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Latest Episodes:

The Best Alternative to Facebook Ads (Hint: It's Not Google) | Ep. #807 Oct 16, 2018

Show notes

In episode #807, Eric and Neil discuss the best alternative to Facebook Ads. Tune in to hear what you should be doing to grow your business.

Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Alternative to Facebook Ads (Hint: It's Not Google)
[00:45] The best alternative is Growth Hacking.
[01:07] Amazon’s version of growth was undercutting everyone on prices.
[01:20] Zappos version of growth was giving free fast shipping.
[01:33] You have to get creative and figure out what others in your industry aren’t doing yet.
[01:40] Eric and Neil know someone who does $150 Million in business a year.
[01:55] His businesses come from channel partnerships or affiliate marketing.
[03:17] If you are just starting out, focus on channel partnerships and affiliate marketing.
[04:28] Neil uses push notifications to get more traffic to his website.
[04:45] It’s a simple way to get more repeat visitors.
[05:10] If you go to Single Grain or Marketing School, they have chat bots set up that are intended to start a conversation and send people to the correct funnel.
[05:40] Leverage what you have already.
[06:04] Neil considers free tools a marketing play.
[06:18] He gets over 5000 brand queries per day just because of his free tools.
[06:35] That’s it for today!
[06:45] Eric and Neil are trying to get 1 Million downloads. When they do, they are going to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!
[08:00] This live event is the ultimate growth hack.

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Should You Really Start a Podcast? | Ep. #806 Oct 15, 2018

Show notes

In episode #806, Eric and Neil discuss whether you should start podcasting. Tune in to hear if you are the right kind of person for a podcast.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Really Start a Podcast?
[01:05] Podcasts often have listeners with high rates of income.
[01:20] Do most people have time to create podcasts?
[01:35] It is not realistic for most people to create a podcast.
[01:45] Figure out your personality: if you love video, do that. If you prefer writing, write blogs. If you are a great speaker, podcast!
[02:30] The biggest factor for success is hiring out/offloading the work.
[03:15] Neil loves blogging and is good at it. It comes more naturally to him.
[03:35] Eric prefers podcasting.
[04:05] You’re not going to like the quality of the podcast early on, but if you keep it up, you will improve.
[04:30] Make sure you have expertise in the field about which you are speaking.
[05:02] The average podcast gets 191 downloads per month.
[05:10] It takes times to build an audience.
[05;27] Record in batches, don’t just do one per day.
[05:30] That’s it for today!
[05:34] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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A Step-by-Step Guide to Writing a Earth Shattering Blog Post | Ep. #805 Oct 14, 2018

Show notes

In episode #805, Eric and Neil break down a step-by-step guide to writing earth-shattering blog posts. Tune in to hear what steps you should take to up your click-through rate.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Step-by-Step Guide to Writing a Earth Shattering Blog Post
[00:36] Earth shattering is something you want to link to, share, or tell your mom about.
[01:00] Step 1: Format your blog post as Intro, Body, Conclusion.
[01:20] End your blog post with a question to get more comments and engagement.
[01:36] Step 2: Bucket Brigades.
[02:20] Step 3: Every single claim needs to have cited sources.
[02:48] Step 4: Use images and videos.
[03:20] Optin Monster created a plug-in called YouTube Subscribe.
[03:36] This helps you embed the video.
[03:49] Amazon Polly will also help you from an SEO perspective.
[04:05] Step 5: Make sure your headline will knock people’s socks off. Keep it short. Seven words is a nice length, on average.
[04:40] It shouldn’t be too long, but also needs to be descriptive.
[04:50] Get ideas from BuzzSumo.
[05:25] Having compelling arguments will set you apart,
[05:40] Step 6: Have someone proofread your content.
[05:55] Step 7: Promote your work!
[06:07] Find people that have mentioned or linked to similar content using BuzzSumo.
[06:25] Reach out and build a relationship, so you can share links to each other’s works.
[07:41] That’s it for today!
[07:45] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What Should You Do When You Are Not Hitting Your Numbers | Ep. #804 Oct 13, 2018

