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Latest Episodes:

Top 5 Ways to Monetize Your Subscription Newsletter | Ep. #1572 Nov 27, 2020

Show notes

In episode #1572, we wrap up our conversation on paid newsletters, discussing the different ways in which you can monetize your subscription newsletter. Getting sponsors on board and including up-sell and down-sell products and services are some of the easiest ways to monetize. Tune in to hear how being an affiliate for other companies can also benefit you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Paid Newsletters, Part 3: The Top 5 Ways to Monetize Your Subscription Newsletter
[00:34] The most successful newsletters have sponsorships in them.
[00:56] The key is that ads are written creatively and natively into the newsletter.
[01:17] Add up-sells and down-sells to get your audience to purchase your other products.
[01:46] Make the most of your up- and down-sells by getting a sales team to engage subscribers.
[02:01] Use Substack to offer a paid premium subscription to your newsletter.
[02:14] Be an affiliate for other related products or services to make extra money.
[02:41] Consider putting your newsletter on a website like BuySellAds who sell it for you.
[03:02] These monetization models apply to any content you produce.
[03:26] That’s it for today!
[03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Launch a Profitable Newsletter in 10 Minutes Flat | Ep. #1571 Nov 26, 2020

Show notes

In episode #1571, we continue the discussion about paid newsletters, sharing how you can start one in as little as 10 minutes. Two of the most important lessons we can learn from other successful newsletters are that they are simple and consistent. Tune in to hear which tools will help you get started and allow you to ultimately profit from your newsletters.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Paid Newsletters, Part 2: How to Launch a Profitable Newsletter in 10 Minutes Flat
[00:39] Launch a newsletter quickly by using tools like Substack or ConvertKit.
[01:08] If you look at other successful newsletters, you’ll notice that they are all fairly simple.
[01:53] Consider using a tool like Kajabi that does it all for you.
[02:33] The importance of maintaining consistency and momentum with your newsletter.
[03:13] While setting up your newsletter is easy, it’s hard to create and promote consistently.
[03:33] Avoiding trying to monetize and get sponsorships too quickly.
[04:04] That’s it for today!
[04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
Links Mentioned in Today’s Episode:
Substack
ConvertKit
MemberPress
Morning Brew
The Hustle
Stacked Marketer
Kajabi
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Connect with Us:
Neilpatel.com
Quick Sprout
Growth Everywhere
Single Grain
Twitter @neilpatel
Twitter @ericosiu

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How Positioning Helped Catapult A Failing Software Business To Billions In Sales w/ April Dunford Nov 25, 2020

Show notes

Today we have a special bonus episode with special guest April Dunford author of Obviously Awesome!

This is a highlight from April's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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Why You Should Start a Subscription Newsletter In 2021 | Ep. #1570 Nov 24, 2020

Show notes

In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021.
[00:36] The rise of Substack and how tech writers can go freelance using newsletters.
[01:32] Why you should consider starting a paid newsletter if you are a good writer.
[02:19] People want to specialize thus will pay for niched knowledge.
[03:29] Once you have some traction, move to your own platform.
[03:36] The value of offering people unique services above a subscription offering.
[05:05 That’s it for today!
[05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Build A Strong Affiliate Website For 2021 & Beyond | Ep. #1569 Nov 23, 2020

Show notes

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The Important Tools We Use To Run The Marketing School Podcast | Ep. #1568 Nov 22, 2020

Show notes

In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast.
[00:35] Libsyn gives us stats, hosting, and allows us to post to different places.
[01:03] Using Zoom to record video, connect to guests, and repurpose content.
[01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers.
[02:13] Submitting text and audio to Rev for transcriptions and SEO.
[02:26] Spotify and Chartable: Tools for ranking and analytics.
[03:09] Using IFTTT and Zapier for automatic sharing.
[03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Libsyn

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Nifty Business Secrets That Have Saved Us 6-7 Figures | Ep. #1567 Nov 21, 2020

Show notes

In episode #1567, Neil and Eric discuss the main ways they have been able to save money in their businesses over the years. You will hear about the importance of hiring experienced talent, payment structures that help shave off expenses, and tracking spending like a hawk. To learn more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Nifty Business Secrets That Can Help You Save Six to Seven Figures.
[00:35] How paying for better talent–even though it is expensive–has saved Neil money.
[02:15] Avoid micromanaging people and give them goals to achieve instead.
[02:50] Use a performance-based payment structure to help you save costs.
[03:35] Why hiring high potential talent rather than experienced people has been expensive for Eric.
[04:46] The benefits of hiring people who have already executed the tasks you need them to do.
[05:13] Tracking every single expense on an Excel spreadsheet – how this has helped Neil.
[06:08] That’s it for today!
[06:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Neil Patel Digital

Michael Gullaksen Measure What Matters Traction

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When Should You Trust Your Gut In Business? | Ep. #1566 Nov 20, 2020

Show notes

In episode #1566, Neil and Eric talk about the importance of trusting your gut instincts when it comes to business. Of course, there will always be a place for data and facts, but sometimes making decisions based on what you feel intuitively can lead to great outcomes as well. To hear more about trusting your gut, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should Trust Your Gut in Business.
[00:33] What ‘trusting your gut’ actually means.
[00:57] Eric’s decision to buy a magic site in his early 20s and the mistakes he made.
[01:40] You have to be good at vetting potential partners and not just rely on your gut alone.
[02:22] Neil’s take on when to trust your gut and when not to.
[03:03] How experience can help sharpen your gut instincts.
[03:52] Find the balance between having a beginner’s mindset and leveraging your experience.
[04:15] That’s it for today!
[04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Naval

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SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean Nov 19, 2020

Show notes

Today we have a special bonus episode with special guest Brian Dean from Backlinko!

This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro

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Tactics Will Only Get You So Far | Ep. #1565 Nov 18, 2020

Show notes

In episode #1565, Neil and Eric talk about tactics and why they can only take your business so far. Although we often hear about different tactics to implement, in order to grow your company, strategy and disruption are the important, high-level requirements that will help your business succeed. Tune in today to hear more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Tactics Will Only Get You So Far.
[00:33] Strategies versus tactics: The differences between the two.
[01:08] Without a strategy to back it up, tactics will always fall short.
[01:14] Businesses are built off of strategies and concepts, not tactics.
[02:35] The strategy that Neil used to beat his competition when he created Ubersuggest.
[02:51] Tesla’s business strategies and why they are so effective.
[04:20] Disruption is the key to winning in your business.
[04:50] Learn about strategy first, before you get to the granular tactics.
[04:53] That’s it for today!
[04:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!