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Latest Episodes:

How to Hire Good Freelancers from Fiverr and Upwork | Ep. #1524 Oct 08, 2020

Show notes

In episode #1524, we share how to find the best freelancers for the job. Test out a handful of people at the same time by giving them the same test and seeing how they fare, communicate with you, and fit in with your team. Tune in to hear why you want to stick to a specific framework for hiring!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Hire Good Freelancers from Fiverr and Upwork.
[00:39] Look at people’s ratings and whether they have done relevant projects.
[00:50] Test out three or four people at the same time and choose the best one.
[01:29] It is easy to run into sketchy issues like people who outsource to others.
[02:03] Doing a test run is the only way to know the quality of their work and if they will fit in.
[02:31] If you are evaluating multiple candidates, ensure that you supply the same test.
[02:55] The book Who has a scorecard that is a great tool for hiring people.
[03:27] The value of following a specific framework when it comes to hiring.
[03:57] Remember: Hiring is the key to success because employees are everything.
[04:03] That’s it for today!
[04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Fiverr

Upwork

Who

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How to Use Calculators and Quizzes to Skyrocket Leads with Randy Rayess, Co-Founder of Outgrow Oct 07, 2020

Show notes

In this special episode, we talk to Randy Rayess, the Co-Founder of Outgrow! Outgrow is a platform that allows marketers to build and launch interactive calculators to boost customer engagement for higher conversions! In our conversation, we talk about the benefits of the tools that Outgrow provides and the different ways they can be used. We also get into some of the important numbers and data from the company, the marketing channels they utilize, and a whole lot more, so tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Power of Interactive Content and Calculators with Randy Rayess.
[01:25] How Outgrow works, the service they provide, and how they make money.
[02:12] The business model at the company and some of their interesting statistics.
[03:56] Why people should use calculators — adding this tool to your business.
[05:31] The case studies that Outgrow have conducted and the data they have collected.
[07:20] Getting started with Outgrow; implementing this versatile tool!
[09:28] Examples of the different tools that suit specific business and applications.
[11:25] Ways to promote interactive content — how Outgrow helps with this too!
[13:27] Marketing strategies and tools that have been working well for Outgrow.
[15:09] Outgrow's channels that experience the most customer traffic.
[16:29] The team numbers at Outgrow currently.
[16:40] The best business advice that Randy has ever received!
[17:42] How Randy has gone about building a good company culture.
[19:32] The app that Randy has found the most useful recently!
[20:12] Randy's favorite marketing tool and where he draws inspiration from currently.
[20:54] A final book recommendation from Randy and how to connect with him and Outgrow.
[21:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Outgrow

Randy Rayess on LinkedIn

Randy Rayess on Twitter

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How to Prevent Problems in Your Business Before They Happen | Ep. #1523 Oct 06, 2020

Show notes

In episode #1523, we give you the most important tips for avoiding problems in your business. Your business needs to become a self-sufficient entity that is not dependent on just one person. To this end, it is important to create processes for the things that work and to document the things that do not, so that it can be applied by anyone entering the organization. Tune in to hear how implementing an operating system will help you get a grip on your company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Prevent Problems in Your Business Before They Happen.
[00:31] In the early days of business, it feels like you are constantly putting out fires.
[00:42] When you only attend to the urgent, you neglect what is important.
[01:05] Create processes for the successful ways of scaling your marketing.
[01:18] For things that do not work, collect the data for why it didn’t work.
[01:49] When your business starts growing, follow an operating system like Traction.
[02:24] An operating system will teach you how to set a cadence for your company each week.
[02:56] It is about identifying long-term issues and putting solutions in place.
[03:25] Ask yourself each quarter what you should stop, start, and keep doing.
[03:49] The importance of making your business defensible.
[04:08] Try to learn from the mistakes that others have made by reading business books.
[04:50] Learn from CEO interviews or by joining peer groups.
[05:24] That’s it for today!
[05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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#1 Way to Grow Your Instagram Following | Ep. #1522 Oct 05, 2020

Show notes

In episode #1522, Neil and Eric share their number one way to grow your Instagram following. You will hear about the importance of collaboration and leveraging the audiences of other influencers in the space. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number One Way to Grow Your Instagram Following.
[00:44] Neil’s Instagram growth tip – Go live with other popular people on the platform.
[01:26] Collaboration is the key to growth on any platform.
[01:44] How engaging with influencers has helped Eric grow his page.
[02:47] That’s it for today!
[02:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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#1 Way to Scale Your Marketing | Ep. #1521 Oct 04, 2020

Show notes

In episode #1521, Eric and Neil share their takes on the number one way to scale your marketing. Eric explains why he thinks you should start with a great culture, and Neil offers his insights into documentation and processes. Be sure to tune in today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number One Way to Scale Your Marketing.
[00:37] Eric’s scaling tip – Look at what the big companies are doing around culture.
[01:05] The link between good culture, marketing, and scaling.
[01:55] A team of very good marketers is still better than one outstanding individual.
[02:35] Neil’s scaling tip – Make processes around things that are working.
[03:09] Break down the things that don’t work and lessons learned.
[03:47] Get the mundane stuff in order.
[03:57] Resources to learn about scaling.
[04:31] That’s it for today!
[04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Brutal SEO Truths | Ep. #1520 Oct 03, 2020

