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Latest Episodes:

The Best Hack to Building Thousands of Backlinks Fast | Ep. #687 Jun 18, 2018

Show notes

In episode #687, Eric and Neil discuss the best hack for building thousands of backlinks. Tune in to find out the simplest way to get more site traffic.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Hack to Building Thousands of Backlinks Fast
[00:45] Go to AHREFS and see which of your competitors is getting the most traffic.
[01:15] Take your competitors top blog posts and turn them into infographics. Use 99Designs or Dribble.
[01:38] Contact all the people who like the top blog posts and direct them to your infographic.
[02:30] There was a HubSpot employee whose data Neil cited and used. When Neil’s infographics based on his work got more traffic, the HubSpot employee was understandably pissed.
[02:53] News Jacking covers this topic of poaching/re-imagining others’ work.
[03:12] Neil bought out another site that now redirects to NeilPatel.com.
[03:55] Look up the skyscraper technique on Backlinko. This will help you re-imagine blog posts.
[04:22] That’s all for today!
[04:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Haters Gonna Hate- How to Deal With Negativity on Social Media | Ep. #686 Jun 17, 2018

Show notes

In episode #686, Eric and Neil discuss dealing with haters. Tune in to hear how you can face negativity head-on.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Haters Gonna Hate- How to Deal With Negativity on Social Media
[00:45] Eric and Neil have received negative or snarky comments on their YouTube channel.
[01:25] The moment you think you are the best at anything, is when someone swoops in and steals your crown.
[01:45] It feels like you're making progress when you have haters.
[02:02] Neil did the “Who is Neil Patel?” campaign. Some of the paid models were wearing less than enough clothing.
[02:30] Men and women came after Neil for his supposedly sexist campaign.
[03:10] If you try to please everyone, you end up pleasing no one.
[03:22] Ultimately, the campaign was successful.
[03:37] If you don’t have haters, you’re doing something wrong.
[03:50] Pushing boundaries will always provoke people.
[04:30] Neil has released free tools that undercut his competitors, which got the industry talking.
[05:10] Focus on your end goal and ignore the hate.
[05:30] Always apologize when you have done something wrong, but don’t give in to negativity.
[06:10] Haters have internal stuff going on and it’s more about them than it is about you.
[06:18] That’s all for today!
[06:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How Much Should Your Charge For Your Product or Service | Ep. #685 Jun 16, 2018

Show notes

In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service
[00:40] How does one settle on pricing for a product?
[00:48] Neil completely made it up. There was no logic behind his pricing.
[01:35] If the market for your product is saturated, compare yourself to your competitors.
[01:55] You can charge the same or more if your product is comparable.
[02:20] Make sure you are price-matching or charging just under your competitor’s rates.
[03:35] Price Intelligently is a great resource.
[04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products.
[04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product.
[05:12] Crazy Egg has a partner that helps you chart out your rates.
[05:50] Never take advice blindly, always run A/B tests.
[06:51] Pricing is the biggest lever that you can pull.
[07:04] Some companies adjust pricing as often as four times per year.
[07:15] Do your due diligence and go with what seems right.
[07:28] Domo is valued at $2 Million, but there are comparable products that are worthless. Why?
[08:27] That’s it for today!
[08:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Rank at the Top of Google Without SEO or Paid Ads | Ep. #684 Jun 15, 2018

Show notes

In episode #684, Eric and Neil discuss one way you can rank without using SEO or paid ads. Tune in to hear how you can rank without all the work.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Rank at the Top of Google Without SEO or Paid Ads
[01:05] Neil doesn’t always come up with his own marketing strategies.
[01:22] When Eric owned the elder care website, it wasn’t ranking.
[01:50] They clicked on the top-ranking site, which was poorly curated. They bought out the site to use it to climb in the rankings.
[02:45] Neil used this method to help his sites rank higher.
[02:52] It’s a more affordable approach to ranking higher.
[03:45] Everyone has a number at which they would agree to sell.
[04:30] Buy a site that has diversified traffic, instead of just one stellar keyword ranking.
[04:50] Buy a site with a good traffic portfolio.
[04:53] That’s all for today!
[04:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Get Paid $10,000 For an Hour Speech | Ep. #683 Jun 14, 2018

Show notes

In episode #683, Eric and Neil discuss how you can get paid speaking gigs. Tune in to hear how to land these lucrative opportunities.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Get Paid $10,000 For an Hour Speech
[00:36] If you’ve never done public speaking, you should, because it’s the quickest and easiest way to make money.
[01:00] If you don’t get paid, you can get compensated in other ways.
[01:25] Figure out what you want and negotiate for that (accomodations, leads, etc.).
[01:45] It took Eric 2 years to get a paid speaking gig, but it Neil 4-5.
[02:00] Don't expect the get paid from day one.
[02:35] Make a speaking engagements page on your website.
[02:45] Make sure you get images and footage of you speaking.
[03:25] Get comfortable asking about budget and audience demographics.
[03:53] Create YouTube videos that show you giving a speech/webinar. It will help you generate public speaking leads.
[04:35] Bryan Harris has a helpful tool that helps people find speaking engagements.
[05:25] Speaker bureaus are a great way to get gigs, but don’t sign an exclusive deal with anyone.
[05:45] Self-publish books and send them to corporations as a marketing campaign.
[06:45] Speaking engagements can always lead to other opportunities.
[07:22] Be patient and scrappy.
[07:45] It may take a while to land gigs.
[08:00] Offer bonuses like meet and greets with conference attendees.
[08:30] That’s it for today!
[08:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How GDPR Affect Your Marketing Efforts | Ep. #682 Jun 13, 2018

