Marketing School - Digital Marketing and Online Marketing Tips

Copyright: 2024 iHeartMedia, Inc. © Any use of this intellectual property for text and data mining or computational analysis including as training material for artificial intelligence systems is strictly prohibited without express written consent from iHeartMedia

Latest Episodes:

5 Warning Signs You’re Not Cut Out to be an Entrepreneur | Ep. #1582 Dec 07, 2020

Show notes

In episode #1582, we share five warning signs that you are not cut out to be an entrepreneur! Entrepreneurs might be widely celebrated in today's world, but that does not mean it is a line of work for everyone. Join us to hear about the signs you should look out for to evaluate if you should be in this game or not!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 5 Warning Signs That You Are Not Cut Out to Be an Entrepreneur.
[00:33] Public perception of entrepreneurs as rock stars.
[01:03] The weakness of emotions — business and feelings do not mix well.
[01:48] The importance of a growth-oriented approach and mindset.
[02:53] Dealing with uncertainty — this is central to entrepreneurship.
[04:10] Fostering a long-term outlook and getting away from shiny object syndrome.
[05:35] A lack of creativity will be your downfall!
[06:04] That’s it for today!
[06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Our Top Performing Blog Posts Have 1 Thing In Common | Ep. #1581 Dec 06, 2020

Show notes

In episode #1581, we share what our top performing blog posts all have in common. Spoiler alert, it's luck! In the end you cannot control the engagement that your content draws, you can only work hard, practice, and repeat. So, if you do this long enough, eventually something you post will catch on in a big way. Tune in to hear our tips for sticking with it so that you can get lucky too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Top Performing Blog Posts and the One Thing They Have in Common.
[00:35] The power and elusive nature of luck!
[01:01] Cranking out content so that some of it will inevitably stick.
[01:33] The harder you work, the luckier you get — the meeting point of opportunity and preparation.
[02:12] Staying consistent and creating good content through research, hard work, and repetition.
[03:22] Developing a thick skin to losing and failing.
[04:29] That’s it!
[04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tim Ferriss

Gary V

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How & Why You Should Promote Your Blog Content On Twitter In Today's World | Ep. #1580 Dec 05, 2020

Show notes

How and Why You Should Promote Your Blog Content on Twitter in Today’s World

In episode #1580, we talk about how and why you should promote your blog content on Twitter in today’s world. The reality is that some of the smartest people in the world hang out on Twitter, and because it is so easy to target their accounts, the quality of the visitors your account receives is very high. Tune in and hear about a great way to promote your blog content to high-quality visitors today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How and Why You Should Promote Your Blog Content on Twitter in Today’s World.
[00:40] The smartest people in the world hang out on Twitter.
[01:00] Twitter can be used organically or from a paid perspective.
[01:16] Traffic might not be as high, but the quality of a Twitter visitor is.
[02:14] A paid strategy for targeting accounts in your niche.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Naval Ravikant on Twitter

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below

Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What We Can Learn From The Fall of Dan Bilzerian | Ep. #1579 Dec 04, 2020

Show notes

In episode #1579, we talk about some of the lessons we can learn from the fall of Dan Bilzerian. Known as The King of Instagram, Dan is notorious for his lavish parties, extravagant holidays, and all-round over the top antics. We hear more about his decline, the problems facing his company, Ignite CBD, and ways he could potentially turn things around. For this and a whole lot more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What We Can Learn About the Fall of Dan Bilzerian.
[00:37] Hear more about who Dan Bilzerian – the topic of this show – is.
[01:38] The beginning of the end: How things started going downhill for Dan.
[02:30] Why Dan’s company, Ignite CBD, is embroiled in a legal battle.
[03:30] Facts about Dan that show his wealth was just a charade.
[04:37] The problem with issuing personal expenses to your company.
[05:34] There is no doubt Dan has done a great job of building his brand.
[06:09] Ignite CBD was not driven to serve their customers; they relied too much on Dan’s brand.
[06:20] Hear some of the unbelievable expenses Dan racked up.
[07:31] Neil’s main takeaway: Dan’s company was consistently mismanaged.
[08:20] Why Eric doesn’t necessarily think it’s the end for Dan and Ignite.
[09:05] That’s it for today!
[09:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Dan Bilzerian on Instagram

Dan Bilzerian on Twitter

Ignite CBD

Paul Bilzerian Kevin O'Leary ‘Dan Bilzerian Is A Renter, And Someone Else Pays His Credit Card Bills: Lawsuit’

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Never Polish A Turd. | Ep. #1578 Dec 03, 2020

Show notes

In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Never Polish A Turd.
[00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on.
[01:35] Find something that provides value and polish that rather.
[02:06] Good marketing on a turd still won’t work.
[02:40] The best marketers are customer-obsessed.
[03:11] That’s it for today!
[03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

How Neil & Eric Are Approaching Their 2021 Goals (Feel Free To Swipe) | Ep. #1577 Dec 02, 2020