Show notes

In episode #1520, we share seven brutal SEO truths! In the ever-changing world of search engine optimization, there are certain rules that can help you stay ahead of the game. One of these is that it takes constant work and adjustments! Tune in to hear about omnichannel approaches, long-term mindsets, and more.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Brutal SEO Truths.
[00:31] The SEO game never ends — you have to constantly update your content.
[00:54] A long-term mindset is vitally important for success in SEO!
[01:16] Content is king and the main tool for ranking higher.
[01:32] SEO is not free, time, money, and other expenses.
[01:50] Pay per click always converts better than SEO!
[02:16] Tomorrow is unknown and there are constant fluctuations in the space.
[02:48] Do not rely on SEO completely — go omnichannel for real success.
[03:11] That’s it for today!
[03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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What Type of People Make the Best Marketers | Ep. #1519 Oct 02, 2020

Show notes

In episode #1519, we talk about the type of people that make the best marketers. Continuing our journey into helping you build the best team of marketers that you can, we are highlighting the qualities that you should watch out for during interviews, trial runs and in your business in general. Tune in to hear about player-coaches, numbness to losing and more!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Type of People Make the Best Marketers.
[00:32] The qualities that are common to amazing marketers.
[00:55] The centrality of a growth mindset for the role of a marketer.
[01:19] The player-coach mentality; finding people who work hard and also educate.
[01:38] Side-projects are your friend and can translate well into the main business!
[02:04] The importance of creativity and how this plays out with customers.
[02:55] Research, learning and analytics — beating out the competition from different sectors.
[04:06] Developing a numbness to losing in order to have staying power in the marketing game.
[05:06] Finding persistent players who can accumulate marginal gains.
[05:38] The value of coachable team members — taking feedback and involving a coach.
[06:47] That’s it for today!
[06:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

MarketerHire

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The 2020 Way to Hire Marketers | Ep. #1518 Oct 01, 2020

Show notes

In episode #1518, we share the 2020 way to hire marketers! During this unusual year, where so much seems to be happening all the time, you need the right strategies to make sure the best marketers can join your team. Tune in to hear about the ways we suggest to test and then sign new members for your company!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 2020 Way to Hire Marketers.
[00:31] With so much going on this year, you need a good way to hire!
[00:50] Test new people as contractors and then hire those working well.
[01:28] The most common question we receive in our businesses.
[01:57] Using the helpful services provided by MarketerHire by SupportShepherd!
[02:49] Effective ways to use LinkedIn to find the best people.
[03:24] Hire early and test quickly — actions speak louder than words.
[03:55] Where the rubber meets the road; getting employees to do the work.
[04:52] That is it for today!
[04:54] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How To Scale Your Offer With Ravi Abuvala From Scaling With Systems Sep 30, 2020

Show notes

In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how they typically help their clients, and some of the case studies that show the efficacy of their work. Ravi also shares some tips for young businesses and talks about his huge passion for lead generation. Tune in to hear about it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Scaling with Systems with Ravi Abuvala.
[01:13] What Scaling with Systems does and examples of the types of clients they help.
[01:57] A recent anecdote that exemplifies Ravi's work and his approach to scaling.
[04:06] Crafting the offer and scaling — the most common focus for the company.
[05:02] Ravi's tips for businesses just starting out around PMF.
[06:49] The company's case study 'Zero to 3 Million in 2 Years'.
[08:18] Ravi's thoughts on virtual assistants and the ones they work with.
[10:22] The roles that Ravi sees as the best fit for virtual assistants.
[11:58] The systems at Scaling with Systems! The importance of the seven-hour rule.
[13:39] Lead generation at the company and Ravi's deep connection to this part of the business.
[14:40] The team setup at Scaling with Systems and the different roles they employ.
[15:55] Pricing for customers and Ravi's philosophy towards the packages they offer.
[17:10] Revenue numbers to aim for and the best time to systematize in this way.
[18:00] Marketing strategies that have Ravi excited right now — underlining the seven-hour rule!
[20:01] The software tools that have helped Ravi the most recently; Plecto and Close.
[21:30] Ravi's favorite business book: The Slight Edge.
[22:29] Connecting with Ravi and taking advantage of some of his great offers!
[23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ravi Abuvala on Instagram

Scaling with Systems

Scaling with Systems School

The Compound Effect

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The Role of Marketing Has Changed (Here's How) | Ep. #1517 Sep 29, 2020

Show notes

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How The Role of Marketing Has Changed.
[00:43] Old ways of marketing that were outbound and focused on alignment.
[01:33] Before, there were not many channels, compared with the current amount.
[02:51] Learning to wear multiple hats to succeed in the current landscape.
[02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
[02:40] Marketing used to target individuals, now it targets entire accounts.
[03:06] Tapping into dynamic retargeting to stay top of mind.
[03:28] Understand how to use all channels together if you want to do well.
[04:00] Modern marketers have to understand technology and marketing stacks.
[04:28] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!