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Latest Episodes:

7 Marketing Trends We're Excited About for 2021 #1668 Mar 07, 2021

Show notes

7 Marketing Trends We're Excited About for 2021

In episode #16, we share seven marketing trends we're excited about for 2021! We discuss the prospects of Instagram Live interviews, the resurgence of email newsletters, YouTube, and the ever-present power of community building. For these and more, tune in to hear why you should be excited too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Trends We're Excited About for 2021.
[00:29] The possibilities of recording on Clubhouse; even more to look forward to!
[00:52] Instagram Live interviews and why we can expect more and more of these.
[01:17] The power of community and the rising tied that raises all boats.
[01:53] Why free tools might surpass the popularity of content marketing this year.
[02:19] The comeback course that email newsletters are on right now.
[02:57] The steady and strong rise of voice technology and particularly voice search.
[03:50] What's old is now new; the continued value and growth of YouTube.
[04:18] That is it for today!
[04:20] Go to https://www.levelingup.com/ to learn more about Eric's new book!

Links Mentioned in Today’s Episode:

MrBeast

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7 Marketing Tools We Love For 2021 #1667 Mar 06, 2021

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7 Marketing Tools We Love For 2021

In episode #1667, we talk about seven marketing tools that we love for 2021! From old favorites like Metadata and All in One SEO, to Piñata Farms and Recurly, these tools are guaranteed to boost your content creation, targeted marketing and more! Tune in to hear our favorite picks for the year ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Marketing Tools We Love For 2021.
[00:30] The usefulness of Lately for optimizing your content.
[01:08] How Recurly can help you with your subscription management.
[02:00] The rise of meme culture and tools like Piñata Farms for meme creation.
[02:27] Compiling and collating all your relevant data in Google Data Studio.
[02:54] The power of the Circle community for content creators.
[03:13] Get ready for the revamped version of the All in One SEO pack for WordPress!
[03:35] Metadata for account-based marketing; finding specific targets.
[04:03] That is it for today!
[04:24] Go to http://marketingschool.io/pro for a free trial of our Marketing School Community!

Links Mentioned in Today’s Episode:

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When Should You Consider BUYING Email Subscribers? #1666 Mar 05, 2021

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When You Should Consider BUYING Email Subscribers

In episode #1666, we talk about when you should consider buying email subscribers. At the end of the day, paying for subscribers only makes sense if your business model is already good enough for an investment like this to generate ROI. If this is the case, there are also some best practices for how to go about paying for subscribers, so tune in to hear what they are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should Consider BUYING Email Subscribers.
[00:27] Different ways of buying email subscribers.
[00:46] A method of buying subscribers we don’t recommend.
[01:08] Advertising on the email lists of your competitors.
[01:53] How to look at your numbers to see if paying makes sense.
[01:53] Ways some of the best newsletters are incorporating this strategy.
[03:15] Don’t spend if your funnel is poor, or you have bad conversion rates and LTVs.
[03:23] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Billy Gene Is Marketing

Morning Brew

The Hustle

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How Email Marketing Will Change In 2021 #1665 Mar 04, 2021

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How Email Marketing Will Change in 2021

In episode #1665, we will talk about how email marketing will change in 2021. We have already begun to see added functionality in emails as far as being able to sell or purchase products from within the email itself. As far as newsletters, we believe that bundled subscriptions will emerge due to the benefits they provide to both writers and audiences. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Email Marketing Will Change in 2021.
[00:27] The ability to sell or purchase products from within an email.
[01:58] Bundled subscriptions that will emerge in the newsletter space.
[02:51] That’s it for today!
[02:52] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

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The Smart Marketing Strategies That Foundr Used To Build A Long Term Business Mar 03, 2021

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Today we are going to talk about 'The Smart Marketing Strategies That Foundr Used To Build A Long Term Business'

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5 SEO ‘Quick Fixes’ to Boost Your Site Today #1664 Mar 02, 2021

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5 SEO ‘Quick Fixes’ To Boost Your Site Today.

In episode #1664, we share five quick fixes that you can apply to your website to boost its SEO.

