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Latest Episodes:

What Marketing Channel is Really Causing Your Sales? | Ep. #667 May 29, 2018

Show notes

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
[01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
[01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
[02:02] Google Analytics also has multi-channel attribution.
[02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
[03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
[04:20] Segment will take your data points and push it to your CRM.
[04:46] That’s all for today!
[04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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So You're Making Money Now... What's Next? | Ep. #666 May 28, 2018

Show notes

In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: So You're Making Money Now... What's Next?
[00:48] Neil’s current salary is $0 and he dumps all profits back into his company.
[00:55] He has no other passions, so what would he do with the money?
[01:10] Neil thinks a business is like a baby and they only want to nurture their baby.
[01:30] Take the absolute minimum salary that you would need. Don’t forget you have to pay taxes on your income!
[01:45] Putting your profits back into your business is the best ROI.
[02:15] The best bet is always the one you take on yourself.
[03:05] If you have other aspirations besides your business, that’s cool, but if you want to further your business, always reinvest in it.
[03:32] If you’re content and don’t care for more money, take the money and do what makes you happy.
[03:50] OR you could hire people to run your business and take it to the next level.
[04:22] If you want more, but aren’t a great leader, hire the right people to run your business.
[04:45] Be ok with letting go of control.
[04:56] Read the book Rocket Fuel for inspiration.
[05:10] The COO Alliance is the only organization in the world that wants to help the number 2 leader in every company.
[05:37] Invest in your number 2, because they will be the driving force of your company.
[05:44] That’s it for today!
[05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Forget Starting a Business, Do This Instead | Ep. #665 May 27, 2018

Show notes

In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Forget Starting a Business, Do This Instead
[00:46] Neil thinks starting a business is one of the hardest things to do. It is far easier to buy a business.
[01:25] Buy a company and grow it.
[01:48] Income Store has over 800 websites. They buy other websites and promise a return to their investors.
[02:09] They brought in $28 Million last year.
[02:29] If you think you can’t afford to buy a business, you can always do cellar-based financing where you pay a monthly fee.
[02:53] You can do a lot of creative things to cut costs and improve profits.
[03:05] You can also only buy a portion of the company and include a clause where you can buy them out in the future.
[03:34] FE International has great content about buying businesses.
[03:45] Buy Biz Sell, Flippa, and Empire Flipper are also great resources.
[04:02] If you are looking for low-cost deals, Flippa and Empire Flipper are good for that.
[04:34] Neil’s favorite business purchases are blogs that aren’t properly monetized.
[04:45] Buy a business once you have proven that you can grow someone else's business.
[05:00] Use those skills to grow your own site.
[05:30] Grow things on your own and once you're confident, buy a business.
[05:34] That’s all for today!
[05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664 May 26, 2018

Show notes

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: A Stupidly Simple Way to Increase Your Time on Site by 19%
[00:35] Time on site meaning, time visitors spend on your site.
[00:41] If you can increase the time spent on your site, Google will see this and up your ranking.
[00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update.
[00:56] The panda update is all about measuring quality.
[01:30] If your time on site is low, it’s a negative signal.
[01:50] You want to deliver a good experience.
[01:53] Amazon recently came out with a product called Amazon Polly.
[01:57] Amazon Polly takes your text and converts it into an audio file.
[02:14] Using this increased Eric and Neil’s dwell time by 19%.
[02:25] Use the Polly WordPress plugin.
[02:50] Make sure you add videos to your blog posts!
[03:04] This has increased Neil’s dwell time.
[03:25] Embed the videos wherever it makes sense.
[03:55] Use Pocket on your mobile device: it’s a text-to-speech tool.
[04:05] It will read articles to you.
[04:08] That’s it for today!
[04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663 May 25, 2018

Show notes

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It
[00:52] A lot of paid advertisers change their algorithms, so you can’t control your output.
[01:13] There will inevitably be a time in your business when traffic declines.
[01:20] Not everything is in your control. Just accept it and diversify your traffic sources.
[01:45] An omnichannel approach will help you maintain your traffic.
[02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list.
[03:00] There are a ton of channels. Experiment and see what works.
[03:30] Eric’s team uses Northstar from Growth Hackers.
[03:39] It’s a project management tool that helps you be more methodical.
[04:22] Cross-posting video content is helpful and gets you organic traffic.
[04:45] Remember to re-target people.
[04:55] Webinars are another great option for driving new traffic to your site.
[05:05] That’s it for today!
[05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662 May 24, 2018

