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Latest Episodes:

How to Rank For Thousands of Keywords Fast | Ep. #727 Jul 28, 2018

Show notes

In episode #727, Eric and Neil discuss how you can rank for thousands of keywords. Tune in to learn how you can earn a high ranking overnight.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank For Thousands of Keywords Fast
[00:44] Neil’s strategy to ranking for thousands of keywords, is to write a blog post that is only a few thousand words.
[00:52] A shorter blog posts allows you to test the waters and see if it is ranking and getting social shares.
[01:10] See what search queries are leading people to your article.
[01:23] Tailor your articles to those search queries; when people have a problem, offer a solution.
[02:05] Look for relevant keywords that aren’t on your page and add them in.
[02:36] Adjust your content to benefit the user.
[02:40] If the user doesn’t like your article, because you are just stuffing in keywords, your user metrics scores will tank.
[02:50] Backlinko is good at doing all of this.
[03:08] There is on epic post about this on Backlinko.
[03:25] If the majority of your traffic is from mobile devices, having one long page is difficult.
[03:54] Make sure to know your audience and how they access content before creating anything.
[04:09] Whatever content you have that is ranking, look at your competition and see how they are ranking for similar articles and keywords.
[04:30] Use AHREFS to check all this information.
[04:50] Using the AHREFS Content Gap Tool will help you compare yourself to competitors.
[05:21] That’s it for today!
[05:25] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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How to Grow Your Marketing Through Partnerships | Ep. #726 Jul 27, 2018

Show notes

In episode #726, Eric and Neill discuss ways to grow your marketing through partnerships. Tune in to hear what makes a great partnership.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Grow Your Marketing Through Partnerships
[00:40] Partnerships can be collaborating with SEO software and doing joint webinars or doing an affiliate partnership.
[01:06] Neil thinks a partnership means a win-win, where everyone benefits from the collaboration.
[01:33] When doing collabs, if what you are promoting for the partner doesn’t meet your audience’s needs or interests, nothing will come of this joint venture.
[02:01] Neil has over 100,000 YouTube subscribers. If someone who wanted to partner with him only had 2000, he would decline.
[02:22] If you have a small amount of followers, you need to up the ante to make it worth your partner’s while (payment, etc.).
[03:00] However, most partnerships will not be equal.
[03:15] Figure out what you can leverage and how the partnership would be beneficial.
[03:40] Joint webinars are a great way to partner up with other companies and people.
[04:15] Virtual conferences have hit Neil up for email blasts, but he didn’t do it, because the numbers didn’t move him.
[05:00] Neil and Eric both do partnerships.
[05:34] When Eric was at Treehouse, to get started, they made a partnerships page.
[05:50] Neil thinks when you’re starting out, bundling is a great way to create a mutually beneficial partnership.
[06:18] Use AppSumo, which is a place that runs promotions or offers.
[06:38] Be careful with AppSumo, though: they take a percentage from what you make.
[07:06] That’s all for today!
[07:08] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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7 Simple Hacks to Generate More Upsells | Ep. #725 Jul 26, 2018

Show notes

In episode #725, Eric and Neil discuss how you can generate more upsells. Tune in to hear 7 great hacks!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Simple Hacks to Generate More Upsells
[00:33] #1: If someone is buying from you, add an upsell immediately after their purchase (on a thank you page).
[00:52] #2: Upsells won’t work unless you’re offering speed and automation.
[01:27] #3: Make sure you have urgency built into your upsell.
[01:44] #4: Check out bumps.
[01:54] When checking out on ClickFunnels, they always have an offer on the check-out page, where you can tick a box and buy something cool for a good rate.
[02:22] #5: Downsell.
[02:34] #6: Use Google Correlate.
[02:45] This will help you to see what people are buying/searching for right after they buy your product.
[03:20] #7: Make sure your upsell is relevant.
[03:35] If you sell an SEO course, then a design course, it might not make sense.
[03:50] That’s it for today!
[03:55] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should) | Ep. #724 Jul 25, 2018

