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Latest Episodes:

Podcasts Are Appearing in Google SERPs. Here's What You Should Do | Ep. #1047 Jun 13, 2019

Show notes

In episode #1047, we discuss how podcasts are showing up in SERPs. Tune in to hear what you should do in order to take advantage of this.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles. Check out the details on this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Podcasts Are Appearing in Google SERPs. Here's What You Should Do
[00:35] Google had an IO event where they announced that this would happen.
[00:55] You can see episodes and play them from the results page.
[01:11] Google is also helping transcribe podcasts.
[01:35] This is a sign that podcasting is becoming more popular.
[02:42] A venture firm did a study on podcasts.
[02:55] Once you have a podcast, make sure to create a website for it.
[03:35] Podcasts audiences are different than video audiences.
[03:55] Don’t expect results from day one.
[04:04] That’s it for today!
[04:09] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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The Hardest SEO Signal to Manipulate | Ep. #1046 Jun 12, 2019

Show notes

In episode #1046, we discuss the hardest SEO signal to manipulate. Tune in to hear why it’s so difficult and what you can do about it.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Hardest SEO Signal to Manipulate
[00:38] Brand signals are the hardest to manipulate.
[01:18] Brand signals is more likely to increase your traffic.
[02:01] Neil’s “Who is Neil Patel” campaign was successful, but it took a great deal of money and effort.
[03:12] Dry Bar is a business with great branding and brand signals.
[05:15] Neil used to own a domain called “Subscribers”, which meant a lot of people were looking for other things and not his brand.
[05:32] That’s it for today!
[05:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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Google's Top 3 Ranking Factors For 2019 | Ep. #1045 Jun 11, 2019

Show notes

In episode #1045, we discuss Martin Splitt’s top three ranking factors for 2019. Tune in to hear if we agree with Martin.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Google's Top 3 Ranking Factors For 2019
[00:38] Google made their own Mythbusters episode about themselves.
[01:00] Martin Splitt shared three top SEO factors on which people should focus.
[01:10] Factor 1: Content creation.
[01:42] Eric and Neil agree this is important.
[02:25] When creating content, deliver a good customer experience.
[02:52] Factor 2: Meta data.
[03:05] Make sure you have meta tags to describe your content.
[03:40] Eric and Neil think using ClickFlow will help with this task, but it’s more important to get clicks.
[06:45] Factor 3: Performance.
[07:20] Eric and Neil don’t believe that this is the most important thing on which to focus.
[08:04] Brand queries are more important.
[08:08] That’s it for today!
[08:30] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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3 Tips For Better Subject Lines | Ep. #1044 Jun 10, 2019

Show notes

In episode #1044, we discuss tips for better subject lines. Tune in to hear what you could be doing better.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 3 Tips For Better Subject Lines
[00:35] Salesloft has people sending millions of emails out.
[01:33] Research shows that subject lines with just one word out-perform the average email by 87%.
[01:50] This casual subject line mimics more casual emails you might receive from friends.
[03:15] “Hey, Jane” performs better than just “Jane”.
[04:00] The more “human” the subject line, the better.
[04:15] Emails need to be under a certain word count to be successful.
[04:30] Avoid bullet points, as emails with bullet points get lower reply rates.
[05:45] Eric isn’t sure if you should omit opt-out links, because you will get spam complaints.
[06:20] The more your list engages, the better your open rates, deliverability, etc.
[06:35] That’s it for today!
[06:40] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Eric Siu's Marketing His Brand New Startup | Ep. #1043 Jun 09, 2019

Show notes

In episode #1043, we discuss how Eric is marketing his new startup. Tune in to hear how he’s pushing his new product.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Eric Siu's Marketing His Brand New Startup
[00:40] ClickFlow helps you grow your organic traffic faster by running SEO tests.
[01:05] If you have a page with good impressions, but a bad click-through rate, ClickFlow helps you identify opportunities to improve.
[01:30] It will help you optimize your content.
[02:20] Most people can’t afford paid ads.
[03:05] Eric will find lists of people (maybe VP’s) and he’ll use Hunter.io to find their email addresses.
[03:30] He contacts them to ask for feedback on his software, instead of trying to sell it to them.
[03:55] Then he will try to get them on a call.
[04:45] If you are collecting emails using Drip, you are tagging people based on their interests.
[05:05] Oz Content reaches out to people and lets them know they are doing a webinar instead of hard selling them.
[06:56] Eric reaches out to influencers and others in his space and demos his software.
[07:15] As these people see results, the good information gets passed on.
[08:05] If you have a podcast, it also helps to have guests on.
[08:30] That’s it for today!
[08:34] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either | Ep. #1042 Jun 08, 2019