Show notes

In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts
[00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect.
[01:50] You have to be really transparent with your data collection.
[02:05] It’s all about transparency.
[02:38] You also need a system in place that allows people to wipe their information from your database.
[02:50] If you aren’t working with or in the EU, you don’t have to worry about GDPR.
[03:33] Neil’s site has an opt-in tick box for anyone in the EU.
[03:58] The penalty for violating GDPR is €20 Million or 4% of the year’s revenue.
[04:38] You can’t auto-tick boxes anymore.
[04:55] Eric found his conversions rates got better, even though he couldn’t auto-opt-in for people.
[06:00] Neil tested his conversions and has not seen any changes by implementing GDPR.
[06:33] They decided to implement these rules universally.
[07:12] Look at your privacy policy and terms of service to see if they align with GDPR rules.
[07:18] Disclaimer template has lawyers that can look over your business and figure out if your are GDPR compliant.
[07:54] If you want a good example of a business that is trying to be GDPR compliant, check out Slides.com.
[08:24] If you’re within the US, check out Privacy Shield.
[08:40] That’s all for today!
[08:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Best Way to Survey Your Audience | Ep. #681 Jun 12, 2018

Show notes

In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Best Way to Survey Your Audience
[00:35] There are two types of data: quantitative and qualitative.
[00:45] Google Analytics tracks quantitative.
[00:56] Over 95% of your traffic (and maybe more) don’t convert. Why?
[01:10] The Google numbers won’t tell you. You have to talk to your customers through phone, email, and text.
[01:20] Surveying is qualitative data. When combined with quantitative, you will be able to greatly improve your business.
[01:44] Eric was recently reading the blog “Wild Audience”. The site surveyed him.
[02:00] The questions he answered were a way to qualify visitors and segment them into the right campaigns.
[02:40] Survey Slam was recommended by “Wild Audience”. It’s a WordPress plugin that costs $97 for the developer license.
[03:10] You leave money on the table by not putting people into the right classification.
[03:18] Don’t ask too many questions at once and make sure they aren’t biased.
[03:40] Make sure your questions are open-ended, so you don’t accidentally bias the survey.
[04:22] You can use a word cloud to combine your qualitative feedback.
[04:29] From there, you can look at what the commonalities are and make decisions based on the insights you gain.
[04:49] When people are done with the survey, make sure to show them a Thank You page that will drive a conversion.
[05:21] That’s all for today!
[05:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Here's What You Should Put on Your Thank You Page | Ep. #680 Jun 11, 2018

Show notes

In episode #680, Eric and Neil discuss what you should be doing on your Thank You page. Tune in to hear how you can use this page to drive more conversions.

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic: Here's What You Should Put on Your Thank You Page
[00:38] Make the most of your “Thank You” page.
[01:20] Eric put a video on his page, thanking people for joining the community. It’s a way to drive another conversion or get the viewer to share the page.
[01:48] Neil also has a video that explains what his customers’ options are, which directs them to more conversion paths.
[02:30] For Ecommerce businesses, someone already has to buy a product to get to your Thank You page.
[02:45] Try to offer relevant upsells to these people.
[03:15] Try to target people based on their presumed needs. Survey your customers!
[03:30] Once you know what they are looking for, offer similar upsell items.
[04:06] Amazon is great at Ecommerce upsells.
[04:30] On the Thank You page, make sure your upsells are one-click and easy to use.
[04:55] Convert Flow knows what kinds of things people have purchased from your website and will offer them upsells automatically, based on the information they have collected.
[05:10] That’s all for today!
[05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Why Videos Are Better Than Text Even Though They Don't Rank on Google | Ep. #679 Jun 10, 2018

Show notes

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google
[00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page.
[00:55] Because we all have faster internet, video content in rising in popularity more so than before.
[01:05] Neil thinks text generates long-term search traffic that can’t be beat.
[01:28] In an ideal world, you would do video and text.
[01:45] Video is time consuming, harder to rank, harder to go viral, etc.
[01:57] Even so, the people who watch are more engaged and conversion rates are higher.
[02:10] Incorporating video into your blogs is a great method.
[02:40] At conferences, Eric and Neil get great responses from the videos they post.
[03:00] If you can’t get high view counts, get other sites to embed your video.
[03:10] Add subtitles and translations to your videos to reach a wider audience.
[03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook.
[04:05] Eric and Neil know recording in a studio is better than recording a podcast at home.
[04:30] Neil’s office does sales presentations over video.
[04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes.
[04:55] Videos build relationships and deeper connections.
[05:08] That’s all for today!
[05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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A Really Cheap Way to Get Kim Kardashian to Promote Your Business | Ep. #678 Jun 09, 2018

Show notes

In episode #678, Eric and Neil discuss cheap ways you can get celebrities to promote your business. Tune in to hear how you can get affordable celebrity plugs!

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Really Cheap Way to Get Kim Kardashian to Promote Your Business
[00:38] There is a site called Charitybuzz where celebrities post causes that are important to them.
[00:53] You can bid money for a celebrity’s time and the money will go to their charity.
[01:00] Tai Lopez probably uses this site.
[01:15] You can get videos, podcast audio, etc. from big celebs.
[01:25] You can’t be aggressive with your product, but you can do a meet and greet or get photos, video, audio and in effect promote your business.
[02:08] Eric and Neil have had people do free work for them (they offered).
[02:16] These people did their research and offered a solution in order to build a relationship.
[02:33] Eric and Neil have a mutual friend who built a relationship with Neil, simply by being persistent.
[02:58] People look at you in a different light when celebrities get involved.
[03:18] It’s surprising how many of these celebrities have less money than you think.
[03:26] Logan and Jake Paul crush Instagram, YouTube and their income is $1 Million per month. If these are the cream of the crop, think of others who probably don’t make as much, but have a similar influence level.
[03:51] That’s all for today!
[04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!