Show notes

In episode #724, Eric and Neil discuss the channel you aren’t leveraging. Tune in to hear what new channel you need to try.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The 11 Billion Dollar Marketing Channel You Aren't Leveraging (But Should)
[00:35] You aren’t leveraging the App Store!
[00:38] Apple reported they have generated over $11 Billion in revenue from the App Store.
[00:46] The Google App Store adds in even more revenue.
[01:00] However, so few people are creating apps for their sites or products.
[01:18] If you’re not on there, you are losing out!
[01:35] It’s not a competitive space.
[01:50] If you want more traffic, look for channels that are still growing.
[02:10] A mutual friend of Eric and Neil’s used WP to build an app.
[02:21] WP is how Marketing School and Growth Everywhere have apps.
[02:40] Google Momentum is a great productivity add-on.
[02:55] They just figured out how to start monetizing it.
[03:30] Eric and Neil will try to leverage new channels all the time. If they don’t work, it’s not a big loss.
[03:58] Look for tools like Buildfire, which will help you easily create and leverage an app in about an hour.
[04:13] That’s it for today!
[04:17] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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7 Marketing Lessons We Learned From Running Software Companies | Ep. #723 Jul 24, 2018

Show notes

In episode #723, Eric and Neil count out the 7 lessons they learned from running software companies. Tune in to hear what lessons apply to your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Marketing Lessons We Learned From Running Software Companies
[00:43] A lot of the lessons Eric and Neil learned, could work for ecommerce and other internet-based businesses.
[01:05] #1: It’s not all about the conversion plan. Optimize for lifetime value.
[01:25] People typically pay for software on a month-to-month or annual basis and people often have to renew plans; this is a consistent revenue stream.
[02:17] #2: It’s all about on-boarding.
[02:40] First impressions matter and that applies to software, as well.
[02:53] #3: You end up losing about 5% of your revenue because user’s credit card numbers expire.
[03:08] To fix this, companies like GoDaddy sign up for a service called Visa and Mastercard Updater; Visa and Mastercard will automatically update user’s credit card details for a small fee.
[03:50] #4: Use the “Jobs to be done” framework.
[04:40] Set aside time for customer development.
[04:48] #5: You only have one shot with customers. If someone uses your product and doesn’t like it, they will never come back.
[05:07] First opinions tend to stick in the software world.
[05:42] BuzzSumo and AHREFS did well because they created exceptional products.
[06:30] #6: Get your pricing right!
[07:03] Everyone is going upmarket. Charge for the value you think you are delivering.
[07:23] #7: Pay attention to market trends and conditions.
[07:30] KissMetrics was getting trounced by a competitor and didn’t adapt quickly enough.
[08:01] That’s it for today!
[08:03] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.

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What You Ought to Do When a Social Network Stops Driving You Traffic | Ep. #722 Jul 23, 2018

Show notes

In episode #722, Eric and Neil discuss what you should do when a social network stops driving traffic to your site. Tune in to hear what your options are.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What You Ought to Do When a Social Network Stops Driving You Traffic
[00:40] Neil has close to a million Facebook followers. When he had a few hundred thousand, he spent $400,000 on Facebook ads to gain a “shitload” of new followers.
[01:10] Neil thinks of Facebook like a well. You want to have your own well, so you can keep getting water without spending money.
[01:40] Neil’s strategy worked for a very long time, then Facebook changed their algorithm.
[02:55] Twitter was better in the past, but overall the user growth hasn’t been great lately.
[03:16] If you are able to build your own email list, you control that at the end of the day.
[03:40] The cool part about Google is that they have learned not to penalize links, they just don’t count bad ones.
[04:15] The possibilities are endless and you should leverage more than just one channel.
[04:44] Eric went from 4000 Twitter followers to 10,000, but traffic coming to his site has gone down.
[05:07] Just because you are on these channels and your follower count is growing, doesn’t mean that you are going to do well.
[05:20] Look for the social network or channel this is starving for your content.
[05:49] That’s it for today!
[05:58] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners.
[06:33] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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7 Dead Simple SEO Tactics That Still Work Today | Ep. #721 Jul 22, 2018

