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Latest Episodes:

Where to Hire Star Marketing Talent In 2021 #1640 Feb 05, 2021

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Today we are going to talk 'Where to Hire Star Marketing Talent In 2021?'

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What Mr. Beast Burger Tells You About The Future of Influencer Marketing #1639 Feb 04, 2021

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What MrBeast Burger Tells You About The Future of Influencer Marketing

In episode #1639, we explore what the MrBeast burger says about the future of influencer marketing. Recently MrBeast opened 300 burger joints at once and this initiative has been very successful due to the fact that he has leveraged his influence and partnered up to sell a product. Tune in to find out how brands and celebrities can successfully partner to make one plus one equal four today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What MrBeast Burger Tells You About The Future of Influencer Marketing.
[00:36] Introducing YouTuber MrBeast and the 300 burger joints he opened at once.
[01:10] How much per year MrBeast’s burger joints will make.
[01:18] The notion that influencer marketing will blow up very soon.
[01:36] Brands that have used influencer marketing effectively.
[01:55] What brands that have been unsuccessful with influencer marketing have got wrong.
[02:33] What clout kitchens are and how they combine a back-end service with an influencer.
[04:10] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast

1stPhorm

Shreds

SkinnyFit

My First Million Podcast

Clout Kitchens

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How This One Tool Will Help You Easily Drive 20%+ More Conversions (With Oribi CEO Iris Shoor) Feb 03, 2021

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In this special episode, we talk to Iris Shoor, Founder and CEO of Oribi, an alternative for Google Analytics that provides actual data insights for funnel optimization and strong audience segmentation. Our conversation starts with how Oribi distinguishes itself from other analytics platforms, and Iris highlights the fact that it is easy to use and doesn’t require a dev on your team, also getting into its customer behavior visualization features, and a whole lot more. Our guest speaks about the types of companies that would get the most value from Oribi’s services, and the approach to marketing and messaging she and her team have chosen. Along with all this, we hear about some of Oribi’s current performance metrics, Iris’s philosophy about when to raise venture capital, and her thoughts about how Oribi has found a niche and created a demand for itself too. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Easy Analytics with Iris Shoor.
[00:56] An introduction into Oribi; a more accessible alternative to Google Analytics.
[04:40] Which kinds of online businesses Oribi is the best fit for.
[05:48] Metrics for the performance of Oribi such as the conversion rate it increases.
[07:10] How Oribi makes money.
[07:47] The ideal traffic amount for sites looking to derive value from Oribi.
[08:47] How much Oribi has raised and how many clients they serve.
[09:35] The type of company and founder-vision that suits a capital raise.
[11:55] Why Oribi is a good fit for agencies.
[12:53] The customer acquisition strategy at Oribi and the platforms they market on.
[14:47] Why Oribi markets itself as an easier alternative to Google Analytics.
[16:41] Iris’ thoughts on Oribi’s messaging; creating a demand for a product.
[17:55] The features of Oribi that their customers love.
[19:00] Iris’ favorite business tool at the moment.
[19:50] The value of aligning product and marketing.
[20:40] Tools that are providing value in our remote working environments.
[21:46] Fantasy and business book recommendations from Iris.
[23:13] How to sign up for Oribi for a discounted rate and find Iris online.
[23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Build a Community That Lasts #1638 Feb 02, 2021

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How to Build a Community That Lasts

In episode #1638, Neil and Eric talk about building a community that lasts. We hear why community is so important, the power of your first 1000 followers, and much more. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build a Community That Lasts.
[00:29] The definition of a community and why it is so important.
[00:55] Why Neil recommends reading books about how churches and cults build their community.
[01:15] What happened when Neil and Eric had their first live event.
[02:17] People like belonging to something they believe in.
[02:28] Why your first 1000 followers are the most important when building your community.
[03:18] Community is a form of media and, therefore, a lever.
[03:38] That’s it for today!
[03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Social Capital

Chamath Palihapitiya Kevin Kelly

1,000 True Fans

Naval

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How to Hook People to Clicking #1637 Feb 01, 2021

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How to Hook People to Clicking

In episode #1637, Neil and Eric talk about the best ways to hook people. We hear about the importance of headlines, zigging when everyone else is zagging, and a whole lot more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Hook People to Clicking.
[00:29] Defining hooking in the digital marketing space.
[01:17] The headline and thumbnail of YouTube videos are more important than the content.
[02:02] Neil’s secret to getting people to click: do the opposite of what everyone else is doing.
[03:22] How Eric researches headlines that hook people best.
[05:01] If you have an idea of what you think will hook people, don’t be afraid to test it.
[05:25] That’s it for today!
[05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Creator Economics

MrBeast Clubhouse

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The Difference Between Neil & Eric's Agency Models #1636 Jan 31, 2021

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The Difference Between Neil & Eric’s Agency Models

