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Latest Episodes:

How Paid Advertising is Actually Dying | Ep. #957 Mar 15, 2019

Show notes

In episode #957, we discuss how paid ads are dying. Tune in to hear why this method doesn’t give you a good ROI anymore.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Paid Advertising is Actually Dying
[00:40] The revenue isn’t dying, but the costs are getting so expensive, it’s hard for businesses to get a good ROI.
[01:10] So much VC money is getting wasted on ad spending.
[02:05] You need to think about upsells and downsells.
[02:40] Think of all the possible outlets you can use to push your upsells and downsells.
[03:30] The biggest companies in China are not ad platforms, which is different here in the US.
[03:50] In the US, the podcasting market is worth $314 Million, whereas in China it’s $3 Billion.
[04:15] China is better at monetizing, but we’re getting there.
[04:16] That’s all for today!
[04:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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If Your Business is About to Fail, What do You Do? | Ep. #956 Mar 14, 2019

Show notes

In episode #956, we discuss what you should do if your business is failing. Tune in to hear how you can bring your company back from the brink.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: If Your Business is About to Fail, What do You Do?
[00:35] When Eric took over Single Grain, it was about to fail.
[00:54] Eric mapped out the worst case scenario and tried to plan for that.
[01:15] Ultimately, it helped him turn things around and had contingency plans for various scenarios.
[02:05] Khosla Ventures has great blog posts, including one called, “If/Then Planning”.
[02:33] Look at your numbers.
[02:52] Go back to basics: what was successful in the past?
[03:10] Replicate your past successes.
[04:15] Eric is focused and isn’t spread thin anymore. He used to burn a lot of money.
[04:35] That’s it for today!
[04:42] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

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Did you enjoy this episode? If so, please leave a short review.

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7 Hacks to Boost Your Conversion Rate | Ep. #955 Mar 13, 2019

Show notes

In episode #955, we discuss 7 hacks that will boost your conversion rate. Tune in to see how you can get your conversion rates through the roof.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Hacks to Boost Your Conversion Rate
[00:40] 1: Personalization.
[00:50] Try using Clearbit to help you personalize your pitch.
[01:11] 2: Adding location to your copy.
[01:52] 3: Don’t sleep on site speed.
[02:10] 4: Remarketing videos.
[02:34] Make sure you’re using the opposite pitch.
[03:05] 5: Dynamic retargeting.
[03:20] This is a more personal approach.
[03:45] 6: Talk to your audience.
[03:56] Whether on the phone or through a survey, you will see more conversions.
[04:25] 7: Planning poker.
[04:35] This is a way for the team to debate the finer points of certain A/B tests.
[05:30] That’s all for today!
[05:36] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Structure Your SEO Team | Ep. #954 Mar 12, 2019

Show notes

In episode #954, we discuss how you should structure your SEO team. Tune in to hear how you should structure your SEO team for greater success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Structure Your SEO Team
[00:45] Neil does a region-based search for team members.
[01:05] He likes to look internationally for people to write content for their native country.
[01:45] Eric once worked for an SEO strategist.
[02:05] On this team, there was a lead, a strategist, and a tactician.
[02:25] This was for a large company, so this won’t necessary be smart to replicate at a smaller company.
[02:45] For smaller companies, you can have a manager and team members that serve specific purposes, like social and link-building.
[03:25] It’s very important to hire someone for content repurposing.
[04:45] Eric used to post Marketing School on YouTube, but has since stopped, because it was hurting the channel.
[05:15] Heavy content is important when you’re starting out.
[05:41] That’s it for today!
[05:47] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Hire a VP of Growth | Ep. #953 Mar 11, 2019

Show notes

In episode #953, we discuss how to hire a VP of Growth. Tune in to hear how you should approach this type of hire.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Hire a VP of Growth
[00:31] A VP of Growth is the person responsible for making your numbers go up. That could mean anything, really. They use whatever knowledge they have to increase all your numbers.
[01:15] Ask for referrals.
[01:30] Neil recommends researching your competitors and who their growth people are.
[01:55] Shoot the growth people messages and introduce yourself.
[02:10] Then ask these people for referrals (this may even include them).
[03:40] Ask potential hires what they would do to grow your business and achieve your goals. This will help you understand their thought process and abilities.
[04:40] Eric’s friend hired two growth people based on Eric’s recommendation.
[05:50] That’s it for today!
[05:57] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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See omnystudio.com/listener for privacy information.

