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Latest Episodes:

Do Big Brands Boycotting Facebook & Instagram Ads Make A Difference? | Ep. #1458 Jul 29, 2020

Show notes

In episode #1458, we talk about the impact of big brands boycotting Facebook and Instagram ads. A while ago, significant brands pulled their ads from Facebook, demanding that the platform implement stricter regulations around hate speech. Tune in to hear what the short and long-term effects are!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: If Big Brands Boycotting Facebook and Instagram Ads Make A Difference.
[00:33] The context for the episode and what companies are demanding from these platforms.
[01:03] Facebook has many other stakeholders to please and has therefore not done much.
[01:14] Many big brands are pulling their ads from Facebook.
[01:38] Why there will be a significant short-term impact on platforms like Facebook.
[01:49] In the long-run, it is likely that the brands will turn on their Facebook ads again.
[02:10] The relevance of incentives for publicly traded companies.
[02:48] This is just a slap on the wrist for Facebook—but they still have the leverage.
[03:08] The fact remains: Facebook drives a ton of sales for things like e-commerce.
[03:23] Work hard to build leverage and then you no longer need to work as hard.
[03:51] Mark Zuckerberg is not worth 70+ billion dollars for no reason!
[03:55] That’s it for today!
[03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Unconventional Ways to Monetize Your Attention | Ep. #1457 Jul 28, 2020

Show notes

In episode #1457, we share seven unconventional ways to monetize your attention. When you have established yourself as an authoritative voice in a specific field, you can begin to charge people for your expertise, for example by creating a paid newsletter, podcast, or by offering a course. Tune in to hear how you can get people to pay you for speaking about their products and services based on your reputation in the community!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Unconventional Ways to Monetize Your Attention.
[00:34] We have spoken about different ways in which we have monetized this podcast.
[00:54] You could charge people to appear on your show, even with a small audience.
[01:33] Fundo helps you to monetize your social media and other audiences.
[02:43] Create a paid newsletter by using an email service provider like Substack.
[03:30] You can also consider offering a paid podcast membership with exclusive content.
[03:58] Celebrities get paid for endorsements and you too can get evangelism roles.
[05:19] If you teach people on a certain topic and you have an audience, make online courses.
[05:49] Digital products such as courses are easily scalable and have few overheads.
[06:01] Make more money from your content by creating a course on an existing platform.
[07:16] Consider creating a paid live or virtual community at whichever price point you want.
[08:13] Build the audience first and worry about the product later.
[08:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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The World Has Shifted to Remote. Here's How to Make Your Marketing Work | Ep. #1456 Jul 27, 2020

Show notes

In episode #1456, we talk about the move to remote work and how you can make your marketing work in the remote world! We discuss frequency of communication and huddles, how to break down tasks, and the different systems that can be utilized for the best results at this moment. Tune in to hear about how you can make the most of the current context and continue to grow!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How You Can Make Your Marketing Work in the Remote World.
[00:40] The effects of the coronavirus and the move to remote work.
[01:32] The period of adjustment and the realizations that followed.
[02:06] Maintaining efficiency through live, daily practices with a team.
[02:59] Weekly versus daily huddles; when to apply each strategy.
[03:33] Breaking down regular tasks according to urgency and priority.
[04:15] Using randomized grouping of employees as a means to keep growing.
[05:24] Small, daily actions are what will make your business successful!
[05:41] The 'traffic light' system to keep a team accordingly motivated.
[07:13] The different systems that you can use for your company to grow and flourish.
[08:00] Easy for tools for employee engagement you can find online
[08:14] That’s it for today!
[08:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFlow

The Great CEO Within

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7 Marketing Tools That Will Save You Tons of Time | Ep. #1455 Jul 26, 2020

