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What Should You Do With Your Blog Posts That Generate Traffic And No Revenue | Ep. #777 Sep 16, 2018

Show notes

In episode #777, Eric and Neil discuss what you should do with blog posts that generate traffic and no revenue. Tune in to hear what you can do to turn things around.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Should You Do With Your Blog Posts That Generate Traffic And No Revenue
[00:40] Neil has tons of posts that rank, but they aren’t what his clients are looking for.
[01:04] You can put in affiliate links or promote other products and services, which will help generate revenue.
[01:20] Eric’s friend ranks for a page that is about a product or service he doesn’t offer, so he goes to a company that does offer that service and charges them to rent the page.
[01:45] You could partner with someone else who has the ideal audience.
[02:38] A relevant pop-up can be helpful.
[02:50] Pop-ups can help you generate leads.
[04:14] It is important to create a process to be on top of redirecting traffic, so that they don’t just bounce.
[04:45] Nurturing customers is really tough.
[05:00] When you have a business development relationship, it can be an amazing fit that allows you to not worry about taking on more work.
[05:54] At the end of the day, business is a people game.
[06:05] That’s all for today!
[06:10] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Why Blogging Too Often Will Hurt Your Rankings | Ep. #776 Sep 15, 2018

Show notes

In episode #776, Eric and Neil discuss why blogging too often may hurt your rankings. Tune in to hear why you should consider blogging less.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Blogging Too Often Will Hurt Your Rankings
[00:45] A site has “x” amount of authority.
[01:05] You’ll find that if you start blogging more over time, a lot of your content will become outdated.
[01:32] Old pages will drop in rankings, but eventually your whole site will suffer because of outdated posts.
[02:20] Refer to the Content Reusage Framework.
[02:22] A VC named Tomasz Tonguz did a study on the value of temporal content vs. evergreen content.
[02:47] The difference between a news site and an evergreen site is that your rankings will spike from time to time, whereas evergreen content stacks in rankings over time.
[03:25] Focus on writing better content, which will help your rankings.
[03:45] The majority of your posts will not generate much traffic.
[03:55] 20% of your content will make up 70% of your traffic.
[04:13] Go to SEMRush or Ahrefs and look at what is popular on your competitors’ sites.
[04:30] BuzzSumo will also show you what people love.
[05:02] Follow the data.
[05:19] That’s it for today!
[05:35] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. They will throw a live event once they reach their goal.

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Why We're Going to Do An In Person Event (and You Should Too) | Ep. #775 Sep 14, 2018

Show notes

In episode #775, Eric and Neil discuss the reason they want to do a live event. Tune in to hear why you should also consider putting on a live event.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We're Going to Do An In Person Event (and You Should Too)
[00:50] Eric and Neil don’t monetize their podcast nor do they run ads.
[01:24] On their site for this podcast, they only collect emails and surveys.
[01:42] If their goal is to impact more people, they realized an in-person event would be a great opportunity. People were also asking for a live event in the surveys.
[02:45] Charlie Munger talks about aligning incentives.
[02:56] Eric and Neil are incentivized to reach that 1 Million download milestone.
[03:12] They did a test even last year in downtown LA.
[03:32] People had different ranges for what they found too cost prohibitive in terms of attending a conference or live event.
[03:42] Eric and Neil are making this live event free, so they don’t exclude any interested parties.
[03:58] They will also be recording the event, so no one has to miss out.
[04:13] Eric and Neil are hoping to build a larger community.
[04:28] No matter what you do, consider putting on a live event as a way of connecting with your clients and audience.
[05:40] Live events are the best ways to market your brand.
[05:45] That is all for today!
[05:47] Go to here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal.

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When to Keep, Cut, and Consolidate Your Content | Ep. #774 Sep 13, 2018

Show notes

In episode #774, Eric and Neil discuss when it’s ok to prune your content. Tune in to hear if you should ever flush old content.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: When to Keep, Cut, and Consolidate Your Content
[00:54] You may find that some of your content is outdated.
[01:22] Consolidate if you have five pages that discuss the same thing, combine them, because Google won’t know which one to rank first.
[02:15] Search engines want to eliminate redundancy.
[02:55] Removing old, outdated content can be a good idea, but often less content means less traffic.
[03:05] People who prune content, prune the quality content that won’t affect traffic.
[03:35] SuperMetrics or Screaming Frog are two great tools to use to crawl your website.
[03:45] If these tools find pages that aren’t getting any traffic at all, it might be a good idea to prune those pages.
[04:18] Use Google Analytics to look at your content that isn’t performing well.
[04:35] When you cut those pages, you may lose more traffic than is being shown by GA. Remember you may be cutting out internal links when deleting content!
[05:00] Before you cut, always try to improve the content.
[05:25] Cross link all your content, as it will help boost rankings for all of your pages.
[05:26] That’s all for today!
[05:30] Eric and Neil are going to do a live event if they reach 1 Million downloads per month. So, please rate of review!
[05:53] Go here to see how many downloads the show is getting.

