Marketing School - Digital Marketing and Online Marketing Tips

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Latest Episodes:

Focus! Stop Doing Too Much Shit  | Ep. #1497 Sep 07, 2020

Show notes

In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Focus: Stop Doing So Much Shit.
[00:45] If you’re in a big enough market, why would you do too many different things?
[01:16] Having a business that covers your costs before parlaying and taking other risks.
[02:23] Bringing on leaders to focus on your different projects if you can.
[02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus.
[03:08] Following Charles Munger’s example and not getting into the weeds of your businesses.
[03:35] That’s it for today!
[03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Lee on LinkedIn

LegalZoom

ShoeDazzle

Kim Kardashian on Instagram

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What’s the Easiest Way to Scale an Offer to Cold Traffic?  | Ep. #1496 Sep 06, 2020

Show notes

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic?
[00:50] This offer strategy relates to an info product or coaching program.
[00:59] Making sure your initial offer makes sense rather than blasting advertising.
[01:33] Don’t put your whole program together initially; what’s the bare minimum?
[01:38] Pushing people to a squeeze page using Unbounce.
[01:51] Luring people to give you their email address once on your landing page.
[02:07] Offering people a phone call in the video you email them.
[02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly.
[03:28] Learn as much as you can and iterate.
[04:15] How to warm up cold traffic.
[04:25] Send cold traffic to educational-based content then re-market them to your offers.
[04:57] Using the path of least resistance by retargeting people that already know you.
[05:30] That’s it for today!
[05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Ways to Boost Conversions on Retargeting Ads  | Ep. #1495 Sep 05, 2020

Show notes

In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads.
[00:35] Rotating your creative strategies when retargeting.
[01:16] Thinking about reach instead of conversions, especially on Facebook.
[01:40] Video ads and spelling out exactly what your product or service does for customers.
[02:16] The power of case studies and testimonials!
[02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments.
[03:22] Using lifetime value information and finding similar customers with this data.
[03:46] Sending visitors to a different page when retargeting.
[04:24] That is it for today!
[04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Fix Low Engagement on Your YouTube Videos  | Ep. #1494 Sep 04, 2020

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Why Your Instagram Account Isn’t Generating You Sales  | Ep. #1493 Sep 03, 2020

Show notes

In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales.
[00:39] If you do not try to sell, you will not sell!
[01:00] Making offers relevant to the Instagram audience; generating sales this way.
[01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy.
[02:25] Using Instagram Live to drive sales!
[02:39] Make use of all the tactics that you know already work.
[03:11] That is it for today everyone!
[03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Get More Podcast Listeners  | Ep. #1492 Sep 02, 2020

Show notes

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Get More Podcast Listeners.
[00:40] The continual growth of podcasts and the influence of the pandemic.
[00:50] Consistency is key — sticking with the project will bring you success.
[01:31] Promote your content through all your channels so people know about it.
[02:00] Repurposing your content and making the most of what you have.
[02:55] Directing traffic to old episodes — do not neglect them!
[03:40] Collaborating and making use of extra marketing for both parties.
[03:56] That’s pretty much it!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Edison Podcast Report

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How to Schedule Your Time More Effectively  | Ep. #1491 Sep 01, 2020

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The Right Way (and the Wrong Way) to Ask for Reviews  | Ep. #1490 Aug 31, 2020

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Quickest Way to Get Your First 1,000 Youtube Subscribers  | Ep. #1489 Aug 30, 2020

Show notes

In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers.
[00:44] Hear how collaborating with somebody can help you get subscribers fast.
[01:12] George Gammon went from 200 subscribers 165 000 in less than a year.
[01:28] Create unique content that is presented in a professional, understandable manner.
[01:48] Ask yourself: What am I good at? This will be your secret sauce to success.
[02:05] If you already have an audience, tell them on the other channels to subscribe.
[02:23] Use email to tell your whole list to subscribe to your video or channel.
[02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny.
[03:26] Look at your YouTube analytics and pay attention to your top-performing videos.
[04:10] YouTube wants content that performs because they have shareholders to please.
[04:38] That’s it for today!
[04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Chris Do

George Gammon

Hot Script

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Is it a Good Idea to Start a Digital Agency in 2020?  | Ep. #1488 Aug 29, 2020

Show notes

In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020?
[00:39] Many people are starting up an agency amid the worldwide economic uncertainty.
[00:54] People are doing surprisingly well with digital agencies – they are still growing!
[01:21] It depends on what industry you are in – hospitality and events are doing poorly.
[01:37] Hear the reason why digital agencies are doing so well in the COVID world.
[02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator.
[02:21] The rapid increase in e-commerce and how it is reflected in the markets.
[02:41] Why digital agencies are unlikely to ever go away.
[03:09] Ensure that you don’t have all your eggs in one basket (or niche).
[04:03] That’s it for today!
[04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!