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Latest Episodes:

How to Improve Your Customer Experience Using Surveys (With Live Example) | Ep. #1477 Aug 18, 2020

Show notes

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys.
[00:38] What we did with the bi-annual survey we give to our Marketing School audience.
[00:53] Using SurveyMonkey or Typeform to ask your audience questions.
[01:04] If you are not surveying your audience, you can’t get better.
[01:15] The value of appreciating and using negative feedback to grow your business.
[01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge.
[02:13] Directing our content to our listeners who we discovered are CEOs and podcasters.
[02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy.
[03:32] Refining your product to market fit by listening to your audience.
[04:10] Improving your audience’s experience using surveys and giving them what they want.
[05:06] Audience suggestions: More guests, longer episodes, and more!
[06:10] What people said when we asked if they would pay for Marketing School.
[06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter.
[06:51] Using the questions we ask and applying them to your own surveys.
[07:11] Offer the audience the chance to add their extra thoughts at the end of the survey.
[07:27] That’s it for today!
[07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

SurveyMonkey

Typeform

Sean Ellis

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What You Should Copy From Eric Siu in Business | Ep. #1476 Aug 17, 2020

Show notes

In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Copy from Eric Siu in Business.
[00:35] How long Eric and Neil have known each other for.
[01:05] Eric is always learning by reading, podcasting, and more.
[01:51] What happened with Single Grain that proves the power of relentlessness.
[03:00] The value of being more patient with people; Eric takes the time to train his teams well.
[03:58] When you see opportunities for making revenue you should be open to them.
[05:06] Eric’s great talent for networking; the value of always expanding your circle.
[05:58] That’s it for today!
[03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Single Grain

Entrepreneur’s Organization

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What You Should Copy From Neil Patel in Business | Ep. #1475 Aug 16, 2020

Show notes

In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What You Should Copy From Neil Patel in Business.
[00:51] Hear the story of how Eric and Neil met and became friends.
[01:31] Neil’s fast execution and fearless pursuit of trying new things.
[02:19] Do what Neil does and call people – don’t wait for a call to be set up.
[02:33] You can waste a lot of valuable time when trying to schedule a meeting.
[02:51] Don’t reinvent the wheel but take advantage of what others have built before you.
[03:33] Be willing to test and take risks on things that other people are not.
[04:06] The advantage of ignoring the noise and sticking to your thing.
[04:34] Neil knows when to cut people and things that are not working.
[05:04] In recent years, Neil has become willing to pay good money for good talent.
[05:14] Neils focuses on what he is world-class at and leaves the rest to others.
[05:32] That’s it for today!
[05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ubersuggest

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Why You Should Diversify Your Revenue | Ep. #1474 Aug 15, 2020

Show notes

In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why You Should Diversify Your Revenue.
[00:49] The problem of having only one revenue stream.
[01:08] If you are in an agency, think about how you can expand your services.
[01:39] LegalZoom could charge people for setting up their corporation and renewing it.
[02:00] Don’t diversify your revenue stream until you begin making some good money.
[02:24] A drop shipping business is a great way to launch or start.
[02:47] Consider the people in the restaurant business who put all their eggs in one basket.
[03:15] It is easy to get into panic mode if your only income stream is hampered.
[03:31] Think about what your existing customers can also be buying from you.
[03:52] Take one step at a time and don’t compare yourself to the billionaires.
[04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

LegalZoom

Andrew Wilkinson

Tiny Capital

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How to Build a Brand When You Aren't an Expert | Ep. #1472 Aug 13, 2020

Show notes

In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build a Brand When You Are Not an Expert.
[00:35] Common brand-building questions and the two options available to you.
[01:41] The power of documenting your journey and learning process.
[03:01] Growing interest in your opinion and expertise over time.
[03:35] Examples of entrepreneurs whose content is natural and easy for them to make.
[04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!
[04:58] That’s it for today!

