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Latest Episodes:

How Many Times Should You Followup on Cold Outreach?| Ep. #1612 Jan 06, 2021

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How Many Times Should You Followup on Cold Outreach?

In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach?
[00:31] The definition of cold outreach.
[00:53] Sending three emails versus one email, you typically get a 39% higher response rate.
[01:38] How to space out your three followup emails.
[01:47] Why cold outreach should still be used for all aspects of your business.
[02:06] Process for cold outreach followup: sales cadence.
[02:49] When to actually stop reaching out or following up.
[03:27] What to do when you are not getting any responses at all: who are you targeting?
[04:00] That’s it for today!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to 10x Cold Email Conversions Before Hitting Send | Ep. #1611 Jan 05, 2021

Show notes

How to 10x Cold Email Conversions Before Hitting Send

In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send.
[00:34] The benefits of using re-marketing pixels attached to your cold emails.
[02:13] Using an account based marketing tool .
[02:52] Use an enticing headline: short, personalized.
[03:16] Drawing potential clients in through feedback calls.
[03:35] Understanding that cold email still works and is a valid marketing skill.
[03:47] That’s it for today!
[03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Metadata

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Business Tax Secrets That Have Saved Us +$1,000,000s | Ep. #1610 Jan 04, 2021

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Business Tax Secrets That Have Saved Us +$1,000,000s

In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3.
[00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes.
[01:13] How to put your R&D tax credit on autopilot.
[01:50] The benefit of investing your money back into business growth.
[02:21] Deferring tax while the value of your business grows.
[03:03] Moving to a lower tax state or Puerto Rico.
[03:26] Changing your perspective on taxation as a benefit to your life.
[04:01] R&D back-tax range: up to three years.
[04:19] The tax benefits surrounding depreciation.
[04:50] Alternate options to paying taxes: reinvesting in people and business growth.
[05:36] That’s it for today!
[05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Boast.ai

MainStreet

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All The Products and Software We Use to Create Marketing School | Ep. #1609 Jan 03, 2021

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Today we're gonna talk about All The Products and Software We Use to Create Marketing School.

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2021 Is Here. How To Get Off To A Blazing Start | Ep. #1608 Jan 02, 2021

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2021 Is Here. How to Get Off to A Blazing Start

In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start.
[01:12] Why most people fail to reach their goals and how to let this not happen to you.
[01:35] Reverse engineer your goal by breaking down daily tasks to get you there.
[02:06] How Eric sets his business, personal, and fun goals for the year.
[03:26] What Eric’s morning routine looks like; the power of reinforcement.
[04:02] Having 90-day goals and aligning your company with these.
[04:14] Neil’s morning routine and how it contributes to his productivity.
[04:57] There should be some type of cadence to all of your days.
[05:27] That’s it for today!
[05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Noah Kagan

Think and Grow Rich

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Poor Onboarding Will Destroy your Retention. Here's Why (& What To Do About It) | Ep. #1607 Jan 01, 2021

Show notes

Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It)

In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It).
[00:35] Onboarding is about more than just software; it’s about products and services too.
[01:04] If customers aren’t happy with your onboarding, they won’t keep coming back.
[01:22] How to create a successful onboarding experience.
[02:12] Why poor onboarding is the biggest contributor to churn.
[02:45] Metrics to look at to better understand onboarding.
[03:35] Neil’s onboarding experience with Conversion Rate Experts.
[04:40] That’s it for today!
[04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Amplitude Conversion Rate Experts

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How to Deliver a 7-Star Experience for Clients | Ep. #1606 Dec 31, 2020

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How to Deliver a 7-Star Experience for Clients

In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients.
[00:41] Neil’s most recent experience of incredible customer service.
[01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas.
[02:30] What separates a 7-star experience from a 5-star one.
[02:55] Outline what each starred experience looks like and exceed expectations.
[03:00] How Neil went above and beyond for a client.
[04:33] The link between a 7-star experience and marketing.
[05:00] There is no one way to stand out; find what works for you.
[05:14] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Four Seasons Hotels

Airbnb

Mandarin Oriental Las Vegas

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When Should You ‘Fire’ Bad Clients? | Ep. #1605 Dec 30, 2020

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When You Should “Fire” Bad Clients

In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should “Fire” Bad Clients.
[00:45] Why bad clients are not just those who are not profitable.
[00:52] Neil’s biggest red flag with clients: If they are rude to his team.
[01:35] Why scope creep is another indicator of a bad client.
[02:06] Unethical practices that Neil has fired clients over.
[02:36] Misaligned expectations and why this a reason to let clients go.
[03:17] If you decide to change agency direction, you should fire some clients.
[04:09] That’s it for today!
[04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Moz

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5 Powerful Questions to Ask on Customer Surveys | Ep. #1604 Dec 29, 2020

Show notes

5 Powerful Questions to Ask on Customer Surveys

In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys.
[00:33] Why customer surveys are so important for your business.
[00:47] Leave an optional, open-ended question at the end of the survey.
[01:22] The benefits of asking customers about what you could have done better.
[02:04] A question to ask about referring customers.
[02:51] Demographic questions that are important to ask.
[03:37] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

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Business Lessons That Eric Learned from 2020 | Ep. #1603 Dec 28, 2020

Show notes

Business Lessons That Eric Learned from 2020

In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Lessons That Eric Learned from 2020.
[00:36] Eric’s biggest lesson: Turning inward and unlearning his programming.
[01:24] How the turtle Eric got from Puerto Rico reminds him to slow down.
[01:51] Overreacting is a lot better than not reacting.
[02:26] Cut quickly and do it all at once – Another big takeaway from the year.
[02:38] Even in the pandemic, people still crave human connection.
[03:03] Media is still an incredibly high form of leverage.
[03:09] The benefits Eric has seen spending more time on Twitter and YouTube.
[04:13] Communicate the overall vision of your activities to your team.
[04:56] That’s it for today!
[04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!