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What You Should do About Pages That Rank But Don't Meet User Intent | Ep. #773 Sep 12, 2018

Show notes

In episode #773, Eric and Neil discuss what you should do about pages that rank, but don’t meet user intent. Tune in to hear how you can fix this issue and keep your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Should do About Pages That Rank But Don't Meet User Intent
[00:55] People will bounce really quickly if your page doesn’t meet their needs.
[01:26] Go to GSC and look at all the key phrases for which you are getting impressions (not just clicks!).
[01:40] These key phrases aren’t keywords, they are problems; people are searching because they are trying to solve a problem.
[02:14] If you find that your page is ranking for something it doesn’t entirely cover, you can make content that centers on those search terms.
[02:30] Otherwise, you can take a risk and alter the content on the page. You may lose rankings, even though you are changing it to suit the key phrases for which you are ranking.
[03:30] Search engines don’t put websites that meet their algorithm requirements at the top of the page, they put whatever site helps the user the most.
[03:39] Even if the changes you are making aren’t the best for Google, but are good for the user, Google will catch up and increase your ranking.
[04:00] Survey your users and tailor posts to their problems.
[04:13] That’s it for today!
[04:17] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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How to Push Your Rankings From Page 2 to Page 1 | Ep. #772 Sep 11, 2018

Show notes

In episode #772, Eric and Neil discuss how to push your rankings to the first page of search results. Tune in to hear how you can easily boost your rankings.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Push Your Rankings From Page 2 to Page 1
[00:35] If you are ranking in the top 3, your click-through rates from organic search results will be higher.
[01:38] People rarely go to page 2 of their search results.
[02:03] Go into Google Search Console and look at the keywords for which you are getting impressions.
[02:14] Make sure you address the problems people are searching for within your content.
[02:41] Change the title of your page.
[02:59] Use Ahrefs or Majestic and reach out to people who have linked to pages similar to yours; make the case as to why your page is better and convince them to link to you.
[03:30] Internal linking also helps.
[03:45] Build links, optimize your content, and optimize your title tags.
[04:26] That’s it for today!
[04:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Should You Build Rich Anchor Text Links Still? | Ep. #771 Sep 10, 2018

Show notes

In episode #771, Eric and Neil discuss whether you should build links using rich anchor text. Tune in to hear if you should be focusing your energy on anchor text.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Build Rich Anchor Text Links Still?
[00:54] If too many links are rich in anchor text and contain a keyword, search engines will know that you’re trying to manipulate them and you won’t rank as high.
[01:10] Go to Ahrefs and type in the URLs that are at the top of page 1 for the terms for which you are trying to rank.
[01:45] If you are building links naturally, you won’t be able to control the anchor text all the time.
[02:25] Once the cup is overflowing, you will be hit with an algorithmic penalty.
[02:55] Only focus about 5-10% of your energy on anchor text.
[03:33] Links impact rankings, but so does the content on your page.
[03:55] If you only focus on rich anchor text, your rankings are unsustainable.
[04:30] That’s it for today!
[04:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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What Percent of Your Links Should Point to Your Homepage | Ep. #770 Sep 09, 2018

Show notes

In episode #770, Eric and Neil discuss what percentage of your links should point to your homepage. Tune in to hear if there is a magical percentage that will help your homepage rank higher.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Percent of Your Links Should Point to Your Homepage
[00:40] Eric and Neil don’t know what percentage of their links lead to their homepages.
[01:04] It doesn’t always make sense to link something back to your homepage.
[01:26] Your homepage won’t convert as well as other pages, so it’s important to use it to discuss your products and services and make pages that are about the specifics of your offerings.
[02:03] There’s no magic percentage that works the best.
[02:25] Look at your metrics and determine the right percentage for yourself.
[03:03] Even if your homepage converts well, you can’t rank your homepage for a bunch of terms.
[03:22] Just focus on internal pages.
[03:32] If you already have a lot of links to your homepage, pick the main pages that you want to rank higher and link to those.
[04:25] Be careful with your anchor text. Make it flow naturally.
[04:37] That’s it for today!
[04:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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Which Social Network Is The Best For Video | Ep. #769 Sep 08, 2018

Show notes

In episode #769, Eric and Neil discuss which social network is the best for video. Tune in to hear which network you should be focusing on.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Which Social Network Is The Best For Video
[00:45] There are so many social networks.
[00:54] Twitch is now one of the main networks along with Facebook, Instagram, Snapchat, and Twitter.
[01:25] Eric got more views on LinkedIn than he did on Facebook.
[01:40] Neil thinks LinkedIn performs the best for video, because they want it more and promote it harder.
[02:02] However, you shouldn’t limit yourself to LinkedIn.
[02:20] You have nothing to lose by posting to a site that doesn’t have your ideal demographic.
[02:35] The content repurposing framework is a good model for this.
[03:17] Even if you are in B2C, there’s nothing wrong with uploading to LinkedIn.
[03:31] The CEO of Cheddar is great at uploading tons of video content.
[03:50] Just keep uploading anywhere you can!
[04:10] YouTube drives long-term traffic, so don’t forget to post there.
[04:50] Even if your YouTube numbers are smaller in the short-term, they will grow larger in the long-term.
[04:55] That’s all for today!
[04:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

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How to Launch Like Apple | Ep. #768 Sep 07, 2018

Show notes

In episode #768, Eric and Neil discuss how you can launch a product like Apple does. Tune in to hear how you can create hype.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Launch Like Apple
[00:44] Apple has a PLF: Product Launch Formula.
[01:03] Jumpcut likes to take you through three or four videos over a few days.
[01:20] The final one pumps you up to buy.
[01:42] Apple creates early buzz.
[01:50] There are leaks and rumors.
[02:00] They always announce at conferences.
[02:40] People always know that if they don't’ act fast, the product will sell out and it will take longer to get the product.
[03:10] Apple creates scarcity.
[03:50] They know how to manufacture a feeding frenzy
[04:17] Even though there is no reason to camp out for products anymore, people still do it, because Apple knows how to create hype and manufacture urgency/scarcity.
[05:00] Influencers will help you create buzz.
[05:13] That's it for today!
[05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!