Links Mentioned in Today’s Episode:

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Short-Term SEO vs Long-Term SEO (Which One is Better) | Ep. #1473 Aug 13, 2020

Show notes

In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Short Term SEO Versus Long Term SEO.
[00:36] Buying links and blitzing content without a thought about the long game.
[01:41] The importance of a long term mindset from the beginning.
[02:29] What we can learn from Amazon's strategy of reinvesting and preparation.
[03:29] If you neglect the long term, you will inevitably lose money.
[04:02] Learning from experience and taking these lessons forward.
[04:20] The amazing new capabilities of GPT-3!
[05:29] That’s it for today!
[05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Brian Dean

GPT-3

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How To Rock YouTube Ads With Justin Sardi of TubeSift Aug 12, 2020

Show notes

In this special, exclusive interview we are joined by Justin Sardi from TubeSift! We hear from Justin about his path to internet marketing, learning it was not a scam and how he has managed to grow the company quickly since its founding. Justin talks about why YouTube is such an attractive platform to market on, the content creation plan at the company and also gives us some idea of the pricing structure at the moment. Tune in to hear all about this exciting business and how it might be useful to you!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Your First YouTube Ad Campaign.
[00:53] Justin's background in construction and his transition into internet marketing.
[02:55] Common mistakes made on YouTube and the service that TubeSift provides.
[04:25] Examples of the different types of ads that can be run on YouTube.
[05:19] The opportunities offered by advertising on YouTube — making the most of the platform.
[06:04] The array of offers from TubeSift and things to be rolled out soon!
[06:56] Marketing at TubeSift — what has been working for them.
[08:21] Why TubeSift sticks to running ads exclusively on YouTube currently.
[09:03] The content creation plan at TubeSift; onboarding, training and more!
[10:16] What is a challenge funnel? Helping clients get up and running.
[11:31] The pricing structure for the challenge and the intended forthcoming increase.
[12:35] Bringing in experts to boost the success of the team quickly.
[13:55] Pre-recorded content combined with live coaching.
[14:52] Justin's ideas around wealth creation and making use of profit.
[17:01] Growing businesses until you exit — smart entrepreneurship.
[18:00] Justin's favorite business tool at the moment!
[18:45] The business book that Justin is currently reading and a bonus recommendation!
[20:02] Connecting with Justin and learning more about TubeSift.

Links Mentioned in Today’s Episode:

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7 Little Known Copywriting Hacks | Ep. #1471 Aug 11, 2020

Show notes

In episode #1471, we share seven little-known copywriting hacks! From sentiment analysis tools and swipe files, to the power of headlines and timing, these seven hacks can get your copy from average to great and give your numbers a big boost. Tune in to hear all seven and get your copy up to scratch and then some!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Little-Known Copywriting Hacks.
[00:35] You do not need to be an amazing writer — the key is answering objections.
[01:22] Sentiment analysis tools can be your best friend!
[01:52] Timing and placement; showing the right thing at the right time.
[02:35] Creating swipe files and taking note of good pattern interruptors.
[03:26] The importance of headlines and using multiple variations for the same content.
[03:50] Utilizing the Breakthrough Advertising framework — top to bottom conversion.
[04:41] A picture says a thousand words; using images to enhance your message.
[05:21] That’s it for today!
[05:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Breakthrough Advertising

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Are All Google SERP CTRs Created Equal? | Ep. #1470 Aug 10, 2020

Show notes

In episode #1470, we share our views about whether all Google SERP CTRs are created equal. The results for clickthrough rates have changed significantly, especially in terms of educational content since Google now provides answers to basic questions without users having to click on websites. Tune in to hear our takeaways from Sistrix’s helpful article!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Are All Google SERP CTRs Created Equal?
[00:49] Back in the day SERP ads did not blend in as well.
[01:14] A number one result had an average clickthrough rate of about 30%.
[01:25] If you now have other elements on the page the clickthrough rate drastically changes.
[02:00] It is hard for people to distinguish between an ad and an organic result.
[02:16] Why the results with clickthrough rates for educational content have tanked so much.
[03:20] Counter this effect by using on-SERP SEO to get traffic to your website.
[03:55] It is also a branding game – so use your company name in the title tag.
[04:19] That’s it for today!
[04:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Sistrix

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How to Create a One Man Media Company | Ep. #1469 Aug 09, 2020

Show notes

In episode #1469, we talk about how to create a one-man media company. Gone are the days when everybody followed and cared about large corporations: today people are far more interested in connecting with individuals. Tune in to hear why building your personal brand and focusing the attention on you could be the way in!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Create A One-Man Media Company.
[00:36] Examples of one-man media companies like Gary Vaynerchuk.
[01:02] Gary V also has a host of other deals because his personal brand is so appealing.
[01:42] These guys are the center of their companies — they are the companies!
[02:01] We think during and after COVID the one-man media companies will keep popping up.
[02:13] You can still use staff, interns, and tools to help you scale your content production.
[03:02] Nowadays, people prefer connecting with individuals rather than large corporations.
[03:53] When you have influence, you can do more and make a greater impact.
[05:06] To build a successful one-man media brand, you need to interact with people and care.
[05:31] That’s it for today!
[05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!