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Latest Episodes:

10x Your Book Preorders With This Bulk Strategy #1650 Feb 15, 2021

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Today we are going to talk about 'How to 10x Your Preorders With This Bulk Strategy?'

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What All Bestselling Book Launches Have In Common #1649 Feb 14, 2021

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What All Bestselling Book Launches Have in Common

In episode #1649, we hear about what bestselling book launches have in common. Neil talks about the company he used when launching his book, and Eric shares why he decided to write Leveling Up. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What All Bestselling Book Launches Have in Common.
[00:37] What made Neil’s book, Hustle, a bestseller: hiring ResultSource.
[01:23] Sometimes ‘bestseller’ is an empty signifier and a vanity metric.
[01:54] The Lindy Effect and the importance of having a book that stands the test of time.
[02:32] Why Neil wouldn’t write a book again.
[03:12] Eric’s motivation for writing his book and the hybrid publishing model he chose.
[04:13] That’s it for today!
[04:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Hustle

ResultSource How to Win Friends & Influence People The Lindy Effect The Coaching Habit

Michael Bungay Stanier

Leveling Up

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5 Book Promotion Ideas To Get Your First 1,000 Sales #1648 Feb 13, 2021

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Today we are going to talk about 5 Book Promotion Ideas To Get Your First 1,000 Sales!

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How to Market Your Book Without an Audience #1647 Feb 12, 2021

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How to Market Your Book Without an Audience

In episode #1647, Neil and Eric share ways to market your book without an audience. As a New York Times best-selling author, Neil has firsthand experience on the matter, and Eric offers details on his podcast tour to promote his soon-to-be-released book. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Market Your Book Without an Audience.
[00:49] Why podcast interviews are one of the best ways to promote your book.
[01:44] Audio is a powerful way to build relationships with people.
[02:04] Eric’s approach to setting up his podcast tour for his upcoming book.
[03:24] How Eric got booked on 25 podcasts through Clubhouse.
[03:58] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Did you enjoy this episode? If so, please leave a short review.

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Do Fractional SEOs Work? #1646 Feb 11, 2021

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Do Fractional SEOs Work?

In episode #1646, we explore the topic of whether fractional SEOs work. What we mean by fractional is ‘part-time’. Part-time employees occupy what we call the murky middle — they have no incentive to go all-in on your vision for your company. Tune in and hear more about why fractional employees don’t work out and why you should hire contractors or full-time staff instead!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do Fractional SEOs Work?
[00:30] What ‘fractional’ means in the context of employees.
[01:20] Rather hire a contractor than a part-time employee.
[01:54] Fractional employees can’t go all-in and gel with a company
[02:22] If you can’t afford contractors, hold off until you are ready.
[03:00] That is it for today!
[03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Charlie Munger

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Funnels Vs. Cycles #1645 Feb 10, 2021

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Funnels Vs. Cycles

In episode #1645, we learn about the major difference between funnels and cycles. While we love click funnels, it is important to think about other aspects like sales and hiring more long-term. Be sure to tune in today to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Funnels Vs. Cycles.
[00:27] Explaining what a funnel is and the major problem with it.
[01:13] How a cycle differs from a funnel in terms of its timeline.
[01:45] Funnels eventually end, whereas cycles never do.
[01:52] Marketing companies are good at acquisition and weak at retention.
[02:38] Some of the benefits of improving retention.
[03:16] Why even 5% churn is not sustainable at all.
[04:26] Cycles force you to think long-term, which funnels don’t necessarily get you to do.
[04:41] That’s it for today!
[04:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tomasz Tunguz Redpoint Ventures Russell Brunson

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5 Creative Ways to Use Instagram #1644 Feb 09, 2021

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Today we are going to talk about 5 Creative Ways to Use Instagram!

Learn more about your ad choices. Visit megaphone.fm/adchoices

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5 Sneaky Ways to Decrease Your Facebook Ad Costs #1643 Feb 08, 2021

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5 Sneaky Ways to Decrease Your Facebook Ad Costs

In episode #1643, we share five ways to decrease your Facebook ad costs which are all very sneaky! Advertising on Facebook can be expensive if you are trying out strategies that haven’t been proven to work but today we give you a bunch of ways that will help you keep costs low and conversions high. Tune in and learn how to spot and use your competitors’ proven strategies, up engagement using the double-edged sword of controversy, build trust by initially directing traffic to an educational piece of content, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Sneaky Ways to Decrease Your Facebook Ad Costs.
[00:25] Finding successful strategies your competition use on Facebook Ad Library.
[00:59] Getting people to engage more using the double-edged sword of controversy.
[01:36] Collecting leads on Facebook itself instead of via your website.
[01:52] Another double-edged sword: Widening your targeting.
[02:14] Drive traffic to an educational piece and retarget from there.
[02:47] That’s it for today!
[02:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

The Hidden Importance of Reputation Management #1642 Feb 07, 2021

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The Hidden Importance of Reputation Management

In episode #1642, we talk about the hidden importance of reputation management. The meaning of reputation is basically what people think and say about you, and in today’s world of online marketing, we can think about reputation as referring to the information people see when they search you on the internet. Tune into this episode to learn about ‘quick’, ‘neutral’, and ‘long-term’ methods that you can use to correct your reputation, and the effectiveness of each strategy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Hidden Importance of Reputation Management.
[00:35] What is reputation management?
[00:49] Making sure people see positive things when they see you online.
[01:48] How to correct your reputation if it has been damaged.
[02:10] You can’t please everybody.
[02:56] Hacking Google versus generating goodwill.
[03:14] ‘Neutral’ ways of reputation management.
[04:06] That’s it for today!
[04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

Warren Buffet

Apple

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