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Latest Episodes:

Business Lessons That Neil Learned from 2020 | Ep. #1602 Dec 27, 2020

Show notes

Business Lessons That Neil Learned from 2020

In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Business Lessons That Neil Learned from 2020.
[00:39] The biggest thing Neil learned: Double down on what’s working.
[01:14] Hire multiple people for the same role and let them compete.
[01:49] Don’t spend more money on ads; find out what you can give away for free.
[02:47] You have to be patient and give things a few tries.
[04:28] The importance of hiring people who have already done what you’re looking for.
[05:55] You must give people a good severance if you let them go.
[05:57] That’s it for today!
[05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Mailchimp

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Top 5 Marketing Lessons Learned in 2020 | Ep. #1601 Dec 26, 2020

Show notes

Top Five Marketing Lessons Learned in 2020.

In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020.
[00:46] Number one: Why not focusing on YouTube enough is a mistake.
[01:58] Number two: Give more stuff away for free; it’s cheaper.
[03:29] Number three: Why you should align all of your big projects.
[04:24] Number four: Hire more fresh blood because they are more creative.
[06:37] Number five: Creating content is the most high leverage thing you can do.
[07:49] That’s it for today!
[07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MrBeast Anthony Pompliano

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Our Worst Marketing Mistakes of 2020 (+ What We Learned) | Ep. #1600 Dec 25, 2020

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Our Worst Marketing Mistakes of 2020 (+ What We Learned)

In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned).
[00:35] Why Neil’s biggest mistake was not posting enough personal content on social media.
[01:57] What Neil noticed about his conversion rate when he put more personal content out there.
[02:25] Eric’s biggest mistake this year: Not posting on Twitter enough.
[03:41] That’s it for today!
[03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Morning Brew

Kat Cole

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How The Covid Vaccine Will Affect Marketing | Ep. #1599 Dec 24, 2020

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How the COVID Vaccine Will Affect Marketing

In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing.
[00:45] Current developments with the COVID vaccine.
[01:10] Neil’s thoughts on how the vaccine will be rolled out.
[01:58] Not everyone will take the vaccine, so marketing will become more online-focused.
[03:16] Consumers have seen the value of online shopping, so they are likely to continue.
[04:04] For the first time in history, digital marketing spending has surpassed 50%.
[04:24] There are still big issues with the economy, which heavily affects marketing and sales.
[05:22] Why Neil and Eric believe that you should still be cautious in 2021.
[06:09] Be safe and take care of yourself.
[06:16] That’s it for today!
[06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Pfizer Moderna AstraZeneca

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Are You Ready For This Google Algorithm Update in 2021? | Ep. #1598 Dec 23, 2020

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Today we're gonna talk about this Google Algorithm Update in 2021.

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Should you be doing podcast tours to help with sales? | Ep. #1597 Dec 22, 2020

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Today we're gonna talk about Should you be doing podcast tours to help with sales?

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This Silicon Valley Investor's Growth Philosophy will 10x your company | Ep. #1596 Dec 21, 2020

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Today we are gonna talk about This Silicon Valley Investor's Growth Philosophy will 10x your company.

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Why Your Emails Get Opened, But Fail to Convert | Ep. #1595 Dec 20, 2020

Show notes

Why Your Emails Get Opened But Fail To Convert

In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert.
[00:56] Why the problem is not your email but the landing page thereafter.
[01:37] Answering any final objections to purchasing on your landing page.
[02:07] Metrics for what good click-through rates look like.
[02:44] Questions to ask to optimize your click-through rates.
[03:20] Using Crazy Egg and Hotjar to assess prospect behavior.
[03:33] Using non-buyer surveys to find out why people didn’t convert.
[03:46] Why people end up not buying due to unanswered questions.
[05:07] Making money from actual conversions rather than affiliate offers.
[05:46] That’s it for today!
[05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Crazy Egg

Hotjar

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How to Write Emails People Are Excited to Receive | Ep. #1594 Dec 19, 2020

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How To Write Emails That People Are Excited To Receive

In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Write Emails That People Are Excited To Receive.
[00:34] Your goal for emails should be for people to be excited to receive the next one.
[01:08] Asking people questions in emails to drive engagement.
[01:28] Include content about timely topics in your emails.
[01:51] Keep your emails short and to the point, and add a clickable link at the end.
[02:22] Don’t provide the solution in the email, but at the other end of the link.
[03:20] Some popular newsletters Eric reads.
[04:08] Metrics from Neil about how well different email tactics work.
[05:00] Learning about what works in emails from SEO data.
[05:18] Gather data on effectiveness and use it to guide future tactics.
[05:43] That’s it for today!
[05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Perry Marshall

David Ogilvy

Wall Street Journal CMO

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7 Best Practices For Starting Your First Podcast | Ep. #1593 Dec 18, 2020

Show notes

Seven Best Practices for Starting Your First Podcast

In episode #1593, we will give you seven tips that will help you start and grow your first podcast. When you are just starting out in the podcasting game, there will be many kinks you have to iron out. This will be easier for you if you tune into today’s show though. You’ll hear us talk about which mics to use, how to structure your conversations, how to maximize traffic as well as your content’s reach, and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Best Practices for Starting Your First Podcast.
[00:41] Have a good microphone that doesn’t plug in using USB.
[01:28] Be spontaneous in your conversation rather than scripted.
[02:12] Grow your podcast by leveraging your existing audience.
[02:56] Keep traffic high by listing all past episodes on hosting platforms.
[03:41] Maximize reach by repurposing your content.
[04:16] Ask for reviews because they help you get into ‘new and noteworthy’ lists.
[04:52] What unsolicited response rates are and how they indicate the value of your show.
[06:17] That’s it for today!
[06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!