Show notes

In episode #804, Eric and Neil discuss what you should do when you are not hitting your numbers. Tune in to hear why experiments are necessary for marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do When You Are Not Hitting Your Numbers
[00:35] Back when Eric was at Treehouse, he was only one month into the job and the revenue was flat.
[01:00] The CEO pulled him aside and said they would let him go if he didn’t improve the numbers.
[01:09] Eric paused their ad spend and audited everything they were doing marketing-wise.
[01:30] He saw some trends and bet everything on YouTube advertising.
[02:00] If you are not hitting your numbers, your system isn’t working.
[02:20] It’s important to perform drastic experiments.
[03:10] Run traction meetings.
[03:22] Within the meetings, always have an experimentation section for the content team.
[04:30] The traction ICE model helps you break things down.
[05:00] Neil rolled out a webinar the other day and changed up the lead-flow. The sales team went crazy.
[05:55] Changing it up is timeless wisdom!
[05:56] That’s it for today!
[06:00] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.!

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What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Nail Your Social Media Marketing | Ep. #803 Oct 12, 2018

Show notes

In episode #803, Eric and Neil discuss how to nail your social media marketing. Tune in to hear why engagement is the key to your success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Nail Your Social Media Marketing
[00:37] Everyone thinks you need to do so much.
[00:50] Social media is about the community: if you don’t take time to build relationships, you won’t do well on social media.
[01:00] Hubspot sucks at Facebook, because they are not taking the time to reply to comments and really engage followers and friends.
[01:35] If you have 100,000 followers, but very few engage, Facebook won’t show others your content.
[01:56] If you have a lot of engagement (sharing, etc.) Facebook rewards you with boosting your content.
[02:25] Neil has a Facebook group with thousands of members and they are all engaged.
[03:16] At first, the Marketing School group wasn’t getting much engagement.
[04:00] It’s important to create and then nurture your connections.
[04:18] That’s it for today!
[04:22] Eric and Neil are trying to throw a live event. Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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The #1 Thing You Need to Do to Grow Any Business Successfully | Ep. #802 Oct 11, 2018

Show notes

In episode #802, Eric and Neil discuss the #1 thing you need to grow a business successfully. Tune in to hear what you absolutely must do to be a success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The #1 Thing You Need to Do to Grow Any Business Successfully
[00:35] The #1 thing is not a marketing tactic, it’s people.
[00:50] Without a great team, you are not going to grow your business.
[01:37] CEO’s have three responsibilities: Keeping money in the bank, driving the vision, and recruiting.
[01:47] The Dropbox CEO recently talked about how recruiting is always top of mind for him.
[02:16] Bill Gates said the first 20 people at Microsoft built the company.
[03:03] If an employee isn’t a cultural fit, they aren’t going to stick around.
[03:15] Only hire people who are smarter than you and from whom you can learn.
[03:25] Make sure you really interview each applicant and talk to their references. Figure out if they are truly a good fit.
[03:47] Always test people out.
[03:56] Make sure multiple people on your team interview each person.
[04:11] Make sure they lay out a plan of action for their first few weeks or months at the company.
[05:05] Do indirect reference checks (basically, be a detective).
[05:30] Sometimes, Eric has gotten glowing reviews and other times, he has gotten more realistic information.
[06:15] You have to have each person ask different types of questions in the interviews.
[06:32] The CEO of Drift secretly tests people in interviews: he gives each candidate a cup of water and sees if they throw it away at the end of the interview.
[06:35] Eric also does this and doesn’t hire anyone who doesn’t clean up after themselves.
[07:18] If you can get people who can do the work, but won’t be a long-term fit, you are rolling the dice on mercenaries.
[07:48] That’s it for today!
[07:54] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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Did you enjoy this episode? If so, please leave a short review.