Show notes

In episode #1455, we share the seven best tools for saving you a ton of time! From tools that help you to repurpose your content and automate your workflow to ones that offer graphic design solutions and help you identify decaying content, we have got you covered! Tune in to hear how you can spend your time on more important things by giving these tools a try!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Seven Marketing Tools That Will Save You Tons of Time.
[00:38] Repurpose House helps you chop your content into micro-content and various formats.
[01:48] Program things without being a programmer using IFTTT’s amazing tool!
[02:15] You can also use Zapier to connect your apps and automate workflows.
[02:47] Consult Konstant Kreative for fast, creative graphic design solutions.
[03:31] The benefits of using Google Data Studio as your marketing intelligence tool of choice.
[04:50] Try Shuffle and Headliner to help you extract key content from your podcasts.
[05:32] The free content decay tool by Clickflow allows you to update content appropriately.
[06:51] Ubersuggest offers a free tool for doing keyword research.
[07:52] That’s it for today!
[07:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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Should You Join a Marketing Community If You’re Stuck? | Ep. #1454 Jul 25, 2020

Show notes

In episode #1454, we talk about why you should think about joining a marketing community. Whether you are stuck on a particular marketing problem or seeing a decline in traction and a deteriorating growth rate, joining a marketing community is sure to give you the boost you need. Tune in to hear how these groups allow you to learn through others’ mistakes and get key insights from those who are one step ahead.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Should You Join a Marketing Community If You Are Stuck?
[00:33] You can be stuck with a problem or perhaps you have stopped growing.
[00:59] Is your growth rate or trajectory not going the way you want?
[01:13] Joining a marketing group or mastermind means meeting people who can help you.
[01:21] The value of joining a community and learning through the mistakes of others.
[02:03] The benefits of joining our Growth Accelerator mastermind.
[02:30] Recognizing that, regardless of how good you are, you need to keep refining your skills.
[02:59] Look at Facebook groups like ClickFunnels and DigitalMarketer.
[03:21] Why it is important to group people who are on a similar level together.
[03:54] That’s it for today!
[04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

ClickFunnels on Facebook

DigitalMarketer on Facebook

Traffic Think Tank

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The 7 Best Hacks for Your Facebook Ads | Ep. #1453 Jul 24, 2020

Show notes

In episode #1453, we discuss the seven best hacks for your Facebook Ads. Facebook Messenger Ads are delivering promising results, so why not use an app like MobileMonkey or ManyChat to help you set up well-converting ads on Messenger? Tune in to hear how you can capture those who have failed to convert at checkout and use celebrities to gain more traction.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: The 7 Best Hacks for Your Facebook Ads.
[00:31] Look at Facebook Ad Library and what ads people are running on other channels.
[00:59] Get fresh ideas from others to keep your creativity in top form.
[01:11] The benefits of rotating your creatives multiple times a day.
[01:38] Tap into the promising opportunity of Facebook Messenger Ads.
[02:14] Show a video to customers who do not convert from the checkout page.
[02:36] Retarget people by providing them with even more content.
[03:41] Use celebrities to record a promo for your product and convert much better!
[04:02] Set up auto-responses when you use platforms like ManyChat or MobileMonkey.
[04:31] That’s it for today!
[04:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
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10 Powerful Marketing Skills You Can’t Learn in College | Ep. #1452 Jul 23, 2020

Show notes

In episode #1452, we share 10 powerful marketing skills that you cannot learn in college. The real world of marketing looks very different from what you see in textbooks, and often there is a lack of education when it comes to application. Tune in to hear how you can fill in the gaps to perfect your marketing skills!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 10 Powerful Marketing Skills You Can’t Learn in College.
[00:33] You won’t learn how to do personal branding in college.
[00:53] If you are still in college, start building your personal brand now already.
[01:07] Learn to ride the wave of popular trends and focus on the future, not the past.
[01:25] You must learn to become a good speaker through repeated practice.
[02:08] Creativity and critical thinking are necessary if you have limited time and resources.
[02:51] College fails to teach you how to build relationships and network effectively.
[03:33] Know how to win and that, in reality, the winner takes all.
[04:13] Resilience is critical if you are going to make it in the competitive world of marketing.
[05:17] Learn how to conduct experiments and tests to get answers in the real world.
[05:50] Understand that results don’t happen immediately—you need to develop patience.
[06:42] Storytelling is an age-old marketing technique that still works well.
[07:09] That’s it for today!
[07:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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7 Future-Proof SEO Techniques That’ll Scale Your Organic Traffic | Ep. #1451 Jul 22, 2020

