Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

How to Hire Offshore Marketing Talent | Ep. #987 Apr 14, 2019

Show notes

In episode #987, we discuss how to hire offshore workers. Tune in to hear how you can get good results from talent from other countries.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Hire Offshore Marketing Talent
[00:40] Offshore means anyone in another country.
[01:10] Make sure to define the responsibilities right away.
[01:45] Know who you are looking for/what you need, then you can hire.
[02:30] Neil has found when he wasn’t specific enough, the work wasn’t high quality, because it wasn’t what he needed.
[03:02] Make sure to read each person’s reviews (if they have any).
[03:35] Eric likes to use Upwork, OnlineJobs.PH, FreeeUp.
[04:00] Set up a way to determine if applicants can follow very simple directions.
[05:08] Neil also recommends looking for workers on ProBlogger and Dribble.
[05:20] Forums are also a good place to look.
[05:26] Have workers do paid tests before hiring full-time.
[05:50] Make sure to run articles through copyscape.
[06:22] That’s it for today!
[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Pricing Secrets For Your Product or Service | Ep. #986 Apr 13, 2019

Show notes

In episode #986, we discuss how to price your product or service appropriately. Tune in to hear if you can charge more for your product or service.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Pricing Secrets For Your Product or Service
[00:55] Pricing is a great way to increase revenue.
[01:10] If your product isn’t good, increasing pricing will not help you.
[01:40] ProfitWell has a lot of free content on this subject.
[01:50] Win Without Pitching is a good book on this matter, as well.
[02:30] Eric’s office is coaching people on growing their businesses.
[02:52] As long as you are providing high value, you can charge a high price.
[03:30] When thinking about pricing, consider how to demonstrate that you will offer value for the price.
[04:35] Hubspot went from paid to freemium and offered upgrades to more services for a price.
[05:05] That’s it for today!
[05:55] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Is Hiring a PR Firm Worth It?| Ep. #985 Apr 12, 2019

Show notes

In episode #985, we discuss whether it is worth it to hire a PR firm. Tune in to hear if a PR firm would be helpful to your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is Hiring a PR Firm Worth It?
[00:45] PR Firms will help you get more coverage.
[01:15] Some charge a retainer, which is a lot of money per month.
[02:45] Paying as you go is a better model.
[03:10] PR firms on retainer aren’t always the most productive or proactive.
[03:30] You need something that is a good story. If you don’t have a good story, even the best PR firm won’t help you.
[04:00] Don’t expect a ton of conversions or sales to come from even the best of PR campaigns.
[04:20] PR is good for building brand trust.
[05:00] For the vast majority of people, hiring a PR firm won’t be worth it.
[05:20] Check out the book Purple Cow.
[05:30] That’s it for today!
[05:53] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Tools For Running A Successful Content Marketing Campaign| Ep. #984 Apr 11, 2019

Show notes

In episode #984, we count down 7 tools for a successful content marketing campaign. Tune in to hear which 7 tools we like best.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Tools For Running A Successful Content Marketing Campaign
[00:36] 1: Ubersuggest.
[00:45] Free to use and great for researching keywords.
[00:57] 2: Mailchimp.
[01:05] Email blasts will always work.
[01:57] 3: MobileMonkey.
[02:10] Use this to blast via Facebook Messenger.
[02:30] 4: BuzzSumo.
[02:38] Great for seeing what your competitors are doing.
[03:18] 5: SocialBlade.
[03:30] Helpful to see social sharing information.
[03:40] 6: VidIQ.
[03:45] Helps with keyword and video optimization.
[04:25] 7: Clickflow.
[04:27] Eric’s SEO A/B testing software.
[05:45] That’s it for today!
[06:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

When Should You Take Profits In Your Company?| Ep. #983 Apr 10, 2019

Show notes

In episode #983, we discuss when or if you should take profits from your company. Tune in to hear when you should plan for this.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When Should You Take Profits In Your Company?
[01:02] Neil started a company when he was 16 and didn’t start taking profits until he was 20/21.
[01:21] He thinks he was foolish for waiting so long.
[01:35] If you need the money, take what you need to survive.
[02:24] It’s also wise to reinvest your profits.
[02:50] Things can go wrong, so putting profits aside for emergencies is smart.
[03:35] Know your living expenses, so you can determine what you need.
[04:05] Maybe you want to travel or live a good life; if that is important, take the profits.
[04:41] Some companies don’t do dividends, because they are re-investing them.
[05:20] Don’t expand beyond your core business.
[06:46] That’s it for today!
[07:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Combat Your Declining Social Media Traffic| Ep. #982 Apr 09, 2019

