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Latest Episodes:

How to Convert Podcast Listeners Into Customers | Ep. #1592 Dec 17, 2020

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Today we're gonna talk about How to Convert Podcast Listeners Into Customers.

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7 Growth Levers You Can Pull for 2021 | Ep. #1591 Dec 16, 2020

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7 Growth Levers You Can Pull for 2021

In episode #1591, Neil and Eric discuss seven growth levers you can pull for 2021. We hear about the power of offering free content or advice, why you should not hesitate to DM someone on Twitter, and how personalized content will help you step up your game. Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Growth Levers You Can Pull for 2021.
[01:45] Hiring people from the community onto the payroll: How this helped Twitch explode.
[02:08] Going live podcast style: What this means and how it works.
[03:10] Use LinkedIn to offer people something irresistible and build your network.
[04:14] Why you should give away more for free to grow your business.
[05:43] Don’t underestimate the power of Twitter DMs.
[06:41] How to personalize content on your website and why this works.
[07:40] Be aware of your surroundings if you want to increase your sales.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Twitch

Justin Kan on Twitter

The Quest with Justin Kan

Loom

Blizzard Entertainment

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YouTube Secrets From Creators With MILLIONS of Followers | Ep. #1590 Dec 15, 2020

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YouTube Secrets from Creators with Tens of Millions of Followers

In episode #1590, you will learn the secrets of YouTubers with tens of millions of followers. Neil and Eric share some of the key metrics to look at on your YouTube videos, how to up your click-through rate, and the importance of sticking with formulas that work. Tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: YouTube Secrets from Creators with Tens of Millions of Followers.
[00:38] Who MrBeast, a Youtuber with 46 million subscribers, is and the content he creates.
[01:35] Some of the most important YouTube metrics to look at when creating videos.
[02:24] What Eric discovered when he looked at the analytics for his videos.
[02:54] Why the title and thumbnail are more important than the video itself.
[03:30] The two things that increase click-through rate the most.
[05:12] Why you should link viewers to you channel rather than directly to a video.
[05:40] There is no need to reinvent the wheel; stick with what works.
[06:39] That’s it for today!
[06:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast Logan Paul Jake Paul

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How Marketing Can Help Sales in 2021 | Ep. #1589 Dec 14, 2020

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How Marketing Can Help Sales in 2021

In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Marketing Can Help Sales in 2021.
[00:30] Marketing and sales should help, rather than clash with, each other.
[00:55] Why setting moonshot goals does not work for most teams.
[01:35] The importance of having sane sales quotas and goals in 2021.
[01:58] How the marketing team can help sales look at things like a funnel.
[02:35] Schedule sales calls; benefits and how to do it.
[03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io.
[03:40] Marketing can get the messaging out there to sync with the sales team.
[04:39] Figure out how you can streamline and automate the sales team’s work.
[04:46] The importance of alignment meetings between marketing and sales teams.
[05:27] That’s it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our thoughts on Onlyfans and Patreon | Ep. #1588 Dec 13, 2020

Show notes

7 Insider’s Secrets to Launching A Book

In episode #1588, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.
[00:34] Bulk book sales are now being counted as a single sale.
[01:04] Use a company like ResultSource that counts bulk sales individually.
[01:23] Have quotes and testimonials from other book authors on the front and back cover.
[02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
[03:02] Keep in mind that traditional publishers have all the control.
[03:31] Some traditional publishers also own magazines in which they can promote your book.
[04:00] Keep in mind that most books don’t sell very well.
[04:29] Use a well-known agent if you want to go the traditional route.
[04:50] Publishers are not going to drive sales for you – the marketing is up to you.
[05:35] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Insider Secrets to Launching a Book | Ep. #1587 Dec 12, 2020

Show notes

7 Insider’s Secrets to Launching A Book

In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.
[00:34] Bulk book sales are now being counted as a single sale.
[01:04] Use a company like ResultSource that counts bulk sales individually.
[01:23] Have quotes and testimonials from other book authors on the front and back cover.
[02:25] Consider hybrid publishing that offers the best of both self and traditional publishing.
[03:02] Keep in mind that traditional publishers have all the control.
[03:31] Some traditional publishers also own magazines in which they can promote your book.
[04:00] Keep in mind that most books don’t sell very well.
[04:29] Use a well-known agent if you want to go the traditional route.
[04:50] Publishers are not going to drive sales for you – the marketing is up to you.
[05:35] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

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7 Mistakes to Avoid When Launching a Book | Ep. #1586 Dec 11, 2020

Show notes

7 Mistakes to Avoid When Launching a Book

In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book.
[00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out.
[01:02] Don’t waste your time getting press if the audience is irrelevant.
[01:30] Get press with the right audience so you can get the right people.
[01:45] Don’t try to do everything by yourself, especially if you lack experience.
[02:24] The importance of doing Amazon ads to sell your books.
[02:53] Verify that things are working and your team is on track.
[03:44] Start promotions early enough – six months before the book is coming out.
[04:20] Avoid spreading yourself and your team too thin.
[04:45] Why you have to optimize your book for SEO.
[05:38] That’s it for today!
[05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Hustle

Simon Sinek

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7 Nifty Things You Can Do to Market Your Book | Ep. #1585 Dec 10, 2020

Show notes

7 Nifty Things You Can Do to Market Your Book

In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book
[00:30] Neil and Eric both have books on the market.
[01:09] Think about running Facebook ads and directing people to a contest.
[01:37] When you are doing a giveaway, you get lower quality emails coming in.
[01:55] Gain exposure by pitching yourself and talking on podcasts.
[02:40] Look for a gap where the attention is miss-priced.
[03:43] Consider doing email list swaps and cross-promotions with other people.
[04:48] Figure out where your community is hanging out and go there.
[05:28] Apply and speak at conferences to generate more sales.
[06:02] Many people are promoting their books on Kickstarter.
[07:02] That’s it for today!
[07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Why Eric is Doing a Book | Ep. #1584 Dec 09, 2020

Show notes

In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age.
[00:42] Reasons that Eric still likes physical books in 2020!
[01:38] The world of gaming and gamers and how Eric plans to take advantage of this.
[02:51] Bringing excitement and energy into every day and your business.
[03:02] How this book plays into a larger marketing strategy.
[03:17] The main goals to keep in mind when writing a book.
[04:28] Supplementary ways that publishing a book can aid your business.
[04:55] Arbitrage in the book industry — connecting with gaming influencers.
[06:07] That is it for today!
[06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Naval Ravikant

Tim Ferriss

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The Right Way Vs The Wrong Way to View Failure | Ep. #1583 Dec 08, 2020

Show notes

In episode #1583, we talk about the right way versus the wrong way to view failure. Here at Marketing School, we have experienced many different types of failure, and the only way we have tasted success is through learning from these experiences, fueling the fire, and carrying on! It is all about avoiding the same mistakes and staying committed, so tune in to hear all about it!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Right Way Versus the Wrong Way to View Failure.
[00:35] Learning happens when you fail — but you need the right approach.
[02:02] If you can avoid the same mistakes you will find your way to success!
[02:40] Overly critical attitudes towards oneself and the results of these.
[03:36] Using failure as fuel — no pain, no gain!
[04:20] That is it for today!
[04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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