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Our Marketing Predictions for 2019 | Ep. #877 Dec 25, 2018

Show notes

In episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come!

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Marketing Predictions for 2019
[00:45] Everything is moving to live video.
[01:00] If you create YouTube or Facebook videos, you will get more social engagement.
[01:36] Really sophisticated AI is a long way off, but it’s getting better each year.
[02:20] Machine learning and AI will one day make SEO a lot easier.
[02:55] SEO will evolve in 2019.
[03:15] Repurpose old content in an attempt to remain omnipresent.
[04:30] Marketing is becoming a lot more expensive.
[04:45] Free products and services are going to be big this coming year.
[05:33] Google Profitwell’s Product Led Growth study.
[05:55] That’s all for today!
[05:58] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Craft an Irresistible Headline | Ep. #876 Dec 24, 2018

Show notes

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Craft an Irresistible Headline
[01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy.
[01:40] Don’t bait people, instead survey people using Survey Monkey.
[02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline.
[03:00] Have a hook.
[03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them.
[04:18] Run an A/B Split Test using variations of the title.
[05:22] Keep your hook the same, but change a small element of it to target different people.
[05:28] That’s it for today!
[05:33] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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7 Landing Page Hacks to Test in 2019 | Ep. #875 Dec 23, 2018

Show notes

In episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019
[00:35] 1: Using a tool like Landbot to make a conversational landing page.
[00:51] If you want an example of this, go to the Marketing School site.
[01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once).
[01:40] 3: Write concise copy.
[01:54] Swiped has good examples of this.
[02:10] 4: Do the opposite of what everyone else is doing.
[02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns.
[03:21] 5: Post a video on your landing page.
[03:44] 6: Create a longer landing page.
[04:15] 7: Incentivize people.
[04:52] That’s it for today!
[05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874 Dec 22, 2018

Show notes

In episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink
[00:55] Red Bull isn’t just a drink, but a brand.
[01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump.
[01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%.
[01:40] Red Bull focuses on a simple product and extreme marketing.
[02:00] Red Bull is all about building a community.
[02:45] They love putting their logo on cars, teams, etc.
[03:15] Monster is smaller. They came from Hanson Juices.
[03:45] They rebranded from Hanson Energy to Monster Energy.
[04:05] Red Bull owns 43% of the market share, while Monster owns 39%.
[04:15] What works for one, may not work for another.
[04:30] Consider that what works for your competitors may not work for you.
[04:35] Use last-mover’s advantage: find the gaps in the market and fill them in.
[05:20] 5 Hour Energy Drink looked at the market and filled in the gaps.
[05:40] 5 Hour Energy is marketed towards 9-5er’s.
[06:00] That’s it for today!
[06:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873 Dec 21, 2018

Show notes

In episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads)
[00:40] Get your employees and team members to promote your products and content on social media.
[02:04] You are earning views without having to pay for them.
[02:25] Trade social media favors.
[03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post.
[04:30] This tactic has helped put people on the map.
[05:01] That’s all for today!
[05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Our Master Marketing Plan for the New Year (Part 2) | Ep. #872 Dec 20, 2018

Show notes

In episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2)
[01:01] Eric’s traffic is currently around 200,000/month.
[01:05] Just a couple of years ago, they were only at 4000/month.
[01:25] What has been working is constantly upgrading and repurposing content.
[01:45] It’s important to be omnipresent, so his team will be doing live videos soon.
[02:08] They’re going to test sponsoring live events, as well.
[02:25] Eric is sponsoring the Growth Marketing Conference.
[03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses.
[03:30] Eric’s team doesn’t make YouTube videos yet, but they plan to do that moving forward.
[03:50] Ask yourself “What can I start doing?” and “What can I stop doing?”
[03:55] Asking yourself these questions will help you succeed in the new year.
[04:00] That’s it for today!
[04:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Our Master Marketing Plan for the New Year (Part 1) | Ep. #871 Dec 19, 2018

Show notes

In episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1)
[00:35] On this episode, we’re going to discuss Neil’s master marketing plan.
[01:01] Marketing is heavily saturated.
[01:22] Neil intends to blog more, podcast, and make YouTube and live videos.
[01:45] He intends to release more free software.
[01:57] If he can gobble up market share, he can figure out how to monetize those users.
[02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free.
[02:35] He predicts he will reach 3 Million visits per month if he does this.
[02:55] Neil has already started to do some of this, so it’s already increased his traffic.
[03:05] That’s it for today!
[03:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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7 Facebook Ads Tips For 2019 & Beyond | Ep. #870 Dec 18, 2018

Show notes

In episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond
[00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5.
[01:00] You can make quick videos, because they don’t need to be well-produced.
[01:30] 2: Make your own content, do not use a professional photographer.
[02:11] Self-produced content converts better.
[02:33] 3: Use Many Chat or any chat program.
[02:55] Try to get people to converse on Facebook Messenger.
[03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page.
[04:05] This is a great way to schedule calls with leads.
[04:22] 5: Direct Heroes Instagram bots are great.
[04:55] 6: Test out different ways to generate sales.
[05:15] 7: Share and promote content.
[06:10] That’s it for today!
[06:18] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869 Dec 17, 2018

Show notes

In episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them)
[00:40] Frank Kern was able to make money from books by giving one away.
[00:52] Book funnels work.
[01:10] Even though the buyers only pay for shipping, your costs will still be low.
[01:20] However, you won’t make much back.
[01:34] You recoup costs by getting the buyers to buy from you again.
[01:45] Keep upselling once you hook them.
[02:00] Use the book to liquidate your advertising costs.
[02:35] Russell Brunson has a great book funnel.
[03:16] Test your back-end offers before offering a book funnel.
[03:55] Scribe is a company that helps people create and publish books.
[04:26] The book funnel works best when you’re running ads for it.
[04:56] That’s it for today!
[05:00] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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The Best Marketers Do This | Ep. #868 Dec 16, 2018

Show notes

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Marketers Do This
[00:40] The best marketers document.
[01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team.
[01:35] You won’t know what is working unless you document it.
[02:22] Eric documents anything he has done two or three times.
[02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions.
[03:00] Create an internal workplace Wiki to track everything.
[03:45] Looop is a great training option, as is Trainual.
[04:15] If you are going to document, get the whole company on board.
[05:03] It’s a chore, but in the long run you will appreciate the work you put into documenting everything.
[05:50] Make sure you have someone organizing the documentation process.
[06:04] That’s it for today!
[06:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!