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How Developers Drive More Traffic Than Marketers | Ep. #827 Nov 05, 2018

Show notes

In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Developers Drive More Traffic Than Marketers
[00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.
[01:10] The tactics people have used in the past won’t work now.
[01:20] A new tactic is to create tools.
[01:32] If you give away a free tool, traffic will increase.
[01:53] Tools have a cheaper cost per acquisition.
[02:20] It’s called product-led growth.
[02:21] Hubspot used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.
[03:00] They lock people out from certain features, which is a great tactic.
[03:20] Get creative. Use design and development as well.
[03:58] Check out ProfitWell.
[04:10] They will show you what the cost per customer is or should be.
[04:33] That’s all for today!
[04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How Much Is Your Business Worth (And How Do You Sell It)? | Ep. #826 Nov 04, 2018

Show notes

In episode #826, we discuss if you should sell your business and how. Tune in to hear what you should consider before selling your business and what steps to take in order to do so.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Much Is Your Business Worth (And How Do You Sell It)?
[00:40] There are a couple of websites that can help you with valuation.
[00:48] Digital Exits has different calculators to use.
[01:07] FEInternational publishes a lot of different content.
[01:25] If you want to sell your site, but aren’t sure what it’s worth, check out Empire Flippers or Flippa.
[01:30] These sites will also tell you how much similar sites are worth.
[02:01] BizBuySell is another great resource.
[02:12] These sites have a lot of inventory you can check out.
[02:30] If you have a business that’s worth any sort of money, keep in mind that there is a recession on the horizon.
[02:55] Ask yourself if you want to sell at the peak and then buy back at a low point.
[03:21] Adventures is a resource Eric recommends.
[03:53] Ask yourself if you love your business. If you don’t see long-term potential, go find something you love instead.
[04:33] Research website brokers to find the right one.
[04:44] You can also find someone to run your business for you as an alternative.
[05:00] That’s it for today!
[05:10] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Should You Sell Ads on Your Site? | Ep. #825 Nov 03, 2018

Show notes

In episode #825, we discuss whether you should sell ads on your site. Tune in to hear why this may or may not work for you.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Sell Ads on Your Site?
[00:50] If you are selling ads on your site, people are leveraging your site and making more money than you are.
[01:30] Neil used to think ads were useless.
[01:42] However, his friend who runs Astrology Answers monetizes by selling astrology-related items and ads were great additional revenue.
[02:21] It’s important to test this out.
[02:35] Neil doesn’t monetize in India, so ads could be a way to generate extra income without hurting his revenue stream.
[03:45] Test out ads to see if it will help, but don’t use it as your main source of income.
[04:10] That’s it for today!
[04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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Why Copying Your Competition Doesn't Work Anymore | Ep. #824 Nov 02, 2018

Show notes

In episode #824, we discuss why you shouldn’t copy your competitors. Tune in to hear how you can beat the competition without copying their tactics.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Copying Your Competition Doesn't Work Anymore
[00:37] In marketing, things change constantly.
[01:40] What has worked for others in a given time span, won’t work in the future because it has already been done to death.
[02:20] Copying means you are not the visionary, you are the follower. This will leave you with an inferior product or service.
[03:10] Every few months, Google rolls out algorithm updates.
[03:30] SEO from 10 years ago won’t work today.
[04:15] If you look at Drift or Intercom, they didn’t copy the competition.
[04:41] Drift always changes how they launch new features.
[05:15] Product Hunt didn’t work for Neil as well as it did for Drift.
[05:40] Always look for new channels and make sure you’re taking an omni-channel approach.
[06:12] That’s it for today!
[06:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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How to Network with Rich People | Ep. #823 Nov 01, 2018

Show notes

In episode #823, we discuss how you should network with rich people. Tune in to hear how you should court the wealthy.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Network with Rich People
[01:05] There are a lot of people that want to network with the wealthy.
[01:20] Typically, if you want to network, you need to figure out what they do for fun or provide some sort of value.
[02:25] Sometimes, networking can be indirect: you may end up connecting with a friend of the wealthy person you are trying to snag.
[03:40] We’re speaking in generalities, but obviously, the advice works.
[04:00] Don’t act like a fanboy, treat rich people like regular people, because they are regular people.
[05:00] Neil doesn’t get fan attention, but in general if people have questions, he will answer them.
[05:20] Neil treats everyone the same.
[05:35] Once someone treats you like you’re different, it’s a turn-off.
[06:30] Neil had a great experience of meeting someone in an airport.
[06:50] The person followed up and so Neil followed up in return.
[07:00] That’s it for today.
[07:11] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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The One Tool That'll Change Your Business | Ep. #822 Oct 31, 2018

