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Latest Episodes:

Where to Get Creative Inspiration | Ep. #1554 Nov 07, 2020

Show notes

In episode #1554, we share where you can go to find inspiration for new creatives. Whether you check what your competitors are up to, take a walk in the park, or scroll your social feed, you will be surprised where the most creative ideas come from! Tune in to hear which websites can help you find quick inspiration.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Where to Get Creative Inspiration
[00:39] Creatives are the most important aspect of drawing attention and making ads perform.
[00:49] People like Russell Brunson drive new creatives every month.
[01:09] Go to your competitors’ websites to get inspiration for ads and ad copy.
[01:56] For landing page and other inspiration, visit land-book.com and swiped.co.
[02:19] The idea with swiped.co is to create a swipe file of ads or copy you like.
[02:41] Sometimes creative ideas come from the most random places!
[03:22] Don’t be closed off to any idea or make the mistake of thinking you know it all.
[03:41] Suggestions for things you can do that might give you bright ideas.
[04:05] When scrolling social media, pay attention to the things that make you stop and look.
[04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Russell Brunson

Click Funnels

Wayback Machine

The Anti Advertising Advertising Club

land-book.com

swiped.co

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When Should You Trust Your Gut In Business? | Ep. #1553 Nov 06, 2020

Show notes

In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: When You Should Trust Your Gut in Business
[00:42] Neil shares how experience refines your gut instincts over the years.
[01:14] An example of how trusting your gut pays off despite what others tell you.
[02:09] The failures you go through end up teaching you the most.
[02:29] Eric talks about learning to use black hat tactics in a white hat way.
[03:01] When you do affiliate, you are forced to create a landing page and design stuff.
[03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.
[04:10] It’s okay to make mistakes but do not repeat them.
[04:25] What sets great business people apart is their ability to learn from mistakes.
[04:50] Learn from other people’s experiences to sidestep the same pitfalls.
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Bill Gates

Elon Musk

Mark Zuckerberg

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Here’s What Will Replace Content Marketing In 2021 | Ep. #1552 Nov 05, 2020

Show notes

In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Will Replace Content Marketing in 2021.
[00:35] Going live on social media: It’s great for selling and people love the interaction.
[01:48] All the big platforms have live capabilities now.
[02:17] How much easier going live is: Blog posts take ages.
[02:50] Chopping up live content and repurposing it.
[03:11] Your following grows faster if you go live.
[03:33] That’s it for today.
[03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Build an Audience When You’re Not an Expert | Ep. #1551 Nov 04, 2020

Show notes

In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Build An Audience When You’re Not An Expert.
[00:50] Documenting your journey along the way.
[01:50] Using the ‘interviewing other people’ strategy.
[02:31] How many hugely famous and successful people will say yes to being interviewed.
[03:08] That’s it for today.
[03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leveling Up

Mixergy

How To Win Friends & Influence People

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Our #1 E-Com Strategy for Black Friday 2020 (Hint: Not Discounts) | Ep. #1550 Nov 03, 2020

Show notes

In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020.
[00:41] Partner with other people in similar spaces and do promotions together.
[00:52] Examples of how you can collaborate with brands in the same industry.
[01:17] After promoting your offerings to your list, promote someone else’s.
[01:32] The value of creating a contest and generating buzz around Black Friday.
[01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do.
[02:16] While not many people run contests nowadays, the ones who do it well, see results.
[02:26] Remember that you might not get it right on the first go, so test them out first.
[03:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

KingSumo Giveaways

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How to Make Content Go Viral On Reddit (Without Getting Banned) | Ep. #1549 Nov 02, 2020

Show notes

In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Make Content Go Viral on Reddit Without Getting Banned.
[00:31] When wanting to go viral, look at the content that is already going viral.
[00:54] You won’t go viral if you write about topics people don’t care about.
[01:02] It is important to have realistic expectations – going viral is hard.
[01:21] Engage with people in the communities and threads that are going viral.
[01:57] The Reddit community generally doesn’t like people sharing their own stuff.
[02:21] If you regularly engage with Reddit members, they will help to push your content.
[02:54] Go in there and add value and contribute to the interaction.
[03:06] That’s it for today!
[03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How Many Experiments Should You Run? | Ep. #1548 Nov 01, 2020

Show notes

In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How many experiments you should run.
[00:34] What do we mean by experiments?
[01:00] The cadence of testing depends on how big your company is.
[01:20] The ratio of marketing to business experiments you should run.
[01:40] Neil suggests doing one experiment a week.
[02:14] Realizing that testing will produce diminishing returns, and moving on.
[02:40] How Eric systematizes the testing process in his business.
[03:31] That’s it for today.
[03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Andrew Chen

Andreessen Horowitz

Brian Balfour

What The Heck is EOS

Traction

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Why Top Marketers Love Risk and Actively Seek It Out | Ep. #1547 Oct 31, 2020

Show notes

In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out.
[00:33] A story about Eric proving how much he loves taking risks.
[01:20] The rush of taking risks and how it keeps pushing you.
[02:11] The dopamine rush of gaming and how it is similar to digital marketing.
[02:29] From affiliate marketing to business and how this process is like a game.
[03:12] Examples of great digital marketers.
[03:47] With no risk, there is no reward.
[04:00] Taking no risk is the biggest risk one can take.
[05:28] More examples of risk-taking marketers.
[05:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chase Hero on Instagram

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The Hidden Link Between Email Marketing and SEO | Ep. #1546 Oct 30, 2020

Show notes

In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO.
[00:34] Over 200 different factors go into successful SEO.
[00:55] The importance of brand and people who have reiterated this message.
[01:19] When people click on emails, it allows them to keep coming back to your site, building your brand.
[01:50] Google is built by human beings who want to drive engagement metrics up.
[02:14] The link between emails and YouTube SEO.
[02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Eric Schmidt Matt Cutts

Subscribers.com

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3 Simple Ways to Make Your Webinars More Engaging | Ep. #1545 Oct 29, 2020

Show notes

In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 3 Simple Ways to Make Your Webinars More Engaging.
[00:34] Webinars are still a very effective way to get sales.
[00:43] Learn more about what webinars actually are.
[00:55] Ask people questions in the webinar to keep them engaged and get more sales.
[01:23] Focus less on teaching and more on giving people ‘aha moments’.
[02:55] Have someone else man the chat during your webinar.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels Livestorm

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