Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Is Clubhouse The Next Big Thing? #1622 Jan 16, 2021

Show notes

Is Clubhouse the Next Big Thing?

In episode #1622, we talk about whether Clubhouse is the next big thing or not. In a relatively short space of time, this new social channel has been growing rapidly, with many online business owners and personalities getting very excited about it. Tune in to hear us talk about the gap it might fill, the large amount of time it requires, and whether it will be sustainable in the long run!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Clubhouse the Next Big Thing?
[00:30] A brief introduction to Clubhouse for those unfamiliar.
[01:20] A voice version of LinkedIn — great for networking and learning.
[01:42] Jump on now to make the most of growing a following quickly!
[02:05] The time investment needed for Clubhouse; choosing which social network to focus on.
[03:50] How Eric is using Clubhouse to book podcast appearances.
[05:01] How to divide time between Clubhouse and running a business.
[05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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4 Marketing Lessons We Learned The Hard Way #1621 Jan 15, 2021

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4 Marketing Lessons that We Learned the Hard Way

In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way.
[00:32] Think bigger picture — you have to optimize for keywords that drive volume!
[01:13] Use the extra time you have in the beginning to make mistakes.
[01:29] Most channels are saturated, so do your research before implementation.
[02:25] Content marketing is not a quick fix — get ready for a longer journey.
[03:09] Marketing experience does not always equate to success and new ideas are also powerful!
[04:16] That’s it for today!
[04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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The Secret to a High-Converting P.S. Section #1620 Jan 14, 2021

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The Secret to a High-Converting PS Section

In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Secret to a High-Converting PS Section.
[00:31] The PS section at the end of emails and examples of how it can be used.
[00:45] Different places that PS sections can pop up outside of emails.
[00:50] Neil's PS section; underlining speed and automation for higher conversions.
[01:35] Mentioning a related topic that will interest the reader.
[01:45] Eric's strategy for his PS section; keeping it light and breezy.
[02:23] Using different language and tone for different accounts.
[02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers.
[03:15] That’s it for today!
[03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

ClickFlow

Content Decay

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#1 Go-To Headline Formula If You’re Out Of Ideas #1619 Jan 13, 2021

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The Number 1 Go-To Headline Formula If You Are Out of Ideas

In episode #1619, we share the number one go-to headline formula that you can use if you are out of ideas. It may sound simple but just sticking to the task of telling people how you can solve their problem in your headline is what will make the difference for you. This combined with good research through surveys and customer conversations will ensure that you are getting the most out of your headlines. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number 1 Go-To Headline Formula If You Are Out of Ideas.
[00:34] Telling people the solution to their problem in your headline!
[00:44] Acknowledge the problem while describing how you can help.
[01:50] Compiling information through surveys for your stock of ideas.
[02:51] That’s it for today!
[02:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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3 Things Your Mobile Landing Page Needs to Have #1618 Jan 12, 2021

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Today we are going to talk about 3 Things Your Mobile Landing Page Needs to Have.

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5 Simple CRO Hacks You Can Do In 24 Hours Or Less #1617 Jan 11, 2021

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Today we are going to talk about 5 Simple CRO Hacks You Can Do In 24 Hours Or Less.

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How to Skyrocket Conversions on Your SaaS Landing Page #1616 Jan 10, 2021

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How To Skyrocket Conversions on Your SaaS Landing Page

In episode #1616, we teach you how to skyrocket conversions on your SaaS landing page. There are common mistakes that some landing pages for SaaS products make but in today’s show you will hear how to clear those up while optimizing conversions using the best tools out there for exit popups, countdown timers, heat mapping, personalization, and more. We also cover a great strategy that involves allowing users to test your product out before signing up, so tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Skyrocket Conversions on Your SaaS Landing Page.
[00:42] Getting people to engage in your SaaS product before registering.
[03:27] Great tools to use for exit popups and countdown timers.
[04:08] Classic mistakes SaaS landing pages make.
[04:22] Testing using heat mapping tools like Crazy Egg and Hotjar.
[04:33] Adding a level of personalization using Clearbit.
[04:55] The possibility of reversing your funnel for any app.
[05:23] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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How to Network With People That Are More Successful Than You #1615 Jan 09, 2021

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How To Network With People That Are More Successful Than You

In episode #1615, we talk about how to network with people that are more successful than you! Having a strong network is of utmost importance for the success of your business, so it is important to know how to reach out and build relationships with people who can help you grow. Tune in to learn about how you can form connections by hosting free dinners and offering free help!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Network With People That Are More Successful Than You.
[00:33] The benefits of networking with those more successful than us.
[01:22] What Eric did to build his network in the early days when he didn’t have one.
[02:28] Neil’s trick of offering free help to those he aims to build relationships with.
[04:17] Reframing your mindset from ‘how to get more money’, to ‘how to help more’.
[05:13] That’s it for today!
[05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Jayson Gaignard on LinkedIn

Zig Ziglar

Influence

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How to Run a Remote-First Business The Right Way Ep. #1614 Jan 08, 2021

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How to Run a Remote-First Business The Right Way.

In episode #1614, we are going to talk about how to correctly run a remote-first business. With so many businesses turning to the remote-first structure, how can you assure success? Tune in as we discuss some of our key tips for creating a productive remote team.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Run a Remote-First Business The Right Way.
[00:31] Examples of what a remote-first business is.
[01:02] Importance of having a clear operating system for your remote-first business.
[01:42] Creating a results-based culture for running a successful remote team.
[02:58] Using project management tools to create accountability within your team.
[04:17] Setting out core values, measurables, and goals.
[04:47] The benefits of keeping your remote teams small.
[05:49] Understanding the value of face-to-face meetings for your teams.
[06:33] That’s it for today!
[06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Scaling Up

Traction: Entrepreneurial Operating System (EOS)

Asana

Zapier

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What’s The Best / Worst Cold Email We’ve Ever Received| Ep. #1613 Jan 07, 2021

Show notes

What’s The Best or Worst Cold Email We’ve Ever Received

In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received.
[00:33] Two best cold emails that we’ve ever received — employment outreach.
[01:32] Why a cold email that points out an error is so effective.
[03:04] The most common cold emails that never work: unclear, unformatted.
[03:50] How a bad subject line can immediately tank your cold email.
[04:13] That’s it for today!
[04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

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