Show notes

In episode #1042, we discuss why we aren’t the CEO’s of our own companies. Tune in to hear why being your own CEO isn’t the greatest idea.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Aren't the CEOs of Our Own Companies And Why You Shouldn't Be Either
[00:40] If you start small, you may have to be the CEO at first.
[00:55] You should always consider whether you are capable of being the best CEO for your company. Consider what your skill set is.
[01:30] Focus your time on what you are the best at doing.
[01:45] Eric doesn’t like being a CEO and it’s not his strong suit.
[02:25] We realized that there are people out there with more experience than us, who will achieve more as CEO’s than we would.
[03:05] Berkshire Hathaway just had their annual meeting.
[03:20] They don’t invest in tech, but rather focus on what they do know.
[04:35] For us, it’s too crazy to take on the role of CEO, because of all the other projects we like to focus on.
[05:07] That’s it for today!
[05:14] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

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How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This) | Ep. #1041 Jun 07, 2019

Show notes

In episode #1041, we discuss how Google will decrease your organic traffic. Tune in to hear how you can combat this problem.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Google's SERP Listing Will Decrease Your Organic Traffic (And How You Can Combat This)
[00:45] Orbit Media wrote a post about this very topic.
[01:13] If you ranked #1 in Google today, you would be 630 pixels down.
[01:45] There are more ads now and a lot of other content before your listing.
[02:00] People why are paying Google will get preferential treatment.
[02:30] This is why an omni-channel approach is so important.
[03:45] Building your brand goes a long way to combat this.
[03:55] In the short term, you should focus on voice search.
[04:41] You can use remarketing lists for search ads.
[04:55] You can bid on the keywords that work best for you.
[05:15] That’s it for today!
[05:29] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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What's New In Ubersuggest? | Ep. #1040 Jun 06, 2019

Show notes

In episode #1040, we discuss new features in Ubersuggest. Tune in to hear how this tool has improved.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What's New In Ubersuggest?
[00:45] Ubersuggest is an all-in-one SEO tool. It gives you almost everything you need for free!
[01:30] They have a dashboard that helps you see all your info in one place.
[01:45] Although they stopped showing traffic value.
[02:38] Ubersuggest makes sure to show backlinks now, as well.
[03:40] They have a bar chart for the number of keywords for which you rank.
[03:55] They break down social shares for you.
[04:15] They encourage leveraging the skyscraper technique by giving you all of this information.
[04:35] It’s a free tool, so anyone can use it.
[05:00] Anytime you do keyword research with Ubersuggest, you can see the overall trends of the keyword, graphs, and how difficult it is to rank for that keyword.
[05:32] Neil copied BuzzSumo and made Content Ideas.
[06:23] That’s it for today!
[06:27] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

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Should You Buy Influencer Posts From Celebrities Like Kim Kardashian? | Ep. #1039 Jun 05, 2019

Show notes

In episode #1039, we discuss whether you should buy influencer posts from celebrities. Tune in to hear if you should invest in this strategy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Buy Influencer Posts From Celebrities Like Kim Kardashian?
[00:40] Kim K. charges an average of $300,000-500,000 per post.
[02:15] You can get hundreds of thousands of followers when you team up with an influencer.
[03:00] However, when someone promoted with Kris Jenner, he didn’t make his investment back.
[04:01] A micro influencer may be a better bet, because they are more engaged with followers and have a more loyal fan base.
[05:15] Neil looked into the numbers and found the ROI on a Kardashian-like influencer was abysmal.
[05:51] Start with a micro influencer and see how it goes.
[06:10] Testing is important.
[06:45] Look at who people follow in your ideal category.
[06:52] That’s it for today!
[06:56] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Make $8,000+/mo From Podcasting With A Small Audience | Ep. #1038 Jun 04, 2019

Show notes

In episode #1038, we discuss how you can make money while podcasting to a small audience. Tune in to hear how you can make $8000+/month.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Make $8,000+/mo From Podcasting With A Small Audience
[00:41] Hot Pod News is about podcasting.
[00:50] There is a podcast called “Disrupting Japan”.
[01:01] The podcaster was able to get people to pay for a subscription to his podcast.
[01:35] The podcaster did a number of things to get money.
[01:40] He ran ads.
[02:05] He spent 70% of the time reaching out to people for sponsorships.
[02:22] However, he wasn’t happy because content became secondary.
[02:30] So he got a full-time job instead.
[03:15] You have to reach a certain level to hire team members.
[04:10] Anytime you can monetize whatever you’re doing with ads, it means you are doing something wrong.
[04:40] Sell your own products and services.
[05:30] That’s it for today!
[05:55] We are almost at capacity for our live event, so register while you still can: Check out Single Grain for more info.