Show notes

In episode #721, Eric and Neil count out 7 simple SEO tactics. Tune in to hear what you should be doing on your site.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Dead Simple SEO Tactics That Still Work Today
[00:33] #1: Upgrade your content.
[00:40] Look at Wikipedia and Trip Advisor: there is constantly updated user content.
[01:01] #2: Google Correlate.
[01:04] It’s a great tool for keyword research.
[02:06] #3: The Skyscraper Technique.
[02:15] Go out and look for top five posts about a certain keyword.
[02:30] Make content that improves upon the original resource.
[02:41] #4: Infographics.
[02:50] KissMetrics was popular because of their use of this visual content.
[03:07] Go to BuzzSumo and look at the popular articles in your field and create infographics about the material.
[03:43] #5: Use Google Search Console.
[03:50] Look at top pages and top keywords that are ranking.
[04:00] Add any keywords you don’t have.
[04:08] #6: Use Google Search Console to search for top keywords. Integrate the most popular keywords.
[04:50] #7: Go out and look at what content you can delete.
[05:25] You can drive traffic this way or possible even lose traffic.
[05:40] Neil thinks you should keep old content and just add updated versions.
[05:46] That’s it for today!
[05:49] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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You're Spending Too Much Money! | Ep. #720 Jul 21, 2018

Show notes

In episode #720, Eric and Neil discuss why marketers overspend. Tune in to hear why you are spending too much money.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You're Spending Too Much Money!
[00:40] In marketing, everyone is about spending money.
[01:15] When people hit Eric up, they are looking for advertising and SEO, but rarely conversion rate optimization.
[01:40] SEO and content marketing are the best or most popular services.
[01:57] If you're spending all this money on marketing, why wouldn’t you hire someone to reduce your expense by cutting the fat?
[02:12] Hire someone full-time to just do conversion rate optimization.
[03:00] Consider ways your office space can produce revenue.
[03:22] AWS did $12 Billion in revenue.
[03:35] Take the expense you have and figure out creative ways to make them profit-generating machines.
[03:50] Example: your office could be an event space.
[04:10] Optimize to get more out of your resources.
[04:20] Be more creative with how you spend your money,
[04:50] Eric and Neil love marketing so much because there is so much room for creativity.
[05:25] That’s it for today!
[05:28] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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Do Midroll Ads Really Work? | Ep. #719 Jul 20, 2018

Show notes

In episode #719, Eric and Neil discuss the efficacy of midrolls. Tune in to hear whether you should drop the midrolls or keep them.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Do Midroll Ads Really Work?
[00:40] In podcasts, there are always ads in the middle of the show.
[00:50] Most podcasters use this format, where they run ads in the beginning, middle, and the end.
[01:35] Eric was looking at their Apple Podcast retention rates.
[01:50] Because Growth Everywhere has a midroll, he checked the retention rates.
[02:09] He lost 50% of people at the midroll, but it increased after the ad.
[02:30] So, keep your midrolls, because people will just skip them, but will continue to listen and stay engaged.
[03:20] Perhaps create a customized landing page to increase ROI.
[03:50] Andrew Warner integrates his ads into the podcast episode, which increases sign-ups.
[04:22] If you auto-insert ads, people will skip them. If you pay people for custom plugs, that will generate more revenue.
[05:12] What Warner does is “native advertising”.
[05:30] This way makes it less predictable.
[05:50] That’s it for today!
[05:56] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

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The Number 1 Reason People Don't Buy From Your Site | Ep. #718 Jul 19, 2018

Show notes

In episode #718, Eric and Neil discuss the reason people don’t buy from your site. Tune in to hear what could be blocking your conversions.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Number 1 Reason People Don't Buy From Your Site
[00:52] 95-99% of visitors will not convert and this happens because your website is pitching too much and you are not answering objections.
[01:23] If you don’t answer people’s objections, you are not going to increase your conversion rate.
[01:36] Google Russell Brunson/Grant Cardone 10X speech.
[01:45] As they pitch, they talk through objections.
[02:32] This pitch created a buying frenzy.
[02:48] Pamphlets were also put under people’s seats.
[02:57] At Crazy Egg, they ended up hiring a company called Conversion Rate Experts.
[03:06] They had an amazing consultant, John Jack.
[03:22] John suggested they answer objections on their site; they followed his advice and conversion rates went up.
[03:35] If you are not sure how to answer objections, survey your customers.
[03:52] Look for the most common responses.
[04:10] Crazy Egg has objection handling on their pricing page, checkout page, etc.
[04:40] That’s it for today!
[04:42] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!