Show notes

In episode #822, we discuss the one tool that will change your business. Tune in to hear what this new, revolutionary tool is and what it does.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The One Tool That'll Change Your Business
[00:40] The sales tool is technically for anyone with a team that runs sales or presentations.
[00:55] The tool is called “Gong”.
[01:10] Our mutual friend, Mike, told another friend who told Neil.
[01:25] Eric heard about it a similar way.
[01:43] Gong is a sales coaching tool.
[02:30] It’s impossible to have your VP of Sales sit in on every call. With Gong, this person can search through every sales call and figure out where the issues are.
[03:07] Gong has a call recorder function that makes this possible.
[03:22] It helps you train your team in less than two weeks.
[03:35] It decreases onboarding times.
[04:10] The tool is not just for managers.
[04:16] Team members can listen to their own calls.
[05:30] It’s all about getting the team to review their own work and increase self-improvement skills.
[05:54] Gong pulls transcripts and points out issues.
[06:10] It will also show your talk time ratios.
[06:39] That’s it for today!
[06:47] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What should we talk about next? Please let us know in the comments below.
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What Should You Do if Paid Ads Don't Work? | Ep. #821 Oct 30, 2018

Show notes

In episode #821, we discuss what you should do if paid ads aren’t working. Tune in to hear how you can fix this failure.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do if Paid Ads Don't Work?
[00:34] People keep running ads that aren’t working. You don’t need to cut the ads, just pause them.
[01:01] Just because you spend money, doesn’t guarantee revenue.
[01:30] Back at Treehouse, Eric paused ads when he first got there.
[01:50] Pausing campaigns allows you to look at the data and determine what the issues are.
[02:30] If you are constantly spending, you won’t have time to reflect and ask the right questions.
[03:20] If your ads aren’t working, use SEMRush and see what your competition is bidding on.
[03:50] This will give you an idea about what your direction should be.
[04:40] In most cases, you should be retargeting.
[04:55] Facebook recently gave you the ability to compare your ads to competitors.
[05:15] If your Facebook ads stall out, change your ad and messaging.
[05:30] People have banner blindness.
[05:36] that’s all for today!
[05:42] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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How to Scale Your Link Building | Ep. #820 Oct 29, 2018

Show notes

In episode #820, we discuss how to scale your link building. Tune in to hear what you should be doing to create linkable assets.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Scale Your Link Building
[00:58] The prerequisite is that you need amazing content.
[01:10] The first thing you want to do is use BuzzSumo and Ahrefs.
[01:18] Check keywords for similar content using these tools.
[01:43] There is another tool called PitchBox: it helps you scale your outreach when it comes to link building.
[02:05] They show you your targets when reaching out to people.
[02:16] You can also use ScrapeBox. It will scrape the entire Internet to find everyone who links to other sites and content that is related to your topic.
[02:40] When mass-emailing, look out for GDPR.
[02:53] Use Hunter to find emails for the right targets.
[03:06] Find people who already have popular articles about your topic and use Canva to create an infographic using this information.
[03:40] HubSpot’s website grader will grade your website.
[04:00] If you can build a linkable asset, you will get a lot of people linking to your content.
[04:22] You can try to buy a linkable asset.
[04:31] Don’t just focus on links, but also social shares.
[04:42] If you can find other popular blog posts about your topic, find the people who retweeted the post and hit those people up.
[05:10] Start a conversation about sharing your content.
[05:29] That’s it for today!
[05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

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How to Compete in a Saturated Market | Ep. #819 Oct 28, 2018

Show notes

In episode #819, we discuss tactics for competing in a saturated market. Tune in to hear how you can get an edge over the competition.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Compete in a Saturated Market
[00:38] Neil recently released version 2.0 of UberSuggest.
[01:01] I looked at the big players in the space and found that most of the major players aren’t making a ton of money.
[01:19] Moz is making around 50 Million, Ahrefs is between 30-100 Million, and SEMRush is between 50-100 Million.
[01:39] Google does over 100 Billion in ad revenue.
[01:50] I found their models were all wrong, so I just released it all for free.
[02:30] When you’re in a saturated market and there is no clear winner, you take the best of what everyone is doing.
[03:00] Most people don’t use all the features from each service, so take the best ones.
[03:40] The main differential in Neil’s product is that it is user-friendly and free.
[04:15] Learn from what other people are doing.
[04:45] My goal is to build an all-in-one marketing suite that helps others generate traffic. I’m not trying to compete with other SEO software.
[05:15] Version 3.0 will allow you to put in a URL and it will tell you what the top pages, keywords, traffic, and will break it down by region.
[05:28] That’s it for today!
[05:34] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How Often Do You Need to Adjust Your On-Page SEO? | Ep. #818 Oct 27, 2018

Show notes

In episode #818, Eric and Neil discuss how often you need to adjust your on-page SEO. Tune in to hear how attentive you should be regarding this matter.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Do You Need to Adjust Your On-Page SEO?
[00:40] Neil hasn’t updated in over a year.
[01:00] You should probably adjust once per quarter.
[01:15] Eric and Neil are too controlling, which means they didn’t make the time to get to it, because they are determined to do it themselves.
[01:50] Neil optimized his own website.
[02:00] He doesn’t typically set dates to optimize his SEO, he does it as he gets Search Console errors.
[2:35] If your on-page SEO is solid, you don’t need to change it, but you should run tests.
[03:12] Optimize your title tags using Clickflow.
[03:30] When you do it manually, you don’t get reminders.
[03:55] Most people don’t look at their on-page SEO until they get slapped by a Google update or their traffic drops off.
[04:08] The messiest sites have the worst on-page SEO.
[05:21] Check out the product Neil prefers to the WP Engine.
[05:37] That’s all for today!
[05:41] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!