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Latest Episodes:

Why We Spent $46,452 on Marketing School | Ep. #697 Jun 28, 2018

Show notes

In episode #697, Eric and Neil discuss why they spend so much money on this podcast. Tune in to hear why giving something away for free can be a good idea.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why We Spent $46,452 on Marketing School
[00:42] Eric and Neil enjoy doing this podcast.
[01:15] They struggled with quality and methods at first, but eventually found their stride.
[01:21] Now, they spend money on intro and outro music, editing, studio time, etc.
[01:40] Ads and hosting are another expense.
[02:05] Neil doesn’t like spending money if he doesn’t have to.
[02:49] Eric thinks he has made at least $100,000 from producing this podcast, while Neil thinks he has made $0.
[03:22] Neil does the podcast because he believes in the “rule of seven”.
[03:40] The podcast is one of the seven touchpoints he uses to remain top-of-mind.
[04:20] Marketing is going to get harder and harder, so having multiple touchpoints is important.
[05:00] Eric and Neil could make more money monetizing the podcast, but they have decided it’s more beneficial to keep it free.
[05:15] This podcast was on the Entrepreneur Network, but they didn't want to read ads during the show, so they got booted.
[05:50] Conservatively, they could be making $200,000/year off the podcast alone.
[06:10] They believe you should do things for free as long as you enjoy it and something good comes from it.
[06:50] They are playing the long game.
[07:10] Sometimes, they get great ideas while working on the podcasts the end up making them money.
[07:50] That’s it for today!
[07:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Internet Doesn't Start and Stop With Facebook and Google | Ep. #696 Jun 27, 2018

Show notes

In episode 696, Eric and Neil discuss why Google and Facebook aren’t your only options. Tune in to figure out where else you can market yourself.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google
[00:35] Facebook and Google are the two largest platforms out there.
[01:05] There are still so many different advertising platforms you can use besides the top two.
[01:20] Figure out where your audience is hanging out.
[01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly.
[01:35] However, other avenues can be nearly as successful.
[01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships.
[02:00] These teams are cutting out the middle-man.
[02:24] People are still using direct mail and it still works for certain targets.
[03:13] Figure out who your audience is and how they would like to be targeted.
[03:35] Pay-per-click ad costs go down when you simultaneously run ads on other outlets.
[04:05] You need to keep your brand top-of-mind.
[04:15] A midwestern businessman runs a billboard ad for a few months per year and it increases his business.
[04:40] No one wants to do billboards anymore, but they still work!
[05:00] Zappos advertised on the bins at airport security and it was genius.
[05:07] That’s all for today!
[05:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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You Shouldn't be an Entrepreneur First, You Should be an Employee | Ep. #695 Jun 26, 2018

Show notes

In episode #695, Eric and Neil discuss why you should work for someone else before you start your own company. Tune in to hear why you should learn the ropes from someone else.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: You Shouldn't be an Entrepreneur First, You Should be an Employee
[00:38] Neil hasn’t been an employee since he was 18 or 19 when he worked at Hollywood Video.
[01:02] Eric found the structure about being an employee was helpful to understanding what makes a company work.
[01:35] He switched jobs often, because he was chasing the next opportunity. Each time, he learned something new about what makes a successful company.
[02:15] You should start out as an employee, because you need to try things out to see what you like.
[02:35] Bill Ackman, successful hedge funder, thinks you shouldn’t start your own company until you’ve worked in the industry for some time.
[03:15] You need to learn from others before you go out and make your own mistakes.
[03:40] If you learn from other’s good examples first, you are more likely to succeed in the future.
[04:18] The Ali Baba CEO, Jack Ma, made a video about this very topic and he agrees with Eric and Neil.
[04:48] You don’t have to make all your money when you’re young.
[05:05] Be prepared to fail before you succeed.
[05:17] That’s it for today!
[05:20] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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One Simple Hack That'll 10X Your LinkedIn Views | Ep. #694 Jun 25, 2018

Show notes

In episode #694, Eric and Neil discuss a simple hack that will up your LinkedIn views. Tune in to hear what you should be doing to increase your LinkedIn presence.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: One Simple Hack That'll 10X Your LinkedIn Views
[00:36] Lead Quizzes founder, Jeremy Ellins, has given Eric and Neil some great advice.
[00:54] Jeremy posted a video of an interview and tagged certain influencers on LinkedIn.
[01:40] Tagging influencers gets their attention and will get them to comment.
[01:55] The influencer has to be relevant to what you are doing.
[01:58] Ultimately, the download’s on Jeremy’s podcast doubled.
[02:20] Eric and Neil get request to re-post and comment on LinkedIn pages and most times, it gets their attention.
[02:42] “Bro Language” does really well.
[02:55] Bro language is concise, to-the-point sentences. It’s not always great prose, but it gets the job done.
[03:30] Bro language is becoming overused and is getting filtered out, but as long as you don’t use it too often or at length, it can still be effective.
[04:12] That’s all for today!
[04:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Should You Raise Venture Capital | Ep. #693 Jun 24, 2018

