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Latest Episodes:

Should You Micromanage Your Consultants? #1632 Jan 26, 2021

Show notes

If You Should Micromanage Your Consultants

In episode #1632, we speak about whether you should micromanage your consultants. The general agreement when it comes to HR is that one should not micromanage, but the truth s that there are some contexts in which it can’t be avoided. Tune in to learn more about how budget, time, risk, and more can factor into your decision to micromanage your consultants or not.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Micromanage Your Consultants.

[00:31] What we mean by micromanaging.

[01:01] It depends on how fast you want something done.

[02:05] If you pay peanuts, you get monkeys.

[02:53] Weighing up the risk of the task with the skill of the consultant.

[03:40] That’s it for today!

[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Paul Graham

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3 Productivity Tips That Changed Our Lives #1631 Jan 25, 2021

Show notes

3 Productivity Tips That Changed Our Lives

In episode #1631, Eric and Neil share some of the top productivity habits that have changed their lives. Eric speaks about a few gadgets and products that have optimized his sleep, and then Neil weighs in on a simple habit of getting all emails for the day done on that same day. Then Eric takes the mic again to instruct us about the value of directing decision making by setting goals and keeping them front and center in your workspace.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Three Productivity Tips That Changed Our Lives.
[00:35] Eric’s sleep hacks; taping his mouth, CBD tablets, a Slip mask, and more.
[02:00] Neil’s habit of finishing all his emails before bed.
[02:20] Eric’s practice of writing his major goals down to keep him focused.
[03:46] That’s it for today!
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Is Link Building Still Important? #1630 Jan 24, 2021

Show notes

Is Link Building Still Important?

In episode #1630, we are going to talk about whether link building is still important. Google said that the two most important things for SEO are content and links. As time goes on however, we are realizing that engagement metrics are what drives ranking. Engagement metrics are driven by link building but a whole lot of other things too. Tune in to learn how to keep your site ranking highly today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Link Building Still Important?
[00:37] Links are still important, but a site with fewer links can still rank highly.
[01:55] Engagement metrics are what drive ranking, and link building is only one way of driving engagement.
[02:33] Links are becoming less and less important.
[02:43] Links will help you begin to rank highly but user metrics will keep you up there.
[03:00] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Google Analytics

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7 Quick SEO Tips For 2021 #1629 Jan 23, 2021

Show notes

7 Quick SEO Tips For 2021

In episode #1629, we find out the seven top SEO tips for this year. Neil and Eric talk about hosting your site on a CDN, how buying websites can give you the boost you need, and why you should be embedding your non-written content into your blog. For all this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Quick SEO Tips For 2021.
[00:37] Number one: Host your site from a content delivery network.
[00:48] Number two: If you have the resources, go and buy websites.
[01:18] Number three: Update your content faster than you create new stuff.
[01:55] Number four: Embed audio and video content on your blog to increase dwell time.
[02:15] Number five: See where your content lands in the first two to three months and only build links afterwards.
[02:43] Number six: Study the Google Analytics data of already well-performing content.
[03:01] Number seven: Look at pages that rank well and add them to page one of your blog.
[03:32] That’s it for today!
[03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

CDN by MaxCDN

Cloudflare

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5 Ways to Increase Your Customer LTV in 2021 #1628 Jan 22, 2021

Show notes

5 Ways to Increase Your Customer LTV in 2021

In episode #1628, we hear about the five best ways to increase your customer lifetime value this year. Find out more about upping your price, the benefits of including upsells and downsells, and why you should be working on your retention as well. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Ways to Increase Your Customer LTV in 2021.
[00:31] Number one: Increase your prices because pricing is your biggest lever.
[01:15] Number two: Add in upsells and downsells to get people to buy more.
[01:45] Number three: Work on your retention, not only sales.
[02:27] Number four: Create an ecosystem where your products all work together.
[03:33] Number five: Focus on customer development and find out people’s needs.
[04:48] That’s it for today!
[04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Do You Really Need to Write 2000 Word Articles to Rank High on Google #1627 Jan 21, 2021

Show notes

Do You Need To Write 2,000-word Articles To Rank High on Google?

In episode #1627, we are going to talk about if you really need to write 2,000-word articles to rank highly on Google. The short answer is no, and in this episode, we tell you exactly why. We touch on how user experience should always come first, and why data isn’t necessarily lying to you but it isn’t telling the truth either. Covered in today’s show are also the most important questions you should ask yourself when you’re curating content for your audience. To find out what these are and much more, be sure to join us in class today!