These hacks are so simple but you’d be surprised how many people don’t use them even though the gains they offer are so significant. From putting your dynamic content on a CDN to simply optimizing your site’s UI, tune in today to hear all five SEO hacks!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 SEO ‘Quick Fixes’ To Boost Your Site Today.
[00:27] Put both your static and dynamic content on your CDN.
[01:30] Update your content to boost your site’s traffic.
[01:56] Make your website as user-friendly as possible.
[02:33] Use the Ahrefs SEO Health Tool to check your SEO score.
[02:51] Get the top ten pages from Google Search Console and link to them in your blog.
[03:15] That’s it for today!
[03:24] Go to marketingschool.io/pro to sign up for a 14 day trial for only $1.

Links Mentioned in Today’s Episode:

Google Page Insights

Pingdom

Content Decay

Google Page Experience

Ahrefs

Google Search Console

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Why Google Is Re-Ranking Your OLD Content? #1663 Mar 01, 2021

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Why Google Is Re-Ranking Your OLD Content?

In episode #1663, Neil and Eric talk about why your old content might be re-ranking on Google. Your content’s ranking is not permanent and can go up and down. Find out why you should be keeping things fresh, how to focus on user experience, and figuring out which keywords work best. Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Google Is Re-Ranking Your OLD Content?
[00:29] When you produce content, its ranking can fluctuate over time.
[00:59] Some content, like events, is timebound but other things are evergreen.
[01:37] Keep things updated and fresh, even just the videos, images, and UX.
[02:09] You have to think about whether you are creating the best experience possible.
[02:22] Look at the keywords on old posts and see how they rank.
[02:45] That’s it for today!
[02:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:

Google Search Central

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Google’s Top 3 Major Ranking Factors for 2021 #1662 Feb 28, 2021

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Google’s Top 3 Major Ranking Factors for 2021

In episode #1662, Neil and Eric talk about Google’s three major ranking factors this year. You will hear about the importance of user metrics, why you should be thinking long-term as a digital marketer, and much more. Tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Google’s Top 3 Major Ranking Factors for 2021.
[00:30] Number 1: User metrics, usability, and user experience.
[01:35] Google’s job is to deliver a good search experience so they can run ads.
[02:10] Number 2: Think long-term, similar to how investors think about compound returns.
[02:54] Number 3: Keep your content up-to-date and fresh.
[03:59] What can we be doing better on this podcast? Text us!
[04:19] That’s it for today!
[04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How To Level Up #1661 Feb 27, 2021

Show notes

How To Level Up

In episode #1661, we talk about how to level up! Today is the day that Eric’s book, Leveling Up is being released. On that theme, our hosts will be sharing the main habits they practice that have helped them level up to where they are today. Tune in and hear about the value of being motivated more by the game of life than by money, thinking in decades, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Level Up.
[00:50] Today is the launch day of Eric’s book, Leveling Up!
[00:54] Learning to see life and work as a game.
[02:04] If you focus on money, it is hard to make it.
[02:25] Learn to think in decades, but keep hustling short term.
[02:51] Mistakes are fine as long as you learn from them.
[03:11] Nothing in the world is new; so copy, but remix things.
[04:01] Using the concept of the wealth ladder to leverage your current situation and level up.
[04:51] Be patient and consistent and understand compounding effects.
[06:30] Visit levelingup.com to purchase Eric’s new book!

Links Mentioned in Today’s Episode:

Leveling Up

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How to Spend $100 on Amazon Ads and Get $1,000 Back #1660 Feb 26, 2021

Show notes

How to Spend $100 on Amazon Ads and Get $1,000 Back

In episode #1660, we talk about how to get a good ROI compared to the money you spend on Amazon ads. Amazon is the number one search engine in e-commerce, so if you have a great product and you spend a reasonable amount on ads, you’ll get great reviews after people purchase, and that will boost sales even more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Spend $100 on Amazon Ads and Get $1,000 Back
[00:30] Generate good reviews because they lead to more purchases over time.
[01:27] Amazon has the most searches in the e-commerce space.
[01:38] Advertising on Amazon is still simplistic and there are different ad formats.
[02:19] Spending money on ads delivers ROI in the long run, so be patient.
[02:32] Start with a great product and the ROI will follow.
[02:41] Use retargeting to help your conversions more.
[02:50] Visit levelingup.com to purchase Eric’s new book!

Links Mentioned in Today’s Episode:

Leveling Up

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