Show notes

In episode #1451, we share 7 future-proof SEO strategies to will help to scale your organic traffic. User experience will become increasingly important in how Google will rank pages, so be sure to create pages that are easy to navigate. Tune in to hear how you can track down effective long-tail keywords that will instantly boost your traffic.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 Future-Proof SEO Techniques That Will Scale Your Organic Traffic.
[00:33] Pillar and power pages contribute to good user experiences.
[00:52] Ensure that you are interlinking your related written content.
[01:21] Create pages that are super user-friendly and all about their experience.
[02:15] Build links at scale by creating or buying a product or tool and give it away for free.
[02:51] Consider hiring a full-time developer once your business is up and running.
[03:04] Update your old content and pages that lose traffic to keep Google ranking it.
[03:39] Be careful of updating content pieces that are no longer relevant.
[04:03] Think about finding and adding long-tail keywords to generate more traffic.
[04:50] Host as many of your website pages as possible on your CDN.
[05:45] Optimize your titles and meta descriptions by using Google Search Console.
[06:30] That’s it for today!
[06:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

Backlinko

Jimmy Daly

Outgrow

IndieMaker (formerly 1Kprojects)

CodeCanyon

Clickflow

Cloudflare

Google Search Console

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Is Affiliate Marketing Dead? | Ep. #1450 Jul 21, 2020

Show notes

In episode #1450, we discuss whether affiliate marketing is dead or alive and kicking. Affiliate marketing has developed a bad rap over the years but there are many benefits to this form of marketing, especially when you are starting your business. Tune in to hear how Amazon is proving that affiliate marketing remains a top strategy.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is Affiliate Marketing Dead?
[00:32] An example illustrating what affiliate marketing is.
[00:54] The beauty of affiliate marketing: it’s a win-win for both parties.
[01:07] The reason why affiliate marketing has a bad rap.
[01:25] Amazon is proof that affiliate marketing isn’t going away anytime soon.
[02:01] There are countless players who can push your products and services and drive sales.
[02:31] If you incentivize people the right way, they will bring in loads of business for you.
[03:12] Affiliate marketing is particularly useful when you are first starting.
[03:33] Search for marketing affiliate products that your audience will be interested in.
[03:54] That’s it for today!
[03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!

Links Mentioned in Today’s Episode:

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How to Build Killer Reporting to Uncover New Growth Ideas | Ep. #1449 Jul 20, 2020

Show notes

In episode #1449, we discuss how to build killer reporting that will help you move the needle of your business. Oftentimes, people look at Google Analytics or Data Studio but are unsure of how to interpret the data and end up doing nothing about it. Tune in to hear how you can get actionable reporting insights that you can apply to your business right away.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Build Killer Reporting to Uncover New Growth Ideas.
[00:36] Killer reporting gives you actionable insights so you know what to focus on.
[00:43] People often look at Google Analytics and Data Studio but do nothing with the data.
[01:04] If you don’t use the data, you are wasting your time looking at reports.
[01:18] There are several analytics gurus who have great templates to share.
[01:50] Customize those templates to meet your needs.
[02:03] Check out Neil’s YouTube course that teaches you to use Google Analytics.
[02:33] The importance of setting up the right foundation for reporting.
[03:20] If you have money, hire an analytics consultant to assist you with reporting.
[03:39] Set up alerts that let you know how your traffic and conversion rates are performing.
[04:09] That’s it for today!
[04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!