TIME-STAMPED SHOW NOTES:

[00:21] Today’s topic: do you really need to write 2,000-word articles to rank high on Google?
[01:12] The misconceptions about high ranking long-style articles.
[01:31] Why you don’t need to write that much to rank highly.
[01:49] Why you shouldn’t apply long-form writing to every piece of content you put out.
[02:09] How you should be thinking about the strategy side of things.
[02:28] The risk of using a content style that isn’t fit for purpose.
[02:35] What you should be focussing on to best serve the user experience
[03:02] Reasons why you shouldn’t take all SEO advice literally.
[03:38] That’s it for today!
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brain Dean

Backlinko

WickedFire

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How to Monetize Your SEO Traffic WIthout Ads #1626 Jan 20, 2021

Show notes

How to Monetize Your SEO Traffic Without Ads

In episode #1626, we show you how to monetize your SEO traffic without ads. This is something that everyone has the power to do and it shouldn’t cost you a dime. We focus on partnerships, affiliate marketing, and plugging in your product or service into your content. Before we say goodbye we also talk about the value behind taking your SEO traffic to email and touch on the power of the exit popup. Be sure to tune in to today’s show!

TIME-STAMPED SHOW NOTES:

[00:22] Today’s topic: how to monetize how to your SEO traffic without ads.
[00:26] Answering the question: what’s so bad about ads?
[00:40] Why people typically use ads on their platforms.
[01:30] Examples of partnership deals with podcast advertising companies.
[01:53] When you should start thinking about affiliate marketing.
[02:06] If you can optimize conversion through sign-up, you can make more money.
[02:26] Strategies behind the services and products you offer and the content you create.
[02:32] What you can do instead of call-to-actions.
[02:57] Taking your SEO traffic to email.
[03:34] The value of having an exit popup.
[04:13] That is it for today!

Links Mentioned in Today’s Episode:

Facebook

Amazon

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How to Rank on Page 1 of Google in 2021 #1625 Jan 19, 2021

Show notes

How to Rank on Page 1 of Google in 2021

In episode #1625, we show you how you can rank on page one of Google in 2021! This is a topic that we can go on about forever, but in today’s session, we highlight the value of making a well-functioning website, updating old content, using ‘the skyscraper technique’, creating titles that evoke curiosity, and a whole lot more. Be sure to catch today’s show for some lightning-fast tips you can use to boost your SEO in 2021!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Rank on Page 1 of Google in 2021
[00:30] Optimize the functionality and UX of your website.
[00:59] Build fewer links and keep the few you make high-quality.
[01:48] Using Backlinko’s ‘skyscraper technique’: Reverse engineer the top results of a search.
[02:09] Iterate and make your content feel like a great product.
[02:42] Increasing click-through by leveraging user signals and core web vitals.
[03:38] Create content with titles that evoke curiosity.
[03:50] Upping the time a person spends on a page by packing in different content types.
[04:19] Update your old content to refresh it for Google’s search algorithms.
[05:03] That is it for today!
[05:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

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Should You Pay to Promote Your Content? #1624 Jan 18, 2021

Show notes

If You Should Pay To Promote Your Content

In episode #1624, we talk about whether you should be paying to promote your content. Social platforms make their money through advertising, and the data is out that it is getting harder to reach people organically on them. Paid content, however, will get the eyeballs you need and once you have the reach you have been looking for, you can start to leverage your audience in different ways. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If You Should Pay To Promote Your Content
[00:28] You might not get the best organic reach, so is paying worth it?
[01:11] The ratio between what to spend on content creation versus promotion.
[01:45] Reasons why it is a good idea to pay to promote your content.
[02:16] How paid content ends up boosting organic reach too.
[02:37] Reach is the key in a content business, so you have to pay to play.
[03:10] Leveraging the reach you have from paid promotions.
[03:28] That is it for today!
[03:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Will Clubhouse Make You Rich? #1623 Jan 17, 2021

Show notes

Will Clubhouse Make You Rich?

In episode #1623, we ask whether Clubhouse will make you rich! As this new app grows and grows, the fruits of the tree are yet to be seen, and so we wanted to consider how the platform could enable businesses and their owners to make money. Listen in as we weigh in on this question, talking about product-based companies, indirect income, and the eternal power of networking.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Will Clubhouse Make You Rich?
[00:45] The way to make money from products on Clubhouse is not clear yet.
[01:35] You may be able to find indirect ways of making money from Clubhouse.
[02:05] A new way to connect with investors and find funding!
[03:30] Finding value in relationships and sticking it out for the long game.
[03:56] The unsustainable time investment necessary for success on Clubhouse.
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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