In episode #1636, we speak about the main differences between Neil and Eric’s agency models. While Neil and Eric both run agencies, their philosophies around who they serve, who they hire, and what their respective endgames look like are very different. Despite these differences, the driving force behind each of our hosts’ passion for what they do is very similar! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Neil & Eric’s Agency Models.
[00:45] Neil built his agency around his goal to hire people he would like to work on his projects.
[01:05] Another goal of Neil’s around building an agency that can serve clients globally.
[01:28] A third goal of Neil’s agency: being scale-agnostic.
[01:54] Eric’s goal to siphon the capital his agency makes into exponential revenue sources.
[02:38] Why Eric’s agency primarily serves clients who spend over $30 - $50,000 a month.
[02:54] The role of the traffic that Neil receives in the success of his model.
[03:23] Why Neil’s true joy comes from his clients’ growth.
[03:36] The game of business is all about enjoying the journey!
[03:57] That’s it for today!
[03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

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7 Marketing Apps and Tools We're Excited About for 2021 #1635 Jan 30, 2021

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7 Marketing Apps and Tools We're Excited About for 2021

In episode #1635, you will hear about the seven marketing apps and tools we are excited about this year. We talk about Copysmith, SparkToro, and Descript, among others, and share why they are some of the best in the business. To hear more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Apps and Tools We're Excited About for 2021.
[00:30] Number one: Copysmith, a tool that can help with captions and headlines.
[00:50] Number two: SparkToro, a platform that helps you discover what your audience reads
[01:32] Number three: AlsoAsked, which allows you to discover questions people are asking.
[01:58] Number four: Clubhouse, an easy way to get followers if you have time.
[02:14] Number five: Exploding Topics, which gives you insights into trending topics.
[02:30] Number six: reMarkable, a modern note-taking paper replacement.
[02:51] Number seven: Descript, a tool that helps streamline video and audio editing.
[03:37] That’s it for today!
[03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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Clubhouse Stories #1634 Jan 29, 2021

Show notes

Clubhouse Stories

In episode #1634, Neil and Eric share their experience with the hottest new platform, Clubhouse. You will hear about why Neil is not devoting much time to it at the moment, the effort Eric is putting in, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Clubhouse Stories.
[00:40] Neil’s experience with Clubhouse and why he is waiting for it to blow up.
[01:48] Why people are spending hours growing their Clubhouse following.
[02:29] The amount of time Eric spent on Clubhouse and his choice to scale back.
[03:08] The value of establishing yourself on a platform early on.
[03:30] Eric’s experience on Clubhouse with a famous DJ, BT.
[04:29] There is a lot of room for serendipitous encounters on Clubhouse.
[05:40] Most people can’t afford to take Neil’s approach to growing his Clubhouse following.
[05:51] Like bitcoin, Clubhouse will probably be zero or hero.
[06:00] That’s it for today!
[06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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The 7 Hottest Marketing Trends for 2021 #1633 Jan 28, 2021

Show notes

The 7 Hottest Marketing Trends for 2021

In episode #1633, we give you the seven hottest marketing trends for 2021. You’ll hear about the rise of the concept of community and how to leverage it, the move towards content updating rather than content creation, the upsurge in subscription-based business models, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 7 Hottest Marketing Trends for 2021.
[00:29] Communities are getting bigger and bigger; leveraging community as media.
[01:57] Content updating will be a bigger hire than content creation.
[02:55] Leveraging the power of AI for writing copy.
[03:45] How length standards are changing regarding text-based and video content.
[05:03] Solutions for automated accounts based marketing.
[05:44] Adapting to the rise of voice search and voice commerce.
[06:27] The rise of subscription-based business models and platforms.
[08:00] That’s it for today!
[08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

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How Billy Gene Used This One Key Secret To Explode His Marketing Jan 27, 2021

Show notes

In this special episode of Marketing School, we talk to Billy Gene from Billy Gene is Marketing about his expertise in the field! He talks to us about million-dollar execution, the importance of the sales side of things, and why all marketers should work on their sales skills. We also discuss the indispensability of practice and how putting in the reps is what moves the needle. Tune into this great conversation with Billy to learn all about the service he offers and how it can help you and your business immediately!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Better Conversions Across Platforms with Billy Gene.
[01:01] Billy's background and the customer base that he serves.
[02:36] Moving from agency work to more durable sources of income.
[03:55] Using Billy's service as a foundation to build on and grow a business.
[04:41] Tactics that have Billy excited; getting customers interested on the front end first!
[10:48] The time it took Billy to learn about the importance of the offer.
[11:40] How Bill approaches switching things up — focussing on the numbers.
[15:21] Billy's tips for improving your sales calls; reading and practicing!
[18:09] Some information on Billy's educational program and how to sign up.
[19:52] Billy's market-focus and how his business is influenced by growing up on welfare.
[23:22] Thoughts on personal brands and how much money to pour into them.
[28:10] Considering Billy's template for success — how to level up in a similar way.
[31:01] Having fun with your work — why Billy prioritizes this part of his business.
[33:38] Billy Gene's surprising favorite tool!
[34:32] A must-read book recommendation from Billy about business.
[35:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!