Show notes

In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic
[00:50] Even traffic on Neil’s LinkedIn video posts has declined.
[01:15] Now, Neil is seeing his reach decline to less than 20,000.
[01:40] Instagram Live is new, so they are boosting those posts.
[02:05] Eric thinks you should try the omni-channel approach to avoid the decline.
[02:25] Neil agrees that you need to leverage the newest channels to boost your reach.
[02:45] You need to scrub those who don’t engage from your email lists.
[03:10] Spend money on paid ads in order to target the right people.
[04:20] Social media is a numbers game.
[04:30] It’s also important to know what your audience cares about.
[04:50] If people aren’t engaging, it’s probably because they don’t like your content.
[05:15] Think about social media content as a form of testing.
[05:25] Test out different types of content and see what works.
[05:55] Grant Cardone is good at slicing up the content they have and repurposing it.
[06;18] When repurposing content, post natively to the channel.
[06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them.
[07:11] That’s it for today!
[07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How to Grow Your SEO Traffic Consistently| Ep. #981 Apr 08, 2019

Show notes

In episode #981, we discuss how to grow your SEO traffic consistently. Tune in to hear what you should focus on for long-term success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Grow Your SEO Traffic Consistently
[00:45] With SEO, traffic is always up and down.
[00:53] Neil ignores algorithms.
[01:10] When trying to get more traffic, Neil focuses on user experience.
[02:30] Backlinks are helpful, but not the be-all, end-all.
[02:45] For desktop and mobile, Single Grain is a fast site, which is key to customer experience.
[03:53] If you are counting on algorithms, you are playing for the short-term. If you are planning for the long-term, don’t concern yourself with dips in traffic.
[04:45] Remember to update years-old content.
[05:36] Put the user first and consider the long-term outcome.[05:40] That’s it for today!
[06:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

When You Should Ignore SEO| Ep. #980 Apr 07, 2019

Show notes

In episode #980, we discuss whether you should ignore SEO. Tune in to hear if you should ignore SEO when building a business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When You Should Ignore SEO
[00:54] Maybe you shouldn’t do SEO in the beginning if you have investors.
[01:15] Paid ads may work faster and better in the beginning.
[01:55] If you don’t know which keywords to use, you won’t get results right away.
[02:55] Once you know the right keywords and how to convert organically, that’s when you can focus on SEO.
[03:20] It takes a long time to get rolling with SEO.
[04:20] If you cut corners and decide you want to pay for cheap links, you will handicap yourself.
[04:50] SEO has gotten tougher for newcomers.
[05:05] Consider your long and short-term goals before diving into SEO.
[05:20] That’s it for today!
[05:45] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should You Go Freemium?| Ep. #979 Apr 06, 2019

Show notes

In episode #979, we discuss whether it pays to give out freemium services. Tune in to hear whether you should offer freemium plans to your customers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Go Freemium?
[00:47] Freemium isn’t just SaaS, it works in so many different fields and categories.
[01:04] Freemium is a service that is free with basic functions, but if you want more functionality, you need to pay.
[01:43] Ora Brush is a free tongue cleaner, but they also sell other oral health accessories.
[02:06] Some people will even give away free book chapters to encourage the purchase of the full book.
[02:30] Hubspot’s CRM is free.
[03:14] Profitwell is a services business that is free.
[04:00] If you want 100 paying customers, you will need 2000 freemium users.
[04:33] There is software for everything with competitors for each field.
[04:55] It’s harder to convert and freemium will cost you money.
[05:09] Freemium is a marketing channel.
[05:55] Ubersuggest gets about 9700 visitors per day.
[06:17] That’s it for today!
[06:30] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? | Ep. #978 Apr 05, 2019

Show notes

In episode #978, we discuss whether you should focus on one or multiple keywords in your blog posts. Tune in to hear how we approach blogging and keyword rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO?
[00:35] One of our live viewers, Dinesh, recommended this topic.
[00:55] NSFW sites usually rank for the most keywords.
[01:05] Focus on one keyword first.
[01:15] Once you rank for one, try to then build in other keywords.
[01:35] Neil thinks you can do multiple keywords at a time.
[01:45] Neil writes, doesn’t worry about keywords, and checks for which keywords the post naturally ranks.
[02:00] Once he sees what his keywords are, he adjusts the post to fit more closely around those keywords.
[02:06] SEO is a big hit-or-miss business.
[02:32] Neil says to focus on the quality of your content before focusing on keywords.
[02:58] Eric likes checking Ahrefs.
[03:22] Look at the top pages on Ahrefs and see for which keywords they rank.
[04:00] Clickflow is also useful for this.
[04:06] That’s it for today!
[04:10] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner.