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Latest Episodes:

How to Build a Defensible Moat Around Your Income | Ep. #1544 Oct 28, 2020

Show notes

In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build A Defensible Moat Around Your Income.
[00:35] What we talk about when we refer to businesses that have a moat.
[00:58] Examples of what a moat in your business can be.
[01:19] Over the years, moats have become harder to build but brands still seem to work.
[01:41] Brands take a long time to build and you have to offer a quality product.
[02:21] Get people to interact with your brand seven times by going omnichannel.
[03:00] The importance of diversifying your income to protect yourself and how to do it.
[04:00] Survey and ask your audience what they need and expand by offering the solution.
[04:21] Building multiple income streams and making it defensible takes time – so be patient.
[04:56] A list of things you can do to create defensible moats.
[05:37] That’s it for today!
[05:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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What Eric Learned From Spending $60K A Year On Coaching | Ep. #1543 Oct 27, 2020

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In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Eric Spends $60 000 A Year On Coaching and What He’s Learned.
[00:41] When Eric first started investing in coaching and what it helped him do.
[01:08] Hear about the person he met two years ago who got him interested in coaching again.
[01:37] Think about hiring a coach when you see that person doing the thing you want to do.
[02:00] Find out what makes the CEO Whisperer’s approach to coaching unique.
[02:23] Our behavior and programming in business come from our childhoods.
[03:00] Why you shouldn’t expect to get a lot of value from every single call/meeting.
[03:24] Keeping in mind that coaching can involve the slow unwinding of issues.
[03:57] The feedback Eric got about having to slow down and where his striving comes from.
[05:16] Why Eric believes that coaching is worth the money and advice for those considering it.
[06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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How to Gather Priceless Customer Research for Free | Ep. #1542 Oct 26, 2020

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In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Gather Priceless Customer Research for Free.
[00:32] What do we mean when we say customer research?
[00:51] Easy online searches for content around learnings.
[01:29] Doubling down on the signals that someone important is giving out.
[02:29] Sending out surveys to your email list.
[03:25] Tracking the behavior and engagement of groups of users.
[04:22] Doing what you can for the cheapest price.
[04:29] That’s it for today!
[04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Marketing Trends We Are Excited About for Q4 | Ep. #1541 Oct 25, 2020

Show notes

In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Marketing Trends We Are Excited About for Q4.
[00:50] Stories on LinkedIn — why this is super exciting!
[01:40] The rise of voice search and its use for purchases.
[02:28] Paid newsletters and podcast subscriptions.
[03:25] Interactive purchases and more, directly through emails!
[04:40] Great resources to check out for more trends.
[05:23] That’s pretty much it!
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

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Our New #1 Instagram Strategy for Growing Brand New Accounts | Ep. #1540 Oct 24, 2020

Show notes

In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Our New #1 Instagram Strategy for Growing Brand New Accounts.
[00:35] Going live with other people on Instagram.
[01:45] Using guest posts to up your follower count.
[02:18] Living in comments and DMs.
[03:14] That’s it for today!
[03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Anthony Pompliano on Twitter

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How to Spot Nightmare Clients Before They Ever Waste Your Time | Ep. #1539 Oct 23, 2020

Show notes

In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if you can afford it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How To Spot Nightmare Clients Before They Ever Waste Your Time.
[00:30] What do we mean by nightmare clients?
[01:00] Deflecting nightmare clients early by setting expectations.
[01:25] The danger of working with energy vampires and how to spot them.
[01:59] Using lead forms to know whether clients will be the wrong fit.
[02:56] If you can afford it, get rid of your current nightmare clients.
[03:30] Being the bigger person and blaming yourself when getting rid of nightmare clients.
[03:56] Knock-on effects of working with nightmare clients – a demotivated team.
[05:10] That’s it for today!
[05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Are TV Ads Still Relevant? | Ep. #1538 Oct 22, 2020

Show notes

In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are TV Ads Still Relevant?
[00:33] Why Neil is about to start running TV ads.
[00:53] Running a TV ad creates the impression you are a big firm.
[01:50] If you want to be big, you have to be branded, and branding is priceless.
[02:10] How much your reach and impressions matter.
[02:35] Running ads on Hulu, Disney and Roku.
[02:45] Hit up the channels that rich people typically watch.
[03:02] While TV could produce results, this is unknown, and testing is expensive.
[03:34] Consider your level and market before testing TV adverts.
[03:52] That’s it for today!
[03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Do This If Your Facebook Ad Account Gets Banned or Suspended | Ep. #1537 Oct 21, 2020

Show notes

In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Do This If Your Facebook Ad Account Gets Banned or Suspended.
[00:38] The story of how Eric’s Consulting School ad account got blocked.
[01:04] Hear what Eric did when his account got suspended.
[01:39] Why Eric’s method of unblocking his account will not work for everyone.
[02:01] What you can do to prevent your account from being banned.
[02:29] When your account gets suspended, people’s jobs are on the line.
[02:47] Neil’s advice: Create a new account!
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sam Ovens

Sam Ovens’ YouTube Video

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How to Write Perfect Cold Emails That Don’t Get Ignored | Ep. #1536 Oct 20, 2020

Show notes

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored.
[00:35] Hear about the cold email Neil just received.
[01:06] The cold email subject lines that Neil believes do really well.
[01:26] Eric’s take on the subject lines that stand out.
[02:28] Neil and Eric’s experience cold emailing Zynga.
[02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’
[04:00] The body of your email has to match the catchy title.
[03:20] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Nathan Latka Zynga Poker

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#1 Marketing Skill That Will Get You Hired in 2021 (Hint: Not SEO or PPC) | Ep. #1535 Oct 19, 2020

Show notes

In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 2021.
[00:38] Creativity is the number one skill that will get you hired!
[00:48] Our marketing channels ‘eventually go to shit,’ so success requires creativity.
[01:18] Russel Brunson’s MP3 player strategy as an example of creative marketing.
[01:30] Neil’s creative branding strategy that is using the TV commercial format.
[02:02] Getting around ‘banner blindness’ by keeping things fresh.
[02:39] How Eric and his team got more creative in their Consulting School program.
[03:10] The need for more truly creative people and what skills they should have.
[03:35] Knowledge of execution will take your value one step further.
[03:56] Iterating quickly, a common discussion in Eric’s Consulting School program.
[04:24] That’s it for today!
[04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!