Show notes

In episode #693, Eric and Neil discuss the pros and cons of raising venture capital. Tune in to hear why the juice may not be worth the squeeze.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Raise Venture Capital
[00:40] Neil still raises venture capital.
[00:50] If your idea is huge and you’re trying to swing for the fences, it is hard to do without raising venture capital.
[01:18] It depends on what you’re trying to do with your business.
[01:40] Rand Fishkin got so diluted while running Moz, that it ended up hurting him in the long run.
[01:55] He could have sold the business for a profit, but did not take advantage of this opportunity.
[02:20] His VC’s dissuaded him from taking what would have been a great deal.
[02:35] VC’s can often steer you away from a clear vision, because they have their own desires.
[03:25] Instead of trying to take money to make life easier up front. Think about the long term consequences.
[03:50] You could end up in a fundraising cycle.
[04:15] Build an audience first, so you have some leverage when you go to VC’s.
[04:35] Neil met with some private equity guys in New York.
[04:52] Neil didn’t want to do monthly or quarterly meetings, nor did he want to be beholden to investors.
[05:15] Raising money is more painful than just working for yourself and getting to call all the shots.
[05:25] Read Vivid Vision; it will help you figure out your goals.
[05:44] That’s all for today!
[05:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to get Rich People to Respond to Your Emails, When You're a Nobody| Ep. #692 Jun 23, 2018

Show notes

In episode #692, Eric and Neil discuss how you can get wealthy people to respond to your emails. Tune in to hear how you can tempt people into business deals.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to get Rich People to Respond to Your EMails, When You're a Nobody
[00:34] Loom is a tool that allows you to make screencast videos up to 10 minutes long.
[00:54] Someone sent Eric a personalized Loom video that address Eric and his business.
[01:11] Eric responded, but was ultimately not interested in pursuing a partnership.
[01:30] The response rate is a lot higher with personalized videos.
[01:45] Your best technique is to reach out to wealthy heads of companies and let them know what their business is lacking and how you could help them improve.
[02:30] Neil tried this technique once with a man who owned a social networking site for older people.
[02:45] Not only did Neil get a response, but he was connected to the CEO.
[03:01] Eric and Neil once reached out to Zynga.
[03:25] They had a conversation, but the deal never materialized.
[03:45] Neil sent someone a package in the mail with cash inside.
[03:57] The note said the person could keep the money, but asked that they just get on the phone with him for 5 minutes, because he had valuable information for them.
[04:36] Take Neil’s idea and make it your own.
[04:45] When you are speaking to someone’s needs, it will get their attention.
[05:00] If you are consistent, you will be successful.
[05:10] There are plenty of people having reputation issues. If you acknowledge their dilemma, you can get them on the phone by offering a solution.
[06:24] That’s it for today!
[06:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why You Shouldn't Read Books | Ep. #691 Jun 22, 2018

Show notes

In episode #691, Eric and Neil Discuss why you shouldn’t just read books all day. Tune in to hear why you need to limit the time you spend absorbing information.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why You Shouldn't Read Books
[00:40] People spend so much time reading, that they end up taking little action.
[00:55] If you don’t spend time implementing ideas within your business, this is problematic.
[01:30] Someone wrote a post about when it’s time to learn and when it’s time to earn; it is important to delineate time for actionable ideas.
[01:50] Experimentation is the ultimate teacher.
[02:02] Make mistakes and learn from them.
[02:15] Don’t read random books, read books that address your specific problems.
[03:10] Make sure to take notes and take action on your ideas after reading.
[03:35] Eric and Neil aren’t advocating ignorance, they’re saying limit your time absorbing information and spend more time enhancing your company.
[04:26] That’s it for today!
[04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Rank Higher on Google (Without Doing SEO) | Ep. #690 Jun 21, 2018

Show notes

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)
[00:58] Check out Google Rank Brain.
[01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant.
[01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant.
[02:07] User experience is one of the most important aspects of a website. Optimize user experience.
[02:20] Try UserTesting or UsabilityHub to examine your site.
[02:45] Nothing beats talking to your users and hearing what they like and don’t like.
[03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback.
[03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares.
[03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized.
[04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices.
[04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything.
[05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times.
[05:36] When optimizing for user experience, make sure you’re running A/B tests.
[05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop.
[06:27] That’s it for today!
[06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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7 Essentials to Building a Million Dollar Business | Ep. #689 Jun 20, 2018

Show notes

In episode #689, Eric and Neil count out the essentials to building a million dollar business. Tune in to hear what steps you should take to achieve success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: 7 Essentials to Building a Million Dollar Business
[00:38] 1: You have to have something that people actually want.
[00:54] 2: Go out there and find all the competitors and hit up their customer list; offer the same product to them for less.
[01:25] When you’re starting off, you don’t have as many expenses and you can do free or low-cost work.
[01:48] 3: Having a great team is the most important facet of any company.
[02:00] Read the book Who? to learn how to build a great team.
[02:11] 4: Get an office!
[02:35] Having a physical location makes communication easy and it is helpful when building a solid team.
[03:22] When Singlegrain was starting, they left an office space, but things got much easier once they all moved back into the same office space.
[03:40] 5: Become a media company.
[04:08] 6: You have to have upsells and downsells.
[04:18] Stop trying to close new sales and focus on existing customers.
[04:48] Marketing costs are lower and profit margins are higher.
[05:00] 7: Focus in on one marketing channel.
[05:10] Trying to do too many things at once will kill your business.
[05:25] That’s all for now!
[05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Out-Market a Multi-Billion Dollar Company | Ep. #688 Jun 19, 2018

Show notes

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
[00:52] Allbirds shoes have raised over $27 Million in funding.
[01:18] Nike and Adidas are shaking in their boots over this company.
[01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
[01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
[02:20] Your first 1000 fans are the most important.
[02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
[02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
[03:50] Allbirds started by running a bunch of Facebook ads.
[04:00] Eric would crank away at podcasts, while Neil would target influencers.
[04:30] Neil would also guest post and focus on content marketing.
[04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
[05:23] Eric is an investor in Unity Influence, which connects people with influencers.
[06:00] That’s all for today!
[06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!