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The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801 Oct 10, 2018

Show notes

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take
[01:08] #1: Keyword research.
[01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC.
[01:40] This will give you an idea of the keywords that will drive traffic.
[01:57] Keywords with a high CPC leads to higher revenue for you.
[02:43] #2: Write skyscraper content.
[02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer.
[03:35] #3: Share the content.
[03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content.
[04:35] #4: Repurpose your content.
[05:00] Reference the content reusage framework: spin your content off onto different mediums.
[05:28] #5: Start doing on-page SEO.
[05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords.
[06:02: #6: Leverage the process you have created.
[06:34] Go to ProBlogger and hire people to create your content.
[07:04] #7: Expand internationally.
[07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs.
[07:37] That’s all for today!
[07:44] Tweet at Eric and let them know if you enjoyed this format.
[07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

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The Best Way to Compensate Marketers | Ep. #800 Oct 09, 2018

Show notes

In episode #800, Eric and Neil discuss the best way to compensate marketers. Tune in to hear how you should be paying your marketing team.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way to Compensate Marketers
[00:32] Before they started recording, Eric and Neil were discussing how the writers at Agora Financial do Billions in business.
[01:07] On a podcast, they heard, a man was offered a job at Agora. The company offered to pay his rent for the first 6 months on the job, but the salary was small.
[01:27] However, he was offered a dollar for every lead he was able to generate, as well as 1% of every sale that resulted from his leads.
[01:47] In general, the best marketers are compensated in relation to their performance.
[02:35] Once your business is established and you have built up a steady revenue stream, you may be able to get employees to take a small base plus performance incentives.
[03:12] Everything is driven by incentives.
[03:41] One of Eric’s friends recommends this: get the company to front $10,000 in ad spend for one month and you don’t pay the agency anything. If it works out, then you take on all the risk and grow from there.
[04:38] Agora has their numbers down (they know what each customer is worth, etc.). If you are a new company, you may not have this information locked down and you may not be able to pay based on performance.
[05:00] That’s it for today!
[05:04] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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What Should You Expect From SEO In The First 30 Days | Ep. #799 Oct 08, 2018

Show notes

In episode #799, Eric and Neil discuss expectations for SEO within the first 30 days. Tune in to hear where your site should be after 30 days.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Expect From SEO In The First 30 Days
[00:35] If you are doing it yourself and you’re changing things every day, you should see an uptick in impressions.
[01:08] If you are using an agency, in the first 30 days, there will be a lot of planning and brainstorming.
[01:22] Within 90 days, you will see a change in impressions.
[01:40] Eric has a cool webinar about his product “Clickflow”.
[02:24] A lot of established companies suck at SEO.
[03:12] When Eric started with SEO, he had a site called “Light Show Videos”. He also had a site called, “How to Get rid of Pimples”.
[03:22] He wrote content and didn’t see any progress in the first 30 days. After 90/120 Days, he started to see improvements.
[03:48] Patience is key!
[04:23] Over time, SEO has become harder.
[04:45] Overall, you need 2 full years to get things rolling.
[05:07] Within the 2 year mark, you start to see growth. Then, by year 3 people really grow or plateau.
[05:44] That’s it for today!
[05:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How You Can Grow Your Traffic By Blogging Less | Ep. #798 Oct 07, 2018

Show notes

In episode #798, Eric and Neil discuss how you can grow your traffic without having to churn out new content. Tune in to hear what you can do to grow your traffic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How You Can Grow Your Traffic By Blogging Less
[00:40] On Wordpress alone, over 2 Million blog posts are being posted every day.
[00:47] Backlinko only has 30 blog posts; they were aiming for quality over quantity.
[01:30] Look at the most popular content posted by your competitors, post something similar that is ten times better.
[02:31] If you take the time to write a quality, in-depth article, people won't’ ignore you.
[02:54] Eric thought he was entitled to more traffic early on; no one should expect overnight results.
[03:35] Mark Suster would write a blog post and then make sure his friends posted the content on Facebook.
[04:15] If no one reads your content, it’s not going to rank.
[05:10] That’s it for today!
[05:15] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.