Show notes

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing
[00:35] Stella Artois is the oldest brand in the world.
[01:00] The old brands last because they are boring. They repeat their marketing over and over.
[01:15] It’s also key that they are a great product.
[01:30] Stella and other older brands take pride in creating a good product.
[01:45] They also try to stay relevant.
[02:00] Their ads are prevalent and they attempt to stay top-of-mind.
[02:40] Old brands do well when they adapt to fit with trends.
[03:31] Stella made special cans for the Cannes Film Festival.
[03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.
[04:11] Perception is everything.
[04:30] Influencers are important to hyping up your product.
[04:49] That’s all for today!
[04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Should You Ever Change Your Company Name? | Ep. #661 May 23, 2018

Show notes

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Ever Change Your Company Name?
[00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains.
[00:57] When you change domains, you lose 5-10% of your link juice.
[01:10] Moz wrote a blog post about their name change and how it affected the company.
[01:20] If you are going to make the change, make sure that you have your SEO bases covered.
[01:28] You could potentially lose traffic and revenue.
[01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.
[01:50] The main reason to change your name is if the name keeps you pigeon-holed.
[02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.
[02:10] Comcast had a lot of bad press that was unavoidable.
[02:33] They changed their cable product to Xfinity and tried to rebrand.
[02:56] It helped to bury the negative press.
[03:27] From a reputation management standpoint, a name change makes sense.
[03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.
[04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name.
[04:26] If you have a strong brand, consider reputation management before you scrap your name.
[04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website.
[05:15] That’s all for today!
[05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How Often Do You Really Need to Blog | Ep. #660 May 22, 2018

Show notes

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Often Do You Really Need to Blog
[00:35] Some people say quality, others say quantity.
[00:48] Hubspot has a $4 Billion market cap.
[01:02] They also get 6 million visitors per month.
[01:26] From a traffic perspective, you want to blog as much as possible.
[01:33] This means 4-10 times per day!
[01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.
[01:46] Quantity is key if you just want traffic.
[02:00] Neil posts once per day.
[02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
[02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
[03:38] You absolutely must be consistent.
[03:55] Neil likes blogging frequently, but also makes sure the quality is high.
[04:22] There isn’t an exact formula with blogging.
[04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.
[05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
[05:45] Eventually, being top-of-mind will earn you more traffic and conversions.
[05:50] That’s all for today!
[05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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The Introvert's Guide to Networking | Ep. #659 May 21, 2018

Show notes

In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: The Introverts Guide to Networking
[00:48] Eric is an introvert, so networking was a struggle.
[01:18] Eric and his friend had no idea what to do at their first event. Then they realized that other people were just as introverted.
[01:40] At future events, they just introduced themselves to anyone in the room they wanted to speak with. It was a simple opening to future connections.
[02:08] Storytelling is an important way to connect with others.
[02:15] When people feel that they know and understand you, they will connect with you.
[02:40] When people feel a commonality, they are more likely to work and connect with you.
[03:00] Don’t force connections, just find truths and similarities that can facilitate a bond.
[03:35] Don’t be the person just throwing their business cards at every single person.
[03:55] Start with building ONE strong relationship.
[04:20] You can throw dinners for like-minded people (Mastermind Dinners).
[05:01] It’s not how many people you meet, but the quality of the connections.
[05:15] Drinking isn’t necessary, but it loosens people up.
[05:32] Once you’re used to networking, try to have real conversations with people. Go deeper.
[06:08] That’s it for today!
[06:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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How to Be Creative When You're Not Creative | Ep. #658 May 20, 2018

Show notes

In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Be Creative When You're Not Creative
[00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King.
[00:50] His tip about creativity was zig when everyone else zags.
[01:15] If a customer requests something, see if turning their approach on its head would be more effective.
[01:50] If everyone is moving away from Snapchat, you should go towards it.
[02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas.
[02:32] Blogs and podcasts are more popular than ever.
[02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses.
[03:04] Take creative ideas that worked for others and run experiments using these techniques.
[03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it.
[03:45] Everything is an iteration of something else.
[04:13] Draw creativity from your surroundings.
[04:28] Remember to learn continuously!
[05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works.
[05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth.
[05:57] Everyone lies and be careful to spot the misleading information.
[05:58] That’s all for today!
[06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!