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Latest Episodes:

Why Marketers Should Think Like Investors | Ep. #1507 Sep 18, 2020

Show notes

In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Marketers Should Think Like Investors.
[00:34] Find out which two books will help you think like an investor.
[01:08] Investors go after huge TAMs (total addressable markets) and you should too!
[01:52] Why email service providers are far bigger than SEO tools.
[02:19] Focus on delivering a good customer experience rather than making quick cash.
[03:25] Like Jeff Bezos, you have to have a long-term outlook on things.
[04:08] Wall Street is incentivized to look at results from a quarterly perspective.
[04:28] Make things easier by cultivating a long-term relationship and business outlook.
[05:16] Just look at this podcast – we’ve focused on offering a good experience over time.
[05:42] That’s it for today!
[05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Tao of Charlie Munger

The Tao of Warren Buffett

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What You Should Keep Doing as a Marketer | Ep. #1506 Sep 16, 2020

Show notes

In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Keep Doing As A Marketer.
[00:36] Why you must keep creating content consistently for a long time.
[01:01] Keep doing whatever is working for you and double down on it.
[01:21] As a manager, remember to also focus on the problems your team is experiencing.
[01:55] When you care for people, the best ones will stay longer and perform better.
[02:12] Keep experimenting because what works now might not work later.
[03:04] The importance of having strong opinions but being willing to change your mind.
[03:24] Keep in touch with people on a personal level and keep networking.
[04:21] Always continue to learn through articles, networking events, conferences, etc.
[04:42] That’s it for today!
[04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Kissmetrics

Andreessen Horowitz

The Jordan Harbinger Show

Jordan Harbinger Free Course

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What You Should Stop Doing as a Marketer | Ep. #1505 Sep 15, 2020

Show notes

In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Stop Doing As A Marketer.
[00:39] While you should try new things, don’t try every tactic under the sun.
[01:17] Why it is imperative that you only have one north star – one goal.
[02:05] Advance beyond being a top performer by scaling and building a team.
[03:11] Stop micromanaging your team and hiring people that need to be micromanaged.
[03:53] The high price of being cheap when it comes to hiring people.
[04:40] Why you should exchange your long-term goals for short-term ones.
[05:32] Short-term tactics will help you achieve your long-term strategy.
[05:58] That’s it for today!
[06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Tribal Leadership

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What You Should Start Doing as a Marketer | Ep. #1504 Sep 14, 2020

Show notes

In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Start Doing As A Marketer.
[00:47] The value of going live once a week and testing new channels.
[01:10] Why you have to constantly try new things to keep improving.
[01:26] Hear about sprouting your content and an example of how it can be done.
[02:11] Sprouting is a way of getting the most out of your efforts.
[02:30] The best marketers read the top marketing blogs for at least an hour a week.
[03:04] Create or join a peer group or community such as a mastermind.
[04:09] Avoid drowning yourself in too much but keep learning and experimenting.
[04:26] The importance of blocking time out to strategize and think about things.
[05:06] That’s it for today!
[05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Vistage

Entrepreneur’s Organization (EO)

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Why This Little-Known Trend Reveals the Future of Digital Marketing  | Ep. #1503 Sep 13, 2020

Show notes

In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing.
[00:33] The trend towards voice search devices in our homes.
[01:02] Digital marketing is following this trend and will soon rely on voice technology.
[01:30] How these devices allow better targeted advertising.
[02:29] Prediction and the power of AI; advances in the near future.
[02:41] The general voice tech field and the rise of podcasting as a medium.
[03:00] Recent developments from big companies for ease of use for purchases.
[04:09] Remember, digital marketing follows the general trends of the world.
[04:20] That is it for today!
[04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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The Fastest Way to Boost Your Page Speed (Rank Higher)  | Ep. #1502 Sep 12, 2020

Show notes

In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Fastest Way to Boost Your Page Speed.
[00:34] Why page speed is so important; higher conversions and better user experience.
[01:12] Using content delivery networks to minimize load times.
[01:47] Other measures to take; fix code, optimize structure and images.
[02:02] Lowering your hosting bill while making a site quicker!
[02:51] Maximizing efficiency with advanced options after covering the basics.
[03:20] That’s it!
[03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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#1 Productivity Hack for Working From Home  | Ep. #1501 Sep 11, 2020

Show notes

In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home.
[00:34] The power of daily checklists and linking them to annual goals.
[01:41] Jeff Bezos' rule of three big decisions each day.
[02:08] The problem with long, shit-to-do lists.
[03:08] There is no need to overcomplicate your goals for the day!
[03:25] Keeping a checklist manageable — this will help you get through it.
[03:46] Starting with the toughest task on the list, first thing in the morning.
[04:02] Meditation and exercise can help boost your productivity too!
[04:49] That’s it for today!
[04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Jeff Bezos

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How Many Marketing Emails Should You Send?  | Ep. #1500 Sep 10, 2020

Show notes

In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Many Marketing Emails Should You Send?
[00:30] Our email numbers currently and the different categories these fall into.
[01:03] Do not burn your list by sending too many, low quality emails!
[01:39] Long term strategies and saving your 'money in the bank'.
[02:17] Where to monetize and how to effectively market slowly.
[02:39] The benefits of a long term mindset.
[03:22] That’s it!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Warren Buffett

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Blogging vs Podcasting? Which One Should You Choose?  | Ep. #1499 Sep 09, 2020

Show notes

In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose.
[00:54] Podcast if you’re just starting, but blog if you have an audience.
[01:10] No matter the strengths of either, pick whichever one you are better at.
[02:11] Play to your strengths and hire to fill the gaps.
[03:10] In an ideal world, do both!
[03:17] Hiring a show notes company to write your content into copy.
[03:51] That’s it for today!
[03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

The Joe Rogan Show

Gary V

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4 Memory Hacks to Remember Books and Podcasts Better  | Ep. #1498 Sep 08, 2020

Show notes

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better.
[00:32] People remember stuff more when they write it down.
[01:29] After writing something down, turn it into an action.
[02:09] Remembering not to digest too much information.
[03:00] Curate what you read by moving on if you don’t feel you’re getting value.
[03:45] That’s it for today!
[03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Asana

Apple Notes

Naval Ravikant on Twitter

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