How to Structure Your Content Marketing Team | Ep. #952 Mar 10, 2019

Show notes

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Structure Your Content Marketing Team
[00:52] Eric’s team manages a dozen or so types of content.
[01:50] Neil’s team manages about the same amount of content.
[03:25] Each person on Eric’s team has a specific role.
[04:05] They are a mix of full-time and contract workers.
[05:45] Eric’s content is up significantly.
[05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation.
[07:30] That’s it for today!
[07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

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See omnystudio.com/listener for privacy information.

7 Unconventional Ways to Generate More Leads | Ep. #951 Mar 09, 2019

Show notes

In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads
[00:36] 1: Have a customer data platform, like Segment.
[00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this.
[01:40] 2: Make sure you are getting all the information you need.
[01:57] Lead Quizzes makes it easier to capture leads.
[02:21] 3: Personalization.
[02:30] Drift allows for personalization in chats.
[03:00] 4: MaxMind.
[03:15] Include city and location within your copy.
[03:50] 5: Mad Kudu is a lead-scoring tool.
[04:15] 6: Clearbit allows you to pre-populate information in forms.
[04:30] 7: Live chat is a great resource.
[05:15] Check out Subscribers.com.
[05:24] That’s it for today!
[05:31] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

A Simple hack to Combine Facebook and Google Ads | Ep. #950 Mar 08, 2019

Show notes

In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads.
[00:50] Rand Fishkin Tweeted about an interesting concept.
[01:10] Links have a way of indicating from whence they came.
[01:25] This makes it easier to figure out how to target someone.
[02:05] Don’t forget the marketing rule of 7.
[02:25] When someone engages with you on one platform, you can try to connect with them via other social channels.
[03:00] The rule of 7 may be becoming the rule of 14.
[03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers.
[04:28] That’s all for today!
[04:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 New Marketing Tools that will help you Dominate in 2019 | Ep. #949 Mar 07, 2019

Show notes

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019
[00:35] 1: UberSuggest.
[00:42] The app now has a traffic analyzer.
[01:15] 2: Meet Edgar.
[01:30] This tool helps you schedule and share content.
[01:40] 3: Exit Intel.
[01:45] This tool is similar to Bounce Exchange, but it’s free.
[02:30] 4: Lead Quizzes.
[02:38] Drive people through the quiz flow and you can collect additional lead info.
[02:50] 5: Hole.io or Segment.
[02:55] These two tools are CDP’s.
[03:37] 6: Clickflow.
[03:45] Clickflow helps you A/B test your content.
[03:55] 7: Outgrow.
[04:10] This tool allows you to make calculators, which helps drive leads.
[04:31] Bonus: Datanyze.
[04:48] This tool is a web scraper and helps you determine what types of tech a given site is using.
[05:27] That’s it for today!
[05:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How SEO Will Change in 2020 (And You're Not Going to Like It) | Ep. #948 Mar 06, 2019

Show notes

In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It)
[00:35] We have talked about this before.
[00:45] Voice search is going to change everything.
[00:55] 50% of searches will be voice searches by 2020.
[01:02] Voice searches will pull from you website and give an answer, which means less traffic for you.
[01:55] Optimize for featured snippets.
[02:07] Consider on building your brand to avoid the dip in traffic you will get.
[02:45] You have to build your brand.
[03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio.
[03:30] Some people would prefer to listen rather than read.
[03:35] You need to start preparing for the future.
[03:58] That’s it for today!
[04:02] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested!