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Latest Episodes:

7 Powerful Marketing Tools You May Not Have Heard Of | Ep. #757 Aug 27, 2018

Show notes

In episode #757, Eric and Neil discuss 7 powerful marketing tools. Tune in to hear about some lesser-known marketing tools.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Powerful Marketing Tools You May Not Have Heard Of
[00:35] 1: Supermetrics is top of mind for Eric, because they are putting together reports for an all-hands meeting and it helps to make powerful reports.
[01:11] 2: Clickflow is Eric’s tool, but Neil likes it because it allows you to do A/B testing.
[01:58] 3: Bonjouro allows you to customize and personalize videos to your customers.
[02:30] 4: Profit Well helps you find the lifetime value of your customer.
[03:33] 5: LTV Plus has agents that can man your chatbots.
[04:23] 6: AimTell creates push notifications that helps bring traffic to your website.
[05:00] It also helps send notifications to those who did not purchase anything.
[05:22] 7: Answer Force provides an agent to man your phone lines.
[05:54] This is helpful if you are in a service business.
[06:06] That’s all for today!
[06:11] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Is It Better to Charge a Monthly Fee or a One-Time Fee | Ep. #756 Aug 26, 2018

Show notes

In episode #756, Eric and Neil discuss whether it is better to charge a monthly fee or a one-time fee. Tune in to hear which is more lucrative.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Is It Better to Charge a Monthly Fee or a One-Time Fee
[00:40] If you have a monthly fee, look at the lifetime value of your customer.
[00:45] Think about charging a one-time that is more or equivalent to your LTV and see if that generates more revenue.
[01:05] People like the concept of a one-time fee.
[01:24] It’s a much more appealing marketing message.
[01:33] You have to be testing!
[02:37] If your average customer only lasts one year, it’s more beneficial to charge up front.
[02:56] Neil tested out up-front payment and a payment plan and found that up-front was the best system for his business.
[03:25] If you charge a one-time fee for a lot of stuff, this holds greater appeal.
[04:05] It’s all about the lifetime value of your customer: this is the best way to determine your pricing structure.
[04:43] If you’re doing a subscription thing, you can use a dashboard that will track your clients and payments.
[05:04] Price Intelligently is a great resource.
[05:18] If you want to try a monthly fee, consider sticking with an up-front fee, but test it out first.
[05:40] That’s all for today!
[05:44] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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Should You Give Up On Marketing Campaigns That Don't Work Initially | Ep. #755 Aug 25, 2018

Show notes

In episode #755, Eric and Neil discuss whether you should give up on marketing campaigns that don’t work right away. Tune in to hear whether you should stay the course or drop dead weight.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Give Up On Marketing Campaigns That Don't Work Initially
[00:40] Singlegrain is trying to do what ClickFunnels has done in terms of bundling software with online courses.
[01:00] Eric made an elaborate webinar and found that people really liked it.
[01:17] However, no one bought immediately afterwards.
[01:35] Eric was so disappointed, but he decided it would take more work to succeed pitching bundles.
[02:04] The feedback he received let him know that he was downplaying his teaching skills too much.
[02:15] So, sometimes you need to take a step back and re-jigger things and understand that everything takes time.
[02:35] Don’t give up.
[03:00] Marketing isn’t easy: you’re not going to get the results you want unless you put in a lot of work.
[03:10] It could take a year before you start to gain traction.
[03:40] Even though Neil gets 1 Million visits a month, he is still hungry for more.
[04:02] If you are willing to roll with the punches, you will succeed.
[04:15] Don't’ just do the webinar, follow up with emails!
[04:30] If a campaign stops working, don’t give up on it. Figure out what needs to be added (upsells, downsells) or updated (your landing page, etc.).
[04:50] Never give up on things that work. Always attempt to fix it before giving up.
[05:09] That’s all for today!
[05:13] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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How to Reduce Your Marketing Spend Without Hurting Your Traffic | Ep. #754 Aug 24, 2018

Show notes

In episode 754, Eric and Neil discuss ways to reduce spending. Tune in to hear what you can do to cut spending without affecting your traffic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Reduce Your Marketing Spend Without Hurting Your Traffic
[00:40] It’s the most expensive at the very beginning.
[00:53] You’ll find that over time, the methods you use to get traffic will go into automatic maintenance mode.
[01:00] If something is in maintenance mode, you shouldn’t be spending as much money.
[01:18] Why spend the same amount of money when it takes a third of the effort to get results?
[01:30] If you take your eye off the campaign, numbers get worse.
[01:45] Make sure you are always looking at the basics, optimizing, and cutting what doesn’t work.
[02:02] You will struggle to find where you can cut.
[02:12] Neil recommends looking at credit card statements to understand your expenses and where to cut.
[02:30] Cutting small things will have an impact and you will save money.
[02:45] Singlegrain was using over 30 tools in the beginning.
[02:54] Now, they are down to 15 tools.
[03:10] You will waste money on marketing when you are not looking at your bills every month.
[03:20] That’s it for today!
[03:28] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

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Best Way to Write a Cold Email | Ep. #753 Aug 23, 2018

Show notes

In episode 753, Eric and Neil discuss the best way to write a cold email. Tune in to hear why you shouldn’t pitch someone right off the bat.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Best Way to Write a Cold Email
[00:35] When Eric started emailing people, he would write epic novels.
[00:53] It’s important that your emails are concise. No one wants to read a novel!
[01:03] Make sure you personalize it in some way.
[01:15] For instance, Neil like bottled water, so you could find a way to incorporate that into your pitch.
[01:40] Don’t make a sales pitch, pitch a call or a smaller ask.
[02:00] Neil has found that when you pitch in your very first email, it is so much harder to close or convert that customer.
[02:07] Build a conversation.
[02:22] Ask people for their feedback, then maybe get on the phone with them.
[02:28] Ask if certain changes would sweeten the pot for the customer.
[03:26] Build a relationship before you pitch your customer.
[03:52] Most people fail at emailing because they pitch in the very first email.
[04:07] Take the Neil Patel template and customize it.
[04:20] Taking the extra step to personalize your emails will up your conversions.
[04:33] That’s all for today!
[04:36] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

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The Easy Alternative to Content Marketing | Ep. #752 Aug 22, 2018

Show notes

In episode #752, Eric and Neil discuss an easy alternative to content marketing. Tune in to hear how you can get great content for free.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Easy Alternative to Content Marketing
[00:38] Have your users create content for you!
[00:44] Consulting.com and its proprietor didn’t enjoy content marketing, but he thought it would be a great idea to get users, customers, etc. to created video testimonials for him.
[01:34] Consulting.com has thousands of video testimonials that ultimately help drive sales and conversions.
[02:10] Kissmetrics asked everyone who was part a competition they were running to write a piece for the blog.
[02:28] Because of this, they got 7 blog posts per week for free.
[03:05] The content was also high-quality.
[03:15] Yelp and Trip Advisor do so well because they have user-generated content.
[03:30] Screen the content to make sure it’s quality work.
[03:45] Listen Notes pulls people’s reviews and notes about podcasts from the web and curates them.
[04:09] That’s all for today!
[04:14] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

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How to Hire Marketing Interns | Ep. #751 Aug 21, 2018

Show notes

In episode #751, Eric and Neil discuss how to properly hire interns. Tune in to hear tips on making the most of internships.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Hire Marketing Interns
[00:45] Interns are awesome because they aren’t jaded and are basically blank slates.
[00:55] They are often quick learners and you can train them to have a future in your company.
[01:35] Eric had an intern that didn’t have a college degree, but he is one of their best employees now.
[01:55] You never know where good talent will come from.
[02:05] One intern earned his spot at Singlegrain by writing an 800-word blog post about what he would do to improve the site.
[02:18] Eric pays his interns.
[02:25] AngelList has been a great resource for finding interns.
[02:36] Neil goes to colleges directly.
[02:48] The schools help with recruiting.
[03:10] As your potential interns what they are looking for in a career.
[03:25] Don’t make false promises.
[03:45] Don’t string interns along with the hopes of getting a full-time job, if that won’t be an option.
[04:40] Sometimes, Eric teaches at USC, which gives him a great opportunity to find interns.
[05:05] Ask your interns to do an assignment, like a video to show off their skills.
[05:40] Make the internship mutually beneficial, so the interns get as much out of their position as you do.
[05:58] That’s all for today!
[06:02] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How to Get More Traffic From The Google Page Speed Update | Ep. #750 Aug 20, 2018

Show notes

In episode #750, Eric and Neil discuss how you can get more traffic just by making your site load quickly. Tune in to hear how you can speed up your website.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get More Traffic From The Google Page Speed Update
[00:55] Page speed has always been a factor, but now they are rolling out page speed algorithm updates.
[01:45] Eric’s site was run through GTMetrix to show him what was slowing it down.
[02:21] He then cleaned up the slow parts and tested out the site again.
[02:48] He got a substantial bump in visitors once he sped up his site.
[03:25] Neil uses Google AMP and MaxCDN to make sure his site loads quickly and is routing through local servers across the globe.
[03:45] Neil’s site also uses lazy loading, so things load as you scroll.
[04:07] Make sure to compress images and reduce javascripts.
[04:30] Bad code will ruin a site.
[04:53] Make sure to make the most of what you already have instead of chasing new, shiny objects.
[05:34] That’s it for today!
[05:38] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

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Are The Riches Really In The Niches? | Ep. #749 Aug 19, 2018

Show notes

In episode #749, Eric and Neil discuss whether riches are in the niches. Tune in to hear whether you need to focus on a niche market.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Are The Riches Really In The Niches?
[00:55] If they are, then why do we do different things?
[01:15] In the beginning, you can go after a niche, because it is too expensive to go after a huge category.
[01:20] Once you are established, you should expand and get beyond a niche market.
[01:22] For example, ConvertKit tried to compete in the email marketing space and it didn’t work out. When they changed course to be a service for bloggers, they started succeeding. Now, they are Seva and have a larger business.
[02:00] It is hard to make millions working within a niche.
[02:35] If you are going to swing, swing for the fences.
[02:54] If you don’t have a lot of cash, go for a niche. If you have the money, go for a huge market from day one.
[03:25] Eric interviewed someone who works for Kahuna.
[03:44] They focused on one area and then expanded their knowledge in that area.
[04:10] In this case, the company wasn’t working before they focused on a niche.
[04:41] Sam Evans found that when he “niched down”, he was able to have more success.
[05:10] Now, Sam and Consulting.com target anyone who hates their job and has some sort of expertise. Then he teaches these people how to become consultants.
[06:05] He has since had members create testimonials for his service.
[06:100] That’s it for today!
[06:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
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How to Learn the Best Marketing Hacks From the Top 1% | Ep. #748 Aug 18, 2018

Show notes

In episode #748, Eric and Neil discuss how you could learn the best marketing hacks from the top 1%. Tune in to hear how you can get the best hacks from the best people.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Learn the Best Marketing Hacks From the Top 1%
[00:40] When learning marketing, you are not getting the best tactics from the best people.
[01:15] Marketers don’t necessarily want to reveal their best, most effective tactics.
[01:30] If they share everything that is working, the more people that use that tactic, the less effective it becomes.
[02:08] If you network enough, eventually, people will share tactics with you.
[02:28] Eric and Neil share tactics all the time.
[03:07] You can throw dinner parties, attend conferences, join groups like EO or YPO and you will build relationships.
[03:25] You don’t need internet-famous people to get people to attend your events.
[03:45] The goal is to build relationships and learn from others in your field.
[05:00] Build relationships without expectation and you will earn people’s trust.
[05:05] That’s all for today!
[05:10] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.