that long, it’s because it wasn’t successful, so don’t copy that ad!
[04:30] There are so many great ideas you can find by looking at successful ads.
[05:15] Make sure to check the stats of the ads.
[05:35] Also, follow the ad to the landing page and see what makes that page a successful part of the funnel.
[05:59] That’s it for today!
[06:05] We are going to take applications for live intensive sessions. Just got to the Marketing School site for more information and to apply.