Show notes

How We Are Approaching our 2021 Goals

In episode #1577, Neil and Eric talk about how they approach goals and goal setting. With the new year around the corner, it is important to think about what you want to achieve personally and professionally. Tune in to hear frameworks you can use to win at business and life in 2021!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How We Are Approaching our 2021 Goals.
[00:56] The framework Neil uses to plan and achieve his goals going into a new year.
[01:46] Why reverse engineering your goals is so helpful.
[02:18] How Eric and his team approach achieving their goals for the year.
[03:25] Books Eric uses to help him create his goals.
[04:00] How Eric’s framework helps his team push toward their goals.
[04:08] Eric’s personal goal setting and how he uses Post-It notes to do this.
[05:15] That’s it for today!
[05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode: Traction 3HAG WAY Leave Some Feedback:

• What should we talk about next? Please let us know in the comments below

• Did you enjoy this episode? If so, please leave a short review.

Connect with Us: • Neilpatel.com • Quick Sprout • Growth Everywhere • Single Grain • Twitter @neilpatel • Twitter @ericosiu

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

All Marketing Seems to be The Same Nowadays. Here's What to do About It. | Ep. #1576 Dec 01, 2020

Show notes

In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your customer first. To learn some great tips and tricks on how to win at marketing, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How All Marketing Seems to Be the Same and What to Do About It.
[00:48] Neil and Eric’s take on the current state of marketing.
[01:24] If everyone is doing the same thing, your tactics will not work for as long.
[01:51] Focus on the strategies you have created, not the tactics.
[02:13] The benefits of reading strategy-related books.
[02:43] Figure out the channel you are doing well at and double down on it.
[03:31] Obsess about your customers and do what is best for them.
[05:02] Great strategy book recommendations from Eric.
[05:29] Having a customer-centric company creates a brand.
[05:45] That’s it for today!
[05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Traction Jeff Bezos Playing to Win Blue Ocean Strategy Good Strategy Bad Strategy

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Simple Holiday Marketing Ideas To Boost Sales | Ep. #1575 Nov 30, 2020

Show notes

In episode #1575, we share seven holiday marketing strategies to boost your sales for products and services. Whether you create a sense of urgency by having a countdown clock on your promotions, or you collaborate with others to cross-promote each others’ goods, there is a lot you can do to boost your sales this holiday season. Tune in to learn how a Bag of Crap can be the best thing you can offer!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Simple Holiday Marketing Ideas to Boost Sales
[00:34] Create urgency by having countdown timers within your holiday sale emails.
[01:00] Make use of a chat function to capture more people at the conversion point.
[01:36] Have a charity option on your checkout page and see your conversion rate goes up!
[02:38] Think about how you can bundle gift cards creatively.
[03:03] Help yourself and another company by cross-promoting each others’ products/services.
[03:53] Think about the different landing pages you can create to drive traffic.
[04:26] Do a Bag of Crap – a super effective strategy to boost sales for products and services!
[05:10] That’s it for today!
[05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Toms

Woot

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

7 Evergreen Marketing Campaigns You Should Always Have Running | Ep. #1574 Nov 29, 2020

Show notes

In episode #1574, we share seven evergreen marketing campaigns that you should be running permanently. Evergreen campaigns are easily automated so, once set up, there is little effort required from your side. Tune in to hear how retargeting campaigns, email sequences, and text messages can be leveraged to keep the dollars rolling in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Evergreen Marketing Campaigns That You Should Always Have Running
[00:36] An evergreen campaign is one that stands the test of time.
[00:45] Consider a retargeting campaign for those who visit your page without converting.
[01:20] Always have a set email sequence to send to your growing email list.
[01:49] Look at your Google analytics to see which posts perform best and boost them.
[02:39] Do a push notification drip sequence and watch how many visitors you get!
[03:05] Text messages have more than a 90% open rate, so be sure to use this opportunity.
[03:44] Check out Russell Brunson’s webinar formula and create one of your own.
[04:21] Leverage the power of the nine-word email, created by Dean Jackson.
[05:16] That’s it for today!
[05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Neil Patel Master Class

Dean Jackson

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

What Do You Do When You Run Out of Marketing Ideas? | Ep. #1573 Nov 28, 2020

Show notes

In episode #1573, we share some things you can do when you feel stuck in your marketing strategy. Coming up with new ideas can be as simple as reading a book or blog, or going out for a walk to draw inspiration from your environment. Tune in to hear how you can tap into more creativity by speaking to other people in different industries!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What to do When You Run Out of Marketing Ideas
[00:46] You often see the same marketing ideas offered across various platforms.
[01:06] Reading widely can help you come up with new ideas.
[01:52] Sometimes, switching up what you are doing produces fresh ideas.
[02:12] We tend to get stuck when we keep focusing on the same things.
[02:34] Clear your headspace by going for a walk and getting inspiration out there.
[03:20] Take time to talk to other smart people in your field who are doing interesting things.
[03:44] Also engage with people who are not in marketing to have different conversations.
[04:22] Bring something creative from another industry into the world of marketing.
[04:32] Make use of UserTesting to get ideas and feedback about your website.
[04:48] That’s it for today!
[04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!